business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
658
value
612
shipping
653
returns
579
quality
571

We monitor reviews for authenticity

Minnesota
1 review
3 helpful votes
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Starting to totally dislike
Frankly, Asos was my favorite website to shop in, their selection, quality and delivery were on point, but now I am totally loosing my opinion. The deliveries are often late although I have premier delivery and also they are sending the wrong ordered items, I am totally upset I couldn't get my orders on the specified time for my birthday vacation. Biggest disappointment ever and also the customer help live chat are very rude and never give you a solution to the problem, instead they just hover around the question only. The 2 stars rating I am giving is just for my previous experience. Now, I am totally hating it. I used to recommend this website a lot, and now I totally regret it. The standards are going low.

Date of experience: July 23, 2019
GB
2 reviews
5 helpful votes
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They simple do not care about you.
For 10 days I am waiting for my parcel and they keep insisting for me to wait even longer.
They work with YODEL which simple make parcels disappear.
You get what you paid for.
AVOID AVOID AVOID

Date of experience: July 23, 2019
BO
2 reviews
2 helpful votes
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I put in an order today for about $200 or so. Nothing too big. I got an email 30 minutes later saying they had canceled my order and not only that: they went the extra mile and closed my account completely. These guys are clownhats! If you want funky t-shirts, don't waste your time with ASOS. Just skip the small players and go straight to Amazon.

Date of experience: July 21, 2019
Canada
1 review
5 helpful votes
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My package wasn't delivered after waiting more than a month.
I went on live chat to figure it out,
They said they cannot track where my package is since there's no tracking number
And she/he ENDED chat.
Is it a joke?

Date of experience: July 20, 2019
Sweden
1 review
2 helpful votes
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Send me wrong stuff and does not compensate it. I got worse quality clothes sent and they did not compensate it att all. Cannot recommmend this site

Date of experience: July 17, 2019
Italy
1 review
2 helpful votes
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Avoid
July 16, 2019

Order *******. A ring which was purchased for £11 pounds which I have received a few days later. I get contacted by support and they indicate that there was a problem with my order and that they had refunded the money because the ring was not shipped. I write back, (I'm a customer for several years with a history of much more expensive orders) indicating that I did receive the ring and that I authorize them to debit me again. Result? A customer representative writes to me indicating I have to send the ring back! I write back indicating that I'm not willing to do that for several reasons (time, principles, and no reason to pay for their mistake) and that I will be awaiting for indications to pay and today I get the next customer representative indicating that, despite the reasons I have indicated I need to send the ring back. I have now answered that the ring is no longer in my hands and to indicate how to pay. AVOID LIKE THE PLAGUE it used to be a good service now it is not anymore.

Date of experience: July 16, 2019
California
1 review
4 helpful votes
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Wow! I wish i came here to look at the reviews before i decided tu make a purchase with this horrible company, i order two very important item that i needed it for my best friend wedding, i never received them so i got in contact with them and apparently they just lost my package, but they wouldn't admit! And customer service is horrible! They dont even have a supervisor and also they dont want to send you another order or give you your money back, just straight steal you money, places like this one dont have to be open, people need to stop buying from this company if you reading this please take a second and read the others reviews! And save yourself a headache and take your business somewhere else...

Date of experience: July 16, 2019
Virginia
4 reviews
1 helpful vote
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Awesome
July 5, 2019

You can find a lot of different products here for men and women, but what I like most is the super easy return of items, and the fact that it's free. This is amazing and every online business should take it into consideration.

Date of experience: July 4, 2019
China
3 reviews
10 helpful votes
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My goodness, I met a group of EU liar, the customer service did not provide the delivery certificate, did not receive any goods for more than 40 days, send an email to them, every time is a reason, do not give me a refund, terrible British liar!

Date of experience: July 3, 2019
Canada
1 review
2 helpful votes
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Been twice the a order a medium shirt and received small one and order 8 US size shoes but received 5 US size shoes

Date of experience: July 3, 2019
GB
1 review
2 helpful votes
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I ordered a pair of shoes and was sent a dirty, worn pair. Absolutely disgusting and no help from the online chat service. Disappointed!

Date of experience: July 2, 2019
Michigan
1 review
2 helpful votes
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Today I made a purchase with a promo code. Immediately after the purchase completed I noticed it was shipping standard and not express as I had indicated. I engaged chat, which is the only option available b/c unlike the thousands of other online shopping services, they don't have a phone #. Okay. So, the first customer rep said I need to wait an hour b/c my order was "not in the system", and then chat back. I did so. The second rep I spoke to was so rude and robotic and just keep quoting policy without any concern, saying I "missed the cancellation period." What?! I only missed it b/c of what I was told earlier. Then she started blaming me for entering the promo, but not "claiming it properly", and hung up on me mid-chat. I spoke with 3 customer service reps, and only the third was helpful, but by that time it was too late to do anything. This seriously can not be how ASOS treats customers. They couldn't even handle the most basic inquiry. There was literally nothing that could be accomplished. I have no clue why they even have a customer service system. You can't speak with a live person. You can't CHANGE ANYTHING, and the only thing they can do is cancel your order, oh, but only in the first 5min to an hour!... great selection on ASOS, but worst customer service ever. Be careful before you purchase anything, you will get no assistance what-so-ever.

Date of experience: July 2, 2019
GB
1 review
2 helpful votes
Follow T M.
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Having shopped with ASOS since it first began operating I am shocked at their rapid decline both in terms of customer service and delivery service.
After today's debacle I will never shop with them again. Once again next day delivery, for which I paid the annual premium, didn't happen and I was told to wait until 2nd July! What a joke. And I'm not allowed to cancel it because the item is with the courier. By the time it arrives I will be away on holiday!
Customer service via live chat is none existant to the point of rudeness.
It's worth noting that Hermes is their courier of choice...

Date of experience: June 27, 2019
North Macedonia
2 reviews
6 helpful votes
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Had an issue with shipping, didn't resolve anything with customer support.
Never had a worse experience.

Date of experience: June 25, 2019
Massachusetts
1 review
3 helpful votes
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Asos clothes are so cute, but their customer service is awful- no phone number provided for customer service so you could actually talk with a real person- just online chat. I paid additional fees for two day delivery. I was given confirmation in writing when they were to arrive. Instead, they were delivered 3 days after the promised date. When I expressed my confusion as to why the items were not arriving in two days since the service being used was fed ex, ASos said it was ouf of their control and to call fed ex. Fed ex told me that Asos has a deal with them where they use a combination of the US Postal Service and fed ex and that's why the items are not delivered in two days Asos is the one who is at fault here They promise their customers 2 day delivery ( and charge extra) when in fact that does not happen. Bottom line it's deceitful and false advertising. Feel free to order from them, but don't pay for expedited delivery. Not worth it! If you don't need the clothes asap it shouldn't be a problem. Otherwise, if you need something asap, DO NOT order from Asos.

Date of experience: June 21, 2019
Canada
1 review
1 helpful vote
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Ordered 135$worth of items which had to come in a month after the original order date(which is already more than a lot) and my order never showed up told me to wait another two weeks. I talked with customer services more than 5 times on different days and they never helped me. Worst customer and delivery services i have ever seen.

Date of experience: June 19, 2019
GB
1 review
1 helpful vote
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My Premium delivery ran out and I wasn't made aware of that. Just made a £230 order and had to pay £5; 95 for next day delivery. I got in touch with CC to cancel my order because I wanted to purchase Premium delivery and re book my order with no delivery fees. I wasn't able to cancel my order and was told I had to pay the delivery fees even if I wanted to purchase the Premium delivery. Spent 35 min on chat with CC to be told nothing could be done and no credit could be provided... felt really stuck in the process and very disappointed by the experience with CC.

Date of experience: June 16, 2019
Florida
1 review
2 helpful votes
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I placed an order more than a month ago and aid for expedited delivery. Not only I did not receive it but they say they did the delivery in a very weird address that does not even exist however, with the "wrong delivery" information they were able to process my credit card. Really? They don't even want to send me my purchase after all the back and forth or return my money. :(( ( Will never buy from here again.

Date of experience: June 13, 2019
Nigeria
4 reviews
4 helpful votes
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I like the fact that they ship to Nigeria my country and you get different brands to shop from. I got all my best clothes from Asos!

Date of experience: June 13, 2019
California
1 review
1 helpful vote
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I just purchased a dress three weeks ago and it took them almost 2 weeks to ship and deliver it. When I got the dress it smelled like someone had worn it for a while and then returned it. I immediately shipped it back but was only given a partial refund. I contacted customer service through an online chat to tell them about what had happened but was asked if I had taken any pictures. I don't know how you would be able to take pictures of that lol. The person I talked to regarding this was Janine and not only did the process take 24 minutes (she took a long time to respond) but she was also rude. I do most of my shopping online and I have never dealt with customer service this horrible. Do not purchase anything from this store, not only do they cheat their customers but they also don't value them. The clothes are ill-fitted and not very original; you can find most of the same styles elsewhere. Save your money and purchase from a company where you matter.

Date of experience: June 12, 2019