business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Pennsylvania
1 review
0 helpful votes
Follow Jenn C.
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I ordered from their website the first time and it will be my last time ever. My order was for an upcoming event but now I have to figure something out, very soon. When they shipped my items, they only have my address as "Conshohocken, PA" USA. That is it. Nobody from their warehouse realized the error and I wasn't informed. When they shipped to USA, nobody can find my location and the tracking system is so slow. When ups finally gave me the update about my packege not been able to deliver, it was too late for me to give them my address because they already sent it back. When I contact the ASOS customer service, they said is because nobody answer for the delivery so they can't deliver. Of course they can't. You didn't even give a complete address to the delivery company. I am disappointed with their careless service and handling.

Date of experience: September 29, 2017
Germany
2 reviews
0 helpful votes
Follow Cassandra T.
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I never had any issues with the UK ASOS but the German ASOS is atrocious - not sure what's worse, the nonexistent customer service or the useless postal system as a whole. I ordered some items from the black friday sale almost 2 weeks ago and was told that they would arrive for the 9 December. Turns out they were only shipped on the 8 December and when I asked customer service about what's going on, no further information was provided other than "there might be delays, please allow time up to the 21 December for them to arrive" - so I guess it now takes them one month to ship items to Germany when it only took 5 days for another order placed on the same day, to arrive to Greece.

Never ordering from these people again - the estimated delivery dates are lies!

Date of experience: December 11, 2020
Mexico
1 review
1 helpful vote
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Terrible terrible shipping service, super long and nost trustworthy, they tell you one date and it takes forever they dont keep updated their webpage where you are supposed to traack it... Will mot buy from them again

Date of experience: February 21, 2014
GB
1 review
1 helpful vote
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Terrible company
September 1, 2020

Every time I shop here they cause me stress. Spending your money should not be this hard. They do not pay their staff enough to care, so I have received incorrect and soiled goods, and then they refuse to rectify it and repeatedly send the same stock message if you ever manage to contact them. PLEASE DO NOT GIVE THEM YOUR BUSINESS. Yes they are convenient, but they support fast fashion and treat customers and staff terribly. Shop small, sustainable brands less often. :)

Date of experience: September 1, 2020
New York
1 review
0 helpful votes
Follow Trixie s.
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I ordered an 8.5 from the women's section of the website and there was no indication that they would be men's sizing. The model was a woman, the section of the site is women's and the size chart is women's, no where in the description does it mention sizing in mens. I opened my package and I had received men's shoes. I spoke to people in the chat centre and all they want to do is argue that all adidas shoes in the world are in Men's sizing. This is not true. I own 5+ pairs of NMD; s in women's sizing. I also bought two other pairs of adidas from them on a seperate order and both came in women's sizing... Will NEVER order from asos again if this doesn't get properly fixed. The other reviews are right. They Are arguemebtitive they rudely close the chat when your still speaking and they speak down to you or act like it's your fault.

Date of experience: June 26, 2017
California
1 review
0 helpful votes
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ASOS stole money from me
October 10, 2022

I wish I could give ASOS no stars! I returned several items of clothing but ASOS refused to return my payment. I had been a good customer spending hundreds if not thousands of dollars over the years I shopped there. I had returned the clothing but they said they couldn't find my return and refused to refund me. I stopped shopping at ASOS. It is not worth the risk. ASOS does not value its customers.

Date of experience: October 10, 2022
Colorado
1 review
0 helpful votes
Follow Dianne B.
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ASOS sent email saying package was delivered ( NOT!) and asked for review. I expressed my displeasure and they REJECTED my review, saying I violated their review standards. Then asked me to resubmit review and then rejected that also. My review was as stated above - not offensive at all, just negative as I still do not have order and am out $105.00. Followed up with Fed Ex and they say I have no pending shipments. BUYER BEWARE!

Date of experience: December 18, 2020
Cyprus
1 review
4 helpful votes
Follow Fernanda L.
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It has been one month I made a purchase in asos and I didn't receive yet, they seems not to care about and they don't give an answer about what is happening,
I am feeling very stupid as I could buy the same dress at net a porter or luisaviaroma as they would send my dress in a couple of days.
I just don't know what to do and I don't think I will receive my purchase anymore and they said they won't refund my money, I think I can call asos a lier and asos stole my money!
Don't buy from this site or you can be very disappointed

Date of experience: September 3, 2016
California
1 review
1 helpful vote
Follow Hana M.
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Isobel from customer care is horrible. She just hanged up on me and very rude.
I canceled items 2 month ago, but received and charged me. They told that if I don't want them, I have to send them back which I have to pay shipping fees.
I have my cancelation email from them, but they refuse to pay me back the shipping fees.
This is ridiculous!

Date of experience: May 18, 2017
Sweden
1 review
1 helpful vote
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Amazing
March 17, 2017

Im true shopaholic fashionista, and there is no place like Asos! They have all the clothes I'm looking for, it seems to be extremely hard to find web stores that has both casual and latest fashion clothes, but they do both! I love the fact that they have this video showing all the clothes and shoes, it helps sooo much. And they actually have small sizes (UK 2-4) and they are not always sold out (comparing to places like Zalando, where I don't even mind going anymore because_everything_ is always sold out...). I couldn't be more happier with any website, they also deliver super fast even internationally, and prices and quality are really good! Once again ordered one shirt and i can't wait for it to arrive!

Date of experience: March 17, 2017
Canada
1 review
1 helpful vote
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Bad customer service
October 24, 2020

I ordered a few products and one of them was a completely different item. So I contacted ASOS customer serivce and they told me to return it to get a refund, except they told me the return cost of $25 was my responsibility even though they sent me the wrong product. So I ended up keeping the incorrect product, that is very ugly and too small for me, becasue I didn't want to waste $25 sending the item back for a $30 refund. Ridiculous.

Date of experience: October 24, 2020
Lithuania
1 review
0 helpful votes
Follow Ieva B.
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My first Asos shopping experience was a disaster. Parcel was lost by local courier company, after first delivery atempt. It has been a week now that I don't get clear response neither from couriers, neither from Asos if and when I will be refunded. Very unprofesional and very poor choise of partners Asos! If I knew standart delivery means getting so much nerves, I would have paid those extra euros for secure delivery. Never more Asos!

Date of experience: January 27, 2017
Florida
1 review
0 helpful votes
Follow Reggie V.
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I have never had a bad experience with them. I shop with them on a bi-monthly basis and have always received my items in the 2-day window and when I did have an issue with one of my items I was able to message them and get refunded ASAP.

Date of experience: July 20, 2017
California
1 review
1 helpful vote
Follow Koko P.
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Last 14 order I had or still having issue for 7 of them.
3 of them were "unsuccessful order"
1 of them was "wrong item received"
1 of them was "damaged" because detergent sample was opened in the package
And 2 of them are over the time and still missing.

I've been fan of ASOS for 6-7 years. I even have primer membership however this is unacceptable situation. I do not know what is wrong with this company these days. Maybe they fired right people and hired wrong ones.
I'm very disappointed but I'm giving up since it's a UK company. They always have the worst operation system and customer service. I do online shopping a lot but this company became the worst one from my experiences. I never had any issues like this from any other company/country.
Just be aware. You only have 50% chance to get your order and they try to make excuse to not refund. I needed to contact to my bank to open cases as fraud several times, they refunded immediately. They know what they're doing. If you get any issues from this thief, just contact to your bank and it will solve everything since customer service people do not do anything for you or help you.

Date of experience: May 25, 2021
GB
7 reviews
9 helpful votes
Follow Marilyn G.
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I have been shopping at ASOS for a few years now, I love the product range and the continuous discounts they offer. The shipping is super fast, the quality of the ASOS range is excellent. I buy on a regular basis and have not been let down.

Date of experience: March 16, 2017
Italy
1 review
2 helpful votes
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Avoid
July 16, 2019

Order *******. A ring which was purchased for £11 pounds which I have received a few days later. I get contacted by support and they indicate that there was a problem with my order and that they had refunded the money because the ring was not shipped. I write back, (I'm a customer for several years with a history of much more expensive orders) indicating that I did receive the ring and that I authorize them to debit me again. Result? A customer representative writes to me indicating I have to send the ring back! I write back indicating that I'm not willing to do that for several reasons (time, principles, and no reason to pay for their mistake) and that I will be awaiting for indications to pay and today I get the next customer representative indicating that, despite the reasons I have indicated I need to send the ring back. I have now answered that the ring is no longer in my hands and to indicate how to pay. AVOID LIKE THE PLAGUE it used to be a good service now it is not anymore.

Date of experience: July 16, 2019
New Jersey
1 review
3 helpful votes
Follow Carli M.
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I placed 2 separate orders around 9pm at night using the card scanning software for ease of inputting in my Credit card info. I also had a promo code of 100$ off 350$, natural each order was around of above 350$. The next morning I get an email saying my credit card information was entered incorrectly and that both orders were canceled. I went back into the app to place the order again and the promo code no longer existed. When I tried to contact an actual person- they apparently don't exist either! The customer service is via an online chat- okay fine, until this online chat personality tells me the code expired at 8am the next morning (I went to replace the order at 9am after seeing the email!). When I asked for a phone number to a manger of customer service, the online chat responded that they don't even have a call center. You forever lost a good customer! Your items can be purchased elsewhere.

Date of experience: April 18, 2017
Kazakhstan
2 reviews
2 helpful votes
Follow Елена В.
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Terrible store, blocked and did not return the money.

Order No. ******* 04/26/2023.
https://post.kz/services/postal/CP*******KZ

They returned part of the order to them, but they simply blocked and did not return my money.

They don't care about their customers, saying that they can't solve the problem they created themselves.

Never mess with them - they are not adequate.

Is it possible to unilaterally so unscrupulously?

Date of experience: June 8, 2023
GB
1 review
0 helpful votes
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I ordered from ASOS they sent me the wrong sized item and i was told i couldnt do an exchange i had to return the item then re-order it and it takes 10 days for order to be returned fully to my account, then i re-ordered the item again to recieve the wrong size again and now told when i have sealed it back up with a return label that i also need to send them a pic of the wrong size and if the bag isnt sealed properly after i have opened it again then i need to pay for said items if they are damaged on return. Not great customer service for goods or returns.

Date of experience: June 8, 2023
Canada
1 review
3 helpful votes
Follow Uzochukwu A.
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Planned a vacation, so decided to buy some clothes from A**holes. My delivery date, which was a month later came and passed and i didn't see any clothes. So I emailed them to ask about my clothes. They replied aaking me to go check my house, my yard, behind my bins, ask my neighbours and go to the post office in search of my order. First, they couldn't provide me with a tracking number (as they shipped an international package without a tracking number) nor a postal service to check (whether am going to ups, Canada post, which branch? I got no clue. My order is over 2months now while my vacation is 2 weeks away, yet I have no clue, where the order is at or if they even shjpped it

Date of experience: October 3, 2019