business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Denmark
1 review
1 helpful vote
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Got never my package delivered
September 1, 2022

I ordered now for around 1 month and half and never got my package, tried to contact them and they never answered me. They blocked me from my account and they stopped answering me! Thiefs! Never buying again with this company!

Date of experience: September 1, 2022
California
1 review
2 helpful votes
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I went on their website to create a return label and ASOS never emailed me the return slip. This happened to me for the second time. I purchased from them again thinking it was just a glitch. But it happened again. And it took me moving heaven and earth from their customer service to email me a return label. I think this is purposely done to deter customers from making returns! Buyer beware, I made a complaint with the BBB and will never shop from this fraudulent retailer again!

Date of experience: November 17, 2020
Ohio
1 review
3 helpful votes
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Sadly, the customer service has taken a nose dive. I ordered 2 items at 11am with a 10% off student voucher code. 3 hours later they released a 15% off coupon code. I waited to speak to someone in customer service for almost 15 mins before someone could tell me that adjusting the price and honoring the extra 5% and adjusting my price was against company policy. Surprising and shocking.

Date of experience: December 7, 2017
California
1 review
0 helpful votes
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Best online shopping ever
February 25, 2016

I have ordered at least 30 dresses from this site and loved everyone of them.the quality of the dresses are excellent and i have never had a problem. I recommend this site to everyone. I am now an asos addict!

Date of experience: February 25, 2016
Texas
1 review
1 helpful vote
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Crappy customer service.
September 29, 2019

I've made 2 orders to Asos, one went fine, everything fit fine, the other and more recent one, i ordered 2 pairs of shoes and both were a size smaller than what i ordered. I decided to just not worry too much about it because one of the shoes seemed to be big enough to wear. On just the first wear, the sole decided to rip off of the shoe and so i returned them. 2-3 weeks later no refund and so i try to reach out to customer service 3 times with 3 different people, Mohamed, Kamran, and Aqib, none of them able to help in the slightest and then just ending the chat out of nowhere. I probably wont ever buy from asos again and neither should you.

Date of experience: September 29, 2019
Washington
1 review
3 helpful votes
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No problems!
April 22, 2015

I've heard horror stories of ASOS shipping and customer service, but I ordered a dress with 2 day-shipping (an extra $12 but worth it because I needed it ASAP!)
It came just as described and even before the 2 day shipping said it would get to my house.

Will return to buy from again!

Date of experience: April 22, 2015
Canada
1 review
0 helpful votes
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Scammers
December 7, 2020

If I could give zero stars i would. I got charges 83$ on 300$ order and nobody could provide me break down of those fees, they say it is government of Canada fees, but it is not, the price was printed on the actual label, I tried talking to carrier ands they say to contact ASOS.
Shoes I ordered were mens size 10 and not womens 10 which were too big for me. Dress was too small and sweater had snugs. Now instead of refunding they issued me a voucher.
After trying to contact them for months, i just get robot email replies asking the same thing over and over.
Found a number for head office, going to call them next.

Date of experience: December 7, 2020
Netherlands
1 review
1 helpful vote
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Thieves!
November 26, 2018

Ordered something but never received it. They say they never received the payment but it disappeared from my bank account! They say they don't have the money - a third party is involved - and so they won't give me a refund. I've been waiting for TWO MONTHS now and I think I'm not getting the refund ever. They say they are not to blame and they don't have updates. So if you want to lose money quickly: order with Asos!

Date of experience: November 26, 2018
Connecticut
1 review
0 helpful votes
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ASOS closed my account without any explanation. Ok, I suppose it is their right. But then they processed merchandise return a few days later, and since I paid with a gift card, the refund went back to the gift card associated with my closed account, to which I have no access. All attempts to resolve the issue with them were futile. In response to BBB complaint, they said that only the original gift card purchaser may contact them regarding it, and not the gift card recipient. However, when the original purchasers contact them, they are told that the recipients should reach out to them.

Date of experience: July 3, 2023
GB
1 review
2 helpful votes
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ASOS is great if everything is going ok. However, if something goes wrong then prepare to fall into a deep pit of the darkest despair. They can only be contacted by email, Facebook or live chat. The only people that can deal with complaints are the call handlers meaning that they just tell you what they can't do, there's no way of getting anything but the most basic problems resolved and worse of all, no one takes ownership of a query. I've spoken to countless people over several weeks, none of whom read the whole thread before responding and meaning that someone will ask a question, you reply instantly, then need to wait another 48hours (at least) for SOMEONE ELSE to pick it up and ask something totally unrelated as they have not bothered seeing what went before. Their Facebook page is full of people complaining as it's the only way to get a response and it sounds like a lot of them have it a lot worse than me, but I can assure you it will be the last time I ever use the site.

Date of experience: January 7, 2017
South Carolina
1 review
0 helpful votes
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Not what I ordered
April 26, 2022

Basically, I just didn't get what I ordered at all! Then, I returned the shoes and still haven't seen a refund. The shoes I received weren't all that ugly, just not what I paid for… Do not recommend at all!

Date of experience: April 26, 2022
Tennessee
2 reviews
4 helpful votes
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I ordered 4 items from ASOS. Two monokinis and a matching bikini. I returned all four items because they were too small and received a refund for 3. I contacted them via chat (they have no customer service number which is annoying but besides the point), and she said that they would contact me in 48 hours. Well, four days later I had still not heard from them. I contacted them again, and the woman said they inaccurately sent my request over and it would be an additional 48 hours before I heard from someone. Not only that but she misspelled my name wrong twice. Not only did they mismanage my return, they mismanaged my customer service request. The misspelling of my name makes me feel as if they are a careless company with no priority for customer service.

Date of experience: July 24, 2017
Canada
1 review
0 helpful votes
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Never again
February 21, 2022

Ordered shoes from this company. Bizarrely, I was not contacted by post office when they arrived and they were returned. I was promised a refund. Nothing, I contacted them again and was promised a refund on a specific date. Nothing. Money is gone. Do NOT use this company. Impossible to contact and your money is gone.

Date of experience: February 21, 2022
GB
1 review
1 helpful vote
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ASOS are useless if anything goes wrong. They offer next day delivery if an order is placed by midnight (Mon - Fri) but when the delivery company lies about delivering your package you have to wait 48 hours for them to "investigate" then 48 hours for them to request another parcel is dispatched.

Date of experience: February 12, 2016
Australia
1 review
0 helpful votes
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I made a pretty big order which had included a $300+ watch. I received the package, box damaged and looked like it has been opened. Upon opening I had noticed the watch box had been tampered with and to no surprise the watch wasn't inside.

I contacted ASOS and post to try and resolve the issue. Post wouldn't do anything unless ASOS asked for it. I sent photos and described what happened and was told they put in a refund. The next day I got an email saying my account had been deactivated for fraudulent activity and that no further contact will be made by me. I'm still trying to fight it but getting no where.

Long story short ASOS stole $300 from me and made no effort in an investigation. I've bought from them multiple times so to be treated like this is unacceptable. I would not buy from here if my account was still active and advise others to do the same.

Date of experience: September 25, 2020
Michigan
1 review
0 helpful votes
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Frustrating
May 1, 2022

I ordered a size 8 and a size 9 of the same shoe and they delivered the wrong sizes twice now! First they delivered two size 6s and this time I got a size 6 and a size 7. I'm not ordering from them again.

Date of experience: May 1, 2022
California
14 reviews
5 helpful votes
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I bought the Floral Hipster Bikini Pant and Top, it costs $50. Floral is very popular in this year since I find the promis wearing same styles to the beach. The shipping takes only 3 days. The work of the bikini is very good but the Pant is a little bit to big.
I'd like to shopping in asos again, I think the design's really good.

Date of experience: June 20, 2013
New York
1 review
0 helpful votes
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Nice, until NOT
January 25, 2019

I'll start with this, I love Asos and I've ordered from them many times, but I'm so disappointed with how they handled my situation. I made an order, and it was delivered incorrectly. I tried to see if they could simply redelivery the order. But NO, they have policies and procedures, so they could not simply try to send it again. I have to wait for a refund, and now the shirt I wanted is out of stock, and the watch I wanted is $5 dollars more. My feelings were grossly disregarded. They are a soul-less company.

Date of experience: January 25, 2019
Singapore
1 review
1 helpful vote
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Got scammed
January 20, 2023

Had to pay $20 sgd delivery fee through the Asos website and an additional $40 sgd import tax and custom fee to the courier just to receive my shirt which is almost double the cost of my purchase. I'm also unable to return the item back through the Asos website if I'm unwilling to pay for the import tax fees. Ridiculous. Buy at your own risk!

Date of experience: January 20, 2023
Canada
1 review
1 helpful vote
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Most horrible customer service i ever had to deal with. They sent me the wrong package and i paid the customs. They wanted me to reorder my item it was out of stock, when you are chatting with them they take minutes for every text and never answer your questions. I had to send the wrong item back because they said they will refund the item and the custom charges. Three weeks later never got my money back, contacted them and they told me they will send it in 2 weeks but without the custom charges.

Moral of the story, i lost money, time and patience trying to get them to understand and answer. They are dishonest and shouldn't even be allowed to sell.

Date of experience: November 22, 2022