business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Wisconsin
1 review
9 helpful votes
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SCAMMERS!
September 2, 2015

They take your money and run. Customer service is useless. They will run you around in circles telling you they have sent your concerns to another dept or they will get back to you. It's been 10 days or so and I have yet to get anything resolved.

Date of experience: September 2, 2015
GB
1 review
2 helpful votes
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Awful
August 2, 2019

Awful. The delivery company they use cannot be trusted AT ALL. Their customer service just hides behind the fact that they use an outsourced delivery company and they can't guarantee delivery.

Will not be using them again.

Date of experience: August 2, 2019
Australia
2 reviews
2 helpful votes
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Absolutely the worst service I have ever received from an online store. My order was meant to be delivered on the 29th of December. They missed the delivery and told me they would deliver it by the 17th of January at the latest.

Its the 18th now and there is no sign of delivery. I contacted them again and they said their courier has requested more time till the 25th and they refuse to refund my order despite the repeated delays.

They said that since their courier has requested additional time (for the second time I might add), they will extend my delivery date and will not refund me. Customer service person said it was their process and despite it being unethical and probably illegal, they have to follow it.

If you value timely delivery or ethical business behaviour, I cannot recommend this store at all.

Date of experience: January 17, 2022
Ukraine
1 review
1 helpful vote
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Terrible servise
June 16, 2020

The most disgusting company
The most disgusting company I've ever met!
No service, my package was in transit for more than a month and was sent back, I wrote letters, unsubscribed. Now I'm trying to get the money back. In no case do not recommend.

Date of experience: June 16, 2020
Senegal
1 review
6 helpful votes
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Worst customer service, instead of trying to help you they keep repeating their script over and over again like its gonna help. Their international delivery sucks, my package was lost and no one was unable to help. They could not even resend it via express delivery as a compensation for the 2 months that i waited patiently to receive for an order that i never received. Id you are outside the UK and want to order online DO NOT USE Asos if you want to avoid disappointment.

Date of experience: April 14, 2016
Canada
1 review
1 helpful vote
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Save your time and your money. They say youll get your shipment by a certain date but you wont. They dont provide a tracking number so they claim that they cannot do anything for you. Its a load of garbage. Its been a month and I still have not received my shipment and they have not emailed me back... Wish I ordered from Revolve or Missguided.

Date of experience: April 17, 2018
Canada
1 review
1 helpful vote
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Mistake with my order
September 15, 2020

They made a mistake with a size, now they ask me to pay 23$ to ship Them back for a refund, the only problem is that the pants cost me 26$. So this basically means that I'll have 3$ back for those pants. The customer service isnt great at all. This is their mistake and they want us to pay? No way. Shop somewhere else guys.

Date of experience: September 15, 2020
GB
1 review
0 helpful votes
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Awful
July 19, 2021

I purchased my item and paid for next day delivery.
I received two notifications the following day, the first saying my delivery would be between 12-2pm and then between 11-1pm. The two notifications were the only thing I received that day. I have spent two days communicating with their so called customer service. My first attempt their representative ended the char with no resolution. The second, gave no answers, telling me I have to wait another 48 hours. Even having explained my item was for an event in 3 days time. No reaction from them Shambolic! Having looked at other reviews, there seems to be a common theme.

Date of experience: July 19, 2021
California
2 reviews
7 helpful votes
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I was a fan of Asos until I've had a terrible return experience. I used their prepaid return label and it seems the package never arrived. I assumed "proof of postage" was the return label but their terrible customer service representatives refuse to look it up. Basically, they say I am liable since I didn't get proof of postage... although proof of postage according to UPS which I visited to try to track down my number, was the return label. Even when I asked their customer service reps to send me the city of their warehouse, they refused. Basically, they aren't incentivized to find the return because they rather take my money than keep me as a customer. Never shopping there again as I am out $150 and will definitely be returning the other half of my order I was planning on keeping (another $150) due to my poor experience.

Date of experience: March 30, 2019
Canada
3 reviews
4 helpful votes
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Misrepresented their shipping policy
July 14, 2021

I purchased a few clothes from this site, and the site claimed shipping was free. I was not charged customs but was charged a COD shipping cost - cash on delivery - I. E. the company did not pay and left the charges to me when I got the item. I tried to contact the company but was told "it wasn't us - talk to the post office". Seriously?
I am angry because I was lied to. I get that shipping costs, but don't call it free then charge me later, but claim you are not charging me - the shipping company is. Pathetic.

Date of experience: July 14, 2021
New York
2 reviews
5 helpful votes
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Worse Company to deal with! Buyers Beware Stay Away!

No customer service! Chat people not there to help or simply don't understand English. If you happen to have any issue, the decision will be made against you and your money, even if you happen to be a long time customer! Absolutely nothing is taken into consideration.
Most of today's websites have a feedback options on products and services. Wondering why ASOS doesn't?
The answer is simple: ALL WOULD BE NEGATIVE!
Solution is simple: STAY AWAY

Date of experience: December 3, 2015
Germany
1 review
2 helpful votes
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Worst company ever!
Send the clothes back unworn, just how I got them, because they were too small!
Didn't get a refund because they said I was wearing the clothes.
Never worn them, because they didn't fit me
Just sent them back how I got them!
Smelly and worn before
No customer service to talk to …
Worst service ever
It's not the first time they have done that!
They are stealing money from people!
Worst company ever!
I would like to give minus stars

Date of experience: September 28, 2023
GB
1 review
1 helpful vote
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No trust
October 17, 2019

Very disappointed lately with their service. Was Asos customer for many years. Received items without tags and was told by customer service it's normal that many their items has no tags which is not true. Never before I received any items without tags.

Date of experience: October 17, 2019
Romania
4 reviews
4 helpful votes
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I ve purchased multiple times from ASOS and always got the orders in time! The quality of the products is good and the diversity of products is simply satisfying! Prices are great and I will definitely continue ordering from them!

Date of experience: May 14, 2018
Canada
1 review
4 helpful votes
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Buying from ASOS for Canadian Shoppers: DON'T
September 14, 2022

I recently bought from one of their company ASOS and were charged a surprised Cash on Delivery remittance fee of more than 25% of my order (102 out of 397CAD). This was never indicated when shopping with them, and I was redirected as a "custom fee" at first, which clearly isn't. I feel this is very disrespectful to customers, and Wish to have this taken care of, but customer service says it's not their fault, but Canada Post setting this Cash on Delivery fee... doesn't make sense.

Date of experience: September 14, 2022
Ireland
1 review
1 helpful vote
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I bough quite a few summer pieces from Asos. The Nike swimsuit didn't fit so I sent it back. The sticker scanned correctly in the garage and it was sent back. Asos are saying they didn't get it. When I contacted the garage I sent it back by they said this never happens and that the item was definitely returned so the fault is with Asos. I will never order anything from them again and I will tell everyone I know not to buy from them and I will never allow my daughters to buy from them either.

Date of experience: September 17, 2018
Romania
1 review
0 helpful votes
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I paid for a product that was never delivered, I waited one month and a half and then I contacted them and I was informed that the item is now out of stock. Communication is difficult as the replies are automatic and I have wasted time and money. Dont buy

Date of experience: May 18, 2022
Maryland
2 reviews
2 helpful votes
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I ordered a pair of $100 metallic adidas and they sent the incorrect size. After contacting them, they resend the SAME incorrect size again. Now they are telling me that I need to reorder the shoe and repay for the shoe and shipping even though they have already sent me the incorrect size twice. I am a frequent ASOS customer and this has "left a bad taste in my mouth". I won't be ordering from ASOS anymore. The company does not provide a phone number and their email customer service is inadequate. I am over this company.

Date of experience: February 26, 2015
Washington
1 review
0 helpful votes
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Never again
July 27, 2017

I ordered an order and it was expected to come today but when I asked them they said it had been delayed and will not be able to ship until Monday which is after my whole family leaves and no one could retrieve the package for me they refused to cancel the order and no one will be able to get the order they didn't even tell me that the delivery would be delayed I had to tell them that ups didn't have my order and I was fairly concerned. Anyway I ordered 3 times from this website and they were good experience but now never again! She said that they couldn't change the address nor cancel the order but was it my fault that you guys couldn't send my package no it was not.

Date of experience: July 27, 2017
Maryland
1 review
0 helpful votes
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I have been looking for a red raincoat for my upcoming trip to London. The ASOS website made it easy to find exactly what I was looking for AND offered the right price. I was hesitant to order my raincoat because of all the negative reviews regarding shipping. Nothing could have been further from the truth. I received my beautiful coat faster than I anticipated, but also the quality was above and beyond what I had imagined. I would recommend ASOS to anyone looking for style, quality for the price, and quick delivery.

Date of experience: January 13, 2019