business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,059 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
1 helpful vote
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I would leave zero stars if I could. I had a terrible customer experience both with the product i ordered and the customer service i received.
I ordered a pair of backless white faux leather mules in a US size 8. The shoes i received are labelled a size 8 and are easily three sizes too big. They are absolutely not a standard US size 8. I have worn this size my entire adult life and never experienced this issue.
The ASOS rep i dealt with through the chat was not helpful told me there was nothing he could do. Which means i am now going to have to pay $22.50 in shipping to send back a faulty product that is not at all what was advertised. It is going to cost me, the consumer money to deal with your terrible product.
I emailed the support email and have heard nothing back in over 5 days. I reached out on social and again nothing.
Overall i had a terrible experience, I will absolutely never order from ASOS again and caution shoppers from choosing to order from here.

Date of experience: October 4, 2019
New York
1 review
0 helpful votes
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My package got lost
December 1, 2021

Package got lost and I had evidence but asos refused to refund me. Didn't reply after they told me they would refund me. Really sucks bc I liked them a lot but I got stuck with a 60 dollar bill for clothing I never got and will never buy from them again. Worst customer service

Date of experience: December 1, 2021
Canada
1 review
0 helpful votes
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I was excited to receive jewellery and a cute fluffy purse I purchased from this website. Not only was I charged $15 in additional fees upone picking up the order but I was entirely scammed out of my money. A $40 purse with the inside looking like a Claire's purse and $40 earrings that looked to be made for 0.10 cents. Complete rip off and horrible customer service. The cost to return the purchase isn't even worth it after all the additional fees. Super disappointing and want to let anyone whose curious of the website to NEVER order from them. Try an etsy seller instead this is total garbage.

Date of experience: October 22, 2020
Canada
1 review
1 helpful vote
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Extremely satisfied
September 27, 2016

I am not sure what's up with all the negative reviews because I've had quite the opposite experience. Ordered a bomber jacket for 130$ CAD, was supposed to be delivered on the 28th but actually came 2 days earlier on the 26th. Was able to track the package with no problems. The quality and colours of the product are wonderful, and true to size. Did not get charged at all for duties (I'm from Ontario, CA). Overall great experience and very happy with my purchase.

Date of experience: September 26, 2016
Canada
2 reviews
0 helpful votes
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First, the item was late for 1 week and charged me for custom fee plus i paid for return postal fee but it took 2 months for refund... if i forgot my return they will never care... i will never shop again to Asos!

Date of experience: July 1, 2021
Canada
1 review
0 helpful votes
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I ordered from ASOS for the first time and they sent me the completely wrong item. When asking for a refund they want me to put up the cost to ship it back? When all is said and done It would cost me money sending it back. After all of that and the duty fees. Do not waste your time.

Date of experience: January 18, 2022
California
2 reviews
2 helpful votes
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On website, Facebook, no were u will be able to find customer service phone number. They will never send u email for confirmation of ur order. No way to truck ur order. I emailed them few time no respond Send a massager message to Facebook. No help again. I love online service but never had this bad of customer service.

Date of experience: June 5, 2020
BA
1 review
16 helpful votes
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Faulty item that caused me allergic reaction
January 30, 2021

This is what kind of business ASOS is running. I have ordered REISS boots from ASOS and this is what I have received. Beaten up, ripped, dirty boots covered in dog hair. And as I am highly allergic to dog hair I have developed face rash. Horrible service that endangered my life. And customer service just answered me to send the boots back! I will have to pay more for sending them back than the original price of the boots so they can send them to another victim customer.

+2
Date of experience: January 30, 2021
New York
1 review
0 helpful votes
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Wish I could review as zero stars
August 26, 2022

I tried to purchase a jacket, and received the same wrong item (a pair of boots) on accident TWICE. They wouldn't refund me without me returning the wrong item, which is understandable, except that I have to spend my time and money getting to the UPS to return it. TWICE. When I reached out to them, I was offered nothing in return, just something about how my feedback will help them get better at their business. Honestly, not worth trying to get the right item.

Date of experience: August 26, 2022
Switzerland
1 review
0 helpful votes
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I sent a return in December 2021 all in good "return" timing and it's April and i still have not recieved a refund. It is impossible to get in touch with this company. I've tried everything! Customer Care numbers, their online chat etc. I'm waiting for a 110.- Dollars Refund and NO ONE is available to give me information on this. Their is no access to customer care, whether it be on their website, through Tel. Contact, email or facebook, etc. I've now waisted a good 2 hrs plus of my time on this. What a disappointment! I will for sure not be ordering from them again.

Date of experience: April 12, 2022
Canada
2 reviews
1 helpful vote
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Just bad in general
July 21, 2020

I ordered shirts a size bigger for me when I received them I had to pay an extra to get my package after that the shirt were not fitting so I tried contacting them. Worst customers service ever! Now I need to pay AGAIN to sent the stupid shirts to get a refund. Waste of money and time.

Date of experience: July 21, 2020
Canada
1 review
1 helpful vote
Follow Amélie d.
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Worst online shopping experience. The time I've lost trying to have my money back -_-
- non-announced fees
- incorrect refund
- packed one order in two parcels and shipped one in express delivery with fees even if I never asked for it. Won't take the responsability for it.
- inflated taxs %

Date of experience: April 20, 2021
Ireland
1 review
0 helpful votes
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If I could give a company minus stars I would, the customer care is more than useless. Twice I had issues with delivery and twice the customer care was just appalling. They basically leave it to you to deal with this with the carrier. Absolutely pathetic

Date of experience: August 16, 2018
Georgia
1 review
5 helpful votes
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NEVER AGAIN.
June 2, 2016

Order black and red Jeffery west shoes i got tan and brown. Sending emails is useless no one has responded. I'm to afraid to return the shoes i feel i won't get my money back. This is the last time i ever ever ever use asos.

Date of experience: June 2, 2016
Australia
1 review
0 helpful votes
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I bought a dress and price dropped 30% a few days later. I contaced the online chat asking for the discount to be applied. 3 male staff says no. One suggested I send the dress back and make a new order at the discount price. The seller/ASOS has to pay for the free international shipping from UK to AU. Surely this is not the best way to resolve this?
Will not buy from ASOS again. What a joke!
If anyone is looking to create e-commerce comedy, try buy from ASOS. Their customer online chat reps are hilarious.

Date of experience: November 26, 2022
Poland
1 review
3 helpful votes
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Asos customer
October 11, 2023

Return jacket and trousers. Unused, opened package and checked material. Decided to return. They have sent trousers back to me. When I asked why they said Inspection Team saying trousers were worn. Never ever wore them, didnt even try them on. Jacket was packed orginaly and trousers were open. Tad attached, brand new. Extra money for asos
SCAM. Do not order from asos. You will get dissppinted.

Date of experience: October 11, 2023
Florida
2 reviews
0 helpful votes
Follow Mitzi O.
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Cute tops at good prices. No customer service line! They cancel your order late and then tell you they do not have the merchandise, which they sold to someone else.

It does not matter if you have a good product, if you have no support system, or service

Date of experience: April 15, 2017
GB
3 reviews
1 helpful vote
Follow Alicia Y.
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Worst customer chat help, it is so useless it makes you cry: bought the item on 30th June 2018, it came the next day. I ordered a dress but a pair of jeans came in its place, took photos of the error, sent it back on 4th July 2018, Royal Mail says it has arrived. No refund, wrote to customer service 5 times seperate times, each time asking for me to wait 10-12 business days, which i patiently did. It is now 16th Aug 2018, still no avail. All i ask for is for my £16.50 to be refunded, which is rightfully mine. Escalated to PayPal, no response from seller (ASOS). Still waiting for my money to be returned. I won't be buying from ASOS again unless absolutely necessary. This used to be such a reliable website... but something happened to it and its all up in smoke now.

Date of experience: August 16, 2018
Czechia
1 review
0 helpful votes
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Lies on lies on lies
November 25, 2020

Ordered a pair of earrings off of this website expecting it to arrive in less than a week. I contacted customer service after tracking my shipment online two days after its due delivery date only to find out that the warehouse hadn't even been notified of the shipment. I was only offered a reorder of the product which would take two weeks to deliver or a refund which would take a week. Complete disappointment as this order was meant to be a birthday present. What a lazy scam.

Date of experience: November 25, 2020
Bangladesh
1 review
3 helpful votes
Follow v m.
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I spent a lot of money on an order. The DPD tracker shows it was signed over to someone else at a completely different address and name? They didnt follow up with DPD, they didnt follow up with me to update me on anything, I had to keep using that ridiculous and pointless chat service. No help. No response. No items received. No refund. LOST over $300. Idiots.

Date of experience: February 9, 2018