business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,059 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

California
1 review
3 helpful votes
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Fraud company
January 2, 2017

Notice all the reviews are the same except for a couple which the company themselves write to cover up all the fraud they have done. Just an advice to get back at the company, call your bank and let them know they are a fraud company that took your money. And never order again.

Date of experience: January 2, 2017
California
1 review
2 helpful votes
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ASOS just "deactivated" my account due to their new shipping policy. I've ordered several times (even though they do mess up orders a lot) and I pay for the unlimited shipping and returns. This benefit is what convinced me to do business with ASOS. Otherwise, I would not purchase from an online clothing vendor due to the inability to try the clothing on, try different sizes, etc... No mention of refunding the prorated amount for the shipping services.
This is after them sending me only one shoe, incorrect items in correct packaging, the ill-fitting clothing. I have liked and kept plenty of other items to include clothing, shoes and accessories. I have never worn an item and returned it. I never violated a preexisting policy. Luckily, this happened before I purchased a large order for an upcoming vacation (which I have saved in my favorites).

Date of experience: April 10, 2019
California
1 review
1 helpful vote
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I recently purchased a dress from this company, that they apparently ran out of. Instead of letting me know they didn't have the dress in stock, they sent me a completely different, cheap dress and never refunded me the difference. DO NOT buy from this company. Very dishonest business practices.

Date of experience: January 10, 2014
Texas
1 review
0 helpful votes
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Happy about my purchase
February 6, 2017

I bought 2 dresses for my bridesmaids. I received the items later than the expected date, but I recognize that this is because of the Canadian customs that held my items for more than a week.
I was quite pleased with the dresses, they looked exactly as in the pictures. I have to admit that I've seen better quality, but for the price I payed, it was well worth it. The dresses fit well.

Overall, I'm happy with my purchase!

Date of experience: February 6, 2017
Virginia
1 review
0 helpful votes
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Highly Disappointed
August 29, 2021

I ordered a pair of tan heeled ankle boots from this site. I waited 2 days longer than what the site said the package should be delivered only to receive a pair of white flats. Although the sticker on the package says tan heeled ankle boots. Either someone really wasn't paying attention or the site did not want to reach out to inform me they were out of stock. The boots are no longer on the website. This is my first and last attempt ordering from them.

Date of experience: August 29, 2021
TW
1 review
1 helpful vote
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No tracking for the orders in Taiwan. Customer service chat is helpless. The order I placed later has arrived earlier. Once my cousin waited forever for the package delivery, and he chatted with the customer service. The answer he got from them is: wait couple more days after the estimated dated, we don't have the tracking for ur package, what they know if the package has arrived at ur country. What the answer? And he waited for over a week, and asked for REFUND. They asked him lots of questions, and try to get the refund process so hard!

Date of experience: March 27, 2017
GB
1 review
0 helpful votes
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Asos is normally straight forward and easy but i ordered stuff a couple of days ago and even payed for next day delivery but i only got 2 emails today at the same time telling me 2 different things and i don't know what is even arriving now they refunded cause they was out of stock but the website still has what i want in my size so how does that work? At 3:59 am today the emails said we have dispatched you're order but by the looks of it i am paying next day delivery for one $#*!ty 3 pound earing and i needed my clothes for tomorrow i cant even explain how angery and pissed off i am with asos!

Date of experience: December 30, 2014
GB
1 review
0 helpful votes
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I bought a pair of ASOS wedge chelsea boots which after a period of 4 months split at the soles on both feet (photo provided). Under the Consumer Rights Act the boots are clearly of 'unsatisfactory quality' and not fit for purpose but ASOS (a) tell me they will provide a refund after I return the boots (but never send me a return label despite numerous chasing); (b) I return the item but they refuse to acknowledge that the item is unfit for purpose and say that I have had the product for more than 28 days and thereafter (c) refuse to deal with my complaint any further because I've had it for an excess of 28 days! Are they crazy? Stay clear - I'll never order from them again! You can see the label on the bottom as I've barely worn them

Date of experience: April 19, 2022
Mauritius
1 review
1 helpful vote
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It's a great website. All the products i purchased are of great quality. It's the first online store that i shopped from and it was a great experience. Customer service is very good. They reply to emails really fast. I received a reply in less than an hour and the latest they replied was after 7 hours. I'm from Mauritius therefore i wasn't expecting to receive the products that fast using standard shipping. I always receive it within 7 or 8 working days. The last product i bought was a suit and to my surprise i received it within 2 working days even though i chose standard shipping. Awesome website. I really recommend it to anyone. I'm a bit disappointed that there's no longer free standard shipping worldwide but nonetheless it's worth it given the type of service they offer.

Date of experience: May 29, 2014
GB
1 review
0 helpful votes
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My wife bought me a gift card for Christmas and when I went to register it on there website to use it I had discovered that it had already been registered thus rendering it useless to me. When I contacted Asos through there 'online chat group' for the first 30 minutes it was me against a computer and none of my questions anywhere close to being answered and then 'Martyn' introduced himself and then he was gone never to return... ever! My wife worked incredibly hard to earn the money to put onto that gift card only for it to be taken by Asos, sorry stolen by Asos and there doesnt seem to be any way of speaking to anyone to put it right. I guess that how they like it as thats how they have set up there company

Date of experience: December 27, 2020
Massachusetts
1 review
0 helpful votes
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2 orders recieved none
November 29, 2022

I order two orders, the first the shipping company returned it without sending an email or anything. The second item, they sent to the wrong location before I told them that I need a refund for both and they can return both items. I got refunded for one item. The other item is sitting on a random location and they blamed it on me inserting the wrong location.

Date of experience: November 29, 2022
GB
1 review
0 helpful votes
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Staff hide behind Data Protection (inappropriately) when the question is too hard EG- when can i really expect my order to be delivered OR have you any idea of where it is at all... Appalling lack of understanding and clearly being remotely helpful is a step too far... Whomever delivers the customer service training needs to revisit their training and understanding or find another career as the message isnt being delivered and acted upon

Ian L

Date of experience: February 15, 2019
Utah
1 review
0 helpful votes
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Amazing Customer Care
February 23, 2021

I ordered a jacket from ASOS late November/early December hoping to receive it and give it to my wife as a Christmas gift. There was some confusion with the delivery between ASOS and DHL. I live in Japan, but my package was on it's way to Hawaii. I emailed ASOS Customer Care and a lady named Kim was the biggest help. She got the issue corrected immediately and I was still able to receive my package in a decent amount of time. I wish I had gotten her last name. Thank you Kim for your prompt response and for all of your help during the holiday season when things are crazy I'm sure. You are much appreciated! We loved the jacket!

Date of experience: February 22, 2021
GB
1 review
0 helpful votes
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Cheap bad and thiefs
November 14, 2023

A very bad customer service, cheap products and thiefs, they put an expiry date for their gift cards, so after that they take the money for themselves. So bad...
1 star is to much, I give them 0 stars, not surprised if they go bankrupt in the near future... How boohoo is cheapy but they still have better customer service...

Date of experience: November 14, 2023
South Carolina
1 review
1 helpful vote
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I ordered a pair of shoes from them and received the wrong size. They took a long time to respond to my email that they had sent the wrong size, and then they sent the wrong one again! The staff was unhelpful throughout. Sending back my second pair of shoes... I'd avoid this company if you can.

Date of experience: October 11, 2017
Canada
1 review
32 helpful votes
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Dont get caught like me!
January 20, 2020

I ordered a 53$ dress for my baby shower paid 20$ for the fast delivery to Canada so I wouldnt have to wait 3 weeks to get it. Then, I had to pay 23.62CAD of duty fees. The dress is too small (I took the measurements as said on the site). If I wanted to return it, it would be another 23 $! So I would end up paying 66.62CAD for a 53$ dress that is cheap quality... I'm never ordering from that site again.

Date of experience: January 20, 2020
Pennsylvania
1 review
3 helpful votes
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Terrible customer service and unreliable return process. You need to keep track of all the items in your return and keep the receipt for the returns even if they send email confirmation that they received.

Date of experience: January 27, 2020
California
1 review
1 helpful vote
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Bought a dress through this site and received an "unsuccessful order" email. I had applied a coupon code and the reason for the email is bc they said I needed to update my credit card information. Come to find out they screwed up and applied an expired discount code. They REFUSED to honor it despite the receipt that I had. I contacted them right away, they admitted fault and they did nothing about it. BUYER BEWARE, this company does not care about you.

Date of experience: May 8, 2019
Massachusetts
1 review
8 helpful votes
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Bad customer experience
July 6, 2023

I purchase a Crocs Clog US Size 6 on their mobile website. When I received it was size 6W 4M. There was nothing on the website which indicated the size was US 6 W. They refused to refund or replace the item. I could not believe a serious business would rather have a customer never buy with them again then do the right thing and replace the item. Just unbelievable.
As you can see in the attached images. The mobile site does not indicate any thing about Women or Men sizes. Just US 6

+1
Date of experience: July 6, 2023
California
1 review
0 helpful votes
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I tried to contact with someone from asos customer service thru their emails and messenger and they never responded to me. I paid for Express shipping to get my dress to my cousin's wedding on time. And they delay shipping for 4 days. So disappointing...

Date of experience: June 1, 2020