business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,059 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

Michigan
1 review
2 helpful votes
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This company does not have a phone number to contact because of how many complaints they get about how HORRIBLE they are. DO NOT every think about ordering from this website. This is a honest customer review informing everyone this website is a SCAM. The customer service is absolutely terrifying and you should never expect a response to any of the questions you have asked. I have not received my order yet and by the looks of reviews I guess I never will so that $160 down the drain. I am also looking at reviews and discovering that the quality of the clothes looks nothing like the pictures. Keep in mind this company is a scam and lies about delivery dates. Keep your money and go to zara or a legit website and trust my word.

Date of experience: May 22, 2014
Singapore
1 review
0 helpful votes
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Very poor customer service! I made an order on 9 Jun, and ASOS confirmed the order. I am pretty sure stock was available. On 18 Jun, ASOS informed me via non-reply email that the item I ordered is out of stock. Why ASOS failed to inform me earlier? I only received this notification on 18 Jun. This is absurd! ASOS lacks efficiency and the worse is, when the customer like me needs support on order issue, there is no one we could talk to. No phone number to call, no FB messenger and no email address to write to. I have been a customer of ASOS since 2 years ago and I have bought many things since then. I am utterly disappointed with ASOS customer service. I guess ASOS is getting arrogant as they have grown big now. I think I have to re-consider if I wanna buy stuff from ASOS again after this unpleasant episode.

Date of experience: June 19, 2021
California
1 review
2 helpful votes
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I had to email them twice to get my return acknowledged (after they sent me a ladie's shoe size when I ordered a men's shoe from the men's section. No apologies for their error of course. When I finally got my refund iver a week after they said I would, they wouldn't refund taxes, shipping costs, or returns costs even though it was their fault, sticking me with paying $25 for a poor shopping experience. Never again Asos, seriously- buy anywhere else but them.

Date of experience: May 22, 2020
GB
1 review
1 helpful vote
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Asos are so moderately average. Where they do have a large variety of lines, most of which are nice. However, what seems to be a reoccurring factor that counteracts this companies service is the delivery.

There have been many occasions where I have paid for next day delivery and it has not come next day, I tend to think often this is normal. On the other hand as it happened recently, it had led me to think... what service am I actually paying for if it doesn't arrive next day? After being in touch with their customer service team several times, it seems that they are too blasé to actually want to help their customers. No sense of urgency, no sense of compassion and not a thought of compensation.

The attitude many Asos workers seem to bring really make me want to reduce the business I conduct with them, which is an awful pity.

Date of experience: October 1, 2019
AE
1 review
0 helpful votes
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If i could give zero stars i would! Terrible service and lost hundreds of pounds. Ordered 41 items... 19 turned up and i was told repeatedly by asos staff that i have already received the items when i certainly have not. All asos staff told me was that they could not raise the issue or speak to the delivery company until it was showing as received on the website. How ridiculous!

Date of experience: June 2, 2019
GB
1 review
1 helpful vote
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Stay away!
January 11, 2016

Horrible company, hopefully they end up on watch dog. I ordered clothes over chirstmas and waited two weeks before I got an email saying thankyou for your return. I never received them in the first place, they said they would refund me. I only received a fraction of the money I spent and there is no contact number or email. Repeatedly emailed the careteam, too only get the reply over and over we are unavailable,

Date of experience: January 11, 2016
Nigeria
1 review
0 helpful votes
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Item wasnt bad
March 5, 2019

After placing an order on asos i began to see awful reviews. So I kept my fingers crossed, my first order just arrived and it is a bag. Was lovely and I like it. However I am anticipating my second order, I hope I wont be dissapointed.

Date of experience: March 5, 2019
District of Columbia
1 review
0 helpful votes
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I ordered a dress 9 days ago for a gift and today received a totally different item. The company is now out of stock of the item I ordered and I have no gift. All they are offering for this mistake is for me to go out of my way to return the item in order to get a refund for the dress I never received. The customer service was difficult to reach and unhelpful. I will not be ordering from this company again.

Date of experience: June 6, 2017
Canada
1 review
0 helpful votes
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I have a few issues. I spent $85 on 4 ASOS items, and paid $30 in customs. At first I was okay with it because I had gotten such a great deal on the items anyway. Until I opened the items, i realized that they are poor quality. I cant imagine how upset I would have been if I paid full price. Then I noticed that they sent me the wrong item. I tried to create a return, but they expect me to pay $22 to return the item. They expect me to pay for their mistake. If they were to send me the correct item, I would have to pay customs again! Never buying from asos again.

Date of experience: May 6, 2020
Sweden
1 review
0 helpful votes
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I did a order on a pair nike 270, it was a wrong on the shoe and when I contacted them for a return suddenly my order disappeared from my pages. I have now contacted the over ten times but they are not answering me. Not a serious company.

Date of experience: June 18, 2021
Czechia
1 review
0 helpful votes
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ASOS review
June 18, 2022

Good afternoon, I want to leave a negative review for the company asos. I was a regular customer, once I ordered a hat that did not fit in size and I sent it back, I did not receive money for the hat. I wrote to the support service, no one answered my requests for a refund. A month ago I ordered summer sandals, they also did not fit, I returned them back, but also did not receive money for them. I contacted support, my messages were ignored. I do not recommend this store, with the return of money the situation is terrible.

Date of experience: June 18, 2022
California
1 review
0 helpful votes
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WORST STORE EVER!
September 4, 2017

I chatted with JAMEEL on their chat help. He was insulting, rude, slow, and didn't solve my problem. They won't let you speak to a manager or offer any kind of help at all. ASOS SUCKS! Such a sketchy place!

Date of experience: September 4, 2017
Rhode Island
1 review
5 helpful votes
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This is my first ever review. I ordered over a month and a half ago. I paid extra for fast shipping, and was supposed to get my order two days after I ordered. After never receiving it, I contacted them multiple times. I received no help. It is now a month and a half later and I still don't have my money back or my order after contacting them over 20 times.

Date of experience: February 9, 2017
Ohio
2 reviews
9 helpful votes
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HORRIBLE
September 14, 2019

If I could rate this site a 0 I would. I ordered a dress they took my money and I never received my item or even a confirmation. When I contacted customers service I've emailed back and forth 10 times! And each time was a different person. I gave them all of my information including a screenshot of my transaction with my credit card company and they still wouldn't give me MY purchase information! They refused to. It was like talking to a bunch of robots. Til this day I still haven't received my merchandise. Never again will I be ordering from such a terrible website.

Date of experience: September 14, 2019
Finland
1 review
1 helpful vote
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Customer service
June 20, 2022

So basically the customer service and the help you get from asos website is really bad.
The live chat doesn't work and there is no email address to be found.
When you get a bad product there is no point in returning it...

Asos is pretty nice, they have good prices and quality, but there is bad products also.
What i'm trying to say is... the website is good but the customer service is really bad.

Hopefully this helps someone not to waste time trying to contact asos.

Date of experience: June 20, 2022
Canada
2 reviews
9 helpful votes
Follow Nikki K.
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I paid $15 extra for expedite shipping on Nov 3rd, 2017 for $376 valued products
1. I got charged for $116 for custom/tax = 30% tax/custom

2. Their photos are misleading!
In photos, they showed the skirt and top as a set, but only the skirt came... Don't show both products when it is not included. Now I got charged with custom so much, I don't want to order just tops

3. Returning
Returning is a hassle - again, I just got charged with custom/tax so much. When I asked the customer service on chat, she wasnt helpful. Just went over the instructions.
No information about the returning the product

I AM SO NOT HAPPY!

Date of experience: November 3, 2017
Maryland
1 review
0 helpful votes
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Terrible
August 26, 2022

The refund for a large order took a month. I sent the package with everything in it and somehow they were missing products so I never got full refund. The sizes are so off a $700 order and I had to return everything. Customer service was so slow and they had no solutions. Never ordering again.

Date of experience: August 26, 2022
Canada
1 review
3 helpful votes
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DONT ORDER
May 24, 2020

If you're thinking of ordering with
If you're thinking of ordering with Asos. Don't do it! I WISH I COULD GIVE ZERO STAR!

I live in Canada and this was my worst online ordering experience. This company has no respect for guaranteed service. I ordered with Asos before the covid crisis exploded and I never received my order even though the package would have been "shipped".

After several email exchanges(!), they finally agreed to pay me back, but make no mistake... not everyone gets a refund! Before ordering do a lot of research... otherwise don't order!

Date of experience: May 24, 2020
Texas
1 review
1 helpful vote
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Stole my money
October 13, 2018

Ordered 2 pairs of shoes... Only received one... They of course lied & told me they couldn't even find my order to begin with when I gave the lady the order number... I already knew at that moment she was wasting my time... Blah blah then she gives me that copy & pasted "we've sent this case to our specialist you'll get an email in 48 hours" yada yada yada... I just opened a dispute with PayPal to try to get my money back... Don't trust these influences. Do your own research, a simple search of these horrid reviews that I'm reading now would have saved me so much stress. DON'T DO IT. BUY ELSEWHERE

Date of experience: October 13, 2018
Utah
1 review
1 helpful vote
Follow Nicole B.
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I gave 3 out of 5 stars. As for a first time buyer, I wasn't entirely impressed. Like I mentioned in the title, the package was delayed for whatever reason, the upside is that it was only delayed for a day and then after that the delivery was really fast. The design of my jacket is really good, but It was scuffed and obviously a really cheap faux leather material. The jacket was $70 so, I kind of expected more. After receiving the jacket I realized the security tag was left on. Which may not seem like a big deal, and hopefully I can go to a store to explain my situation and they would remove it for me ( I live in the US, and we don't have an ASOS here). So that is just a little annoying. I probably won't purchase from this site again, I would expect a little more convenience than this.

Date of experience: January 27, 2017