business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,059 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

New York
1 review
2 helpful votes
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Disappointed
December 28, 2016

I love asos they have very nice things and it's not true they have a phone number. It's very hard to find but I spoke to a customer service before. Am disappointed because nothing fits. I order a size 10 and I got size 14 dress. I ordered a size 9 Boot and have gotten a size 7. When I tried on the boot I was like thank God. There mistake work out for me. And yes I order in US size. I read lots of reviews and because of that I wrote a bad one saying they better give me my money back. But it was nothing like that. The customer service was very nice and other got all my back. Nothing I bought fits but am just going to lose the weight to fit in them. Am obsessed with this site. When am stressed I just go on this website.

Date of experience: December 28, 2016
Florida
1 review
1 helpful vote
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I ordered two dresses from this company and put in my correct address and they still sent the package to my old address and when I asked for a refund or for the package to be sent to the correct address, they refused and were super rude about it. I still have not received a refund and the customer service team is hard to get in contact with and were very belittling.

Date of experience: July 27, 2020
California
1 review
3 helpful votes
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I spoke with a representative named Bethany, who would not allow me to cancel an order that was placed less than 12 hours ago. I accepted that policy, even though I know it's possible to cancel these things. That isn't what was aggravating though. I then tried to place a new order and asked if I could be granted the promo code that I used on my first order since I wanted a different item. She wouldn't grant it. This seems pretty obscene to me. It boils down to the person - any customer service rep has the ability to say yes or not to grant something like this, but she was just a terrible one. This is a very black and white situation that proves that ASOS doesn't care about its customers and hires subpar reps. I will be returning the original order with the item I don't want and I won't be ordering from ASOS ever again. I've been a customer of ASOS since 2007.

Date of experience: October 30, 2019
Australia
1 review
5 helpful votes
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ABSOLUTELY DISGUSTED. I made my first purchase at Asos. The parcel arrived a week later than the expected date of arrival. Fine. I bought three items of the Asos brand. The materials were very poor quality and I was expecting much more considering the prices for these items. I also found a USED Kleenex in the pocket of my Asos jacket! $#*!ing gross. I will never shop at Asos again. $#*! overpriced USED clothes. Appalling.

Date of experience: July 10, 2014
Canada
1 review
6 helpful votes
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If you are from Canada, don't bother ordering from these guys. In fact, after all the reviews I read, I ordered anyways and found out everything those "disgruntled clients" had wrote about was true.

I never got a tracking number.
The parcel didn't arrive when it was supposed to.
20 DAYS LATER
Complaint day 1 - I threatened i would reverse the charges on my credit card and file google complaints - they said all was in stock they would reship the package - agreed
Complaint day 2 - they agreed to reship the package with express delivery - though would i accept the charges? - I agreed
Complaint day 3 - They sent me an email saying the products were all out of stock and they would issue me a credit

Still waiting on my refund. Stay away from this fraudulent company, I know I will.
-Jeanine- A real person, living in Canada, who doesn't work for Asos.

Date of experience: January 28, 2015
Canada
2 reviews
4 helpful votes
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3 for 3 Good Orders
July 31, 2019

I live in Alberta, Canada. I've made 3 separate orders from Asos over the last couple months. I feel for the negative review writers but I have had 3 good experiences. The first 2 I paid the $20 express shipping which came within a few days as stated at checkout. The 3rd, I got the free shipping which came on time but I had no access to shipping company and/or status updates. I got one update when order first shipped but nothing after that, not even a delivery notice. I paid $25 customs for 1st order/2 items, $45 for 2nd/3 items. I just realized I didn't have to pay customs with the 3rd order/3 items and free shipping option! I've been really happy with the "ASOS Design" clothing line, good pricing for fair quality and trendy clothes.

Date of experience: July 31, 2019
New Jersey
1 review
1 helpful vote
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ASOS does not follow their return policy, filing a claim with the Federal Trade Commission. You should do the same, they can't keep stealing from consumers. Look up Federal Trade Commission on line its easy

Date of experience: January 30, 2018
Canada
1 review
0 helpful votes
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Just awful
February 14, 2024

I ordered a few items, as per their sizing chart. When I received the pants they were huge! Then I went to return them, and it was going to be almost $23 to return the item. Which was stated there was going to be a fee until the last part of the return. When trying to communicate with the customer service agent, they were condescending. And while I tried to point out it doesn't say there will be a fee for returns under the FAQ's they told me there was a flaw in their system that they are working on. So they admitted to having incorrect info on the website and still wouldn't retract a fee to send them a return.

Date of experience: February 14, 2024
New York
1 review
0 helpful votes
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This Online Store needs to get Closed, I was expecting a refund and the (customer representative told me I would receive an email confirmation for my refund today for almost $350 on, November 30. I was checking my emails (nothing) I have been trying to reach the customer service representatives and they won't respond to my emails or chat all day. I went to the site to check if theyr was any refund confirmation and i found out that asos has blocked my account! 350$! But for theyr bad Luck i wasn't born yesterday i will get my money back i promise. Be aware people, be aware don't waste your hard worked money and energy trying to shop here, they have so many negative reviews for reasons

Date of experience: November 30, 2020
Australia
1 review
1 helpful vote
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I bought a gift card for a friend but it turns out they couldn't use it because they're in a different country and when I tried to get a refund they're customer service page just leads to a blank page, I waited an hour hoping that something would happen but nothing did, they are thieves. They WILL take your money and not even pretend to help if something goes wrong

Date of experience: June 19, 2021
Colorado
1 review
1 helpful vote
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The absolute worst customer service I have ever experienced. I order a couple items that are perfect for my upcoming wedding. They then contact me the next day telling me they have cancelled my order and that they want me to provide identifying information verifying that I am who I say I am. Although they give me absolutely no reasoning as to why, and it is a great inconvenience to me, I provide this information to them and comply with every request they give. Then they tell me they are deleting my account. This makes absolutely no sense whatsoever. I don't understand how they stay in business treating people this way. If you are tempted to buy from them, DON'T! They obviously don't want your business anyway.

Date of experience: April 27, 2017
GB
14 reviews
26 helpful votes
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I really like the idea of my dress, but the horizontal stripes were just too overwhelming on me. It would be prettier with fewer stripes at the bottom of the hem. Other than that, I loved it and the flowered pattern with the stripes is beautiful.

Date of experience: May 19, 2014
Canada
1 review
1 helpful vote
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This is my third time ordering on ASOS, and each time I've had to ship an item back. The "fit visualizer" and "size guide" is absolute rubbish. Either the item comes extremely big or very tight. I'm supposed to be a "16" according to the website yet when I ordered a dress in June it was more like a 22, and when my jeans arrived yesterday (I ordered them in 18!) they were more of a 14. Since I live in Canada I have to drive to usa to ship it back which is extremely annoying. I wish the sizes were more reliable as I absolutely love the clothing.

Date of experience: October 26, 2014
Canada
1 review
3 helpful votes
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They shipped me the wrong product by mistake. Then then said in order to return this product I would have to pay to send it back to them. Even though this was a company error, they did not take response for their mistake. They wanted me to pay out of pocket for a company error

Date of experience: May 11, 2020
Australia
1 review
0 helpful votes
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Ordered size 10 shoes, received size 8
Almost two weeks later still haven't received the correct size shoes, customer care keeps asking to come back after 48 hours...which I do and they apologise again, with those pre-written bullsh. Scripts and ask me to come back in 48 hours. Awful and frustrating

Date of experience: April 25, 2023
Nevada
14 reviews
45 helpful votes
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Contacted asos customer service and was offered zero help. They would not contact the courier to resolve, I eventually had to cancel the order and now have the hassle of trying to get a refund from asos! Was a regular customer, but now I will never buy from asos again!

Date of experience: May 30, 2021
Tennessee
1 review
1 helpful vote
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HORRIBLE
November 4, 2017

HORRIBLE! NEVER order from them. Their customer service is the worst and they will never send stuff or forget to send it and u have to contact them on your own or they will take your money. Worst clothing store ever. Would give them 0 stars if i could

Date of experience: November 4, 2017
Canada
1 review
0 helpful votes
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Incredibly disappointing
December 3, 2021

Ordered a jacket, they sent it two sizes too big. Contacted customer service and they said I had to complete a new order to get it replaced. I reordered and sent back the first jacket and got EXACTLY the same size as before even though they assured me it wouldn't happen again. Contacted customer service again as my refund still hadn't come through after 4 weeks even though they said it would take 21 days.
Just got an email saying I need to add my credit card to my account because they can't refund through PayPal. Clicked the link to do so and it's not working.

I'm so incredibly disappointed in this company. It's been almost two months since I ordered the first time and it's been non stop garbage since. Do NOT order from this company. Not worth the risk.

Date of experience: December 3, 2021
Netherlands
1 review
5 helpful votes
Follow Reyzha Z.
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I'm so done with this website! They have lack of customer care, the customer service is the worst in the world! The customer service will serve you like $#*!! They don't respect customer right to receive news from your order!
In my case,
They automatically refund my order without notice or whatsoever even i have paid my custom charges! I asked the customer service and they don't know about it and don't care about it and just shut down the whole conversation while you ask for further information.

Date of experience: April 8, 2019
Albania
1 review
0 helpful votes
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Wrost app ever, they just cancell your order without reason, and you just keep loosing money on fees, bad quality products too, angents lying everytime saying '' your order its shipped '' then got email order its cancelled, don't buy here all scammers.

Date of experience: July 1, 2022