business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,059 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Florida
1 review
1 helpful vote
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Disappointed and Disgusted
September 29, 2022

I usually never write reviews but I am so disappointed and disgusted by ASOS. I ordered a package recently that contained at least 10 items (about $450). I never received my package, I contacted ASOS twice with my concern. They assured me that I would get a refund. I waited for about four days and received an email letting me know that my account had been deactivated and that they were refusing to process my refund.
If you order from ASOS you better hope that nothing goes wrong with your package, and that every item you order fits you perfectly or else you will be out of that money you just spent. My recommendation is to avoid ordering from them. Worst customer service I've ever encountered!

Date of experience: September 29, 2022
New York
1 review
2 helpful votes
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WORST company I've ever experienced. It has now been over a month and still have not recieved my package or tracking number. They have no number or email for customer service and just some "live chat" that gets you no where. They tell you they arent authorized to give you a refund and that the "specialist team" will "investigate" and get ahold of you within 48 hours. Nothing ever happens. This business literally steals your money. I dont know what the next step is but they should not be able to get away with this.

Date of experience: December 23, 2021
Canada
1 review
1 helpful vote
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I have been contemplating placing an order with ASOS for years, I noticed they had a special promotion code for Canadians for 15% off. I placed an order for 230$ and when I went to pick it up I had to pay 90$ in duties! When I got home I opened the box and everything was 2-3 sizes too big for me(even though I took the time to put my measurements in for the fit assistant.) I returned my order to ASOS for another 25$. I contacted customer service and they really don't give a $#*!. Extremely bad experience. Extremely bad service. I have lost 115$ and wasted my time.

Date of experience: October 8, 2020
Ghana
1 review
1 helpful vote
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ASOS Review
March 13, 2019
Updated review

I have ordered from ASOS several times. They have a good customer service, I'm ok with that. The delivery service most times delays but it's still not much of a problem for me. So I'm going on to say ASOS is an excellent online platform, it's been a good experience so far.

Date of experience: March 12, 2019

Thank you Asos
March 10, 2019
Previous review

Hi,
I am from Nigeria and school in Accra Ghana. I feel ASOS has been a realiable brand since I started making orders from them. They have an understanding customer service, also they make sure the items ordered gets to customers on time. Excellent service. I love ASOS.

Date of experience: March 9, 2019
California
14 reviews
13 helpful votes
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Eye cream's rich and hydrating, I use it at night and it really improves my dry lines. It might be a little bit too rich if using during the day, especially if you are going to wear makeup. Just make sure to use a very small amount as it goes a long way.

Date of experience: May 26, 2014
GB
1 review
2 helpful votes
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Having shopped with ASOS since it first began operating I am shocked at their rapid decline both in terms of customer service and delivery service.
After today's debacle I will never shop with them again. Once again next day delivery, for which I paid the annual premium, didn't happen and I was told to wait until 2nd July! What a joke. And I'm not allowed to cancel it because the item is with the courier. By the time it arrives I will be away on holiday!
Customer service via live chat is none existant to the point of rudeness.
It's worth noting that Hermes is their courier of choice...

Date of experience: June 27, 2019
Illinois
2 reviews
3 helpful votes
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Bought shoes online, supposed to be delivered by September 13th. Today is October 3rd and package still has not arrived. Asos can give NO information other than they are looking into it. Just to get them to email me took 3 separate emails and chat sessions. Now they are telling me to contact the post office to find out where it is?!? No. Will never order from them again. Good riddance.

Date of experience: October 3, 2016
Australia
1 review
1 helpful vote
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1. Ordered goods and paid. Got order confirmation, then days later got an email saying order didnt gf through. Then items were sold out.
2. Attenpted to try again, purchase different items, tried to pay with PayPal- got error message saying it did not work. So paid with my card instead. Asos took money from both. Unable to contact them, no reply to my emails or facebook messages. Still not resolved over a week later. Worst online experience.
DO NOT TRUST THEM

Date of experience: September 9, 2019
AE
1 review
1 helpful vote
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Terrible Experience!
November 1, 2015

I have ordered from this website several times, and every time I either face a delay or wrong order(size). Yet, the last time was even worse! I placed and order 2 months ago and still did not receive my items. They keep on telling me to wait until the mid of the month, end of the month and so on, but I did not receive my order yet, and lost my money! Now I do not even get a response to my emails!

Date of experience: November 1, 2015
GB
1 review
2 helpful votes
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Dishonest company!
December 21, 2016

This company ripped me off! I bought a pair of boots for about £220 which arrived damaged. They had to be returned and I was refunded and given a voucher off my next purchase! I then purchased again using the voucher but was charged delivery which was supposed to be free as I was spending over £100. I called customer service and the adviser agreed I should be refunded the delivery cost, but I was told the manager would not allow this too happen. So my voucher ended up covering my delivery cost which was supposed to be free. I was clearly ripped off and this company is not too be trusted!

Date of experience: December 21, 2016
Singapore
1 review
0 helpful votes
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Delivery SUCKS
November 9, 2018

I cant believe this i used to praise their delivery, style and price. So disappointed prices went up delivery sucks soooo bad EXPRESS is not express its a scam its says 3 days delivery when its actually over 1 week plus which is same as normal. When u complain your just chatting to robot

Date of experience: November 9, 2018
Georgia
1 review
1 helpful vote
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Terrible costumer service!

I've made two separated orders 2 days apart to avoid custom fees, but they've send it together anyway so I have to pay extra 18% and talking about this to their costumer service was terrible experience. I asked why did they send it together but they just give me automatic answer and end the chat!

Date of experience: May 8, 2019
Malta
1 review
0 helpful votes
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Think before you use ASOS
December 11, 2020

I order a next day delivery wish got postponed for 1 day. That's not an issue, so I waited and stayed home the the after. But the currier doesn't call me just leaves a note in my mailbox that I wasn't home. So I call and they tell me that he will leave my package in a box where I can collect it in the evening. No mail when the clock turns 00. So next day I contact ASOS, all of a sudden they ask me to wait for 7 more days so 9 days instead of 1. I obviously ask for a refund and they can keep the clothes. Custom supports tells me "I understand but I can't help you sorry" if custom support can't help the customers then Who can? I feel scammed of my money since I don't want ASOS clothes anymore, so be warned before placing your order.

Date of experience: December 11, 2020
North Carolina
1 review
0 helpful votes
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No delivery
February 16, 2023

I ordered a outfit from here for a special event I received a notification that it could not be delivered no refund was given or any contact info on why my order couldn't be delivered after it had been shipped out.

Date of experience: February 16, 2023
Utah
1 review
1 helpful vote
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The clothes on ASOS are fashion-forward and really fun. The quality is slightly better than Wish. That being said I actually lost money on their return policy. I ordered a large quantity of clothes and returned a few items I didn't like, but because I bought the entire order with a coupon code, they subtracted that entire discount from the few items I returned. They refused to offer me any money back for the clothes I returned, while also refusing to send back the clothes. It was frustrating to say the least.

Date of experience: April 11, 2020
New York
1 review
1 helpful vote
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TERRIBLE EXPERIENCE
April 4, 2018

I ordered a few dresses, but incorrectly put the wrong expiration date (my fault completely). They sent an email saying the order couldn't be processed. I logged into the account and had to individually put each dress back into the shopping cart. WHY? It's so much easier to update the cc info and re-order. When I got around to re-entering all the dresses a few days later, the promo code that I had originally used had expired. Customer service was completely unhelpful and they seemed to be reading a script. They wouldn't honor the promo code. Really? Now I completely understand all the TERRIBLE reviews about Asos online. I will NEVER order from ASOS again. When there are so many online clothing companies looking to impress their customers, this one says FU. I hope this dissuades at least 1 person from using their site. Save yourself the aggravation and frustration!

Date of experience: April 4, 2018
GB
1 review
0 helpful votes
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I ordered a big order and when received items were missing and they are declining my refund and has blocked my asos account which is very very unprofessional
Will never order from asos again as they cannot solve problems

Date of experience: May 31, 2022
California
1 review
2 helpful votes
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F*** ASOS
August 30, 2018

So I am a long term customer of ASOS. They are definitely my go to store but they have lost a loyal customer. I ordered a package of 5 items totaling over $200. I had this sent for 2 day shipping. When my package arrived to me it was already open and was missin 4 of the 5 items I ordered. I immediately contacted ASOS care team. I've emailed them over 5 times in the last 4 days as well as tried reaching them on multiple social media outlets. Nobody has contacted me back even showing concern to my situation. I'm happy my bank reversed the transaction. It's their loss but definitely don't order or even bother with a company that could be so rude and careless to their customers

Date of experience: August 30, 2018
Missouri
3 reviews
20 helpful votes
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They have a great selection of products. However, be aware that if you return anything from your purchase and used a discount, they will adjust the refund amount based on the discount. In other words, make sure you want to keep the whole purchase because your discount... isn't worth anything if you have to return an item.

Date of experience: August 27, 2014
Australia
1 review
3 helpful votes
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I used the $70 off $250 promo code and returned one of the items, ASOS received item however I was not refunded a cent! I completely understand that with the promo code of course I would not get a full refund. But not even a cent. What was the point of the return? I feel totally disgusted with them. I have emailed them several times and to only hear back from a different person every time and nothing has been solved. Their emails are just a repeat of each other. Absolute rubbish treatment BEWARE Do not buy from them unless you're certain of the product, ASOS refunds are a SCAM.

Date of experience: April 4, 2019