business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,059 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
0 helpful votes
Follow J k.
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They stupidly sent an international shipment for an online purchase without tracking (illegal in my country according to our post office) and had no idea where my order was. Gave me the run around and complete garbage customer service for weeks, then told me after a certain date they would do something about it. Wouldn't you know it, that date comes and goes and still no reply to emails or Facebook messages. Getting a refund from them is like pulling teeth, and they are now sold out of the items I ordered so no replacement either. It's awful trying to deal with them and I'm incredibly frustrated. I like some of their items and if this had been pleasantly handled, probably would have shopped frequently, but it's too much. Never again. I almost feel like they were banking on losing my order or just never sent it and want to keep the money. Can't believe they couldn't even provide any shipping info at all. Stay away from their free shipping, it's a scam.

Date of experience: July 11, 2017
GB
1 review
1 helpful vote
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Worst online company out there.

Received product covered in DOG HAIR! Clearly been used and was second hand. Spoke to a customer adviser called Elysia. She offered to replace the item and eventually offered a 10% off full price items which anyone can use at any time if they know how (student etc.)

Despite sending pictures showing the damaged nothing else was offered even after expalining the situation once again.

Think twice before buying from here if something goes wrong they really don't care.

Date of experience: August 31, 2017
Netherlands
1 review
2 helpful votes
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See my email below, i received only automated answers,
No consideration at all, very dissapointing.
Amsterdam
24 december 2014

Dear,

I have placed my order last Sunday with Express
Delivery. Shipment within 2 days, should have been
Delivered by now.

I haven not received anything yet.
What is the reason for the delay?

They were meant as Christmas gifts on
Christmas Eve.

Kind regards,
Erwin Pochman

Date of experience: December 24, 2014
New York
4 reviews
1 helpful vote
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It's really a shame. This company has good products at super competitive prices. However, their customer service is neck and neck with current Amazon customer service for worst in the biz. It is impossible to speak to someone and they just push you into their hyper-general FAQs, which are, essentially, useless. I spoke with a customer service rep by chat and he, essentially, said "sorry, bro, we aren't going to fulfill our policies, our bad". I am paraphrasing, obviously. I don't need someone to explain how things are going wrong and how they sympathize with me. I need someone to solve my problem. Too bad. I am going to stop shopping on the site.

Date of experience: August 12, 2021
Hawaii
1 review
1 helpful vote
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Do not purchase any products from ASOS. I waited a month over the expected delivery date and every time I reached out to the customer service team, they told me to reach back out again in a week if I have not received a delivery. Then, they sent a replacement package with half of my ordered items and would not issue a refund for the rest of the items. I will never purchase anything from ASOS again.

Date of experience: March 2, 2023
Spain
3 reviews
1 helpful vote
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SOOOOOO BAD
November 27, 2022

This company is dishonest, unreliable and unapologetic. They lie and say an order will arrive, or has arrived and you have to keep going back to the live chat for days on end to get a refund. They say you can have a refund 'tomorrow', then on 'this day', then another later day. Thieves, scam. Avoid.

Date of experience: November 27, 2022
Washington
1 review
0 helpful votes
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The items I ordered arrived as promised (4 day shipping) which was impressive considering this was holiday week and I live in Seattle, WA. A little disappointed with the sizing of the item I ordered. I'm 5 1", athletic/ curvy build. I was excited that the petite shop had such variety to offer. I ordered a high neck, velvet bodycon dress, it looked as promised, but when I tried it on it was a good 5 inches too long! And it didn't do my curves any favors, either. Surprising, since I ordered the smallest size available: 2. Kind of just straight up and down. Not sure if I'll keep out to have it altered length- wise, as I really do need it for an event. Wanted to avoid all that bother by ordering petite to begin with! Shoes could have been packed better, too, box wasn't dented but shoes (velvet block heels) arrived needing to be bent back into shape.

Date of experience: December 2, 2016
Norway
1 review
2 helpful votes
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Ordered some smaller accessories 29th november 2014. Never arrived. Tried to contact them around 23th december, but the same automated email the other people here. I tried contacting again yesterday 6th january 2015 but it is still the automated reply. Not even sure if i can get a refund. Thanks for ruining my birthday and christmas, ASOS.

Date of experience: January 7, 2015
Australia
1 review
1 helpful vote
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Don't bother!
June 9, 2020

Placed an order a few days ago and didn't receive a confirmation email. No big deal but I decided to follow up. Contacted customer service which can only be done via account or Facebook messenger. The messenger replies appear to be a bot which apologises and asks repeatedly for your email and order number.

They can't find my email or order number even though I have screenshot proof plus the transaction on my card.

If you look at their most recent Facebook post there are many unhappy people that don't have orders or have not receive refunds. It also looks like influencers have stopped promoting them as much. I wouldn't be surprised if they were about to go out of business.

I have reported to the ACCC and flagged the amount with my bank.

I would not be placing an order with them unless you want to go through this hassle.

Date of experience: June 9, 2020
New Jersey
121 reviews
357 helpful votes
Follow Lane F.
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This site has a mix of clothing for women of every size and age. Do not be fooled by the youthful appearance of the site, because it has something for everyone. College students gets discount and that comes in handy during sales. I live this site for clothing and accessories. Top brands make special items for the site... it is just the best. One thing no 800 number as they are in Europe and do not answer calls. Twitter is the best contact method! (2017) I have to say they are changing and are not responsive to complaints as they once were- so I took a star away. They are changing not for the better. They most improve consumer service and being more responsive to complaints.

Date of experience: March 26, 2015
GB
1 review
0 helpful votes
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ASOS
August 9, 2017

Such a good variety! Always end up having to spend ages trying to sort though what I can actually buy as I have so much in the basket. Some of the Asos branded stuff is so cute an afforfable. I've always had pleasent experience ordering from here, I recently ordered some bikinis for holiday using saver delivery and they were delivered within 3 days. Unfortunately I didn't suit them so had to send them back, but I was so impressed with how quickly they got back to me and sorted it out!

Date of experience: August 9, 2017
GB
1 review
3 helpful votes
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An utter Disgrace!
January 2, 2017

We ordered 5x£100 pound vouchers on the 8th December for delivery on Christmas Day. Nothing arrived... phone calls, emails, messages, a shambles! Got a message today saying they will look into it shortly. Vouchers given in order that our children could shop on the Boxing Day Sales. Unapologetic, unreliable, appalling customer service. NEVER again!

Date of experience: January 2, 2017
Canada
1 review
0 helpful votes
Follow J K.
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I ordered 2 items which should have been delivered by May 03 2017 at the latest. I chatted with an rep online through their chat window a few days ago and they advised me that there was a delay and the new delivery date was going to be May 19th. No reasons, no apologies, nothing. I just checked online for an update and noticed that the delivery date is now May 24th 2017. Hopefully, it'll get here within the year. If I had known that shipments take over a month, this order would not have been placed. By the time it comes, I won't need the sweater that's on order as it'll be summer. I'll never shop there again. This is my first experience with ASOS, I do a lot of online shopping and this is unacceptable.

Date of experience: May 11, 2017
Uzbekistan
1 review
1 helpful vote
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Having ordered from Asos a few times before I believed them to be reliable so ordered a jacket from them. Unusually there was no tracking detail provided just a delivery date of 15th Nov. I didn't worry about it too much as delivery previously has been great.
15th November arrived... no jacket. Contacted customer services who have informed me that the item is coming by normal mail and I need to wait to 3rd Dec. Am fuming as this now means I have to spend time and money trying g to find an alternative and to make it worse, won't even be in the country when delivery is now due to arrive. Never again will I shop with Asos

Date of experience: November 18, 2017
Washington
3 reviews
13 helpful votes
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Never shop here!
June 26, 2017

After shopping at ASOS, I am not sure I can still dare to shop online. I bought a bunch of items from their websites, but some don't fit well. So shopped them back. I mailed back four items, they only refunded me three items. In total, they refunded me over 60$ less than I originally paid. I contacted them many times. They did not reply to my emails at all. This place, a thousands of NO, DO NOT SHOP THERE!

Date of experience: June 26, 2017
Florida
1 review
0 helpful votes
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Return/refund issue
February 5, 2022

I'm so aggravated with these people From ASOS These people Will give you hell when your doing a return and trying to get your money back! A whole bunch of run around bull$#*!! They will tell you this is the day your money will be refund to you which bull $#*! and if you don't see it on your bank account they say wait till the end of the day or the next day keep making you run around I'm still fighting to get my money back from these dam thief $#*! people.

Date of experience: February 5, 2022
GB
1 review
0 helpful votes
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By far the worst service ever…
July 11, 2023

By far the worst service i have ever received. I placed an order and the checkout process gave a 20% off code. I returned two of the products to the value of £27 but only got a £2.41 refund! Now they are hiding behind code terms & conditions that they don't advise, show or issue to customers. So far I've dealt with Surajkumar, Mitesh & Nassifati in the escalation team and not one of them has actually took the time to listen or understand my concerns and are just robotic script readers.

Dont waste your hard earned money by dealing with this shower and if you ever have to return products to them then you better be prepared to be robbed of your money. All for the sake of £25!

Date of experience: July 11, 2023
California
1 review
1 helpful vote
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I am just going to review before I receive my items, because this is the worst service from a site I have ever experienced. My order took two days to process and then didn't ship until the next day, so now I have to wait even longer to receive it. They admit the problem is a technology error on their part, but I had to email them to get an update and get my order moving. Ridiculous. Get your site fixed!
Tracking website dosn't even say where my package is. Just says "In Transit"
Honestly now I will be surprised if the items I purchased will be of good quality after this. I was so excited to see cute maternity clothes at a very affordable price, but now I guess I will just pay the extra at Motherhood Maternity if it means my items will be shipped when ordered.
Never again and I will never recommend them to anybody.

Date of experience: February 6, 2014
Arkansas
10 reviews
11 helpful votes
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Great experience!
February 4, 2023

I was very worried about ordering from this company because of all the bad reviews. However, Nordstrom was sold out of several items I wanted which were ASOS brand. I was soooooo pleasantly surprised with everything I ordered. I have placed several order since then. Returns are effortless... Any trouble with returns or labels just talk to the chat line; they will help you right away. Everything I ordered was 100% cotton and excellent quality. I have no complaints whatsoever and will continue to shop with them. FYI, bottoms run true to size while tops run a little small in my opinion.

Date of experience: February 2, 2023
New York
1 review
0 helpful votes
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NEVER BUY FROM ASOS
April 14, 2017

I am VERY angry about the customer service (or lack of) that is provided by Asos.
I ordered a dress online but the package that arrived was a completely different item. When i tried to call to get this sorted out i discovered that there is NO customer service number and basically the only way to get a customer service issue resolved is via email correspondence with customer service reps. My rep changed with each email i received which meant i had to relay the same details and information multiple times, which is not very accommodating to the customer. I am still working to get my money back or the actual item I ordered after 3 days of emails - they take about a day to respond. This could have been a 30 min phone call at most if they just had a f*cking number to call! I am never ordering from Asos again - guessing from the other reviews it will probably take months to resolve this - who knows if i will ever get that dress or my money back. $#*! ASOS!

Date of experience: April 14, 2017