business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
Write a Review

About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
grey star
grey star
grey star
grey star
grey star

Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
North Carolina
1 review
0 helpful votes
Follow A D.
Unfollow A D.
Send Message
Share Review
Report Review

Awful Service
March 16, 2024

I recently placed an order for nearly a dozen items for my wife, who typically wears a US size 2-4. Unfortunately, the store did not have anything smaller than a US 4 in Petite sizes. After confirming the sizes and item counts, I proceeded to pay for the order. However, upon receiving my receipts, I noticed that all but two dresses had the correct sizing, while the two in error reflected a US 8. Immediately, I contacted BH customer service and was directed to an Apple chat option, where I spoke with both Skye Rae and Jude. Despite explaining the situation, they offered no solution other than to return the items once received. I find it unreasonable to expect that coupons would update the order to fix such an error, especially since the items were the same but in different colors, indicating a potential system error. Both representatives were unresponsive to my request and only provided a UK sizing chart, which did not address the issue at hand. This experience has been incredibly frustrating, especially considering that I have been a loyal customer of ASOS for years and have never encountered such issues. I regret to say that I will not be shopping here again.

Date of experience: March 16, 2024
New York
1 review
2 helpful votes
Follow Sabriyya c.
Unfollow Sabriyya c.
Send Message
Share Review
Report Review

Never again!
November 14, 2019

Pity there isn't a zero star rating choice. I paid for expediting shipping(2/3 business days) to ensure that I received my package in a timely manor so after a week, I reached out to boohoo asking for the status on my package. They told me that if I didn't receive the package by 11/11 to reach back out. On 11/11 I let them know that I still had not received my package... I decided to call Fedex myself and was informed that boohoo forgot to include a certificate that is required by the fda which resulted in my package being held for over a week at a Fedex location in Memphis. They also tried reaching boohoo several times and were unsuccessful... still have no word on my package nor heard back boohoo... going on day 11.

Will never order from boohoo again!

Date of experience: November 14, 2019
Delaware
1 review
0 helpful votes
Follow Teri J.
Unfollow Teri J.
Send Message
Share Review
Report Review

Trash company! Beware
January 15, 2024

I never write bad reviews, so you know I'm pissed! This company sent the wrong size dress, and now they are trying to make me pay for the return!

Not to mention, their sizing chart is way off! So you're bound to have to send something back! And if you dont want to lose money, you'll likely give it away, bever wear it, or wear it too big! Bc who wants to pay $10 shipping, then another $6 to send it back!

Why is it hard to send me a free shipping label when YOU are in error! Had me send pics of proof for what exactly!?!? This company is trash. They dont treat customers fairly and it's clear because of that class action lawsuit. They are up to their same tricks.

Date of experience: January 15, 2024
Tennessee
1 review
4 helpful votes
Follow chelle A.
Unfollow chelle A.
Send Message
Share Review
Report Review

Placed an order for a few pairs of shoes, all the correct size. US 8. However once the invoice was sent, 2 pairs of shoes were listed as the incorrect US size. Believing I made a mistake I bought 2 more, in the correct size, however the SAME thing happened once again and they're listed as the incorrect US size 6. Even though this is Boohoo's error, they refuse to cancel the order or waive the return fee. I can't wait until this company crashes and burns. They already seem to have issues with their IT department

Date of experience: May 5, 2022
Canada
1 review
1 helpful vote
Follow Tanya M.
Unfollow Tanya M.
Send Message
Share Review
Report Review

Received returned/used product
December 12, 2021

Purchased 2 dresses recently. The fitting was good but one of the dress was stinking with perfume and sweat and I realized it after putting it on. I felt like puking. Specially in the current situation the products should be sanitized properly before sending out to the customer.

Date of experience: December 12, 2021
Sweden
1 review
22 helpful votes
Follow Stefan H.
Unfollow Stefan H.
Send Message
Share Review
Report Review

Fraudulent shop
June 9, 2020

Ordered to pairs of tall cut boyfriend jeans size EU 34 and 36. The site stated that the model had size 38. The packaged contained 2 pairs of remarked jeans that where another model and both measured in as a size 40 instead. Shipping back is not covered by boohoo. Site is in Swedish( when in Sweden) but shipping is actually to the UK thus sending them back would cost me more than the pairs cost. Please stay away from boohoo as they are a fraud.

Date of experience: June 9, 2020
Indiana
1 review
1 helpful vote
Follow Alice S.
Unfollow Alice S.
Send Message
Share Review
Report Review

Never ships on time
April 18, 2017

This company is obviously disorganized. You pay extra money for shipping and it never gets to your location on time. I have received orders from China in 2 days yet this place takes forever. Please avoid.

Date of experience: April 18, 2017
Texas
1 review
0 helpful votes
Follow Lynn S.
Unfollow Lynn S.
Send Message
Share Review
Report Review

I paid for expedited shipping. I have yet to receive any portion of my order and it's past the promised delivery date. Customer service reps are rude, argumentative, condescending, and do not respond directly to questions asked. Terrible company. Big F in rating.

Date of experience: November 1, 2016
Australia
1 review
4 helpful votes
Follow Natasha A.
Unfollow Natasha A.
Send Message
Share Review
Report Review

Have purchased from them many times and have always been pleased. Most items have arrived earlier than expected. One package was about a week late once, but no big deal. Quality isn't amazing on all items but given the low prices, I would say it is value for money. Highly recommend.

Date of experience: January 8, 2014
Australia
1 review
5 helpful votes
Follow tam m.
Unfollow tam m.
Send Message
Share Review
Report Review

I returned 3 dresses and received only $56.00 of what was supposed to be a refund 110.00 after logging 6 email requests customer service says i have been correctly refunded guess that cant be bothered checking the info

Date of experience: March 21, 2015
GB
1 review
0 helpful votes
Follow F H.
Unfollow F H.
Send Message
Share Review
Report Review

What has happened? Size 12 (uk) dress just about fit my size 4 daughter same with tops! Not good for any woman's self esteem they are obviously cutting the material in half and charging same price, I used to spend a lot on boohoo now I don't buy anything, you can't trust the sizing

Date of experience: June 29, 2021
Australia
1 review
2 helpful votes
Follow Rachel R.
Unfollow Rachel R.
Send Message
Share Review
Report Review

Perfect service!
May 26, 2015

Was so worried about buying online after reading so many bad reviews but my experience with boohoo has been perfect! I ordered last Wednesday and my order arrived this morning all in very good condition. All my questions asked trough their facebook page were answered very quickly. Would definitely shop here again and recommend to anyone!

Date of experience: May 26, 2015
Michigan
1 review
4 helpful votes
Follow Katie M.
Unfollow Katie M.
Send Message
Share Review
Report Review

Ughhh
April 8, 2021

I'm a size 26 waist. Their chart says I should order size 4 on their site. It's definitely runs too big! Also. I hate how there isn't review on their clothing, like most store have. It would be so convenient. Less the hassle of people having to refund stuff. Hopefully I can return everything without an issue. I'll keep you updated on the return! I'm a true 8 in shoes though, they fit fine. Clothing did feel cheap and most of my stuff was see through. Lol yay me!

Date of experience: April 8, 2021
Australia
2 reviews
16 helpful votes
Follow Erin M.
Unfollow Erin M.
Send Message
Share Review
Report Review

Overall pretty much all my dealings with BooHoo have been great. The items I order come on time, are as shown and generally good value for money if you wait for the sales (they have plenty of these so always wait).
The biggest issue for me thus far has been that for men's shoes they have a special AUS/NZ sizing that they've made up (?) and I mistakenly bought the wrong size not realising. My fault at the end of the day but deceptive on their part I think.
Otherwise the consistent thing that lets them down is customer service. They don't really respond to emails or website contacts, I've found the best way to contact them is via Facebook.
Their reps tend to be uncaring and generally unhelpful but haven't technically done wrong for me yet.

Date of experience: March 22, 2020
Canada
2 reviews
12 helpful votes
Follow Ema W.
Unfollow Ema W.
Send Message
Share Review
Report Review

Regular buyer
September 3, 2015

I have been buying from boohoo now for over a year, each month. Their clothing is true to size and quality is on par with pricing if not better sometimes. I was surprised to see the negative reviews as I have only ever had positive experiences with this company. I live in Canada and it never takes longer than 5 days for shipping. All items are super easily tracked. I have only had to return one item before and it was extremely straight forward. I even wrote to them by email once telling them how impressed I was and got 40% off my next order. I'd say that was good customer service. Love boohoo!

Date of experience: September 3, 2015
New Zealand
1 review
0 helpful votes
Follow Lisa B.
Unfollow Lisa B.
Send Message
Share Review
Report Review

I purchased a gift voucher on the 8 December 2016. My daughter went to use the voucher but it didn't work. After days of giving me the run around Boohoo finally admitted that it had been activated so said they would refund my money in 5 working days. I have given then my bank details and transaction details 4 times they keep asking for the same info. Now they are not returning my emails. Beware of Boohoo gift vouchers especially if you don't live in the UK. Boohoo has a terrible customer service and having to wait 24-48 hour for a response to each email doesn't help. Why are they so hidden away no phone number no live chat know other emails or ways of contacting them!

Date of experience: January 29, 2017
Netherlands
2 reviews
2 helpful votes
Follow S T.
Unfollow S T.
Send Message
Share Review
Report Review

After seeing a boohoo commercial on tv in 2014 I decided to take a look at their site and order a few items. Since then I've ordered about 8 more times. I think their clothing is affordable and of good quality. Packages always came in on time (7-10 working days), except for once, but that was around Christmas. I've never had any problems with returning an order or their customer service.

Date of experience: August 3, 2017
California
1 review
7 helpful votes
Follow Kiana K.
Unfollow Kiana K.
Send Message
Share Review
Report Review

Don't Bother!
June 10, 2022

Supposedly the dresses pictured are the same color and studio lights are the cause for "slight" color variation. Boohoo has no problem with false advertising and then acting unaccountable.

It's now at my expense to return items that were falsely advertised AND incorrect non-subjective sizes. "Fuller Bust" bikinis, even ordered in your bra size will likely be incorrect as they clearly aren't actual bra sized bikini tops.

I spent $15 and some change for expedited shipping and not even half my order came in the given time frame.

Date of experience: June 10, 2022
Netherlands
3 reviews
2 helpful votes
Follow Madison B.
Unfollow Madison B.
Send Message
Share Review
Report Review

First of all my order came later than told. I had to send something back so I did that the same day. I wish I had read the reviews of this site before ordering. It has been 3 weeks since I sent my return and I have heard NOTHING. I was supposed to get a confirmation mail if the returns arrived after 7 days, never got it. It also said to wait 3-5 working days for you're refund. Well I still haven't gotten anything. I contacted them on twitter and they're saying they don't have it yet, even though I have proof it arrived at their Dutch warehouse. Such bs. I've sent mails and all I get are automated mails; '' We'll get in touch with you in 24 hours''. I'm never shopping at Boohoo again!

Date of experience: June 19, 2017
GB
1 review
0 helpful votes
Follow E R.
Unfollow E R.
Send Message
Share Review
Report Review

3 orders in the last month getting ready to go on holiday, first wrong size sent, you then have to go out of your way to return which is difficult when working 12-15 hour shifts. Second (you couldn't write it) same issue wrong size sent! Third hasn't turned up and am now being told I have to wait two weeks before they will do anything (this falls after I leave for my holiday) even though it was bought on next day delivery. They tried blaming the courier saying they're busy but said courier turned up today with a parcel purchased yesterday so it's clearly not a courier issue. When complained about I was instructed they do not have a complaints procedure. I would definitely advise steering clear

Date of experience: September 28, 2021