business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
GB
1 review
5 helpful votes
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Horrendous Customer Service
July 10, 2023

Customer service is absolutely horrendous. I originally contacted them on the 25th June with an issue that I'm having with a gift voucher. I was asked to wait 48 hours but did not hear anything back. I've contacted them a further 3 times and each time I'm either told to wait another 48 hours or, more recently, to "extend your patience and allow longer for the relevant team to send the resolution for you"…. That was almost a week ago. I've just accepted that I've lost my money and to no longer shop at BooHoo (not that they would be phased by this as losing out on the business of one person really doesn't make any difference to such a big company). Please may this be a warning to other shoppers.

Date of experience: July 10, 2023
Georgia
1 review
0 helpful votes
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I ordered two items this past Saturday (8/27) with the three business day shipping. It still hasn't arrived. According to the BS tracking service provided on the website, it was supposed to arrive today. It's not here and last time I checked, my package was 1,000+ miles away in New York. Please don't allow your customers to pay extra for shipping when you know you're not going to be able to deliver it by that time. I contacted customer service, now let's see how this goes. Stop ripping your customers off! I feel very exploited.

Date of experience: August 31, 2016
Illinois
1 review
3 helpful votes
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This is the worst experience ever! Clothes are cheaply made that I had to return everything. A few months later, I still haven't received my refund. I'm out about 125.00 from this scam of a site. Never again!

Date of experience: May 4, 2020
GB
1 review
3 helpful votes
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Non delivery
December 7, 2016

Ordered items in 4th Dec paid for next day delivery. Dispatched and now with courier but no delivery or update on tracking. No help from customer service just being told to wait which is outrageous as should have had it following day as paid for this. I urge everyone please report this company to anyone you can e. G trading standards, consumer ombudsman and let's show this company that how they treat customers is unacceptable.

Date of experience: December 7, 2016
New Jersey
1 review
14 helpful votes
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First of all the clothes is so cheaply made. The stuff on the website doesn't look as bad as what I received. Their sizing chart is completely off. I had to return everything because it was too big. They charged me $4.00 for the return, so I'm out $12.99(8.99 shipping cost). Never again will I order anything from them. Don't do it... it's not worth it. It's the same clothes that you would get at the $10 stores. And they don't have a 800 number so good luck getting in touch with them.

Date of experience: April 11, 2020
New York
1 review
4 helpful votes
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I went ahead and ordered from this site despite reading some of the bad reviews and now I regret it. I had ordered on Feb 3 and it is almost 45 days over and I haven't received my order yet. I sent multiple emails tracking my order status with them and they asked me to follow up with local usps after the order reached usa. USPS claims that they cant find my package. I am so disappointed because I was impressed by collection of clothes and affordable prices. But their delivery service is just beyond lousy and the worst part is you can only communicate with them via emails. You can't call and get your answers right away. Dont fall for this like the way I did. :(

Date of experience: March 14, 2016
Canada
9 reviews
23 helpful votes
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I've made 3 large orders with this website. The clothes are inexpensive and trendy, similar to Forever 21. I have been semi happy with the items for the prices. They also do size lines in tall/petite/ maternity. If you're looking for fun vacation clothes or festival clothes, this is my new favourite, but its a shot in the dark if you get something cute or incredibly $#*!ty. Their site is a weird one where everything is always 40-50% off, so never buy things in a rare time this sale isn't happening. Also bonus points for this store because their customer service actually replies to you and they were helpful. I'm a 4/6 and I find their size a tiny bit small, so I order size 6 and it's great.

Date of experience: November 29, 2018
New Zealand
2 reviews
1 helpful vote
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Love this website!
March 6, 2017

Boohoo is awesome, after my 4th time ordering about 10 items each time pretty much everything Ive order is great. A few items have been too small, I've made 1 refund and got my money back within about 3 weeks (their communication isn't always the quickest) apart from that, i love it - most things are really good quality and such a good price! I've learnt to go a size up in some things, as it can be hard to tell what the fabric will be like.

Date of experience: March 5, 2017
GB
1 review
5 helpful votes
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Terrible customer service - no number to call. The standard delivery may take up to 10 days which in my opinion is ridiculous. No company I know has rules and delivery times like this. Make sure you order right items as you cannot cancel or change it at any point even if your order hasn't been dispatched yet and there is still 9 days till your expected delivery date.

Date of experience: December 5, 2019
Australia
1 review
2 helpful votes
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Ordered off here for a second time and should have known from the first that the material and sizing guides are terrible. The tshirt dresses I ordered in an 8 and they go to my knees and look like a bag, very unlike the model where they hang mid thigh. The over knee boots fall down past your knee after walking a few steps. I have contacted them on facebook and sent in the most ridiculous photos of me in my dress tshirts against the models and have still been told material differs than the model. Now i'm expected to send them back and pay $15. I'll be sticking to asos from now on with their free deliveries over $100 and free returns. 2 star review says it all, and i will also be passing on the message to not order from boohoo

Date of experience: July 19, 2020
GB
1 review
1 helpful vote
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Avoid this company
March 28, 2017

Never received order although boo hoo insisted it was dispatched. Requested a refund after many many ping pong e mails. Still awaiting. Go to Asos. I would never recommend nor use this company again. Surely its simple to call the courier to shed some light. Up to now i am out of pocket and no order

Date of experience: March 28, 2017
New York
1 review
2 helpful votes
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Never had such disgusting customer service from a company. Let's start with the fact that they never have anything in stock, but hey that can happen anywhere. Ok so let's move onto how they NEVER ship or deliver anything on time EVEN when you pay extra for shipping. Customer service representatives are rude, unhelpful, and careless when it comes to customer complaints or concerns. When you do email them they respond by basically saying deal with it or return it. Last time I ever recommend this site or order from it. I'd love to mean the head manager though considering there is never a phone number to reach these people.

Date of experience: February 22, 2017
TT
1 review
2 helpful votes
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My first experience was good. Items took a long time to get to me, but the dresses fit okay. Second time around, I got a dress that was poorly constructed. E-mailed customer service and no response. Will never buy from boohoo again!

Date of experience: November 20, 2013
Alaska
1 review
0 helpful votes
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I understand that this is a fast fashion site which means clothes are most likely cheaply made. Let's say you don't like the clothes you purchased or they don't fit, Boohoo's return and refund process takes about two months if you're stateside. First you send the return package to their facility in Georgia. Once they confirm receipt of your package you should get refund but NO! Now you have to wait for the package to arrive and be cleared in their UK facility which can take 28 days. Once received it will take 3-5 business days to receive your refund. I'm on day 7 and I haven't received anything but a sorry customer service email. I will not do business with BH again.

Date of experience: August 2, 2017
Maryland
1 review
0 helpful votes
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SCAMMERS
May 21, 2021

I would give 0 stars. Shipping said 7 days. Never received my order and REFUSED to refund me. FedEx had no package with the tracking number they gave me. This website needs shut down. NEVER waste your money here. Luckily my bank helped me dispute the charge.

Date of experience: May 21, 2021
Canada
1 review
1 helpful vote
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Poor quality...
August 5, 2016

I ordered 2 outfits. The first one look nothing like what they showed in their site. The second came in a color that was not even an option... the quality is poor and cheap. My first time ordering, I will never order again. I'm from Canada. The only good thing is it arrived quick... but a waste. Can't wear any of the two...

Date of experience: August 5, 2016
Canada
1 review
12 helpful votes
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Stole my money!
January 30, 2023

I ordered from Boohoo and paid $17 for 7 day shipping. Everything was fine until my tracking stopped updating after it "cleared customs". I called the delivery company and they don't answer their phone or have a voicemail - super sketchy. I've contacted Boohoo support and they told me I need to wait a full month before they can look into the matter. Literally stole my money and won't do anything about it.

Date of experience: January 30, 2023
Australia
1 review
10 helpful votes
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The Worst.
March 31, 2020

Shocking service. My parcel has been lost for almost a moth after paying for express shipping. Lost also is my query for compensation. Navigating a labyrinth of obsequious time wasters designed to weaken my resolve is the only customer service I'm receiving as there appears no dedicated department to deal with items lost in transit. Using the pandemic as an excuse is absolutely shameful since this has been missing for much longer than this was a contributing factor. I will be a thorn in their side until I receive something in the way of compensation but I would generally advise anyone to STAY AWAY. Boo Hoo indeed. They are The Worst.

Date of experience: March 31, 2020
GB
3 reviews
2 helpful votes
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I always shop on boohoo for cheap clothes that i need asap! However, I bought a dress one time for a night out that was last minute and it was basically see through! Quality was absolutely crap! Didn't get to wear it though as I ordered it to come next day before 7 o'clock and it didn't come. This meant I had to spend more money on buying another outfit! Theres too many clothes on the website also, so it takes you ages to actually find something thats suitable. Most of the clothes are for frick all also. Would recommend misspap, missguided or pretty little thing. Clothes are as cheap but very high quality and great customer service.

Date of experience: December 9, 2015
Kansas
8 reviews
44 helpful votes
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UPDATE
March 27, 2019
Updated review

I have received my order today. I believe it took around a month despite the fact their websites says 7 business days. I am also still upset over the awful customer service. However, the items I did get were actually really nice, and decent quality. I had ordered a dress I was kind of wanting to wear on my birthday, but that has passed. So my advise would be to order in advance! Other than that I cant really complain about the things I got.

Date of experience: March 27, 2019

Never got my order
March 8, 2019
Previous review

I didn't buy much from this website cause I had never used it before, and didn't know if it was a scam or not. I never received anything from that order, and customer service was no help at all. I wouldn't recommend anyone to buy from this store. I truly believe it's a giant scam. I was going to try to get my money back, but $30 isn't worth the hassle to me. It's near impossible to get anything out of them, and the whole situation is super fishy.

Date of experience: March 8, 2019