• ASOS

ASOS

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Overview

ASOS has a rating of 1.4 stars from 2,052 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about ASOS most frequently mention customer service, post office, and next day problems. ASOS ranks 433rd among General Apparel sites.

  • Service
    615
  • Value
    575
  • Shipping
    612
  • Returns
    541
  • Quality
    534
Positive reviews (last 12 months): 5.3%
Positive
8
Neutral
2
Negative
142
454
See all photos

What reviewers want you to know

Positive highlights

  • The customer service is excellent and easily accessed by live chat or email.

Critical highlights

  • I had to pay an extra $42.09 at the post office, almost half of what I spent on my bridesmaid dress.
  • No phone number to call and take days to reply to emails.
How would you rate ASOS?
Top Positive Review

“The most awesome online shopping experience”

Sai P.
1/3/24

I buy regularly from Asos. I live in Singapore. My orders reach me exactly in the time frame that Asos gives me. They also have a free returns policy which I appreciate so much. Unlike websites like Mango.com which often cancels orders after 10 days due to stock non availability, Asos hasn't done that once.in all my 58 orders for my past 4 years. The prices are good on Asos and there are regular discounts. The only downside is I don't know the origin of the products before I order...coz sometimes the quality of the products are a bit substandard and it would reduce the inconvenience of a return.

Top Critical Review

“ZERO STARS”

Rachel S.
3/8/24

I order a pair of Nike air max Bella shoes. I got some high chunky heel black and white converse. Customer service is literally not helpful at all. Says they can't locate my real item. I am so confused on how these people shipping orders are so dumb. Like how do you mess up THAT BAD. Now I have to go out of my way to package it up print the label and drop off to UPS. Meanwhile still not have any idea what's going on with what I ordered. I guess I won't even be getting the correct item. She offered nothing for all this hassle.

Reviews (2,052)

Rating

Timeframe

Other

Reviews that mention popular keywords

post office (118) phone number (86) delivery date (55) day delivery (60) customer service (859)
Thumbnail of user aarona950
1 review
1 helpful vote
January 24th, 2024

I like ASOS. I've been happy with 90% of the things I've gotten here over the last 2 years but it annoys me that I can't see the reviews on items before I purchase them. If I had seen the reviews of this metallic sweater I just bought, I would have already known how TERRIBLY itchy it is AND that it runs about 2 sizes too small. What's the point of reviews if you can't see them before you purchase something?

Tip for consumers:
It’s unacceptable that you can’t see customer reviews of products BEFORE you purchase them to protect you from making bad purchases. After you receive the purchase, only then are the customer reviews open on the product. Not cool.

Products used:
Sweaters, shoes, shirts.

Service
Value
Shipping
Returns
Quality
Thumbnail of user charlesdcm304
1 review
0 helpful votes
December 5th, 2023

ASOS was my favourite place to buy all my clothes from and I've spent thousands on it over the years. However, more recently, their returns and customer service has been shocking! I haven't returned a parcel in the last year without there being a problem. They are always trying to say you haven't sent everything back that you have and when you get in touch, they make you out as if you're a liar! I've ended up just paying the full lot on several occasions because I can't be bothered with the hassle and the long waits on the live chats. I've now deleted the app completely as I just don't trust or respect them as a company anymore! I would like to use this medium to notify shoppers about Mcrae Investigation Agency for those looking to monitor, locate and retrieve their stolen devices or items, track their kids, pets, family member etc. check in with them through mcraespy at outlook,com. Its really worth it. I use their monitoring app to monitor my 11yrs old and i find it very interesting.

Products used:
Clothes

Service
Value
Shipping
Returns
Quality
Thumbnail of user angelor12
2 reviews
5 helpful votes
March 4th, 2020
• Updated review

Placed both second and third order at the same time, except chose different shipping options for both orders (standard vs expedite). Expedite order arrived ahead of schedule with great tracking info (stellar experience). The standard shipping order still has not arrived and has completely useless tracking info. The only info I've been given for the standard package is "left ASOS", which has been at that status for almost a full month. At this point I don't know if standard package will ever arrive. ASOS is great when you pay the extra shipping cost but is a nightmare when you opt for standard. Ordered from Canada btw.

Great first experience with ASOS
October 15th, 2016
• Previous review

Decided to go with ASOS for my first online clothing purchase, and I have to say I'm very pleased. I was a bit skeptical after reading some reviews about shipping errors and customer service problems but decided to give them a try anyways. Because of the shipping complaints I saw online, I decided to pay the extra $15 for an expedited arrival. I was given a working tracking code and the package arrived on the date scheduled. I bought 4 items, 2 of which were ASOS brand, and all of them matched the website displayed item descriptions and appearances. Quality=price paid. I may have gotten lucky with the sizes although I did go on YouTube and watched a few ASOS haul videos to get an idea of how the sizing would fit prior to purchase. A tip I would give any first time ASOS shoppers is to do some research to help with sizing(YouTube and ASOS instagram models) and don't be scared to pay the extra $15 expedited shipping, for all I know that may be the reason I did not encounter any shipping problems. Will definitely be using the site again and will update my review accordingly.

Thumbnail of user alexish422
1 review
0 helpful votes
November 26th, 2022

My first 2 orders from ASOS were on point. However, my 3rd and 4th and 5th orders were $#*!! They looked like pieces of $#*! sewn together and thrown in a plastic bag. BUT! My last order 3 weeks ago was absolutely perfect. I just ordered another dress and hope and pray it's as beautiful as my last order or else I will never from ASOS again. It's miss and hit with ASOS, so be careful!

Tip for consumers:
Be careful. Sometimes there dresses are absolutely beautiful and sometimes they are completely $#*!

Products used:
Dresses

Service
Value
Shipping
Returns
Quality
Thumbnail of user kevinj299
2 reviews
1 helpful vote
November 29th, 2019

I think the quality of the products bought from asos is not that great and not very bad so its just ok.

Thumbnail of user krisr179
1 review
1 helpful vote
November 26th, 2022

After reading reviews on asos I think I'll skip the cute black lace up boots. It seems the better business bureau has ALOT of complaints about this company were customers are not
Receiving thier items ordered and also not getting thier refunds. They also have a no contact number only a online assistant through text. This company needs to work on that.

Thumbnail of user manuelv71
1 review
2 helpful votes
August 31st, 2020

I love the merchandise. But they have the WORST customer service. I've had to attempt to contact their customer service multiple times, and each time it's a horrible experience

Thumbnail of user joannat69
1 review
7 helpful votes
April 29th, 2020

So my dress came, it was late but taking into consideration what's going on due to COVID not overly delayed. My disappointment started when the dress was missing 2 buttons. No big deal, I contacted them to send replacements. Their reply was the big disappointment: please mail back the dress for a refund and order another! Are they crazy? They expect me to pay to mail the dress back and order and wait for a new one? Could they not simply mail me 2 buttons? I'd have to be desperate before ordering from them again.

Thumbnail of user natalyw
3 reviews
0 helpful votes
August 8th, 2019

The clothing line is too basic I thought that maybe with the different seasons it will be a little bit of more innovation but no, they keep bringing the same pieces and same designs all over again

Thumbnail of user steveh2449
1 review
39 helpful votes
April 13th, 2021

I almost placed a large order until i decided to check out the reviews. Can't thank you guys enough.

Thumbnail of user nargiza2
Nargiz A.
4 reviews
2 helpful votes
September 30th, 2017

I several times ordered different items from asos. I was satisfied with some of my items, sometimes dissatisfied. For me, the main problem is with your shoes. Try to fix it.Until now I bought 4 shoes and 3 of them are not my size. Despite all of them are size 4. Anyway you have very stylish and in good quality clothing.

Thumbnail of user prudences15
2 reviews
0 helpful votes
August 9th, 2022

I bought 5 items from South Africa and had to pay R1000 for custom duties, it's way too expensive. The quality of the clothes I'm happy with, but duty charges stopped me from buying again

Tip for consumers:
Custom duty charges are extremely high

Products used:
Dresses, underwear , shoes

Service
Value
Shipping
Quality
Thumbnail of user c.g2
3 reviews
1 helpful vote
July 18th, 2022

Seems like the quality went down... I am talking about their own brand, seems like a couple years ago it was much higher

Service
Value
Quality
Thumbnail of user kayh358
1 review
0 helpful votes
September 9th, 2022

I ordered a sweatshirt from them and it came faster than expected. The quality was nice, if a bit flaky on the lining material. Can't really complain about that, though, because it was fine after a wash. Currently waiting on a coat from them, we'll see how that goes

Tip for consumers:
their sizing usually runs big (especially when they label the product as “oversized” in style) so just keep that in mind

Products used:
Sweatshirt

Value
Shipping
Quality
Thumbnail of user huang.alexa
1 review
0 helpful votes
April 22nd, 2023

I have been buying from ASOS for many years. I'm based overseas and I appreciate that they offer free international returns, which is one of the main reasons I continue to buy from them. However, it wasn't until recently when I returned and refunded my entire order that I realized they have a currency conversion issue.

For instance, the total purchase order value in my country's currency shown on the ASOS website was $212, but $218 was deducted from my credit card instead. Interestingly, this price difference doesn't occur when you use PayPal instead of a credit card for payment. This got me puzzled because I tried to track back some of my past orders that used a different payment method, and PayPal did deduct the exact amount reflected on the ASOS website. When I questioned ASOS about this issue, they couldn't explain why it happens and just told me that they can't change their system conversion rate.

Furthermore, when I received my refund, the amount was only $206! In the end, I paid $12 for the conversion difference and received nothing. It dawned on me that this has been happening with some of my returns for a while, but I only became aware of it now. Their website currency pricing and the card deduction don't match up at all. Therefore, I suggest using PayPal when paying for your orders to avoid any currency conversion issues.

Thumbnail of user danij39
1 review
0 helpful votes
November 28th, 2022

Asos has great products and options and the app is easy to use. Shipping costs are too high compared to other clothes sites and need to be reduced. I would shop on it more if the shipping was more reasonable.

Service
Value
Shipping
Returns
Quality
Thumbnail of user laurenb128
2 reviews
0 helpful votes
March 24th, 2018

I ordered two items from your online store. I ordered The March Animal Print Ankle Strap Sandals and the Truffle Collection Stud Buckle Strap Kitten Heel Boot. I was very excited to receive these products before returning back to college. I have purchased items from ASOS before, and had very high expectations for the products I ordered. Primarily, when I received the sandals, I noticed they were clunky and untrue to my size. I knew I was going to have to return them. However, most importantly, instead of receiving the boots, I received a black t-shirt. I was ultimately shocked that I could receive such a different item, and was extremely disappointed when I did not receive the product I originally paid for.

With ASOSs current return policy, items could only be returned for refund, not for exchange. A required return form was to be sent back to the company, as well. It was very frustrating to have to return the product I did not order. It was very inconvenient to fill out a form and send the product back, knowing that I would have to place a new order if I still wanted the boots. I was so frustrated with the whole process; I did not reorder the boots. I did not want to risk leaving for school, and having to return them if they did not fit. Although, I believe this mistake was made on behalf of the companys order fulfillment team, I could not hide my disappointment with the overall ASOS brand and customer service strategy.

In the future, I would expect ASOS to adopt a more user-friendly exchange system. I also found it extremely disheartening that ASOS does not have a customer service number, so I could personally speak to a representative about my concerns.

Thumbnail of user michaels656
1 review
0 helpful votes
July 21st, 2017

I just ordered 5 clothings from asos. 4 of them are asos brand and one of them is Adidas. The total was 132 cad. I read through the reviews and I came across a lot of negative reviews. I'm not sure if it's true. I got 2 questions though, do I have to pay duty fees and taxes? And is the quality good? Someone please help me.

Thumbnail of user nicoleb132
1 review
1 helpful vote
January 27th, 2017

I gave 3 out of 5 stars. As for a first time buyer, I wasn't entirely impressed. Like I mentioned in the title, the package was delayed for whatever reason, the upside is that it was only delayed for a day and then after that the delivery was really fast. The design of my jacket is really good, but It was scuffed and obviously a really cheap faux leather material. The jacket was $70 so, I kind of expected more. After receiving the jacket I realized the security tag was left on. Which may not seem like a big deal, and hopefully I can go to a store to explain my situation and they would remove it for me ( I live in the US, and we don't have an ASOS here). So that is just a little annoying. I probably won't purchase from this site again, I would expect a little more convenience than this.

Thumbnail of user evad12
3 reviews
4 helpful votes
May 20th, 2016

I do not like the fact that they are now using Royal Mail to deliver orders.
I have shopped with ASOS for over 7 years a few hiccups along the way, but customer services have always sorted out any problems that arose quickly and my goods were always delivered by My Hermes, now Royal Mail has been awarded to deliver for them. When I placed my recent order I was unaware of this fact! My ASOS parcel was due for delivery today... oh it came but I was unable to answer the doorbell in 16 seconds... so off it went again. I am not prepared to travel on a 16 mile round trip to my local sorting office and Royal Mail advise me that they are unable to redeliver the next day so I have to wait 3 days for goods that I have paid for. And I am not prepared to do this waiting around business. So the goods can go back to ASOS and I will not place anymore orders through them until they go back to using a local courier.

Thumbnail of user lizg28
1 review
0 helpful votes
December 2nd, 2016

The items I ordered arrived as promised (4 day shipping) which was impressive considering this was holiday week and I live in Seattle, WA. A little disappointed with the sizing of the item I ordered. I'm 5 1", athletic/ curvy build. I was excited that the petite shop had such variety to offer. I ordered a high neck, velvet bodycon dress, it looked as promised, but when I tried it on it was a good 5 inches too long! And it didn't do my curves any favors, either. Surprising, since I ordered the smallest size available: 2. Kind of just straight up and down. Not sure if I'll keep out to have it altered length- wise, as I really do need it for an event. Wanted to avoid all that bother by ordering petite to begin with! Shoes could have been packed better, too, box wasn't dented but shoes (velvet block heels) arrived needing to be bent back into shape.

Thumbnail of user deborahc28
17 reviews
32 helpful votes
June 15th, 2015

Bought bathing suit bottoms twice from Asos and had to return them with a $4 shipping fee to me each time not refunded. I finally decided to stay with the size they sent me even though it seemed a bit large. Hard to deal with UK companies as far as shipping goes but their customer service was EXCEPTIONAL!

Thumbnail of user dominiqueb13
2 reviews
6 helpful votes
July 25th, 2016

I would shop with ASOS all the time and the past experience has left a nasty impression. I made a large purchases with them and on of the items totalling $49 came and it was a completely different item so i returned it hoping to get the correct item in exchange and it went out of stock. After they told me they would refund the money after going back and forth with them and emailing different people on their staff having to explain the situation over and over agian, I was informed that im owed no refund because of the discount code i used required me to spend a certain limit. They gave me a discount code of %10 off my next order when I went to redeem it was expired. Now 2 months later im still trying to get th to see that i shop with them often and just want a discount or a credit of &50 to go toward my next purchase which will be about $200 anyway and is the same amount of the original order. It's frustrating not being able to speak with someone on the phone and get this resolved in the matter of minutes.

Thumbnail of user keesham
1 review
0 helpful votes
June 8th, 2016

I love the variety that Asos provides as far as styles for plus size, maternity, petite, color and patterns. I have confidence that I am going to receive my package timely for the following weekend if purchased early in the week. Also the quality of the fabric is good. My concern is more of the sizes in "club wear" and "sundress wear". You are playing roulette when you order because the clothes are either too big or too small if you order true to size. So I think for club wear and clingy dresses, order a two to three sizes up. For just a casual sun dress order one size up. This is US based sizes. Thr return of the items are free but it takes up to 10 days to process your return and then credit you back then takes additional days. Feels like... the clothes are cute but too much hassle. If I knew it would fit, I would order more often.

Thumbnail of user fii
1 review
0 helpful votes
October 2nd, 2016

What's the point of being a high value ASOS customer with ASOS premier but delivery doesn't always arrive on the next day or goes missing. It's appalling. I just received one package from ASOS through dpd instead of two. That's not even where the problem really lies. The parcel came opened. Why is that the case? Is the delivery man looking through to see if there is something he can get from it. Ridiculous and so unprofessional and this is DPD services who claim professionalism of the highest order. Let's not even talk about HERMES who always have my parcel missing. Then top of it up with the unreachable ASOS customer services who put you on hold everytime for 20mins or more because they never ever pick up so you are frustrated to hang up. Then you email and they reply every 24 hours. Common now! I have been on ASOS since 2009 and I have spent close to £20,000 if not more! I have always been a satisfied customer till this year. Something needs to be done and fast but another company gets ahead and uses ASOS 2016 madness of incompetency to their advantage.
2016 has been a very disappointed year as an ASOS customer (based on my experiences this year)

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About the business

ASOS brands itself as a "global online fashion and beauty retailer" and sells a variety of women's and men's fashion clothing through its website.

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