business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
District of Columbia
1 review
4 helpful votes
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DO NOT WASTE YOUR MONEY OR TIME
April 21, 2022

Severe lack of customer service when there have been multiple issues with multiple orders. Do yourself a favor and do not waste your time or money shopping here. I've been waiting for a refund for over 2 weeks now, and when I reached out to customer service to address the issue, (considering the tracking number shows it was delivered to them over a week ago...), they did nothing to help and told me to just continue waiting. At this point I'm disputing the charges on my credit card and will never shop with them again.

Date of experience: April 21, 2022
Canada
1 review
8 helpful votes
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First and Last Time Buying from ASOS.
June 29, 2023

To say I'm disappointed with this clothing distributor is an understatement...please don't waste your time buying from this website. Their company is particularly money hungry and can care less about their customers. I ordered something to be sent to my home in Canada, not only was it sent to the post office but I was charged $80 in customs fees! The box they shipped out my items in was HUGE! Even though I only ordered a few things that could fit in a medium size box (probably even smaller like a parcel...) They never mention this, and you have to look through articles in their help centre to see something about customs fees. Not transparent at all. What is the point of having discounts if the money you save has to be spent again on the things you've already bought + More! Extremely disappointed

Date of experience: June 29, 2023
Canada
1 review
3 helpful votes
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Buyer Beware!
July 15, 2022

Do not recommend if you are in Canada. Had to pay $70 extra at post office, was supposed to be free delivery. They give you a refund if you return within 21 days. I sent my return over a month ago and it's still not showing that is has arrived to them so looks like I'll only get a store credit for a store I will never again buy from…. So disappointed! And customer service is terrible. No number to call only online chat and they were not helpful at all at resolving any of my issues. Horrible horrible horrible

Date of experience: July 15, 2022
GB
1 review
5 helpful votes
Follow Black H.
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My ASOS account was blocked (seemingly permanent) for...returning a few items. A large retail chain like ASOS is so stingy that they're literally blocking accounts for using their free return system as intended? They're lucky I'm even using their website instead of the thousand other fast fashion retail brands, I just find it amusing how stingy and pathetic many of these large corporations are, that they would go to such lengths to stop people from using a system that they clearly advertise on every listing, which is their free returns. If you don't want to lose a few pounds allowing customers to return items for free, just charge for it?

Date of experience: May 31, 2023
California
3 reviews
6 helpful votes
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Don't waste your time on this site. You'll find basically nothing available in average sizes.

And if you do bother to spend your time picking through the few available items... you likely won't be able to buy them. Asos's log-in system is defective, and so far they haven't been able to figure out why. You'll set up your account, and immediately their log-in page will reject your password. So then you request a password reset... but the reset E-mail is never sent (and no, it's not being filtered as spam).

And to compound that incompetence: There's no way to check out as a guest. So you CAN'T buy from the site. Now that's pretty pathetic.

But there's more. The site is full of dead-ends. For example, that log-in page: If you can't log in, Asos just leaves you sitting there. There's no "contact us" or help link offered. Seriously?

Date of experience: December 17, 2017
Virginia
1 review
0 helpful votes
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Awful customer service, hidden customs fees
April 15, 2022

I ordered a few suits to try on for my wedding. The package got held up in customs and a few weeks later I received a bill from fed ex for $262. The cost of the items was about $600 and ASOS claims on their site that anything under $800 won't be charged customs fees. When I mentioned this to them in a customer service chat, it took them an hour to tell me it's not their problem. Got on chat again, and the new rep here told me within about seven minutes that they'd issue a full refund. A few days later I receive an email asking me to enter my credit card info on the site so they can issue it. A day after that I receive another email totally reneging on the refund. Now whoever I end up talking to (someone different each time of course) tells me I need to take it up with customs. I'm returning all of the items I've ordered recently and will never use them again. BEWARE, using this site is not worth it, and I say this as someone who had shopped with them for over ten years before this.

Date of experience: April 15, 2022
Canada
1 review
1 helpful vote
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I ordered a 137 Canadian Dollars order to be delivered in Canada. Had to pay more than 47$ in extra fees for custom and delivery. Obviously nothing mentioned about all these hidden charges when I ordered... This is unacceptable and this is pure fraud! Do Not order With ASOS or you will pay twice the price of your items!

Date of experience: September 20, 2021
Montenegro
1 review
2 helpful votes
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I ordered a dress and some earrings to wear at a wedding, and allowed at least 20 days for them to get here. Still no sign of them and the customer service is telling me that they have no idea where it is. Did a black hole suck my dress and earrings in? Did they never exist? Or were they time travellers stuck in 2018 only to travel back to their time on the day of delivery? Should we look at the fine print to make sure if standard shipping also includes... DELIVERY? Last time I'll ever shop with this godforsaken website.

Date of experience: August 31, 2018
New York
1 review
7 helpful votes
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ASOS has such low quality of clothing and does not care about it's customers at all. I returned shoes that I didn't like (they didn't look like the photos) and then i got an email saying it was being returned back to me because they were damaged, worn or in an unsuitable condition? I never even took them out of the BOX!? I feel like the company must do this on purpose to make it more difficult for customers to return things. Super sketchy and unethical. Never shopping at ASOS again...

Date of experience: February 17, 2023
Canada
1 review
1 helpful vote
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This is by far my worst e-commerce experience I've ever had. I decided to try Asos as they bought Topman recently and I loved their brand and t-shirts.

I ended up waiting 14 days for the shipping, they charged me an extra $15 handling fees (On a $59 order) on top of it even if it said "Free Shipping" when you order and I'm not even talking about the poor the quality of the item that was horrific.

I contacted their support and I've never been treated like that from a brand before. They literally don't give a s**t about their customers and blame it on the customs. They even closed the live chat in my face when I insisted to speak with a manager (!).

And when you have to return your defective items, you have to pay CAD 22.40 YOURSELF, email them your receipt and pray they don't f**kk you over again and refund it to you.

Keep far from this company, there are plenty of other great e-commerce that actually give a s**t about their clients.

Date of experience: September 8, 2021
Netherlands
1 review
4 helpful votes
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I bought a product to be delivered in 2 days, and I still have not got it after 2 months. I got in contact with their customer service via chat at least some 8 times already. Nothing is resolved. Last time they said they would reimburse me, and that I would get an email confirming that in 24 hours. Nothing of that happened. I literally feels that their customer service is just fooling you deliberately. Not to say that all the agents throw the exact same AI generated polite responses. I strongly suspect that Is just a huge scam machine.

Date of experience: December 21, 2023
Australia
1 review
3 helpful votes
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I sent items back and the tracking says received but months later unable to get a refund because they insist their records show that my payment was declined and the order not sent! I sent a screenshot of my credit card statement and gave the tracking number. Receipt of my return package but they just keep repeating, I'm sorry we never received a payment from you so can't refund. A different person replied to every email and ignored the total history so I had to keep repeating. They clearly son't understand English well. Its like dealing with a call centre offshore. Except all on LIve Chat or email. They would think their customer service is good because they have been trained to say nice things like: have a nice day" and "don't worry I; m here to sort his out for you". By the way their clothes are cheap junk. Would never buy from them again. I attach receipt for return package and credit card statement for the payment.

Date of experience: September 10, 2020
Canada
1 review
7 helpful votes
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I ordered a dress. Dress $23.98, shipping $15.00 total $38.98.
Dress has no finished edges on hem, sleeves etc and overall quality was poorer than I even expected for the price. I sent several emails, without answers so went to website and learn that for $22.? I can return this dress. So not the customer service I am used to with other online stores. Disappointed and will not bother to send the dress back, but will never buy from ASOS again.

Date of experience: February 7, 2023
Colorado
2 reviews
1 helpful vote
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Once you place an order, they can just change the photo online of the item you ordered and send you something completely different from what was offered. Customer service is not helpful at all. Do not shop here.!

Date of experience: September 30, 2021
Canada
1 review
23 helpful votes
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If I Could Give them 0 Stars I Would
August 10, 2021

Worst customer experience of my life, had a huge problem because of the way they shipped my package. Still no assistance, still no partial refund. Also, as a Canadian customer I am offered 15% right now from them, but I didn't receive it and they are refusing to give it to me after the fact. They have the worst customer service ever, all I ever get is generic responses which do not even address the problem I'm even referring to. Honestly felt like a scam, will NEVER buy from there again.

Date of experience: August 10, 2021
Azerbaijan
1 review
12 helpful votes
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Yesterday I ordered clothes from ASOS. Today they have sent me an email stating that my order got cancelled, because it did not pass validation checks. They also blocked my account. It took me 2 hours to search for clothes and order them. Don't waste your precious time, I do not recommend this site to anyone. They are unprofessional.

Date of experience: April 29, 2023
Australia
1 review
15 helpful votes
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Absolutely horrible service! I would give ZERO star if I could! Every time I buy few items something is missing. My order doesn't get delivered. They took the full payment and said they're out of stock when I didn't receive my order! I didn't get any refund! They don't have a customer service number. You'll have to message on a messenger or email them then some stupid robot replies with an automated answer. They don't resolve anything. This is the third time I'm missing an item in my order and my last time ordering from ASOS. I am a regular customer and you lost one! I have all the proofs with me.

+5
Date of experience: October 27, 2020
Canada
1 review
0 helpful votes
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Used to be Good
April 19, 2022

I never had an issue with ASOS until recently. The live chat never works, and it is literally impossible to reach anyone for customer service. Their "contact now" button is down, there is no e-mail provided as an alternative, and no number given. I received a dress with broken sequins and a zipper that won't zip up, and I don't know how to contact them to get help.

Date of experience: April 19, 2022
GB
1 review
3 helpful votes
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Terrible company practices. Recently had a few items not turn up in clearly resealed bag, reported to CS they are all fine and will refund etc. Then two days later get an email stating they have banned my account and will not refund the money for the stolen items during delivery. No reasoning! How they treat a customer of over 10 years, never had issues before. Just hope you don't have an item lost or stolen during delivery. They will banned you for life and not refund you for reporting to them.

Date of experience: October 5, 2022
New Zealand
1 review
6 helpful votes
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I ordered a product and 3 weeks later was advised it had arrived and was sent a tracking number. When I queried the courier company was advised they never even received it. Took me ages to finally get hold of their customer service to be told they will replace. Still waiting for product. Secondly they do not allow you to post a review when they send you an email to review. I gave them a poor rating and was emailed back that my review was rejected. First and last time buyer

Date of experience: June 28, 2022