business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
TW
1 review
13 helpful votes
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ASOS has by far the worst customer service ever. Had refund issues. First time chatting with them, they promised a full refund in 10 days. Never received it. Tried to chat with them again, one manager called "MA" was very rude. Didn't say a word but keeps end my chat. Now my account has been blocked. I can't even chat to them anymore.
Why is this business still running? Why do you even have CS when you offers no help?

Date of experience: May 26, 2023
New Jersey
1 review
3 helpful votes
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I bought tow items that were scheduled to arrive on Wednesday Jan 17th, I then received an email today saying my package was being held due to insufficient postage funds. Is this a scam or just a normal way for this company of conducting business by trying to extort money out of customers.

Date of experience: January 16, 2024
Australia
1 review
3 helpful votes
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Terrible customer service. Have not received items and they've only sent partial refund. Cannot get in touch with anyone. Their chat service never works... I have been contacting them for over a month now with no luck.

Date of experience: July 28, 2021
South Africa
1 review
2 helpful votes
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Scary
June 13, 2022

From the time I confirmed and paid for my item, to the time I did not receive it a month after their estimated date of arrival, my tracking was untraceable. Their courier partner in my country told me the tracking number does not exist. Agents I chat to online all have the same approach, I'm so sorry, I understand your frustration, yet none of them kept to their word! They are taught to be empathetic, its actually annoying. Once the date passed where I was to receive my order, yet nothing arrived, they asked me to rate my item, I explained what had happened and my review was rejected. Four months later after speaking from agent to agent I finally got my refund. Will definitely not purchase from this site again.

Date of experience: June 13, 2022
Slovakia
1 review
1 helpful vote
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Very stylish, and comfortable for all-day use. These are running shoes, but I will be wearing them for regular occasions and maybe training. They look great and fit perfectly, with no complaint of any kind.

Fast delivery, good new collections, good and fast website, fast support. Best online shop!

Date of experience: May 6, 2022
New Jersey
5 reviews
2 helpful votes
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Good for fast fashion
October 5, 2021

Asos is like H&M, but with more flare and better discounts. MUCH MORE student friendly than any other site comparable to what they specialize in. Still, it's a hit or miss with asos. You could either get something that is fabulous and has perfect quality. Or get some abysmal fabric that sits on you like a convict suit. That's the beauty of asos. You have to really know what they fabric is made of: not just how it appears on photo.

Date of experience: October 4, 2021
Nevada
6 reviews
14 helpful votes
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Excellent service!
November 2, 2018

The service is always excellent! The website has full detailed description and photo of items, usually purchases comes on time. Several times my packages were lost, but Asos sent a new ones very fast. Great store for online shopping.

Date of experience: October 31, 2018
Arkansas
1 review
1 helpful vote
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After reading reviews on asos I think I'll skip the cute black lace up boots. It seems the better business bureau has ALOT of complaints about this company were customers are not
Receiving thier items ordered and also not getting thier refunds. They also have a no contact number only a online assistant through text. This company needs to work on that.

Date of experience: November 25, 2022
GB
1 review
3 helpful votes
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Terrible customer service. Overseas chat/call centres with no complaints team. What company has no complaints team? ASOS has really gone down hill and I will never go through the hassle of shopping with a company with no adequate customer service. I was told incorrect information after being on chat with them for two hours and then the manager "Rafael" cut off the chat when I informed him that the information was incorrect. There is no recourse for customers.

Date of experience: June 5, 2024
Colorado
1 review
1 helpful vote
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I'm not really sure how some of these reviews that I'm reading are able to get a hold of a customer service person. I was told there was no phone number. Chat but that said getting a person but the answers to everything were so scripted I do not believe there was an actual person. I will never do business with this company again only companies that have phone numbers so you can talk to an actual person. Unfortunately it cost me $300 to find this out. ASOS hates their customers.

Date of experience: May 6, 2024
AE
1 review
2 helpful votes
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Shame on you asos and on aramex also, my order got delayed 1 month. Then when i received it i rejected for return as asos costumer care advised me. Then the return was delayed almost 1month also and have passed the timeframe for return and now i dont have the item amd i wont get a refund what is this logicc! This is unfair and unprofessional and unacceptable shame on you!

Date of experience: May 18, 2024
Sweden
1 review
1 helpful vote
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I've been customer to ASOS for a long time because it had free delivery and good return policy which is important to be competitive on the developing market of internet shopping. They've recently changed their return policy, so read carefully! It says "28 days for return" as a headline but you actually only have 14 days to register your return and the rest 14 days are to send your items back.
I always read carefully the return policy so I noticed this change. Unfortunately, I started to register my return last day late in the evening and experienced technical issues to login to my account so I didn't manage to register my return before the midnight. After I updated my iOS I was able to login to my account again but the return button has already disappeared. I contacted the support team directly next day and asked them to help me with returning of some items of the order (some I wanted to keep). They refused and said that it's against return policy even though I explained the situation and said that it has been just a several hours late (not even one day). They also asked me to send print screens of my login issue which I unfortunately didn't do. So my advise - do print screens on every step that you do on their web page or just do not order from ASOS to avoid complications. There are other market places which offer better return and refund policies up to 60 days (not just 14). Really disappointed!

Date of experience: May 11, 2024
South Africa
1 review
2 helpful votes
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Broken Boots Received!
June 22, 2022

Horrible! They sent me broken shoes with ZERO shame!
After paying for express shipping and then receiving my shoes completely BROKEN seriously!
I've read reviews about other South Africa's experiencing this but wow, it's clear they think very little of Africans! It didn't break while shipping! It was in protective packaging and boxes! This is ridiculous! The soles are completely loose!

Date of experience: June 22, 2022
GB
1 review
3 helpful votes
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The WORST company
November 16, 2022

Firstly asos have got a lot to answer for. Wrong items sent to me, parcels going missing. Returns not been issued. ASOS have blocked my account with no reason given. I have then contacted them to say why it has been blocked. Their response was shocking as it stated they will no longer be replying to my email. I have a condition which makes me in between sizes and as a clothing retailer when you can't try on in the shops of course you are going to return stuff. I also pay a yearly delivery fee which I can no longer use but again asos don't even care. Really poor customer service as they don't want to help at all because the account is blocked. Rather than blocking the loyal customers and really upsetting us why not look into why the orders are never correct or why EVRI fail to deliver the parcels. Shocking way to treat their customers. Really hope they get shut down. I have contacted them so many times regarding my return but still waiting on the money with no help given.

Date of experience: November 16, 2022
Maryland
1 review
3 helpful votes
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They shipped me the wrong size shoe after I paid extra for shipping. They ask for 21 days to process a refund. I haven't received it yet, we'll see what happens. I would never ever order from ASOS again.

Date of experience: January 15, 2024
Hong Kong
2 reviews
3 helpful votes
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Unethical
January 27, 2021

Worst online shopping experience ever! Made a purchase where their display stated the product comes in "2-pack". Received only one. Contacted them, asked them to either send the remaining pack or refund pro-rata. They changed their display from 2-pack back to 1, and then tell me they are correct and it was me that has made a mistake/mixed-up. Not sure if this action is legal. Unethical for sure. They even sent me trustpilot review link and tell me to leave a review if unhappy. Beware of this unethical online distributor. Attachments: screenshots of my order details taken on (1) May 14,2020. This screenshot shows the 2-pack info clearly; and (2) May 16,2020 (where ASOS changed the display after I contacted them).

Date of experience: January 27, 2021
Ukraine
1 review
15 helpful votes
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Super non-customer-oriented service. I indicated 2 different addresses, sent in one parcel to 1 address, which is why I had to pay 20% tax. The support refused to compensate for this, although it is their fault. After exhausted nerves, they offered a 10 percent discount, although they could have done it right away. I have never seen such a bestial attitude towards regular customers. I attach screenshots with correspondence

Date of experience: May 23, 2021
New York
1 review
45 helpful votes
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They will not give you your money back for packages lost in delivery. They'll spin it on you, claim that they'll investigate and hold up a refund for weeks. Constantly say, "please allow more time for delivery" (mind you-I've sent over 25 emails and months have passed-no phone # btw) until you finally give up and let them keep the money. If you buy something at ASOS, it's a huge risk as you'll likely lose your money. I'm not the only person. Check the other reviews.

Date of experience: May 24, 2021
New Jersey
1 review
7 helpful votes
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ASOS REFUND POLICY
June 5, 2023

Can't speak to a live person. Was put on hold for over 30 minutes with the live chat. Until I finally decided to hang up. I'm certain this was their goal to wait me out. Received items less than 24 hours ago. Fabric was poorly made and I wanted to return it. Didn't realize it was final sale. Asked if I can return and receive store credit at least and they said no. Never again.

Date of experience: June 5, 2023
Canada
2 reviews
2 helpful votes
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Dont buy if you in canada! Duties!
September 25, 2022

I purchase from another website, and the items come to my door and I don't have to pay for duties. Ever…
With Asos, whatever company they are using, you end up emptying your wallet, to pay extraordinary amounts of duty. I refused an item as the duties were $50. When I complain to them they try to make an excuse and say that it was not their fault. It IS their fault because other companies in the UK I can purchase items from and bam. Right to my door. Most of their stuff is okay but a couple items were really cheap. Either way it's definitely not worth paying the extra money in duties.

Date of experience: September 25, 2022