business logo of ASOS
asos.com
general, casual, chic, streetwear, bridal men, womenAge 13-18, 19-25, 26-45
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About the business


Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45
Price: $, $$, $$$

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear, bridal
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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ASOS Reviews Summary

The overall reputation of the company is significantly marred by persistent customer service issues and delivery failures. Customers frequently report delays in shipping, incorrect items being sent, and a frustrating return process that often leads to dissatisfaction. Many express frustration over the lack of accessible support, relying solely on chatbots for assistance, which often fails to resolve their concerns. While some customers appreciate the product quality, the overwhelming sentiment reflects a declining trust in the company, as unresolved complaints and inadequate communication dominate the feedback. This suggests a critical need for improvement in customer service and clearer return policies.

This summary is generated by AI, based on text from customer reviews

service
658
value
612
shipping
653
returns
579
quality
571

We monitor reviews for authenticity

GB
5 reviews
31 helpful votes
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Boo
January 3, 2018

Horrible company. They never sent me my birthday code and after about 20 mesages back and foth they told me to wait 2 weeks after my birthday to 'wait and see' if they bother to send code or not. This was after promising over a 3 day preiod repeatedly that they would deal with the issue and get me a code. On the day before my birthday they had still not sent me a code despite promisng they would and ignored all my messages until it was too late. They were unfriendly and unappreciative of my repeated custom so I will shop elsewhere in future. Don't count on buying your birthday wardrobe from them because they don't care about your birthday anymore and obviously arent interested in maintaining customer loyalty. I have spent tens of thousands of pounds with them oveer the years but they'll get no more custom from me and I will be warning others to stay away.

Date of experience: January 3, 2018
Canada
1 review
1 helpful vote
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After waiting for 2 month for my order with their slow replies and unsure replies they said they will send a new parcel telling me it will cost more due to customs then i was following up 10 days later they replied after boxing week saying they ran out of the staff i bought and they refunded me and money will be there in 5-10 days without my consent or anything This is very disappointing and disrespectful of them and they didn't care about their customer satisfaction nor there was any compensation for the time wasted

Date of experience: January 1, 2018
Texas
1 review
2 helpful votes
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I originally loved the fashion forward designs available through this retailer as the USA is always a bit behind Europe. It's also a convenient and easy-to-use service, providing fast shipping and hassle-free returns. However, after years of doing my best to ignore the compromise in quality for the above, I can no longer spend my money on CHEAP, ill-fitting garments that are overpriced. This is the kind of place that will sell you a top for $50 that loses it's shape during the first hour of wear. Their clothes are made from the cheapest fabrics and they are always thin and often times see-through. I have so much stuff in my closet that I have retired after one use, one wash, etc. I'm no longer compromising quality for design but rather the other way around. I never shopped at cheap places like FOREVER 21 and the like but I might as well have been since their quality seems superior than that of ASOS merchandise.

Date of experience: December 31, 2017
Canada
1 review
12 helpful votes
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I can't believe I am writing such a bad review about a website I've loved so much over the years but OH MY GOD WHAT IS HAPPENING! I made 2 different orders with more than 250$ almost a month ago and NONE have arrived! Whenever I contact them they keep telling me to wait more. WAIT TILL WHEN? Am I supposed to get my stuff after I actually need them? I ordered stuff for my honeymoon which I'm supposed to be leaving for very soon and I still didn't receive them! Very disappointed!

Date of experience: December 26, 2017
District of Columbia
106 reviews
432 helpful votes
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I always purchased from ASOS because they have a lot of products that I like and their shipping is fast. I doubt I will ever buy again after this situation. I returned 4 of 5 items I didnt like. They refunded me incorrectly for a pair of jeans, mistaking it for the pair I kept. Because of that, they gave me a smaller refund. Contacted them, told them, and they said the remaining correct refund will show up in my statement within 3 weeks. Weeks pass, no refund. From mid-November until now, February 3, I have yet to receive a refund.

Contacted them multiple times. During December, they ignored my email then responded to me (after I contacted them AGAIN) 11 days later. Was told sorry were busy. Every single time I get a response, its from a different person who has no idea what theyre talking about.

I sent ASOS every bit of information they needed, including the bank statement with my name, address, card info, etc. and was told we need the full statement, its not enough, etc. Was told Im not allowed to block out information not pertaining to ASOS on the statement, yet another CSR told me I could. Im not sharing any more personal information with these strangers. I filed a chargeback with my credit card company and told them what happened along with all the proof. I doubt I will ever shop here again unless Im desperate.

Date of experience: December 21, 2017
California
3 reviews
6 helpful votes
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Don't waste your time on this site. You'll find basically nothing available in average sizes.

And if you do bother to spend your time picking through the few available items... you likely won't be able to buy them. Asos's log-in system is defective, and so far they haven't been able to figure out why. You'll set up your account, and immediately their log-in page will reject your password. So then you request a password reset... but the reset E-mail is never sent (and no, it's not being filtered as spam).

And to compound that incompetence: There's no way to check out as a guest. So you CAN'T buy from the site. Now that's pretty pathetic.

But there's more. The site is full of dead-ends. For example, that log-in page: If you can't log in, Asos just leaves you sitting there. There's no "contact us" or help link offered. Seriously?

Date of experience: December 17, 2017
Canada
1 review
5 helpful votes
Follow Chantelle S.
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I dont even want to give this GOD AWFUL company one star! Their customer service is disgusting and they send you poor quality clothing with arbitrary sizing and if you order express shipping you slapped with duties! Theyve lost 4 of my dresses before and claimed no responsibility for them (thats $300 they took from me) and among other awful things theyve just sent me a size 10 dress for my mums Christmas present which doesnt even fit my size 6 niece! Shoddy and poorly sized clothes - dont bother - theyre AWFUL

Date of experience: December 15, 2017
California
1 review
3 helpful votes
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Ordered a pair of shoes, size 9 -- They gave me US 7.5 Okay, mistakes happen, so I ask for a replacement pair which they sent a week later... And were ALSO the incorrect shoe size (again).

Their rep mohammed tried to call me out and say that I got what I paid for -- claiming that the shoes I ordered were actually US 9 and that I should have read the sizing guide.

I had to show him a photo of the actual shoe label saying that they were US 7.5, and their rep mohammed seemed upset about being corrected and now I will get a full refund and have to waste my time sending these shoes back to them.

I have read reviews that they "never received the returned shoes" even when the post office confirms they received the package. I'll update this post if I get my money back -- if not, don't be a sucker like me.

Date of experience: December 15, 2017
GB
2 reviews
6 helpful votes
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I've been a customer of ASOS for many years, and loved getting different things to wear. I would have been a loyal customer for many years to come, but sadly they're going downhill fast, and I won't be using them again. Deliveries either don't come next day as you've paid for, or go to random addresses! Customer services, when they eventually reply to queries or complaints just pay lip service and send out pre written responses. I'm fed up with being inconvenienced, emailing them to no avail, and even when I told them id never use them again, I was given instructions on how to return a parcel (huh? I've been returning parcels for years!) and presented with a bye then email. I would have hoped they'd try to retain customers, but they just don't care, so I leave them frustrated, annoyed and disappointed. My advice - just don't bother with them - your parcels will arrive late or not at all, and don't expect customer services to treat you like a valued customer when you complain.

Date of experience: December 11, 2017
GB
1 review
2 helpful votes
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Asos used to be my go to site for so many different things. Been a loyal customer for going on 10 years and everything was always great, but after the last order Ill be seriously reconsidering especially after the complete fudge from customer service with excuses.
I ordered something, paid, then got the dispatch email the night before and then the delivery details on the morning of the delivery to only then getting a refund email for one of the items as it was out of stock!? How can an item thats been picked and ordered be out of stock?
As i picked my delivery date to be the weekend instead of next day (tuesday) i seriously believe that they just picked it for someone else who ordered after me and left me high and dry to try and find something else for an xmas present for my girlfriend after all of the same items elsewhere are now out of stock because I wasnt notified in time!

Date of experience: December 11, 2017
Ohio
1 review
3 helpful votes
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Sadly, the customer service has taken a nose dive. I ordered 2 items at 11am with a 10% off student voucher code. 3 hours later they released a 15% off coupon code. I waited to speak to someone in customer service for almost 15 mins before someone could tell me that adjusting the price and honoring the extra 5% and adjusting my price was against company policy. Surprising and shocking.

Date of experience: December 7, 2017
GB
1 review
1 helpful vote
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Great customer disservice!
They have messed up my orders sending something I have cancelled and cancelling the actual order for a tech failure. After that they told me they couldn't stop the order because it was already processed (this was a lie since they sent an email 5 days later saying one of the items was unavailable). So they took my payment for an order I didn't want and they didn't block the order from leaving the warehouse in 7 days!
Then they told me to send the order I didn't want back to the them and since this was not my fault I could send them a proof a postage to have issued the refund asap. Obviously nothing of this happened. I still didn't get my money back despite sending an order in first instance wasn't supposed to leave the warehouse back with proofs of postage. It's worth to add that in all this process I have been ping ponged from a customer service to the other, staying hours waiting for chats or their calls. Also funny, if you have been put in the call queue through the chat and you contact them again through chat to ask why they didn't call you they will automatically kick you out from the call queue and the queue is said to be up to 24h. When I have spoken with them, everyone was saying different things and the girl at the phone was very rude. After they have started ignoring me and they replied to my messages just when posting publicly on FB. So what to say more? I have shopped asos a few times and Variety of items is good but the management of this company is awful, personally I have an order supposed to arrive today not with me and around £100 in their hostage... I would recommend to buy your stuff somewhere else.

Date of experience: December 5, 2017
New York
1 review
1 helpful vote
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Frauds
December 5, 2017

I will never order from the UK ever again. I'd get better service from China. Why on earth ASOS would use UPS i-parcel as one of their carriers? If neither of them has no idea how to do their job properly? My phone case was $19... pricy right?! But I thought "hey its ASOS I heard of this site before long ago and they are pretty good" but NOPE.

The shipping process is a goddamn nightmare. My item was supposed to come yesterday and I didn't received it. They said they will give me a replacement next week and if not I want a refund back. I hope they don't screw me over again with the replacement or refund.

Man I never knew ASOS were frauds. I never even bothered to read the reviews. I'm also staying far away from UK sellers from now on and before I order from a site that appears trustworthy I'll need to read the reviews. Btw I'm convinced that all positive reviews here are fake!

Date of experience: December 5, 2017
NL
3 reviews
0 helpful votes
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It's really worth it!
December 5, 2017

The best ever! I've been ordering from asos for ages and it has never disappointed me. Even if i do not like sth I just send it back. And the returns policy makes all the difference <3

Date of experience: December 5, 2017
Singapore
6 reviews
20 helpful votes
Follow Nurul A.
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I used to religiously buy from ASOS whenever payday arrives but their store has really gone downhill. The products are marked up really high (for the outsider brands) compared to boutique prices. It's always a hit and miss for me for the clothes because some of the products do not reflect the images online. I've gotten my orders mixed up twice with them but thank god for free returns. Also sometimes, they gave me the wrong tracking number and I have to call my local post office to get the right tracking number. All in all, I wouldn't shop with them again. Their customer service, free shipping and returns are okay but it doesn't make up for the overly inflated prices and all the hassle.

Date of experience: December 3, 2017
Poland
1 review
0 helpful votes
Follow Karolina S.
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Recently I've bought an advent calendar, it came very quickly (I live abroad) though a shipping price was quite low. Unfortunately, it came with no numbers on a few doors, I wrote to ASOS and on the same day I was informed that I was refunded. I received my money on the next day and I don't have to return it. Really really recommend!

Date of experience: December 2, 2017
Connecticut
1 review
0 helpful votes
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Ive already spent about 3 hours trying to get this website to work! Im still not sure I placed an order. I fought with the site to create an account. And this super buggy site had me delete tabs on my iOS I had been holding for my work for months! I hate this company!

Date of experience: November 28, 2017
South Africa
1 review
0 helpful votes
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Order never arrived
November 27, 2017

My order never arrived. Every time I contact ASOS customer services they ask that I wait a bit longer for the parcel to arrive before contacting them again. Its been over 5 weeks since my order was placed and I have had no help or recourse

Date of experience: November 27, 2017
Wisconsin
1 review
1 helpful vote
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Asos Does NOT WORK
November 25, 2017

I love the clothes on there but it will not let me check out. It keeps telling me to put in my phone number and I have tried several times now.

Date of experience: November 25, 2017
Australia
1 review
1 helpful vote
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Bad experience ever, they wasted my money and my time i wish i had read the reviews before ordering. I ordered adidas shoes for women and got the size for men after i spoke with rude customer service and explain my case he kept saying his automated message and get disconnected. Will never deal with them in the future

Date of experience: November 24, 2017