business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
GB
9 reviews
29 helpful votes
Follow Christian S.
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I paid extra for premium delivery which guarantees orders arrive the next day. Of my first three orders one arrived on time, two arrived more than two days late. My fourth order, placed on Tuesday, still hasn't arrived now, Saturday, despite being guaranteed to deliver on Wednesday. Hermes have lost the parcel and ASOS can't and won't do a thing. I have emailed them and tweeted them five times and I've been ignored every time. I've also messaged Hermes and they've ignored me too.
The last communication I had was from Hermes saying "Sorry we can't deliver your parcel today". That was it. Hilarious.
If you think it's faster to buy from ASOS than anywhere else, you're sorely mistaken.
ASOS and Hermes: a marriage made in hell.
Avoid like the plague.

Date of experience: September 30, 2021
GB
1 review
2 helpful votes
Follow Olawunmi A.
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I ordered clothes my account shows delivered on the 4th of January 22 and as at today February 10,22. I have not received the clothes. All efforts to communicate don't work, I tried chat I noticed they constantly blocked or cut me off, I went through head office they said only means of communicate is online chat. ASOS now operate illegal way if blocking customers from direct contact. No customer care, no phone, everything is robot.

Date of experience: February 10, 2022
RU
1 review
0 helpful votes
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For orders ******* and *******, the money has not yet been returned to me. First, the certificates were sent by mistake, then they were canceled, then the money should have come to the card, but it never came, all the deadlines were out. I contacted the bank's support, they said that the refund was not received.

On another call, support simply ended the chat with me, without considering the merits of the issue. Disgusting work of the Russian-speaking Customer Care department. You steal money from customers who have been using your store for more than five years - are you not ashamed?

P.S.: In addition, support responds only through an inconvenient chat on the site (while not giving any useful information), and on the VK social network they no longer accept messages.

Date of experience: June 27, 2021
Canada
9 reviews
23 helpful votes
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Generally good
January 4, 2017

I have ordered from asos.com roughly 20 times. Generally I am happy with the products. One time they sent me an expensive dress without the belt and then their customer service was willing to do absolutely nothing about it (and I had to wear it to a wedding, so no time to send back) - but besides that I generally recommend this store. The lower priced items will be lower end. Thats to be expected. If you are looking for something very specific, for example 'pink wool coat', there is no better place to look than asos.com

Date of experience: January 4, 2017
Canada
14 reviews
26 helpful votes
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Great bag all around ASOS! It's not only cute, but it's really functional and made well too. I can't believe hostility and soft the leather feels! The strap is totally adjustable, just like a belt buckle, and there are several more pockets than I expected. I'm really impressed with this product... excellent quality at a very affordable price!

Date of experience: May 29, 2014
California
1 review
13 helpful votes
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I ordered a pair of Vans shoes from you ASOS last week... my first time shopping this company... AND I received a size 8 versus my order of a 9.5 (not a great first impression due to the obvious annoyance). Can they exchange?- No. Are they going to compensate me for the inconveniences? = No, nothing beyond my refund 10 days later (less shipping cost!?!). One hour later chatting with their "customer service" and I got absolutely nowhere. I suppose it makes sense now that ASOS does not have a customer review option.

Date of experience: December 4, 2020
Netherlands
1 review
0 helpful votes
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They won't help me
May 17, 2022

I've been a loyal customer of Asos for many years, but the way they treat me now is unbelievable. My package (of over 200 euros) was 'delivered' at my doorstep and was then nowhere to be seen when I got home. When I emailed them I got a checklist back with 'tips' to find the package:
- View your digital proof of delivery.
- Others at the same address.
- At the neighbors
- In safe places such as behind/between/in, for example, a shed.
- Local post office/pick up location.

It is more than logical that you check with your neighbors whether your package is there. But otherwise they don't want to help me (after several attempts I don't get an answer anymore). Really very customer unfriendly, especially after I've ordered from them so many times before. Do I now have to pay for a package I have never seen? In any case, I will never order here again and I will certainly not recommend it to others from now on, because as soon as things go wrong, unfortunately they are of no use at all.

Date of experience: May 17, 2022
Washington
1 review
0 helpful votes
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I have placed many orders with this company and my most recent order had an item missing. The customer service team just keeps replying "they are looking into it" and when I question this they are very rude. Luckily, it was a cheap item because I do not think I'll be getting my money back. Will never order from them again.

Date of experience: June 27, 2018
GB
1 review
0 helpful votes
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Christmas is ruined!
December 23, 2019

Our Christmas is ruined. I ordered a month in advance and now was told that I'll not get the items as they were damaged. They will just refund me. What!? The point of ordering is for Christmas presents. It's only one day left for me to find an alternative presents. Discussing company! Never order from them again!

Date of experience: December 23, 2019
New Jersey
1 review
3 helpful votes
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Avoid Avoid Avoid
September 15, 2016

Wow, ASOS is a household name so I thought their service would be top notch. Its now been 6 weeks since I ordered shoes which never arrived. I have emailed ASOS 5 times and each time they say they will get back to me in 48 hours... which of course doesn't happen. Despite me emailing them a month ago its still unresolved and they are refusing to refund my money. Appalling.

Date of experience: September 15, 2016
Oregon
1 review
4 helpful votes
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www.asos.com
May 7, 2020

I have purchased a total of 13 items from ASOS. While most of them have been good purchases, my last two were absolute trash. The first one came with a broken strap and the second one came in a damaged parcel and was covered in black smudges (see photos). I am really bummed because I have enjoyed their clothing selection and prices for a while. But after two strikes like that, I'm not willing to waste money on shipping having to return damaged items. Also from what I've researched, they are not a very ethical company. Not always my top priority, but another gripe I have with them. I'd say overall it's pretty hit or miss.

+3
Date of experience: May 7, 2020
Canada
1 review
2 helpful votes
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35-40% due at delivery which was not advertised at time of sale. Sizing recommendations per website are awful; products came incredibly oversized. In order to return them for money back you have to pay duties a second time, at roughly the same rates. Total additive cost 60-80% of sticker price if return is required... Not Worth It!.

Date of experience: June 19, 2020
New York
1 review
1 helpful vote
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Size conversion= WRONG
February 27, 2017

I ordered a pair of adidas and i had them returned/sent back 5 TIMES! Each time receiving the wrong item. The fact that they don't do a exchange is also ridiculous. The only reason I put up with it was because these shoes are found no where else! I hate their customer service and will NEVER be using their site again. Its absolutely ridiculous.

Date of experience: February 27, 2017
TW
1 review
1 helpful vote
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I do not consider this respect for your customers, especially new ones, so a negative opinion is formed about ASOS in general. Why should I find out and ask where my order is, provided that you, as a service provider, did not provide them on time? Thirdly, the delivery time increases from three to 6 weeks, which is twice as long as anyone expected. In my opinion, this is not a few days, as indicated on your website.
Your support team is a solid set of scripts that not only do not reassure but only make you more detached. Any company would offer at least some compensation for the inconvenience, but yours is just a set of empty phrases. And lastly, your support service with an absolutely miserable frequency is just a nightmare that can drive anyone crazy

Date of experience: August 28, 2023
KR
1 review
0 helpful votes
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I cancelled an order a few hours after placing it. My card is still charged and now suddenly "Part 1" is being shipped? Nothing tells me what's in this "part one" either. And no information on what/when will be shipped in the next part. Don't order from them, they are not trustworthy.

Date of experience: May 4, 2017
Barbados
1 review
1 helpful vote
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I'm from Barbados and not a lot of countries ship here unless I ship it to a US mailing address or maybe use a courier. However with Asos, the shipping time is reasonable (2 weeks), there is no shipping charge, the quality is above average given that I buy the cheapest things that are on sale on the website. In order to get your size correct you may have to go through trial and error until you know what size fits you best. But all n all I gave the site 4 stars for its reliability, affordability on certain clothing and the selection is quite vast.

Date of experience: December 2, 2013
Virginia
1 review
2 helpful votes
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You can tell a lot about a company when things go wrong. They shipped my order and UPS lost it and here we are 2 months later and I have gotten neither a package or a refund. Its become a my part-time job constantly contacting them trying to get something other than their canned responses. If everything goes smoothly for you, by all means, keep shopping there. Just know that if anything goes wrong they don't have their stuff together so they can't help you.

Date of experience: September 20, 2016
California
1 review
0 helpful votes
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Horrible Experience
June 12, 2017

I recently decided to order a few dresses from Asos as they have a large selection of maternity items. It was my first time ordering from the site and it will definitely be my last. My delivery date was delayed 24 hours, which happens. The next day, I got home from work only to see that my package had still not arrived. After contacting customer service (which is very inefficient, as the only means of communication is through chat) I was told the delivery was yet again extended to an entire week. No email notifications, nothing. I had to follow up on everything myself. Their tracking system is also very vague as it does not show the city or state in which your package is currently
In. Never again will I make the mistake of ordering from Asos.

Date of experience: June 12, 2017
Australia
3 reviews
2 helpful votes
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If you're looking to get things delivered within a particular timeframe, this isn't the site for it. It clearly said 2 day delivery for metro when ordered before noon, when buying on the site. It's shown up 5 days later - 3 days after I needed it for an event. Support team would not organize return/refund. No real apologies either.
Terrible.

Date of experience: November 18, 2018
Australia
1 review
12 helpful votes
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DON'T BUY FROM ASOS: If possible 0 stars. I have never received my parcel, they stole $145 dollars and the delivery tracking is a fake. They have the right address but they actually never came to my place. The tracking says: delivered but it's not. It says "signed by...( nobody, of course).
I am reading now ( too late) awful reviews about those guys everywhere. They just delete the bad posts on Facebook but they can delete the comments under their promotions.
You are the worst, really! I liked the products and the website but the delivery is important too so change your Australian Courier because they definitely take the parcels. Shame! I want my money back and I am not going to stop here.

Date of experience: January 19, 2020