business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
Write a Review

About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey star
grey star
grey star
grey star
grey star

Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
0 helpful votes
Follow Brian W.
Unfollow Brian W.
Send Message
Share Review
Report Review

They told me it would be delivered on date, 5 days later still waiting, they won't assist you or answer a question till it's 30 days after the promised delivery date. Why both giving a delivery date if you don't stand by it?

Poor customer service and app

Date of experience: March 4, 2022
Canada
1 review
2 helpful votes
Follow Ryan M.
Unfollow Ryan M.
Send Message
Share Review
Report Review

Regardless of how great a deal you believe you're getting from asos, stay away.

I read the reviews warning me, but I gave them the benefit of the doubt because I believed I was getting a great deal.

I ordered an item and never received a confirmation email. I waited days and my account was never updated. I made numerous attempts to contact customer service (which is essentially non existent) but still no response.

I cancelled my order and plan on contacting my credit card company to ensure these people don't see a dime from me.

Date of experience: February 3, 2014
GB
4 reviews
3 helpful votes
Follow Jenny f.
Unfollow Jenny f.
Send Message
Share Review
Report Review

Despite a lot of negative reviews on it I found this company to be very satisfying the prices are amazing and the products are unlike most things you find in the High Street. I picked up five dresses for the same price as one would be at Harvey Nichols. Delivery was very fast and the most important thing was I felt like I've had a bargain.

Date of experience: May 12, 2018
Spain
2 reviews
9 helpful votes
Follow Asylai Z.
Unfollow Asylai Z.
Send Message
Share Review
Report Review

Got my new shoes for the new year and almost break my leg. One of the most terrible shoes I ever got. My legs are literally broken. Telling myself "got $#*! stuff from asos? Got what u deserve, almost broken leg" would never buy asos high heels. It's actually my second bad experience with asos shoes, High heels.

Date of experience: December 31, 2019
Nargiz A.
Azerbaijan
4 reviews
2 helpful votes
Follow Nargiz A.
Unfollow Nargiz A.
Send Message
Share Review
Report Review

Not so bad
September 30, 2017

I several times ordered different items from asos. I was satisfied with some of my items, sometimes dissatisfied. For me, the main problem is with your shoes. Try to fix it.Until now I bought 4 shoes and 3 of them are not my size. Despite all of them are size 4. Anyway you have very stylish and in good quality clothing.

Date of experience: September 29, 2017
GB
4 reviews
10 helpful votes
Follow Cee R.
Unfollow Cee R.
Send Message
Share Review
Report Review

I buy from ASOS very regularly. They dispatch orders really fast, delivery is always quick (1-2 days on standard delivery).
Their social media teams are helpful, and products are high quality.
What more could you ask for (a man that ejaculates chocolate, maybe!)

Date of experience: October 19, 2016
Canada
1 review
0 helpful votes
Follow Jacob T.
Unfollow Jacob T.
Send Message
Share Review
Report Review

Ordered clothing a month ago and it never arrived. They kept telling me it was coming and it never even left their warehouse. They eventually sent a re-order (which has yet to arrive) and one of the items was out of stock and they offered no compensation.
They have no number to call and no e-mail address, so communication is impossible.

I have made 4 orders with them and ever single one of them has been late... I will not be making that same mistake again.

Date of experience: May 24, 2021
New Zealand
1 review
4 helpful votes
Follow Cassie B.
Unfollow Cassie B.
Send Message
Share Review
Report Review

I'm surprised at how bad some of these reviews are. I just ordered my first dress from asos and was nervous after reading so many bad reviews, but it arrived today, a week earlier than expected, and in perfect condition. I tried it on and it fits just how the sizing chart said it would. It fits perfectly and is a great material. I can't wait to wear my dress to the dance I'm going to. I highly recommend asos.

Date of experience: September 14, 2014
GB
1 review
3 helpful votes
Follow Angela D.
Unfollow Angela D.
Send Message
Share Review
Report Review

Why do you, you know what I can't be bothered the way you have treated my daughter is totally disgusting. You say you are giving her a refund dose that include interest as she hasn't recieved it yet :( let me guess private message you and it will get lost In translation. I'm sorry but I'm not going to let this become a regular feature of your customer relations procedure for much longer according to fb if u dig deep enough loads of customers receiving inadequate service. A shambles shame on u

Date of experience: June 10, 2015
California
1 review
1 helpful vote
Follow Cat T.
Unfollow Cat T.
Send Message
Share Review
Report Review

Great experience with ASOS so far
March 2, 2022

While some products from ASOS's brand aren't exactly the best quality, I think their customer service makes up for it. I've occasionally purchased women's clothes, hair accessories, and men's shoes over the past 2 years, and generally had a pleasant experience working with them. Returns were free and easy. ASOS has missed refunding my money for returned items, and one time, a hairband arrived broken. But the 2-3 times I reached out through online chat to address these issues, they were very helpful and able to resolve the issue immediately. I do appreciate how they have actual videos of models modeling the clothes, it's really helpful. ASOS-branded clothing quality is decent. Some items do feel a bit thin/fragile, but the unique and pretty designs compensate for it. I don't usually post reviews on companies, but I've been very happy with their customer service so far and wish to offer my experience to balance out the more negative ones.

Date of experience: March 1, 2022
Canada
1 review
1 helpful vote
Follow T A.
Unfollow T A.
Send Message
Share Review
Report Review

Everyone who works at customer service is a complete moron. It's unbelievable. The list of things they messed up on is so long I don't even have time to write it right now. Just stay away! Wouldn't let me choose ZERO stars.

Date of experience: September 28, 2020
Massachusetts
1 review
0 helpful votes
Follow Dawn T.
Unfollow Dawn T.
Send Message
Share Review
Report Review

Customer service Severely lacking.

Asos automatically placed me on premier shipping, and it wasn't discovered until the next day. At least 12 emails and over a month later I still can't get a resolution.

Date of experience: February 1, 2021
GB
1 review
0 helpful votes
Follow Bob R.
Unfollow Bob R.
Send Message
Share Review
Report Review

Liars
October 23, 2022

Lairs trolling my email for weeks saying they will honer the original price with discount code to later withdraw once I asked for the link over 10 emails sent by them playing childish mind games. Scumbags.

Date of experience: October 23, 2022
New Jersey
1 review
2 helpful votes
Follow John J.
Unfollow John J.
Send Message
Share Review
Report Review

Sent to my order to a 6 year old address, I called FedEx to update FedEx said they had to be contacted by the shipper I messaged ASOS and was told to go to my old address and wait for the package! Smh are you kidding me! They do not care if you get your order once it has been paid for and shipped. It's crazy and the year 2021 they can't pick up the phone all their shipping provider and correct and address. They said it's a "policy they don't do anything after an item has been shipped". Totally useless! I would give a Zero if I could. Never buying anything from there again. They just lost a long time customer.

Date of experience: September 14, 2021
Thailand
1 review
1 helpful vote
Follow Cody A.
Unfollow Cody A.
Send Message
Share Review
Report Review

Scam artists
August 25, 2022

112 AUD then their chosen carrier adds 82 AUD for taxes that are completely undisclosed... Parcel hasn't even reached destination country so how would you estimate tax on parcel? Just been ripped off majorly

Date of experience: August 25, 2022
GB
1 review
5 helpful votes
Follow Ilaria m.
Unfollow Ilaria m.
Send Message
Share Review
Report Review

Ordered a pair of jeans over 15 days ago with a 2 days delivery, sent millions of email, contacted them trough messages, keep telling me they are checking were my package is as last record at the depot was 10 days ago. Asked multiple times for a refund and after telling me to wait 24h, then 48 they have just stopped answering me. Used to buy on asos all the time but will never do it again. Horrible customer service, full of patronizing people.

Date of experience: October 1, 2020
Pennsylvania
6 reviews
17 helpful votes
Follow Tara R.
Unfollow Tara R.
Send Message
Share Review
Report Review

My fail-safe go-to site for really nice stuff and very cheap. Here's a little tip for everyone. Before you shop, do a google search for ASOS coupons. I usually find 20% off coupons, 30% sometimes if I'm lucky. Shipping is always free, but I've noticed lately that shipping became a bit slow. Definitely not a deal breaker though because you there's so much variety and the prices are unbeatable. Lovvvve Asos!

Date of experience: February 11, 2014
GB
1 review
1 helpful vote
Follow Yuliya A.
Unfollow Yuliya A.
Send Message
Share Review
Report Review

Not happy at all
April 25, 2017

I been ordering from asos many years. But something happens i cant login after easter time. I try around 10 days speak to them and customer servise. Not helpful at all. Send computer messages and send me few times in day expired sign in form. Sad this company dont care customers.

Date of experience: April 25, 2017
GB
1 review
0 helpful votes
Follow Elaine R.
Unfollow Elaine R.
Send Message
Share Review
Report Review

Don't shop with asos
September 5, 2018

Dreadful customer service - mindless customer service team who are not capable of or interested in resolving an issue. My query supposedly refered to a higher level team and it even went downhill from then on. Avoid at all costs

Date of experience: September 5, 2018
BO
2 reviews
2 helpful votes
Follow Paul L.
Unfollow Paul L.
Send Message
Share Review
Report Review

I put in an order today for about $200 or so. Nothing too big. I got an email 30 minutes later saying they had canceled my order and not only that: they went the extra mile and closed my account completely. These guys are clownhats! If you want funky t-shirts, don't waste your time with ASOS. Just skip the small players and go straight to Amazon.

Date of experience: July 21, 2019