business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Idaho
1 review
14 helpful votes
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Worst customer service
January 20, 2021

This company wins worst customer service. After most of my order wasn't delivered, and trying for weeks to work out the problem with 5 or 6 different ASOS customer service employees, it seems i may finally be able to get a refund. It really shouldn't be that hard. Great site but if something happens to your order, good luck getting anyone to help you. It requires maximum effort.

Date of experience: January 20, 2021
California
1 review
0 helpful votes
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Buying sale items has a hidden "final sale" notice that is barely visible on the VERY last screen when a customer already made all the selections and is inputing the credit card info! How sneaky is that! A customer already is not looking at the items, one is ready to pay! So the site gives 4 screens of normal sale price listing and ONLY on the last screen with the credit card it pops that "final sale" mini font and in mini window that if the customer doesn't scroll for the sale item the customer won't even see it!
There is no return or ANY help on the final sale items from ASOS.
Worst experience.
And the clothes and shoes are a terrible quality, no wonder they were discounted so much!

+3
Date of experience: July 30, 2023
Florida
1 review
0 helpful votes
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ZERO STARS
June 15, 2018

This place has THE WORST customer service even while chatting with them in the chat box they take forever to respond. Its literally only one person responding to thousands of people. Its ridiculous. They sent me the wrong size in shoe, mind you I paid expedited shipping, and I live in the US. On the website it said it was a female shoe and arrives saying MALE SHOE?! How does that even happen! And it was super expensive. Obviously they don't know how to run an organized professional company.

Date of experience: June 15, 2018
California
1 review
2 helpful votes
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My package got lost in the mail and they gave me the run around for weeks. Still don't have my clothes or a refund of my $225. They ask you to call back at a later date and promise that it'll be resolved then. Then you call, and they give you another further date to call back at. When you ask them what they will do to resolve it at the future date, they say they can't advise you of that. It's such a terrible customer service experience. I wanted to cry out of frustration. I'm hoping the bank allows me to claim this as fraud.

Not to mention, when I did receive packages from them, they frequently included the wrong items, often of lower quality.

Date of experience: October 21, 2019
Canada
1 review
0 helpful votes
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I got my order from post office today and had to pay around 60$ on the 190$ order for shipping and services, whereas in their website is mentioned the delivery will be free! Considering I was waiting for my order even more than due date and it was my first experience with ASOS! Overall, terrible experience.

Date of experience: October 3, 2020
Georgia
1 review
1 helpful vote
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Bad quality
November 26, 2022

I purchased a sweater from this vendor. The material was cheap. It was thin, and you could see through it in places. The material was teased frizzy wool everywhere. I paid $42. With me a new vendor and it's bad it's one strike and you're out. You cannot give a bad review on the ASOS site. It will not let you do it. It wants you to put in a nickname, but if you do that name is always taken, so no matter what you put in it will not take it for a bad review. So if you want to lose your money and don't care about what you're going to get, go ahead and buy it from this vendor. Just remember you were warned. Why do you think it only has 1 1/2 stars.

Date of experience: November 26, 2022
AE
1 review
0 helpful votes
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Never again asos
November 9, 2024

J'ai vécu une expérience déplorable avec ASOS, le pire site auquel j'ai eu affaire. J'ai reçu des informations trompeuses qui m'ont fait croire que ma commande était perdue, alors j'ai demandé un remboursement. Une heure plus tard, en réalisant mon erreur, je les ai contactés en toute honnêteté pour annuler la procédure. On m'a répondu qu'il était impossible d'annuler et que je devais renvoyer la commande. C'est inacceptable! Pour moi, ce sera la dernière fois avec ASOS, et je ne recommande absolument pas ce site.

Date of experience: November 9, 2024
Malaysia
1 review
6 helpful votes
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I've bought from asos.com for 12 times since Sep 2013 to 2014. Female from Malaysia. Out of these many times only once have my delivery gone missing most probably due to local delivery or misplacement. Usually it takes about 2-3 weeks to arrive to Malaysia. After 5 weeks I didn't receive this particular order. When I wrote to asos customer service, they offered some advice to check with the local delivery. When I was sure that I knew it was lost they refunded me and also gave a 10% discount code for next purchase.
Overall I'm happy with my purchases as the quality of products are good and they always look true to image online.

Date of experience: August 13, 2014
Canada
1 review
0 helpful votes
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As company you should inform that if you purchase a product from Canada you will be charged 70$ By custom for 160$ worth of products, i got told by customers service to contact custom before purchasing any product from ASOS. This will be my last purchase and I will make sure anyone else I know does not shop with this company anymore. Horrible company and most of all horrible customer service. If you're from Canada be careful purchasing product above 100$ because the product will not be delivered and you would have to go to post office and pay a ridiculous amount for your product. Be smart this company isn't worth paying 70$ custom fee for 160$ worth of products.

Date of experience: February 16, 2021
Virginia
4 reviews
5 helpful votes
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Trendy
August 18, 2015

I've ordered here four times each time my package comes within 4 days and that's with standard shipping. They have really cool stuff that is more fashion forward than what everyone else is wearing. I ordered two really cute bags, a huge knitted scarf for the winter, jeans, two pairs of shoes that I love and a couple others I don't remember at the moment. Everything is of good quality. The only bad thing is some stuff is a bit pricey but if you scope enough you can find awesome deals and some things worth splurging for. I would defiantly recommend this site!

Date of experience: August 18, 2015
Texas
3 reviews
33 helpful votes
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Overall positive
February 8, 2017

Im a US customer and I really enjoy shopping on Asos. They have a wide range of clothing, different name brands and the selection is always updating. Most of my orders have arrived within the time frame listed but I have had items shipped much later than they should have. Customs can always be an issue as well and that is out of their control. My advice is to shop locally for anything you need by a specific date. Returns are free and easy if something doesnt fit or match their pictures. Would recommend!

Date of experience: February 8, 2017
Canada
1 review
1 helpful vote
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Hidden fees!
April 6, 2021

Fell for the trap and good items they advertise online. However they package won't be delivered to you until you pay applicable fees, which you don't hear anything about prior to purchase (that is unless you spend your time scrolling through their FAQs for the tiniest details. So the Canada post notice I got required an additional $35. Please learn from my mistakes and spend your money elsewhere... also pretty sure the "help" chats are automated for a large part.

Date of experience: April 6, 2021
Canada
1 review
1 helpful vote
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Got my clothes, not of great quality but I guess that's on me for trying it out... but the real issue is that they charged me an extra $52.46 CDN - i called the post office, and its not a duties or customs charge. Their website shipping/handling says that it does not charge any fees for orders over $150, and mine was definitely over that. The company added on a sender's fee, and there's no way for me to get a refund on this because they have absolutely no customer service. Instead, they have some stupid virtual assistant that has terrible word recognition software... soooo just saying. If you want to take your chances and order from here you can..

Date of experience: April 1, 2022
Canada
1 review
0 helpful votes
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If you can find the fine print READ IT!
December 16, 2021

ASOS is not good!
Im from North America. I was told by the site that if i spent $75, shipping would be free. This was not the case. I was charged $30 extra for duty. After enquiring about the extra cost, I was told by the company that i needed to spend $150 for them to cover duty. I went back to find any warnings about paying extra for duty there was nothing. I payed anyways. The quality was bad, and if i want to return i will need to pay $22 more. If i want to return these jeans that don't fit the total will cost me $50. There is no way to actually talk to somebody about these extra coats and They will not do anything about misleading me this way. I'm still waiting for my other 2 orders and its been 2 weeks.
Customer service is a 0. Quality 1 and over all experience with this company is a minus 10

Date of experience: December 16, 2021
GB
3 reviews
6 helpful votes
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Customer service is brilliant! Always help with everything and refund you if anything is faulty, My reason for not giving 5 stars is that a lot of the clothes i have ordered from here have being not the best quality, but I guess that is not Asos's fault and they were always happy to refund me! I would def recommend to others! :)

Date of experience: March 4, 2014
Canada
1 review
2 helpful votes
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THE WORST
November 28, 2019

WTF? I've never had to write a bad review in my entire life. I was so excited about this dress I ordered. Wanted it for my christmas party in december (ordered in october). NOTHING! I'm not in a foreign country or anything. I'm in Canada ffs (sorry for my language, I just can't help it!). Customer service is *poor* and won't do anything for you at all except tell you to call the whole goddamn neighbourhood and ask around if someone saw your package. Hilarious. They won't consider a refund. And to think that this was my very first purchase from them. Are you kidding me? So disappointed and upset. I'm not the richest girl out there. The least they could do was refund me. By the way, I was very polite during my chatting session with them (unlike exploding here). So really, a waste of money.and I'm going to finish by saying this: ''DO NOT EVER BUY ON THAT WEBSITE''. Thank you.

Date of experience: November 28, 2019
California
1 review
1 helpful vote
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I order an overall dress, made by the Asos brand. The dress came a week late - with a strap sewn on backwards, so I made an inquiry into the fastest way to get a replacement. The customer service specialist told me not to worry- to dispose of the dress, and that they'd sent me a refund. Ten days later, still no refund. I've written about fifteen emails back and forth - to which a new customer service person replies, who I then have to explain the whole thing to, all over again. Now they're questioning the item, as if I was lying (I purchased it again, WHY would I do that if I already had a "free" one). Refund is still yet to appear, I doubt I'll ever get my money back.

Date of experience: April 26, 2017
GB
1 review
0 helpful votes
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Asos customer service is very poor compared to most other retailers. They are unable or unwilling to help customers when something goes wrong. I ordered an item that was due to be delivered the next day but have had absolutely no help from asos in getting a refund or replacement although i have made it clear the items did not arrive in time for my trip and i am now out of the country. Absolutely useless. Asos used to be a serious online retailer but competion from the likes of boohoo and shein seems to have really led to their decline. Lesson learned; i wont be buying from them again.

Date of experience: August 1, 2023
GB
1 review
0 helpful votes
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Clothes quality ios good but...I made a return... I sent the products, but after 6 months still I haven't received any money into my account, I contacted them via email- they blocked me, via vitual assistant it just gives me general info.

Date of experience: October 5, 2023
GB
1 review
0 helpful votes
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That started a four hour process of web chats, messenger conversations and calls in an attempt to get hold someone at asos.

In the end they passed me to their escalations team where I spoke to Charles. He was quite happy to repeatedly interrupt me and come across as generally unhelpful.

Date of experience: July 11, 2017