business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
DO
1 review
3 helpful votes
Follow Sophia C.
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Worst Customer Service
October 31, 2023

They sent me the wrong item and wouldn't issue a return, moreover were super nasty with me when speaking to a representative (Nishant) who only repeated that they will not issue a refund or send me the correct item as it was company policy. I ended up paying $80 dollars for shoes i can't even wear. Never ordering from this site again.

Date of experience: October 31, 2023
Portugal
1 review
0 helpful votes
Follow Cláudia M.
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Asos canceled my order, after being charged, twice without any justification or apology. I've been waiting for orders for 2 weeks. Last time, Asos had the nerve to tell me that there was a problem with my credit card when the order was already paid. Terrible service. I will never buy anything from ASOS again.

Date of experience: June 1, 2022
Romania
1 review
1 helpful vote
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I was pleased, until now, with this site - the clothes were just like in the presentation, good quality, matching sizes, decent time of delivery. About two month ago I ordered a pair of shoes for an event and waited and waited, and after 3 weekes I wrote an email to the client service. They told me that it looks like the package was lost on it's way and they will send me another pair of shoes on their expense. The event passed, and again I waited for another 3 weekes. After that I asked for a refund and I got my money back in about 5 days. I have a friend who was in the same situation ( 2 pairs of shoes). It seems they have a serious problem in the shoes department.

Date of experience: December 6, 2014
California
5 reviews
23 helpful votes
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Why can't other stores learn from ASOS? They offer free shipping and free returns all the time, and they have a great selection. They've always been so timely and accurate with their refunds- often I have to buy more than one size esp with lingerie because I never know what will fit. ASOS never minds and always refunds what doesn't fit. I love this site!

Date of experience: April 5, 2013
GB
1 review
6 helpful votes
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My order never arrived and tracking updates suddenly stopped. It was a nightmare to navigate through Evry and Asos sites to chat with someone (queue took ages online), I had to contact Customer Services twice to resolve the issue. No update after my first chat either. I ended up asking for a refund as they were simply unable to help. All their automated contact bots are a nightmare. I will NEVER shop Asos again. To add insult to injury, they sent me a request to REVIEW my order even though it never arrived.

Date of experience: December 13, 2022
Germany
1 review
0 helpful votes
Follow Himanshu U.
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Their shipping partner INDIRECT is cheating the customers. Once you buy an item for international delivery, you get an email from Indirect asking you to pay almost 35% of the item price giving no reason at all. After a few research I found out that its a total scam, as you get no official receipt of the amount paid. They only give you the option of paypal for the payment, so the money is going directly to their account. After contacting Asos, they simply back out saying you can discuss this with Wndirect.

Date of experience: February 2, 2015
GB
1 review
0 helpful votes
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Doesn't get any worse than this. Stay away!
Save your time and money. Go to a proper shop or website, not these thieving charlatans
Asos don't have a clue
Sell poor quality clothes
Mess you around
Rip you off. You pay for an item and it doesn't turn up. You pay for an item and you get the wrong size.
They don't pay out refunds. Just be prepared for lies. They will keep your money.
Asos don't care. 0% rating

Date of experience: June 3, 2019
Sweden
1 review
0 helpful votes
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Fraudulent enterprise
October 2, 2023

I ordered trousers and one of the trousers was too long and too wide. After shipping the product back in perfect conditions (all labels and even the plastic bag in which it was wrapped), ASOS informed me that the product arrived but 'used and in unacceptable condition'. This company clearly abuses customers rights to make profit and I highly discourage anyone to shop with them.

Date of experience: October 2, 2023
Florida
1 review
5 helpful votes
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Wow im shook!
January 30, 2020

Okay so before ordering from here i was super hesitant given all the bad reviews but I did it anyways & took a chance. Im so happy I did! I ordered monday night & all my stuff arrived thursday morning(today). I ordered 3 pairs of shoes(2 heels/1boots: all came exactly like picture) & a bikini which came exactly as i imagined. They gave me a tracking number the next day. From georgia to florida where i live. They also threw in a coupon for hellofresh which was cool. I ordered through paypal just in case i wouldnt get my items. Anyways yeah in def. Ordering again! Their selection of stuff is so diverse & so cute. Thanks asos! Ill spread the good word on you guys.

Date of experience: January 30, 2020
Delaware
1 review
0 helpful votes
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I don't even know where to start. I purchased two items on the 8th of June and I payed a lot of money for the shipping fee. Its almost 20 days now and I haven't received any thing. They only emailed the order number, no tracking. Don't get me started with their customer service. Very terrible. No one should buy from there.

Date of experience: June 17, 2021
GB
1 review
2 helpful votes
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Dont waste your time...
November 15, 2015

Ask for an exchange and get a refund in ten days. When customer services were emailed I received no apology for the inconvenience just told to buy the item again in the correct size. When questioned why has this happened? I was advised this happens regularly if the item is out of stock or of a different colour. (I know this wasn't the case when on the product as I checked daily.) Do they not understand people don't have another £100 to spend whilst waiting up to 10 days for a refund?

I'll be returning the rest of my order and spending my money with a more competent company.

Date of experience: November 15, 2015
California
1 review
1 helpful vote
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Terrible customer service, I never got items because they didn't arrive on time, they sent to ups store instead of delivering to me. Why don't they take their items back since it's at ups store. I00% scam company with shabby customer service. Spoke to 4 different people on chat. Which btw, is only way you can speak to someone. No phone number here in usa! PLS! Stay away.

Date of experience: June 28, 2017
Cyprus
1 review
0 helpful votes
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5 star serive
May 11, 2021

I don't get why people are not suttisfied! Asos is the ONLY online shopping site i trust!
I have been buying stuff for the last 10 years!
Every single Item came as expected and way earlier than the estimated delivery date.

Date of experience: May 9, 2021
Canada
1 review
1 helpful vote
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Not what I ordered
July 4, 2022

I ordered a dress and it arrived in Canada fairly quickly. I had to pay $14 in duties at the post office. The quality was very good, but it did not match the photos or written description. The back was not plunging nor did it tie up at the back. It also didn't flair out at all. I decided to just keep it anyway because it did fit me. When I was asked to leave a review, they rejected it, and even after I tried to alter it to meet their criteria, they rejected it again. I would not recommend ordering from ASOS.

Date of experience: July 4, 2022
California
1 review
0 helpful votes
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Liars!
June 1, 2019

I recently ordered a jacket through their website. I ordered it on Tuesday and paid for 2 day shipping because I needed it on Friday. Here I am Saturday and the jacket has still not arrived. My jacket was supposed to arrive two business days from Tuesday which would be Thursday, at the very least Friday! So disappointed. Should have just not paid free shipping at all.

Date of experience: June 1, 2019
Singapore
1 review
1 helpful vote
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Shipping is $#*!ed.
July 25, 2019

Don't use ASOS. Their shipping is $#*!ed.

Bought some shades; was told delivery would arrive in less than 2 weeks. No shipping options: just untracked all the way from their HQ in another country. Sure, that's smart. Package got lost and ASOS just wasted my time. Just buy else where.

Date of experience: July 25, 2019
Australia
1 review
1 helpful vote
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DO NOT DEAL with this company at all. They have no true customer service team and will wrap you up in a constant loop of chat system deflection. Even if you eventually manage to get an email response from a so called manager they will then refer you back to the chat option as a means of dealing with things and the same things happen. They are either employing absolute inexperienced idiots or are displaying deliberate deflection tactics to annoy people to the point they just give up - based on the amount of people who have given the same generic answers I am thinking it is the latter. We have asked for their complaints team, their legal team and to what industry body we can go to and every time they refer back to contacting them via the chat facility which they are now laughingly calling a 'real time' option. Absolutely disgusting that there is no avenue within this company to properly complain.
Our case is simple. We ordered 3 jackets and wished to return 1. The items were delivered to the post office a week earlier than the scheduled date given, however we were not notified that the delivery had taken place and the post office couldn't sms as they had not been given my mobile number. Only after I checked a few days after the scheduled date did we realise the goods were available for pick up from the post office and once we had we wanted to return 1 of 3 items and went on to raise a return and subsequently have spent an inordinate amount of time via their 'chat' system dealing with the overseas call centre mentality of deflection constantly being told we had to raise the return within 14 days of delivery. Our point that we were not aware delivery had taken place is accepted by them but they have ignored it and said 'the policy is...'
Any decent company would take a look at the facts and make a sensible decision here however they simply keep saying they cannot change it and refer us to their 'real time' chat system. Its an endless loop of stupidity.

Date of experience: May 21, 2024
Canada
1 review
1 helpful vote
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Too expensive
March 30, 2021

I was hit with duty and customs fees that I was not expecting given the value of the items. The shipping label looks like the package came from the US which makes the duty even more questionable. There is no packing slip within the package so I have no idea if they told customs the wrong price. I am not happy with the items but not willing to pay the shipping cost to return. If I did I would have spent $50 on nothing. Won't use them again.

Date of experience: March 30, 2021
North Macedonia
1 review
1 helpful vote
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Only one delivery option
May 12, 2022

I have 10 orders with asos.com, everything was going smoothly until they started shipping only with DHL. DHL in my country delivers only to the capital city, but asos sent them anyways to my address which they never got delivered, from DHL, they said asos is well aware on our delivery policy in your country but for some reason, they still insisted to ship them with DHL.
So for that reason I wont be ordering anymore from this site.

Date of experience: May 12, 2022
South Africa
1 review
1 helpful vote
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It's been way over a month and I still haven't received my order. I made my order on the 17th of June and now we are in August and there's no sign of it.

I've tried emailing to find out what the way forward is and if I'll be getting a refund or some remedying of the situation and they aren't responding. They asked me to wait 3 weeks after the set delivery date in July and now it's gone and past. They also have this set template about checking with neighbours and the post office which I have done to no avail.

The customer service has been appalling, I needed the items for a special occasion and they didn't keep their end of the deal which has been extremely disappointing. What's even more disappointing is the lack of accountability prevalent in how they are handling the situation. This has really tainted my views about them and their brand.

Why promise things to your customers when you can't deliver? I've lost out on money that I could've used for something else.

Date of experience: August 1, 2018