business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Sweden
1 review
0 helpful votes
Follow Michelle P.
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My package is lost ASOS do not want to accept the fact that it have not been delivered they actually ask me to go around and knock on all doors in the building and then go to all post offices in town and see if the package is there. Budbee was to do a in person hand over of the package but they did not deliver the package. ASOS keeps asking the same questions and I reply but they say I should reply once more and then again and again. This is the worst experience I have ever had. Then they close the chatt. I have to start over and the same thing. Do not buy things from ASOS. It will eat up you time.and the quality of their products are really low to. They tell you to wait and then they close the chatt. This is like a joke for ASOS

Knock on all doors in the

Date of experience: December 13, 2022
Kentucky
1 review
3 helpful votes
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I recently just did my first order with ASOS. It took them over 2 weeks to get my order. Had some items that I needed to return but I couldn't sign back into my account. Kept saying my account got blocked. Their forgot password doesn't work. I emailed them 5+ times but kept getting the same email telling me that they will get back to me but never did. So now I'm stuck with stuff that I can't fit into. Horrible customer service. I feel like I got scammed with this website.

Date of experience: June 19, 2020
GB
3 reviews
1 helpful vote
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Utterly ridiculous
November 30, 2023

A problem receiving an order, as an item I'd ordered was not enclosed. However, there was an item that I've not ordered that was. Now you would've thought this wasn't too challenging and wouldn't create too many problems. Unfortunately, after dealing with three people over a period of two hours, I accepted defeat and embrace the fact that I was dealing with people that either didn't care or were too stupid to understand.

The company advised they have no complaints policy or procedure or email address, and by all accounts, no brains or intelligence.

There is a reason this company is in the financial mess that it is. The sad thing is the awful people they have working with it will go onto work elsewhere, so we will all have to deal with those people at some point in the future.

Date of experience: November 30, 2023
California
2 reviews
3 helpful votes
Follow ABDULLAH M.
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The order ******* arrived 3 weeks late. Since the order arrived late, I did not open it and decided to return it back. The tracking number showed the order already returned back to ASOS. Now, it is more than three months fighting with ASOS to refund me $195.5 and they have not issue it yet. They are trying not to refund me without any valid reason. I will sue asos.com. I was a regular customer with ASOS.com but now I will not buy again from them. Be careful. Don't buy from ASOS.com. The worst customer service I have ever deal with.

Date of experience: January 27, 2019
France
1 review
1 helpful vote
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Absolutely horrible.
November 23, 2016

I have ordered from Asos a couple of times before to the Netherlands and Slovakia without any issues however, since I have been in France it has been an absolute shi* show. My first order was sent back because I placed the house number at the end of the street name instead before it and the delivery man was too much of an idiot to look. I have accepted this as my mistake although it took them 2 seconds to take my money and 3 weeks to return it. My second order was placed begining of October and I still dont have the package or my money back. The tracking said it was delivered to my house while no one called me or brought the package. Asos told me to go looking behind bins or some other area the delivery boy could have left the package or to try the post office. At the post office they told me the package was sent back however Asos did not have it. All I've gotten past month and a half is a bunch of sorrys but nothing done. Horrifying service!

Date of experience: November 23, 2016
Colorado
1 review
1 helpful vote
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Purchased with ASOS in 2017 and had a far better experience so I am in shock with how downhill the service /customer service has become. I never received my order as it was "delivered" to the wrong address. ASOS advised that they delivered to the address in their system HOWEVER, I did not provide said address. It was not a prior address nor an address I am familiar with. A completely random address! Their suggestion is that I go knock on a strangers door and request my package returned. In reading the reviews and the complaints on the BBB, this same situation has happened to many others. Not sure what type of scam this is but changing addresses and claiming the package was delivered to said address with no signature required and no picture to confirm delivery seems they are taking money for purchases they never actually send. I will never, ever, ever order from ASOS again.

Date of experience: March 23, 2021
Illinois
1 review
1 helpful vote
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HORRENDOUS
August 14, 2018

I am extremely frustrated, I spent over $400 at ASOS and instead of receiving all of the clothes, I received a 25 lb weight in the mail. They totally scammed me, no one from customer service is responding, there is no way to get in touch with them, there goes my paycheck from last week, super disappointing :(

Date of experience: August 14, 2018
New York
2 reviews
1 helpful vote
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This company has only ever disappointed me. I have bought from here maybe 20 times? And I'm not exaggerating, literally everything I have bought from them I have ended up having to return. The quality is absolute GARBAGE, the clothing never looks like the photos, the colors are off, the sizing is ALWAYS off. It's like they are trying to mislead you. Please save your money and never even LOOK at their website.

Date of experience: February 14, 2022
GB
1 review
0 helpful votes
Follow Taylah R.
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Took just shy of two weeks to arrive, I was never informed of any delays, I was advised it would arrive early with nothing else communicated, customer service was shocking, their is no one to call, just an online chat where you just get passed around from pillar to post not a single person between them all could help it was like talking to a wall which just kept fobbing you off hoping you would go away, just a disgusting service, I even wrote a complaint to have this escalated & they just don't care… defo go & buy elsewhere & get a better service!

Date of experience: December 8, 2022
GB
1 review
0 helpful votes
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Customer service
February 16, 2019

Customer service at asos is so bad they think they are doing You a favour.
Since Christmas I have Spent good money.
When I have a problem I call Customer Service for help. She made it out by saying She's going out of her way to help me.
I have to say No you are getting paid That's your job helping customers. I will never buy from asos ever again.
You will never ever get spoken like that from
M&m direct or Zalando Scotts Their customer service is so helpful they make you feel Like you never had problem. I will never
Buy from AOSO again. They need to have a good look at their customer service.

Date of experience: February 16, 2019
Texas
1 review
2 helpful votes
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I ordered a dress for my graduation ceremony this Saturday to ship within 2 days but it turned out that my dress would not come before Monday, two days after the graduation ceremony. I contacted customer service and they said they could not do anything and it was not their fault. I $#*!ing registered for the 2-day shipping option and I ordered it like last Friday. They have 7 days to process a 2-day shipping order and they failed and the screwed my graduation. And now I could not cancel the order and they said I had to contact USPS by a 20-digit tracking number. The customer service person was very mean and unhelpful and not empathized. I will never purchase anything here!

Date of experience: May 11, 2017
Canada
1 review
0 helpful votes
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It took them THREE months to email saying they received my return and another month until they said the refund would be processed AS A CREDIT because it took them longer than a month to receive the return. I paid 30 in duties on a 90 order and then 30 to return the entire order. So I spend $150 dollars and they wanted to give me an ASOS credit. No thanks, I won't be shopping with your company again. I finally got a hold of someone on chat and they said they can't do anything and they have to submit a request to another department. After a week I did not hear back so I went to chat again and the lady said it would take another week at least. It's ridiculous and their products are NOT worth it, terrible quality brands and you get hit with a ton of duties.

Date of experience: July 18, 2021
Canada
1 review
0 helpful votes
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Terrible customer service. Advertised on the website "free shipping to Canada". DONT listen to that. I had to pay an extra $42.09 at the post office, almost half of what I spent on my bridesmaid dress. The lady at the post office said this is not the first time someone had to go in to pay customs on an order from ASOS. I emailed customer service 3 times and got the same exact generic answer from each one. They all said they can't control the custom charges, but if my package says FREE delivery to Canada like it said, there are NO CUSTOMS. Clearly my package didn't come from Canada, but that is FALSE advertising and they won't admit that they did wrong.

Date of experience: July 5, 2020
Netherlands
1 review
1 helpful vote
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THEY ARE THIEVES!
July 17, 2018

3 months ago I ordered a few things. I didnt like one of the items, so I returned them. After 2 months I still have not received my money back. And I see that I am not the only one with that problem. I find it ridiculous that they do not give people their money back. And this is seriously a crime and someone should really do something about it. They dont even deserve one star. The customer service is also the worst thing I have ever experienced.

Date of experience: July 17, 2018
Canada
1 review
0 helpful votes
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I purchased two dresses, my total was 100 canadian dollars. I was charged 50 dollars duty to get them passed the border, and one of these dresses ended up being completely incorrect. I ordered a UK10 and was sent a UK24. In response, I had to ship the item back and pay for shipping in order to get a refund for the dress! When expressing my concerns they completely disregarded the duty fee in emails, when I asked for a reference number they directed me to a third party company that couldnt provide me with any substantial refund. I will never order from this website again, I can't believe I need to justify their own mistake, I feel like I have literally burned money.

Date of experience: May 11, 2020
Australia
1 review
0 helpful votes
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Good material and designs
September 14, 2020

I personally think that materials and quality depends on the range of price you would like to spend on ASOS. When I first bought collusion's T-shirts which was around 20bucks the quality was really unexpected. I was really disappointed but again I bought this collusion unisex oversized check blazer set spending more than 100bucks I was pretty nervous at first but then, I am really happy to receive the quality I expected and the size guide is just perfect. I am loving my new suit

Date of experience: September 14, 2020
Australia
1 review
4 helpful votes
Follow Algice S.
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What kind of business are you running offering students only discounts? I went on your website and seen you were offering students 10% off what kind of idiots are you? All normal companies offer everyone discounts. Wouldn't even bother purchasing with this place after seeing that stupid offer.

Date of experience: April 30, 2015
Texas
2 reviews
5 helpful votes
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Last week I made my first purchase with ASOS, items got delivered in a week (I'm located in Texas). I purchased a denim shirt, a skirt and earrings and everything looks perfect, very good quality and good price:)
Before purchasing I measured myself to make sure that everything fits and I'm glad I did, all this international measurements thing can be pretty confusing and different retailers have different measurements for sizes so make sure to measure yourself so you won't end up sending stuff back.
Definitely would recommend this site :)

Date of experience: May 16, 2015
Czechia
1 review
3 helpful votes
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Terrible experience
March 15, 2016

My order did not arrive. After 9 days they told me to wait another 9 days to be sure it will not arrive. After that they told me to wait several days they will solve it. After that they told me they will send it to me within 9 days. I asked them if they could send it to me within 3 days (that I can pay for it!) and they said no. Alright. It is month and half. Nothing arrived. NEVER AGAIN.

Date of experience: March 15, 2016
Canada
1 review
0 helpful votes
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ASOS is Scam
July 5, 2021

I bought a coat from ASOS and it was showing free shipping but when I went to Canada post to pick up my parcel they charged me $100 and said you agreed with shipper which I never agreed nor informed. Stay away from this site.

Date of experience: July 5, 2021