This is one of a collection of half a dozen Chinese sites based in Shanghai and owned by someone called Xiaozhe Zhou. Between them they sell Chinese fashion, bridal dresses, wigs, and more.
So this is likely to be a wholesaler running a dressmaking shop on the side. No way to tell, unless it's verified, as it's commonplace for Chinese sites to use a certain economy with the truth when describing their businesses.
The Chinese often don't run businesses the way we expect, to put it mildly. And even the honest ones assume that you've read ALL the details before handing over your money - who wouldn't?
So in case you don't spot the answers on the site, here are some useful questions to ask yourself before you do business here:
1. Is that dress in the photo one that you made?
Answer: No, we've never seen it. We took the picture from some other website because we thought we might be able to make something sort of like it, more or less.
2. Well is that the dress I will get, then?
Answer: No. We'll do our best to get it to look mostly the same, though.
3. What do you mean by "mostly the same"?
Answer: Well, for a start we're working from the photo, not the dress itself. And the color might be different. And the embroidery, we can't get that right at all. And obviously, the materials and the quality will be nowhere nearly the same. But apart from that, it will look more or less the same, mainly.
4. Will the dress fit me?
Answer: Probably not. You'll need to get it altered by someone locally, that's normal.
5. But will it at least be the same shape as in the photo?
Answer: mostly. It depends.
6. If I don't like it, may I...
7. How long will it take to get it?
Answer: In theory, a month, plus shipping time. Or however long it takes to make it.
This part is not a scam, because almost all of the above is right there on the site if you take the time to look for it before handing over your money.
But wait, I could be wrong, so go read some of the "testimonials" such as this one, from Sonia Smith:
"The moonlight Quinceanera prom dress was sent to me in 6 weeks, which was promised as a delivery time of Peridress. I came across the website in chance after thousands webpages was browsed and found no derised simple silhouette in dream. I placed an order immediately but my friends were skeptical about the dress quality worked out from an online dress shop. As result, I was the bid winner for the dress from experienced Peridress seam workers were beyond my imagination from the web-picture, everything was perfect only some wrinkles left on the well wrapped fabric. But it didn't care. All guests at the Quinceanera prom didn't meanly give their positive complements. I love it and will find more chances to wear. Thanks for their deligent work in my dress. "
Convincing, no? No. Everyone in the testimonials department seems to have come down with a case of me-no-speaky-Engrish, such as this one (and note the unfortunate use of the word "woe" instead of "wow", by the way!):
"When I knew I should do majority work of wedding plan, I was very confused. In particular for bridal gowns, I had nothing about it, although Sandra, a bridal-to-be had caught the fancy of different styles on Peridress, She was so excited to decide which is an exactly fit to her. Both of us felt nothing to do, however thank for their professional advisers, whose are so nice to provide with personal service throughout whole of order procedure and manufacture flow.
"They told that simple silhouette, for example a line will flatter me more. And I also said I need the same result of glim beading as picture on their website. Finally they made it. Woe, is the only word when I received my dress package and stand before the mirror to look into myself. Another thing can't be neglected is so promptly they are from the order placing day to sanding dress oversea. Nearly waiting for 40 business days, I got the dreamy dress.
"I couldn't restrain excitement to look forward to wedding banquet coming near. On Sept 5th 2009, almost all the people at this ceremony stared to give comments on my dress. "Beautiful", "perfect fit", and "stunning", all wonderful words swamped around to give a happiest feeling. "
This part IS a scam. The photos of these genuine brides and grooms have been stolen from the web and used here alongside clearly faked so-called testimonials, and this is all as phony as it gets.
If you're still unconvinced, take a look at the reviews, in which someone is threatening to report the site to the FBI. Are we done here yet?
Look, all this is right here on the site. Are you about to hand over $300 to these people? Even now?