business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
GB
1 review
0 helpful votes
Follow Riya G.
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Trying to return stuff and to get my money back no one replies to emails and when you call them they say they can't take calls so disappointed not only with service but thinking i will loose 50 pounds as they seem dodgy

Date of experience: June 5, 2019
GB
1 review
0 helpful votes
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Avoid
December 31, 2021

Their sizing is way off, made a huge order of clothing in my normal size and some a little larger to be baggy, yet absolutely none of it fit, not even the larger items! Sent all of it back, ordered again with different clothes bigger sizes, some things fit but others didn't even though they were the same fabric and size. Sent all of that back too, completely pointless. Even shoes in my normal size didn't fit!

Date of experience: December 31, 2021
GB
1 review
23 helpful votes
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Very poor customer service. Ordered a product and received a cheaper brand. Boohoo refusing to refund the difference even though it's their fault! As you can the quality difference!
If you order something you cant or they cant even cancel the order.
I've been a customer with them for a long time and when something goes wrong and you try to get help not interested! Never using again!

Date of experience: July 3, 2020
Canada
1 review
1 helpful vote
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Refund Issued
February 21, 2018
Updated review

I received an email today from Harriett who has assisted with the refund of this order. Although it did take a long time and a lot of back and forth messages she was able to help me resolve the issue.

Thank you Harriett.

Date of experience: February 21, 2018

Return delivery successful and will not refund
February 21, 2018
Previous review

Return tracking showed delivery complete. A representative said they had the return. When I received no refund after a month I followed up. They demanded my tracking receipt even though the representative confirmed they revived my return. They would not accept the word of their own representative and will not refund for a return they have received. They now have my money and their clothing back. This is called a scam.

Date of experience: February 11, 2018
Minnesota
1 review
6 helpful votes
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Their service is terrible! They didn't send me what I ordered. I sent it back 3 weeks ago and there is no response or verification that the transaction is being corrected. It's like they took the return pocketed the money and moved on. Which is fraud. I suppose they stay in business via their marketing. They market themselves well and the prices are cheap. The clothes look cheap too but you get what you pay for. So what is the window for waiting for them to fix things? 6 weeks? After that I'll seek legal action.

Date of experience: May 10, 2018
New York
1 review
2 helpful votes
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LOVE THEM!
August 9, 2017

As the previous reviewer, I was skeptical to order, because of so many bad reviews, BUT I went ahead and ordered. I'm glad I did. Their stuff is very trendy. It's very affordable (they usually have 50% on all the time) and once you figure out what size works best for you (I did have to return a few things due to wrong size), it's seamless. I live in the US. The order was processed fast. I chose regular shipping both times and was ok with waiting a few days for it. Returns are just as easy. There's a US address you send your items to for a flat fee. It's all easily done through their site and you get a return label. I got my refund about a week later after it was delivered to their address. Never once did I have to contact customer service. In conclusion, once I need another round of sexy and trendy clothes, I'll be pulling up their site on my phone. Don't be afraid! Order what looks good to you! And just be patient.

Date of experience: August 9, 2017
New Jersey
1 review
3 helpful votes
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I ordered from Boohoo US site earlier this month because they had everything on the site 50% off. I took the chance and ordered almost $200 worth of stuff for 1/2 the price. I also chose the Super Save shipping which at the time of purchase was $0. My delivery tracking said it would take about a week 1/2 to get here and it came 5 days earlier. I am a size 2 US, I ordered everything in a size 4 and it all fit perfectly. Very pleased with my experience and also lucky it seems like others have had a bad experience.

Date of experience: April 19, 2017
New York
1 review
1 helpful vote
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Bad bad experience
November 8, 2016

I had placed an order and immediately I received an email about cancellation. If the items were not in stock why do you still list it on your website? I will never buy anything from boohoo nor recommend it to anyone. I will wait for my refund!

Date of experience: November 8, 2016
Virginia
1 review
0 helpful votes
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Communication from the company was excellent. Kept me up to date on the shipping and tracking with multiple emails. My dress arrived within 5 business days.

I wear a six normally, and was worried that the dress I ordered (only available in size 8) would be too large. Reviews that state the sizes run small are true, this size 8 dress fits perfectly. It was inexpensive and is nicely made. This site reminds me on Missguided, a company I enjoy shopping with.

Thanks Boohoo for a great experience

Date of experience: March 10, 2017
Pennsylvania
4 reviews
11 helpful votes
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This site is an alright site. It's based in the United Kingdom and has generally low prices on trendy items. Not everything is good quality. I bought a t-shirt that had a slight hole in it but I was able to repair it. They have really affordable leggings. The good thing about this site is that it has free shipping to the United States if you spend over $25 US Dollars. When I ordered a pair of leggings that went out of stock, they responded quickly to my inquiry about what happened and the money was credited back to my credit card.

Date of experience: April 21, 2013
Minnesota
4 reviews
30 helpful votes
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Shop here all the time
December 19, 2018

I've been ordering stuff from Boohoo for about 2 years now and have not had any problems. Shipping usually takes about 2 weeks, so if I need something for a specific time, I plan ahead. I've never had issues with returns. Clothes fit true to size and they usually have some sort of sale going on everyday.

Date of experience: December 19, 2018
Arkansas
1 review
0 helpful votes
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I have ordered clothing from variety of websites and have never been this disappointed. I payed $15 for expedient shipping and it's been nearly two weeks and I am yet to receive my package. I tried contacting customer service and have had no luck. UPS also does not have my tracking information. I was also told by multiple friends that they experienced the same thing. It's the first and will be the last time I ever order from this website. Between customer service, reliability and shipment it has been my absolute worse online shopping experience.

Date of experience: March 10, 2017
New Jersey
1 review
3 helpful votes
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I ordered on Boohoo.com because they have cute clothes. The dress that I received did not fit me right so rather than deal with the hassle of returning it I just gave it to a friend. That's not my main issue though. A few weeks after I made the order online someone attempted to use my credit card out of the country for a bogus transaction. I have NEVER had any issues with my credit card being hacked until I made the purchase through Boohoo.com but thankfully Chase caught it before the transaction was processed. Be careful.

Date of experience: July 21, 2017
Maryland
1 review
7 helpful votes
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I was skeptical of buying from this site but I ordered while i was 16 weeks pregnant so I could afford it to come a little late. Everything arrived on time and I had a tracking number. Everything fits! Quality isn't the best but will work well for maternity. Cant beat the prices! Would definitely buy again!

Date of experience: January 12, 2020
GB
1 review
3 helpful votes
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Avoid at all costs!
April 7, 2022

Only giving them 1 star because 0 is not an option. Absolutely shocking service! They sent me the wrong item, and after requesting a bunch of information some of which had never been shared with me (like the product code of the random wrong item they sent) they refused to send the correct item, even though the screw-up was entirely on their end and the item had been ordered for an occasion so was time sensitive. Avoid this company at all costs if you value your time and money!

Date of experience: April 7, 2022
Germany
2 reviews
11 helpful votes
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The company is a joke. Customers service really sucks. Sent wrong item, I contacted them on several occasions and no feedback. I am sitting on a jacket which I never ordered and my dresses of much higher value never arrived. Boohoo won't even give me the time of the day to respond. I buy a lot on line but this is the worst online experience I have ever encountered. Are they hiring illiterates and truly dump ppl? The whole company is a laughing joke. Get you act together and my money back otherwise I am reporting you to the ombudsman...

Date of experience: December 16, 2016
Texas
1 review
1 helpful vote
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Terrible quality!
October 18, 2017

I received my first order after two weeks to US. Granted the prices are cheap but the quality is terrible. Im a frugal shopper but I have bought better clothes for cheaper. Will never order again. Shipping back would be to expensive as it is only free within the UK.

Date of experience: October 18, 2017
Canada
3 reviews
1 helpful vote
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I recently found this website and am so sad I didn't find it earlier! The material/quality to price ratio is amazing. I hear some people online compare it to Forever 21, but I have never received anything close in comparison from Forever 21. Boohoo's clothes are very on trend, but at a reasonable price. You can almost always get 40-60% off and $10 shipping. This is a UK website and I live in Eastern Canada. I have never received a product later than 7 business days, which is pretty amazing if you ask me. I do understand some people have had issues with the shipping, it just hasn't happened to me in the 6 times I've ordered from them.

Date of experience: November 1, 2016
Germany
1 review
1 helpful vote
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Looking for some clothes for upcoming summer, I have run across boohoo website in UK. There I have seen very interesting clothes, among them one beautiful yellow suit. As I did not hear before about Boohoo I was a bit afraid to place an order. I did some research and bumped into this site with all those negative comments and experiences. After reading it I just convinced myself not to buy from them. Nevertheless, I could not get the yellow suit from my head, so I have decided to take a risk. I have ordered few things. Delivery was fast, regarding the fact that I have ordered it from other country. My package arrived within 5 days. The quality of the clothes was very good if you bear in mind how much it costs. I am very happy with boohoo and will order with them again.

Date of experience: April 27, 2019
Colorado
1 review
24 helpful votes
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Like the title says, Boohoo sells trash with terrible customer service. My package has been lost for over 3 weeks and Boohoo will do nothing to resolve the situation. Fedex has informed me they are receiving numerous package from Boohoo that arrive completely empty. Then Boohoo makes it impossible to receive a refund for a package that never even showed up. Screw Boohoo and their awful customer service. You get what you pay for, and in this case, it's crap.

Date of experience: August 7, 2020