business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Canada
3 reviews
7 helpful votes
Follow Leah A.
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Terrible quality
March 23, 2018

Shipping is fast, but the quality of the clothes is terrible. Transparent, flimsy fabric, damaged items, threads hanging off uncut. I would never have purchased the items if I'd been in a store, able to touch & try them on. Will be returning most of my order. The few things I'm keeping are because I can't find them anywhere else, but I will have to do some sewing just to make them wearable (two vinyl skirts).

Date of experience: March 23, 2018
New York
1 review
12 helpful votes
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Horrible shipping
September 13, 2020

First time ever using boohoo. I've dropped 100$ on clothing and I'm from USA and was expecting a weeks wait for delivery. It's not been 3 weeks and I haven't gotten anything yet. Not only that they make you pay $10 for their shipping and it's still taking forever to arrive. Also when you try to track package, it brings you to strange website that can't track it at all. Never shopping there again and would recommend to anyone not either

Date of experience: September 13, 2020
Thailand
1 review
2 helpful votes
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My daughter ordered a swimsuit in the summer, but it never arrived. She waited for months but nothing arrived. Now I contacted customer service, and they told me we failed security checks so our order was cancelled and our money refunded. We never got any information about that, could have saved my daughter worrying the packet has been lost. And strangely they refuse to answer what security check we failed. We had a bad experience before ordering from a trendy website, and we didn't get any of the items from them either. I will never again let my daughter order from these kind of sites. We have deliveries from Amazon since many years, and never had any problems with them.

Date of experience: October 25, 2016
New York
1 review
5 helpful votes
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Honestly I'm really surprised that a lot of people had very terrible experience with Boohoo. I'm kinda new to Boohoo; I started shopping there last year. Majority of my items came on time, and they were of good quality. Their sales are amazing unlike anything I've ever seen before. They always answered my emails in a timely manner. Maybe because I live in the United States I have no problems. I get plenty of stares from strangers whenever I wear their products especially their shoes. The only problem I had with them is the sizing of a particular jacket that was too large for me, other than that no problem. They always email me whenever my parcel is getting closer to my destination. If I buy a product from boohoo and I don't like it, I'll either give it to my sister or donate it. I'm too lazy to do returns because mainly all my purchases are items on sale. To all the shoppers who had bad experiences with boohoo I'm really sorry, but I do highly recommend them to people.

Date of experience: April 21, 2015
Australia
1 review
5 helpful votes
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Unlike most online sites nowadays, Boohoo doesn't offer free shipping on all items and even more frustrating is that when the items eventually come (mine took one month to arrive from two states over) they are poor quality and not as they appear in the images on the website. I then went onto their returns page and had to pay an extra $15 for a returns label as they do not offer free returns. I will never buy from here again.

Date of experience: July 25, 2020
New Mexico
2 reviews
11 helpful votes
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I paid 13 dollars for a dress. It came quickly, the pattern was cute, and the cut was stylish. It is generously sized, so do not size up. (I've seen that each time I've ordered, this is my fifth order). I gave 4 stars as 5 would only go to high class items... I know this dress is going to be a wear a few times and toss item. But like I said, you get what you pay for. Happy overall.

Date of experience: May 18, 2020
Ireland
1 review
0 helpful votes
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I spend more than 200€ on this website and the quality of the product is third class. In 2 days fluff start coming out from the bottoms. I tried to contact customer service they are telling me how to wash them. Poor quality. Ridiculous customer service. Don't waste your money on this crap quality product.

Date of experience: May 20, 2021
AE
1 review
0 helpful votes
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Worst online shopping website ever they deliver packages with no information mentioned on it just my name and to a courier and it took me 7 days of follow ups and nothing has changed. I havent received anything from their side until now the worst website ever existed

Date of experience: March 30, 2017
Texas
3 reviews
7 helpful votes
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I used to love this site! I think I've spent over 1500 dollars here and at first the clothing I ordered was pretty good quality for the price and the shipping was reasonable as well. But lately the things I've ordered have ripped or just looked horrible after one wash. I just received a shirt yesterday and I tried removing the tag on the inside and it made a huge hole in the shirt! The Boohoo tag is still on the back of the shirt and I will never get wear it. Also a really cute flow-y dress was ripped at the bust when I put it on for the second time only. I'm not a big person so it doesn't make sense to me that these things keep happening. I've ordered two pair of black leggings and they were completely see-through. I tried giving Boohoo more chances because everything is good pricing and I've never had any real issues with shipping, but I am officially done ordering from them.

Date of experience: April 19, 2017
Canada
1 review
4 helpful votes
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GREAT
July 10, 2015

I ordered two pairs of shoes and they came in under seven days both amazingly and the quality is great! They paid duty and shipping is free depending how much you spend. You can't get any better than that! I'll definitely be ordering from them again! Thank
You!

Date of experience: July 10, 2015
Australia
1 review
0 helpful votes
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DON'T DO IT
September 1, 2017

Paid premium shipping, items were a week late, and cheap quality - velvet peeling of shoes on arrival. No remorse from company, no refund for shipping, no responsibility taken at all. Still waiting for item refunds, being told a load of crap - that it hasn't reached them, when tracking says it has. $92, plus $14.95 return shipping out of pocket. DON'T DO IT.

Date of experience: September 1, 2017
GB
1 review
4 helpful votes
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Awful material always
September 17, 2015

I bought 5 maxi dresses from boohoo and sent everything back. Everytime i purchase from here the material is vile, nothing lasts more then 1 wash, nothing looks like pictures. I dont know how they get away with it.

Date of experience: September 17, 2015
Florida
1 review
0 helpful votes
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Steal your money
June 11, 2020

This site is a scam they take your money and never deliver your items and they have no phone number to be reached at. The customer service does not help you resolve the issue either. Don't buy from them!

Date of experience: June 11, 2020
Illinois
1 review
1 helpful vote
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I have ordered a lot from Boohoo, and they were usually hit or miss, but the coupons and sales made it worth it. I noticed as time went on that their quality was getting worse yet they were getting more expensive. I finally decided to try them one last time, and got my answer. I ordered two matching sets and the quality was horrendous. Normally returning something is free, but they must have recently changed their policy because they charged me to return it. I basically payed $15 for shipping there and back for clothes that were the quality of $1. Never ordering from them again.

Date of experience: June 16, 2020
GB
1 review
1 helpful vote
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Next day delivery not turned up need the parcel and all boohoo can say is there is procedures so now I've stayed in 3 days in a row to see if it turns up as since Sunday it's been with the courier to be told if it doesn't turn up by 9 tonight they can investigate? That means they have emailed the courier yes that's all they have done I can't have a refund immediately any they won't send it out again on next day so basically they don't care and are not even bothered nice company

Date of experience: February 14, 2017
Germany
1 review
4 helpful votes
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Like the title says, Boohoo sells trash with terrible customer service. My package has been lost for over 2 weeks and Boohoo is doing nothing to resolve the situation. UPS has informed me they are receiving numerous package from Boohoo that arrive completely empty. Screw Boohoo and their awful customer service. You get what you pay for, and in this case, it's crap. Right now I want my money back

Date of experience: March 18, 2021
California
4 reviews
3 helpful votes
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I read all the bad reviews, but the cute clothes were too much to resist! I placed a small order and it shipped to CA, USA to check them out. Arrived in around a week and a half and the clothes are so adorable. I saw most everything was polyester, but it looks like cotton not cheap polyester. I received a plain tank top super great color and style and an off the should top that is really great. Also got a silver bracelet. I'm 100% happy and will buy from Boohoo again.

Date of experience: February 3, 2018
Canada
1 review
0 helpful votes
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So surprised about amount of bad reviews. I ordered 3 dresses and they told me it will arrive on June 6. Today is June 6, I opened my door, and my items were right there waiting for me to bring inside. I am satisfied with the dresses, only 1 of them doesn't fit, but I did that on purpose to reach my goal to fit in a small ;) but other than that, I would definately buy from this site again. It's cheap and the order comes one the date they stated it would come! :)

Date of experience: June 6, 2017
California
1 review
2 helpful votes
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Of course I was a little skeptical about this company because of all the mixed reviews I had read before buying from their online store. I was worried my order would take forever to get to me, if at all. But low and behold my order took the standard 8 days to get to me(it would have even got to me a day early if it wasnt for USPS being closed on Halloween). And the products were great quality for being 50% off. Everything looked like how it was presented online. I will say the only downside about this company is that they ship their products from over seas so the first couple of days there was no tracking, no word on the whereabouts of my order and I did freak out a little bit and contacted their customer service a bunch of times which is what I think a lot of people writing reviews on here experienced. You just have to trust in the company I guess and cut them a little slack. Will be buying again from them definitely.

Date of experience: November 3, 2016
Utah
1 review
7 helpful votes
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I ordered 2 dresses for NYE
After waiting for 3 weeks to receive my order I finally got my packages and they sent to me the incorrect size on one of my items. There is no phone numbers to reach Boohoo so I sent an email. Their response was rude and robotic.
Boohoo refused to take responsibility for their shipping error and send out my correct item. They are very unprofessional. Will never shop with them again

Date of experience: December 22, 2019