business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1961st among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
GB
1 review
1 helpful vote
Follow claire l.
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Ordered some clothes, 5 items fit and 3 dont so need to return some items, however realised that you need to print a returns label. Unfortunately i do not have a printer so after contacting customer service i was told to go to my local library and print one which is an absolute inconvenience or no refund would be given to me alternatively they said i can write a label on but this would incur postage costs to myself. After already paying £3.99 delivery i think this is poor customer care especially when they advertise "free returns" because they arent actually free as you need to pay for printing or postage. I dont understand why the returns label is not included on the delivery note, i have returned items before and never came across this, this is obvisouly a way for the company to advertise free returns but make it difficult and inconvenient for the customers that they end up paying the postage themselves. I will do this in order to recieve my refund but then i will close my account and they will lose a valuable customer through sheer greed and incompetence as a manufacturer, there are plenty of other online clothes stores who dont use under hand strategies to claw costs back its disgusting. Dont use them they are as bad as petty thieves!

Date of experience: January 22, 2017
GB
1 review
2 helpful votes
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I WILL RATE IT NEGATIVE STAR IF I CAN BUT I CANT.
I AM BLOODY ANGRY, I ORDER SOME SH! T FOR MY BF WHO'S FAR AWAY AND THESE UNORGANISED MOFOS ARE PLAYING. PARCEL NEVER MADE IT ON PROMISED DELIVERY DATE AND THEY AINT EVEN BOTHERED TO EMAIL ME BACK. THINK IM'MA CALL THE COP. PLEASE DONT ORDER ON BOOHOO, SAVE YOUR MONEY AND TIME. I AINT EVEN HATING. THEY ARE PART OF THE ILLUMINATI OR SOMETHING. IT'S LIKE THEY SCAMMING US :O

Date of experience: February 24, 2014
New York
1 review
2 helpful votes
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I thought I was a fan of Boohoo's decidedly cute, instagram-worthy style, so I decided to order online. After an average wait time, my packageof 6 items arrived.

Out of those 6 items... 3 were simply not what I wanted. Each had their own special problem.

Instead of my embroidered lace-up shoes, they just sent me an altogether different shoe. Even my receipt confirms I ordered a completely different shoe. How did they mess up the order that much?

I ordered another pair of shoes: while they got the style right this time, the size was way too big. I did not order this size; now they're unwearable.

The trousers I ordered are not only so flimsy and poorly made that they feel more like lingerie/lounge pants, but the "tie waist" actually means they give you a strip of unattached fabric that evidently you command: tie away, but don't expect it to look put-together and presentable like the photos show!

They got my order of the kajal liner right (it's not even their brand, so I guess that one was hard to screw up), another pair of shoes right, and then a plain top right. So... good job!

Very disappointed. The mistakes and poor quality are just too egregious for me to ever want to order from Boohoo again.

Date of experience: March 30, 2017
North Carolina
2 reviews
4 helpful votes
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Wonderful
August 8, 2017

I was skeptical about ordering from them because I have had the worst luck with online ordering however I ordered just one thing a motto jacket, OMG I GOT QUICKLY AND I LOVE IT SOOO MUCH. The size was perfect I will order again from them again also the price was awesome and I had a coupon to take more off!

Date of experience: August 8, 2017
Sweden
1 review
0 helpful votes
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I orders 2 weeks ago and my clothes aren´t even sent. I have emailed them multiple times but they have´t responded... and i set the first one one and a half week ago! This is most probably a scam!

Date of experience: April 6, 2016
Wisconsin
1 review
1 helpful vote
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Their quality is horrible! The first day I got it I wore my tracksuit and it looked like the seams were gonna come undone and the thing for the strings fell off right way. Wouldn't recommend.

Date of experience: November 25, 2019
Texas
1 review
0 helpful votes
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Where's my stuff
November 20, 2020

This is the worst I did exspress shipping on an item I didn't receive which is supposed to come in two to three days and it's past that deadline I will never buy from here agian

Date of experience: November 20, 2020
GB
1 review
0 helpful votes
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AVOID!
November 5, 2021

AVOID THIS COMPANY. I've shopped online a lot. I know what I'm doing. My first order from Boohoo and I selected next day delivery. As I did so an offer popped up for next day delivery for a whole year for the same price as selecting the option once. It stated how it is the same price! So naturally I selected the unlimited delivery option. When you do this the website unchecks the next day delivery without your noticing. Its a scam to get you to sign up for the Premier option.
When my delivery did not arrive today I could see in the email I was getting standard delivery. Standard delivery is cheaper! I paid for the premier option.
The company has no customer service telephone number! You have to email, watsap or Facebook and just wait for someone to message you back hours later. They don't listen and fob you off.
Online it says I can cancel the order by email. Well that is not true. Customer service refused and just quoted about terms and conditions saying you have to select next day delivery. I had! Why would I pay for it then not expect next day.
I'm sure they'll respond to this with more nonsense. They do not listen!
Please don't give your money to these con merchants!

Date of experience: November 5, 2021
Australia
1 review
1 helpful vote
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I really love this company. I have bought from them numerous times. Their clothes are good and arrive in a timely manner (except for express shipping when you actually need it lol)
I spent hundreds of dollars with them yet again and the next day everything went on sale. I know that i wasnt actually entitled to anything but I have spent $1000 with them in less than a year. Customer service were rude, uncaring and often copied and pasted their replies. I asked to speak with a manager honestly about 10 times, there was no sense of urgency or care. Finally, the manager got back to me, cancelled my current order and allowed me to buy at todays cheaper price. A really simple ask and a really simple fix.

Customer service had basically told me that they dont care how much I spend in their store, coming from a customer service background myself it was really upsetting they really didnt care to help me at all.

I love boohoo and their clothes but after being treated the way i was by customer service (no the manager- she was great) I cannot continue to shop from this store.

Boohoo need to value customer service and the life long value of a customer. They have lost a customer who spends on average about $1000 per year. In the grand scheme of things that isnt much, but if customer service keeps treating people this way there will be alot of customers no longer returning and they will eventually feel the difference.

My advice to boohoo, please value customer service and train your staff.

Date of experience: May 11, 2016
GB
1 review
3 helpful votes
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I spent 50 quid on clothes that are clearly just Cheap Asian Market Clothing you'd get next to fruit n veg - all for under a tenner the lot- polyester dirty stretchy cheap nasty crap.

Date of experience: October 28, 2015
Singapore
1 review
0 helpful votes
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Worst Online shop
July 13, 2017

They made a mistake with my address, no unit number. I need to pay 22 sgd for the retrieval of the items. They dont want to pay for their mistake. Will not ordered again

Date of experience: July 13, 2017
Canada
1 review
3 helpful votes
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SCAM ALERT!
March 1, 2016

Wife ordered a dress from this website for a wedding. No dress came tracking said it was delivered we where home all day when it said delivered. Was a hastel to get our money back. I believe this is a regular thing for them. To detour you for trying to get your money back. DO NOT ORDER FROM THIS COMPANY, IT IS A SCAM!

Date of experience: March 1, 2016
Singapore
2 reviews
10 helpful votes
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- I had an Order No. ******* with 7 items that was ordered and was supposed to reach in April.
- From the tracking service, I noticed that the parcel reached my country but was returned to the sender due to an invalid address. I had provided a complete delivery address.
- Through enquiry from my local postal service, the package label by BooHoo had omitted an address detail which caused the package to be sent back.
- After multiple frustrating emails with different BooHoo customer service staff, 3 of the original 7 items were shipped out again to me and the cost of the remainder 4 items refunded to me.
- The 3 items re-shipped to me STILL had an incomplete delivery address even though Saqib from Customer Service had confirmed my FULL delivery address via email.
- When I communicated this to Customer Service, a different person replied, completely ignoring the issues I had highlighted and my request for a refund, and said the items have reached Singapore and should be reaching me.

VERDICT: Do not order from this site. You may have had numerous successful orders without a hitch, but it's a matter of time before things go awry.

Date of experience: May 15, 2015
GB
1 review
0 helpful votes
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I will never order from here again, nothing to do with Boohoo, but because of the fact they have hermes deliver their parcels. If they had a reliable company like DHL or DPD i would order from here.

Date of experience: October 16, 2020
New York
1 review
0 helpful votes
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AVOID THIS PLACE
April 9, 2022

I PLACE AN ORDER AND WROTE MY CORRECT ADDRESS and when I FINALIZED I SAW THAT MY ADDRESS WAS CHANGED TO 2 houses after mine. I emailed them before getting it shipped and they told me they can't changed the address. When the item was delivered to my neighbors I told them I want a refund because I never got the items and the neighbors lied that they didn't get it. Bohoo told me THIS IS not their fault. I spend $80 and never got my refund for THEIR MISTAKE. DO NOT BUY FROM HERE.

Date of experience: April 9, 2022
Canada
1 review
0 helpful votes
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I ordered from them on February 16th, 2023 and have not received my products. The dispatchers informed they could not locate my package. I paid $300 dollars and now am completely robbed.

Date of experience: March 1, 2023
California
1 review
0 helpful votes
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I ordered three dresses at the beginning of May, and the quality was absolutely awful-- the fabrics felt like sandpaper and plastic, one dress was completely see-through, and the sizing information provided was completely inaccurate. I ordered based on my measurements and received garments that were completely unrelated to the numbers they advertised. Not one of these dresses fit correctly and were off by several inches. I couldn't even tell you they run big or small because each garment and point of measurement was completely random.

Normally if something is low quality and doesn't fit, you can at least return it and move on with your life, but I haven't had that option due to Boohoo's customer service being just as awful and chaotic as its products.

They received my return shipment WEEKS ago and refuse to return my money even though I've provided proof of shipping (more than $18 at my expense) and delivery. They refuse to even look into the fate of my shipment, simply sending me the same rude form letter over and over again telling me to wait. I have BEEN waiting. It is nearly July. This is ridiculous.

I should have just filed a claim for defective/not as described merchandise. I would have had grounds, given the horrendous quality and wildly misrepresented sizing, and I would have had my money back right away without losing almost $20 out of pocket sending this garbage back.

This has been a nightmare from the day I opened the package of awful, awful clothing, AND I STILL DON'T HAVE MY MONEY BACK. I've had to open a dispute with PayPal to have any hope of ever seeing these funds again. AVOID.

Date of experience: June 27, 2017
Ohio
1 review
0 helpful votes
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Absolute worse service I've ever had! Package super late, supposed to get to me days before I left, even paid for the expedited shipping. But got it literally hours before i was heading out of town (for which i needed my items for grad pictures). I ordered 6 items and got 3. NONE OF WHICH WERE ITEMS I ORDERED! Not even as much as right items wrong size/color. They were completely wrong. Cant talk with customer service on phone. Only what's app or email which makes it that much harder for faster responses. But, while they communicated with me, did nothing for the fact that the item was sent off late, and nothing for this mix up. Only offered refund (which is standard considering you can get full refund for returns anyway), and free return shipping (which no sh** bc I'm not paying to return items that aren't mine) said they would send my things but, can't get it to me when i need it and my guess is it would take forever anyway. Absolutely terrible! I know things are difficult with covid but come on! This has always been a online shop so there really isn't an excuse for this!

Date of experience: May 20, 2020
North Carolina
1 review
0 helpful votes
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After ordering I tried tracking my package and my tracking number didn't exist. I contacted them and they contacted me back sayinggive them 48 hours to contact me and give 4 days after their delivery expectancy. I did as they said. My order came the morning after the USPS delivery expectancy. The number that was non-existing was the USPS tracking number which they didn't have my package at the time is why it didn't exist and why we had two tracking numbers. It transitions from one to the other once your package has reached USPS. Other than the late delivery, I LOVE MY ITEMS AND WILL BE ORDERING AGAIN

Date of experience: December 13, 2016
Missouri
1 review
0 helpful votes
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I ordered something from the website on Black Friday. I received a tracking number from them a week later. The tracking number said my package was delivered either at the club house or my house. TELL ME WHY THE TRACKING NUMBER WAS SAYING I ORDERED BACK IN JULY. This is impossible since I ordered in November. I messaged them and they tell me twice that they aren't going to do a refund and I have to re order. So I proceeded to explain and attach pictures of my order to show the date I ordered my package. I receive another message from them saying it was delivered but I have not received it yet. They tell me they aren't going to send me out my package again. I will have to reorder, I will only receive a refund if I agree to the 6 terms and conditions. Which is the police coming to my house to see if I received my package, I can be prosecuted if I'm lying, I have to tell them when I get the package. This is sad, ridiculous, and unprofessional on boohoo.

Date of experience: December 11, 2018