business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1961st among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Nevada
2 reviews
1 helpful vote
Follow Lili A.
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Reached out to them with my order number, asking them about my order status, this is what they said
Hi, I am so sorry that you haven't had the order. I have had a look and can see the last updated on the tracking on the 20th of June so we would now class this as being lost. I did have a look and i'm afraid the order was no longer in stock so i have fully refunded the order for you so $43.77 will be back in your account by the 29th of July for you -
They are collecting the money and making customers wait months and at the end they say the product is no longer in stock and then say we have to wait more days for our refund. Very disappointed

Date of experience: July 22, 2020
California
1 review
3 helpful votes
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So sad!
February 10, 2017

I knew i'm not alone on this. I recently ordered 6 items that I thought really cute from your website. I had problem with the shipping, but owell now I received the items. What is making me really disappointed & wanted to scream really bad is the fact that these items are in such poor quality fabrics, real items are not like what pictured (beside basic plain color it would be almost like the picture), off measured for the coat & sweater. What is going on? Your pictures on the website, on ig are like looking soo good! So cute! But instead this is like ordering item from some "china" website (if you know what i mean), way off! And how could you put your regular pricing in that amount if the quality we're getting is really worth 90% off of that! Your price is so close to zara items, which their qualities are way above you, is that exactly why your name is "boo" "hoo"? This is soooo sad!

Date of experience: February 10, 2017
Netherlands
3 reviews
7 helpful votes
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Wrong size (Far wrong)
October 20, 2020

I have ordered 3 items, two knitted coords (the one which actually was 'brave soul' brand - I didn't know that they sell other brands too, was very nice, the fabric was so soft and excellent quality. The other knitted co ord, which was 'boohoo brand', was quite itchy and scratchy on the skin :/ So it will be uncomfortable to wear, especially for the trousers).
Anyway, the most disappointing part is the Jean jacket I have ordered in size 34 and guess what? It came in size 44 :p yeap, a little bit bigger than expected - actually sooooo much bigger. :/ I don't think I can manage to wear it... Is so heavy also and big for me. There is the return option, however since this is their fault I don't believe is fair for me to go through all this trouble for returning it back. Maybe I am going to give it as a present to someone else. Oh and note that there was no tag on the jacket...

Date of experience: October 20, 2020
GB
1 review
5 helpful votes
Follow Heidi H.
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Felt I had to write after looking through all the negative reviews. I have been a customer of Boohoo for a few years and have NEVER experienced any of the issues described in some of the negative reviews. Any items returned by me (not because of any problems, just the outfit didn't suit me) have always been refunded without any issue or complaint. Orders placed with next day delivery have always arrived next day. Even orders placed on general delivery arrived within 3-4 days. I cannot fault this company. I have and will continue to purchase items from their site. HIGHLY RECOMMEND.

Date of experience: August 30, 2015
Ireland
1 review
0 helpful votes
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Awful Customer Service
September 26, 2018

Awful customer service. If I could give them 0 stars I would.
I returned items to them more than 2weeks ago, and have received confirmation from the courier that they were delivered to them 2 days after they were sent.
No refund came through so I contacted them and have just been given the runaround-One agent advised they were not received by them but did not seem to think this warranted further investigation despite the fact I used their return courier service, and another agent implied they had been received (but did not actually confirm this) and when asked why my refund still wasn't processed ignored me completely. I have sent 2 follow up emails, including a complaint through Paypal but have not received a response from the company, and still haven't gotten my refund. Avoid this company at all costs. I certainly wont be using them ever again and will be advising everyone I know to stay away from them!

Date of experience: September 26, 2018
GB
1 review
1 helpful vote
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Difficult to deal with. No phone number robotic response. Tried to get my delivery address changed as it was going to my old address cant do this for security reasons now a stranger has my delivery with no way to chase this

Date of experience: December 8, 2019
Arizona
1 review
5 helpful votes
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I ordered from boohoo.com on 6/26/15 and I received my order in the mail today. Fast service, the quality of the clothing was what I expected, I had no issues with them at all! I will definitely order from them again in the future.

Date of experience: July 1, 2015
GB
1 review
9 helpful votes
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Order some clothes for my daughter, every time they take money and cancel my order, refunded money will take 5 working days, went through their what's up number ask them why r u cancelling my order, no one know that's called their customer service plus they took money for delivery which they said it's non refundable, I paid and now my money is stuck for 5 working days, horrible now I can't even order for my daughter because I have no money

Date of experience: May 3, 2020
Maldives
1 review
2 helpful votes
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So, since i see quiet a lot of bad reviews, i thought that i should talk about my experiences here, and i am quiet shocked with the bad reviews and issues, since i had no, seriously NO issue whats soever, once my package was lost in transition but the site immediately refunded my money. And i feel the clothes are of superb quality and worth the money i spent, i have been shopping a lot from this site and they are the best. I would say dont trust the bad reviews here, cox people hardly come up with good reviews.

Date of experience: May 31, 2017
Massachusetts
1 review
3 helpful votes
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Scam you on returns
December 6, 2016

DO NOT order from Boohoo, especially if you are from the U.S. if you return items they will tell you they never received it. Hence you will never get your refund. BTW they don't have a phone number to contact so you have to email back and forth. Save yourself the heartache.

Date of experience: December 6, 2016
Australia
1 review
0 helpful votes
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Boohoo sucks
September 17, 2020

Boohoo is very opaque on its environmental and labour impacts as well as on its policies. In order to improve its rating, Boohoo could start by disclosing information and being more transparent about its practices.

Date of experience: September 17, 2020
North Carolina
1 review
4 helpful votes
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Scammers
May 26, 2020

I ordered a package from boohoo on may 17th I paid and additional 14.99 for expedited shipping it is now may 27th 10 days later and I reached out requesting that they refund my shipping and they refused it is a complete scam to charge someone for a service you do not provide I paid 14.99 to have my package in 5 days it is now day 10 and I still do not have a package I want my shipping charge refunded now

Date of experience: May 26, 2020
Florida
1 review
0 helpful votes
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Unreliable company
October 2, 2021

Bought 2 dresses, paid for the express shipping (1-3 days). Item was scheduled to be delivered on the 3rd day, but was rescheduled. It was again scheduled to be delivered no the next day 7pm, it didn't. Contacted the shipped via WhatsApp to let them know of the delay, they asked me to wait 24-48 hours. I told them it was the weekend and that I had paid for the express shipping for a reason, they didn't care. Turned out, UPS said that they found damage with my package and were no longer going to deliver. Contacted seller again, showed them that my item was no longer going to be delivered and said that if the could over night the dresses I was willing to still accept it. They told me I had to wait 20 more days before they were to do anything about it. Had to initiate a charge back on my credit card in order to get my money back.

Date of experience: October 2, 2021
New Jersey
1 review
0 helpful votes
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It's absolutely terrible
October 11, 2016

The sizing is confusing. The clothes I bought didn't fit me right. And when I returned them, they said that they never got it back. But I tracked my order and it had gotten there 2 days after its shipment. I checked in a week later and they said that they never got them. Horrible horrible service

Date of experience: October 11, 2016
Texas
1 review
11 helpful votes
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Ripoff!
April 30, 2019

Had been using this store for over a year. With season change, made a big purchase of a couple hundred. Package has been stuck in Chicago since 4/19. USPS tells me that Boohoo needs to reach out. Boohoo tells me that I need to reach out. Boohoo has given me multiple dates and multiple reasons for why I haven't recd my package. Customer service has been so slow with at least 24 hours between messages and completely unhelpful. I have been ripped off and at this point, just want my money back.

Date of experience: April 30, 2019
Canada
1 review
2 helpful votes
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Purchased an item that didn't fit, returned it on Dec. 2nd, my postage tracking shows they received item on Dec. 5/2016, still getting the run around and have not received my credit back yet and it is Feb. 21/2017!
I have gotten nothing but the run around with multiple emails back and forth, no where near worth the hassle!

Date of experience: February 21, 2017
Iceland
1 review
1 helpful vote
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After having waited about 10 days past when my order should have arrived, I contacted the customer service, which couldn't tell me anything about where my order was and told me to wait two more days. Then when those 2 days had passed I contacted them again and then they told me that the order had been lost in transit. They offered zero compensation and didn't offer me anything to make up for it, and they couldn't even reship my order. Obviously they had to refund me the whole order as I didn't get any of the items I ordered, but that was it. There was a sale when I ordered so now everything is much more expensive and they told me it was just too bad and if I wanted those items I'd just have to order again (and then hope that that order will arrive) which I obviously did not do.

Date of experience: January 5, 2019
Canada
1 review
0 helpful votes
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I ordered 5 XXXL shirts from them for my brother on Christmas. Went well he loved them.

I just ordered 4 more shirts for my brother's birthday. The shoulders on all the shirts were way too snug and did not fit him at all. I complained that I went by their sizing and it was not my fault. They said if I returned them, they would not be refunding my shipping fee and on top of that, I had to pay additionally to ship it back to them for a refund!

They have deleted their contact page off their site and hide their customer service contact on twitter. They will send you canned responses and they don't care at all. I lost money because of their incompetentence. I wish I had seen the reviews sooner. AVOID AT ALL COSTS.

Date of experience: April 6, 2022
Hawaii
1 review
0 helpful votes
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Just awful
July 13, 2021

I had ordered a few things from boohoo and paid for shipping that would take up to 8 business days. It's been weeks now and I still haven't received my items. I reached out to customer service about the issue and they said that things with the shipping company is taking longer than expected and my items could come wayyyyy later than the estimated date. They also refused to refund my shipping even though my items aren't coming within the timeframe that I paid for. I also never receive shipping updates. Will never ever order from them again.

Date of experience: July 13, 2021
Georgia
1 review
0 helpful votes
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Deplorable
January 28, 2017

This company has terrible customer service and engaged in unscrupulous and unethical business practices. I placed an order based on US sizing instead Boohoo switched my order to UK sizes and additionally changed my size 9 over the knee boots to a size 7. It took weeks and numerous emails to get a response and when I did they LIED and said the sizing I ordered was the UK equivalent, WRONG! I am an avid online shopper and I am fully aware of the differences in sizes. After two months I received an email starting they refunded my money. No apology and no further explanation. Please be mindful of this company. I have NEVER had this happen to me by an company so I can say wholeheartedly I will not shop there ever again.

Date of experience: January 28, 2017