business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1961st among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Ohio
1 review
0 helpful votes
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Usually I have a good experience with them but I have not received an order and have contacted customer service at least 6 times and they have failed to respond to me.
I wont be ordering anymore from them unless they resolve this issue.

Theresa L Ohio

Date of experience: November 15, 2016
Pennsylvania
1 review
6 helpful votes
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Returns are a joke
February 5, 2020

Ordered boots. They came defective. To get a full refund you have to send them back wait up to 21 days for refund THEN send them a message telling them you got your refund nd then they will refund your shipping charges in another 21 days

Date of experience: February 5, 2020
Texas
1 review
3 helpful votes
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Protect yourself dont order from them.
"Hi

Thanks for getting back to us.

Vegan/Faux leather that is made with PVC or PU often has a smell from the chemicals that are used in the product. We wouldn't class this item as faulty so we wouldn't be able to cover the cost of your returns, I am really sorry.

Take care,

Natalie
Boohoo Customer Services"

Date of experience: September 7, 2021
Maryland
1 review
0 helpful votes
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TERRIBLE EXPERIENCE.
April 14, 2017

First, I should say that I haven't even received my products... however, I'm very frustrated because I paid extra to have this outfit shipped to me in 2-3 business days for an event and I have yet to receive it 6 days later. I emailed customer service, and they said that it will arrive on the 17th of April... that's an additional 3 days... and the event that I wanted this outfit for was yesterday. Sent another email back requesting to have my money back for the "fast" shipping... waiting for a response. This will be MY LAST purchase from this company... I'll be sure to tell everyone I know never to purchase from this company. Worst experience I have ever had, bad enough to make me write a review which I have NEVER done. Wish I would have read these other 1 star reviews prior to ordering.

Date of experience: April 14, 2017
California
1 review
2 helpful votes
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Avoid avoid avoid
September 27, 2018

One of the pieces I ordered was too big for me, so I had to return it. They gave me the return label as they promised, I made sure I was doing the right thing by dropping it in the package box at the post office, but two weeks have gone by without a refund! I emailed them but they aren't giving me a straight answer and asking me to come up with info that they should have on file. Not cool, a total waste of time and money. Look elsewhere.

Date of experience: September 27, 2018
Canada
1 review
6 helpful votes
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Extremely impressed
March 4, 2015

I ordered a pair of the suede creepers from boohoo because they were a British site which shipped to Canada. Upon ordering I got my shipping free (not sure if it was a promo or normal) and prices were great. I noticed it said they pay for duties and taxes, which is important because I don't like in the UK. After I ordered, I read some troubling reviews, and just prayed that I wouldn't have any problems. No problems at all. They came in the amount of time boohoo had said they would, they had the correct tracking info and I had no problems with duties and taxes. I absolutely love the shoes, they're great quality and a true to size 10 (Canadian) fit. I would recommend this site because I had no issues! Will be buying from them again.

Date of experience: March 3, 2015
New York
1 review
2 helpful votes
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Very funny
October 3, 2023

When I contacted them about the wrong color I received when clearly the brown color is what is advertised( I sent them these pictures) they said it was the studio lighting. Seriously, this isn't just a minor lighting alteration it's just pure deception lol.

Date of experience: October 3, 2023
Minnesota
1 review
0 helpful votes
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Awful - Awful - Awful
April 22, 2020

I ordered clothes with 7 day shipping and my items still haven't arrived almost 3 weeks later. I contacted customer service and they told me that they needed to "investigate" my order and to give them two weeks to "investigate" my order. They won't do any refunds until my items have arrived. Awful customer service, they could seem to care less about your order and money. Bunch of b. S if you ask me

Date of experience: April 22, 2020
GB
1 review
0 helpful votes
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Extremely poor customer service. Firstly, sent two emails which date back to 2 weeks ago but have still not received any response to either.
Tried to speak with the team via WhatsApp - got a different person each time each of whom did not read the previous notes so the conversation dragged on due to them not reading this correctly.
Then when I was passed to a ‘manager' - Nicha - they offered me a £5 voucher to solve my complaint. Being well aware that nothing on that site is £5 and that I would have to spend more of my own money to even use the supposed complaint resolution. When I stated this, I got a very sarcastic and patronising message back stating they were happy to resolve this for me and that they would be closing my complaint. I advised that I was not satisfied with this outcome and they stated it was closed and they were happy to help again. Absolutely appalling service.

Date of experience: April 6, 2021
New York
1 review
0 helpful votes
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Very happy
April 28, 2017

I was nervous at first to order from here because it was so cheap and when I placed my order it took a little while for my confirmation email to come. Within an hour, though, I got the confirmation email and my stuff came 9 days later and I have no complaints. I'm very happy with all my things and they don't look cheap at all.

Date of experience: April 26, 2017
Connecticut
1 review
0 helpful votes
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Extremely slow shipping
December 23, 2020

I will NEVER buy from them again! They have to ship your product from the UK! I paid standard shipping which they say takes 10 business days... make that a month instead. Worst ever for shipping! I bought my product a month in advance.

Date of experience: December 23, 2020
California
1 review
2 helpful votes
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Yes? Or no?
May 14, 2020

I have heard a lot of talk about this online store so I decided to do a review on my youtube channel. The reality is for me that I'm a size 14 finding cute clothes at an affordable price can get tricky. In my experience is it made a bit cheap? Yes
Can you always tell? No
Is it worth it? For the most part
My advice is its worth to do the research to find your size and items that are worth taking a risk for.
For more details find me on my youtube *******@squeezeandpose
https://youtu.beH2hJhOELATk

Date of experience: May 13, 2020
Illinois
1 review
0 helpful votes
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Where is my $#*!ing package, I should've had a shipping label created more than two weeks ago. This is a waste of my money, and my order should've been delivered 8 days after I made my purchase and they have yet to ship it.

Date of experience: August 24, 2021
Australia
1 review
0 helpful votes
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Boohoo is a scam!
March 9, 2022

I made an order and I didn't receive my stuff so I emailed boohoo and no one responded and I kept emailing and still no one responded. They are a scam and I will never be getting from that fake website again.!

Date of experience: March 9, 2022
Texas
2 reviews
1 helpful vote
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It takes forever to get to you, but I felt I got a lot of stuff for only $100. The sizing isn't consistent across the board, but I had better luck with their sizing than I've had with Pacsun! A few loose strings on clothing here and there, but the jean jacket I ordered looks and smells like real denim, and maybe one out of the 7 things I got was made from that scratchy polyester fabric so common at F21. I ordered a pair of boots from there and they are really well made! I wear them all the time. It seems like a lot of people have issues with refunds, though, although I haven't needed to make any trades. I would shop with them again.

Date of experience: July 24, 2017
California
1 review
3 helpful votes
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Why all the hate?
March 8, 2018

I am so surprised to see so many negative reviews that made me hesistant to order from boo hoo at first but I took my chances because of all the cute clothes they have. It was hard to resist and I absolutely LOVE the site. Everything is so cheap and the quality is amazing! I've ordered something every week since the first visit on the website. I just love it!

Date of experience: March 8, 2018
Michigan
1 review
0 helpful votes
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Order sent to another state and lost! Customer service was extremely unresponsive, so several items were out of stock by the time we finally got to talk to someone. Promised 2 day shipping of the replacement items they had and then that was rescinded. Shipping and customer service departments completely incompetent. Dont bother trying to call anyone there they wont address customer service issues anywhere but online and theyll address them BADLY!

Date of experience: July 29, 2016
Germany
1 review
5 helpful votes
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Made an order of a raincoat 23/09/23. Since I didn't get in in 4 weeks I made a request of a missing item. Got a response rather quickly with a link to check the parcel delivery.
As of today 27/10/23 after more than a month a parcel is still shown to be in China. Made another request- got same automatic response! You cannot claim a refund as a time for delivery is until 12/12/23 if you ordered 23/09/23! Is it delivered somewhere from Mars?
100% Fraud!

Date of experience: October 27, 2023
Hawaii
7 reviews
60 helpful votes
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I'm so surprised about the negative reviews! I ordered three styles- two in two different sizes, so 5 items in all. The two I kept are ADORABLE and great quality. The returns were processed fast for free. Will definitely shop again!

Date of experience: July 27, 2019
Arizona
1 review
7 helpful votes
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This company is based in the UK (so if you're ordering in the US make sure you do the proper sizing)! I am a plus size woman, 42DD bra, size 20 pants/dress- I ordered one dress from BooHoo in a size 24 (which is a 20 in US sizes) to test the waters on their sizing- it fit perfectly! This is my new go-to site for ordering clothes. The prices are amazing and shipping is almost always free! True to size, maybe even slightly larger! I highly recommend BooHoo!

Date of experience: December 9, 2015