business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Boohoo Reviews Summary

The company faces significant challenges regarding customer satisfaction and service reliability. Many customers express frustration over poor product quality, inconsistent sizing, and issues with returns, including being charged for return shipping despite promises of free returns. Additionally, the customer service experience is frequently criticized, with reports of unresponsive support and inadequate resolution of issues. While a small number of customers report satisfactory experiences, the overarching sentiment reveals a growing dissatisfaction, leading to recommendations to seek alternatives. Overall, the company's reputation is marred by a lack of effective communication and customer support.

This summary is generated by AI, based on text from customer reviews

service
312
value
304
shipping
321
returns
259
quality
288
Texas
1 review
0 helpful votes
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Horrible
June 13, 2021

I should of read the reviews first, instead I watched hauls on YouTube. Cute items but not worth the risk.

Date of experience: June 13, 2021
Morocco
1 review
0 helpful votes
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موقع جيد
June 10, 2021

موقع جيد جدا لقد استفدتو منو كتيرا لانه يتضمن اشياء كتيرة انه موقع اكتر من رائع لقد اعجبني كتيراااااااا

Date of experience: June 10, 2021
GB
1 review
0 helpful votes
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Thieves
June 7, 2021

They keep missing an item or 2 most times when u order I reached out for them to look into i paid for next day delivery stuff didnt show up no apology nothing the things came and 2 items were missing only for the stupid company to accuse me of fraud and banned me from shopping with them very bad company awful services never have I been treated so bad

Date of experience: June 7, 2021
Australia
1 review
0 helpful votes
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My order was over $200 which qualified for FREE standard shipping but I wanted it within a week so I paid the extra $21.99 for the express shipping. The website states that express shipping would take up to 4 days within metro areas which I am in.

It's been 8 days since I've placed the order and I've been back and forth with their customer service team since Thursday (it is now Sunday night). I've spoken to 4 different people from the customer service team and none of them have been helpful.

I asked for a refund of $21.99 for the express shipping as I'm still waiting for my order to arrive. They instead offered to refund me a mere $7.00 for the difference of express and standard shipping even though standard shipping is still free for orders over $80! This doesn't make sense to me at all!

I've bought from them a several times before and have been for years knowing that the quality is very cheap and nasty but I was ok with for the prices I was paying (you get what you pay for). Their clothing is not made to last and nothing I've bought from them have lasted more than a few wears. Pretty much just falls apart after washing, super thin material, almost every women's piece is so thin that they're literally see-through (even black pieces).

This was the first time paying for express shipping and I regret it. After this experience, I will never shop with them again. I've wasted money, time and it's been so frustrating dealing with their so called customer service team.

You've been warned! Do not buy from them! Shop elsewhere! They don't care once they've received payment.

Crap quality clothes and horrendous customer service. Late shipping and refuses to refund for it.

Absolutely rubbish.

Date of experience: June 6, 2021
Illinois
2 reviews
0 helpful votes
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They used to have good quality items, ship in a timely fashion, and properly handle returns. I used to purchase from them on the regular. Then the pandemic hit so I stopped. Recently, I made a large order thinking they were just as good as before. Now, their product quality is so poor I wouldn't even keep it when it's 70% off. And now, when I try to use their returns portal, it doesn't work. They told me to ship it back to them using 'standard trackable shipping' and they would refund me the shipping costs. Mind you, this is shipping from the US to the UK. It cost over $100, understandably, since I had a 20 item order and it needed to be trackable, right? Now, they're telling me that they can only refund me $16 because they told me to use 'standard trackable shipping'. How in the world would any regular consumer be able to ship 20 items from the US to the UK for only $16? If that was the case, I'd be shipping stuff to international family and friends all the time and the postal service would be making zero money. Also, instead of adding the $16 to my refund, they REDUCED my refund by $16... I'm never buying from them again.

Date of experience: June 5, 2021
South Carolina
1 review
1 helpful vote
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Don't shop with Boohoo!
June 4, 2021

I never received my clothes. I spent 100$ with this company and got noting not even a partial order.

Date of experience: June 4, 2021
Maryland
1 review
0 helpful votes
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SCAMMERS
May 21, 2021

I would give 0 stars. Shipping said 7 days. Never received my order and REFUSED to refund me. FedEx had no package with the tracking number they gave me. This website needs shut down. NEVER waste your money here. Luckily my bank helped me dispute the charge.

Date of experience: May 21, 2021
Ireland
1 review
0 helpful votes
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I spend more than 200€ on this website and the quality of the product is third class. In 2 days fluff start coming out from the bottoms. I tried to contact customer service they are telling me how to wash them. Poor quality. Ridiculous customer service. Don't waste your money on this crap quality product.

Date of experience: May 20, 2021
Washington
1 review
0 helpful votes
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This is a great site with very cute options for pennies on the dollar. It's amazing. However going on four weeks ago I ordered for the first time and I still haven't received anything. Is this typically how long shipping takes?

Date of experience: May 20, 2021
California
1 review
0 helpful votes
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The website for the return labels didn't work for me. Boohoo said to just ship it back and they would reimburse me. It costs 150.00 to send to packages to the UK... more then the items purchased. Buyers beware... know your sizing before ordering! I will never order from this company again!

Date of experience: May 18, 2021
Ireland
1 review
4 helpful votes
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Theft!
May 17, 2021

I bought my boyfriend clothes for his birthday for €71.99, he loved them, but boohoo took an additional €73.99 out of my bank, it's been 5/6 weeks and I'm still trying to get my money back, I'm being moved around in circles to different people in customer service. Nobody is actually helping me. I keep getting told that my refund will be in my bank in 7 working days but after the seven days there's no sign of it... I'm F*@king Fuming with them

Date of experience: May 17, 2021
Tennessee
1 review
0 helpful votes
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Horrible
May 14, 2021

Ordered clothes about $180 worth for my vacation and didn't receive it until after vacation a whole month later. I wasn't so upset about that due to the pandemic and it being from a whole other country but none of the clothes fit maybe the bottoms but not the top or the other way around. I have tried multiple times to return them but it keeps giving me an error message. I have been communicating with someone through email because they don't have a phone and she was no help. Now im out money without clothes. Pictures were beautiful but the fabric is awful and not worth the time no wonder the stuff was cheap. I will stay spending money in the USA.

Date of experience: May 14, 2021
New Hampshire
1 review
0 helpful votes
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Unprofessional
May 14, 2021

Received an item in the wrong size. After emailing them and being told that I was wrong until I proved it without a doubt, I was already frustrated. I was then told to send the item back and tell them which size I would like so they could send it out. I sent them proof of postage immediately, but got no response. I then emailed again when it reached the warehouse, and was told that I was refunded. After explaining the situation and that I didn't ask for a refund, I was accused of not sending proof of postage, and told that they wouldn't send the correct size out to me. And then again, no response to further emails. I still have all the proof that I did everything they told me to, and yet somehow they can't answer my emails or send out the right size when it had been settled like that weeks before? Unprofessional and embarrassing. Don't buy from here until they learn the correct way to label and send out their items, instead of just guessing which tags go with which size :))

Date of experience: May 14, 2021
Zimbabwe
1 review
1 helpful vote
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They have a really good photographer/art department because their items look so beautiful on their website. Do not believe it.
The fact that they dont allow for reviews on their actual website on the individual items says a lot about the company. Their clothing is junk. And they know it. So they lure in trusting, unsuspecting new buyers with their pretty pictures and discount offers. Steer clear.
I bought a bunch of items that looked good on the website but are horrible in real life. The materials they use are junk. Very cheap quality, some are not being wearable.

Date of experience: May 14, 2021
Canada
1 review
0 helpful votes
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My experience started when I tried to order a pair of shoes for a wedding. A week after they had confirmed that the shoes were on their way, they sent another stating the shoes were actually out of stock and that I'd be receiving a refund. Needing a pair of shoes for the event ASAP, i bought a different pair from another store. Then, a week later, the original Boohoo shoes arrived. Now, I had 2 pairs of shoes and wanted to return the ones to Boohoo as I no longer needed them.

When I contacted them about the situation, they refused to pay for my shipping to return the shoes even though it was their fault that they sent me the "Out of stock" email to begin with. After 1 month of back and forth emails, sending them my personal banking information and address multiple times, and them telling me my card would be refunded ASAP, I still have no refund for the shoes that I mailed back. They have confirmed that they have received the shoes and can't even seem to give me back the money that they owe me. Absolutely ridiculous I urge everyone to stay far away from their site. I will add that the shoes when they arrived were cheap and were not the colour that was advertised online.

Date of experience: May 13, 2021
Ireland
1 review
0 helpful votes
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Returned a top that cost me €25 only got refund €19. Cost me €6 to return so for €12 I got nothing!

Date of experience: May 12, 2021
Canada
1 review
0 helpful votes
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I had never shopped on boohoo before so I thought I would give it a try. I'm from Canada so first off I was happy to see that I could get canadian pricing while I was browsing. I had no idea what size to buy so I wipped out my tape measure amd went by the sizing chart. I received the order and it was all great quality and just like the pictures however every single piece was way too big! Of course now I have to send it all back and come to find out I have to pay $15 shipping to send it back! This is where the disappointment set in! I went by your sizing chart and it was wrong and now I have to pay $15! I'm not happy about this at all... that's my rant and my review.

Date of experience: May 10, 2021
Nevada
1 review
0 helpful votes
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This place is a joke. They play games with your order and return. Their website is ALWAY not working for returns. Then they responded without answering your questions. DO NOT ORDER

Date of experience: May 8, 2021
GB
1 review
0 helpful votes
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Poor quality
May 8, 2021

I ordered 2 dresses from the website. It was advertised £1.99 delivery if ordered b4 midnight that day but I was charged £4.99.
The dress that I preferred could not be delivered as was out of stock even tho it was still on the website and the other dress delivered was extremely poor quality and so was returned. The returns policy posted on the website said that if I returned my order within 14 days and cancelled my contract I would hv my delivery fee refunded too. To date and several complaint emails later they r still refusing to refund my delivery postage cost. I will never order from this website again and would not recommend it to any of my friends or family.

Date of experience: May 8, 2021
Texas
1 review
0 helpful votes
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The WORST customer service of any clothing brand I have everrrrrr purchased from. I think it is a fair thing to not want to pay to return an item that is nothing like it is advertised. I ordered leggings that literally were equivalent to pantyhose. I even got multiple sizes of them in different colors. They all were so see-through you should see the tattoo on my hip. Shout out Sania for absolutely nothing!

Date of experience: May 1, 2021