business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,059 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
0 helpful votes
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Trash site
November 21, 2017

I bought some shoes from that site and i paid everything they were asking for and then the shoes came in and had to pay an extra $40 for shipping and handling etc and a bunch of other random trash but they shouldve just charged me upfront. Never buying from there again

Date of experience: November 21, 2017
GB
3 reviews
4 helpful votes
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I do not like the fact that they are now using Royal Mail to deliver orders.
I have shopped with ASOS for over 7 years a few hiccups along the way, but customer services have always sorted out any problems that arose quickly and my goods were always delivered by My Hermes, now Royal Mail has been awarded to deliver for them. When I placed my recent order I was unaware of this fact! My ASOS parcel was due for delivery today... oh it came but I was unable to answer the doorbell in 16 seconds... so off it went again. I am not prepared to travel on a 16 mile round trip to my local sorting office and Royal Mail advise me that they are unable to redeliver the next day so I have to wait 3 days for goods that I have paid for. And I am not prepared to do this waiting around business. So the goods can go back to ASOS and I will not place anymore orders through them until they go back to using a local courier.

Date of experience: May 20, 2016
Virginia
2 reviews
1 helpful vote
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Worst Customer Service ever! I have tried to reach out to customer service on many occasions. They have never helped me and always try to find reasons to blame the customer. Today I chatted with GLADYS. She kept trying to blame me for why she couldn't help. This is not the first occasion this has happened either. I am done shopping with ASOS. Never again. Senior management needs to look into the practices of the customer service department and how they treat clients. Unacceptable!

Date of experience: April 27, 2022
Arkansas
2 reviews
0 helpful votes
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Wrong Size
October 2, 2023

I placed an order for a size 8.5 shoe and received a 7.5. I tried to contact someone for a return label, chatting with someone for almost an hour to get that. Customer service needs an update. I wish I would have read the reviews before ordering anything from this company.

Date of experience: October 2, 2023
Canada
1 review
0 helpful votes
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Confused with asos
July 21, 2017

I just ordered 5 clothings from asos. 4 of them are asos brand and one of them is Adidas. The total was 132 cad. I read through the reviews and I came across a lot of negative reviews. I'm not sure if it's true. I got 2 questions though, do I have to pay duty fees and taxes? And is the quality good? Someone please help me.

Date of experience: July 20, 2017
Morocco
4 reviews
7 helpful votes
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Racist change from asos
February 3, 2019

Hello.
Today Asos made a racist change against Morocco.
They changed the delivery fees.
If you want to get free standard delivery you need to spend £200.
Before you needs only to spends 20£ to get free shipping.
While all arabs and world countries needs only to spend 20£ to receive your parcel for free.
And why standard delivery fees was 3£ and now became £20?
Why this racism against Morocco?

Check pictures below to see the fees difference between morocco and other countries in africa.

Date of experience: February 3, 2019
Canada
1 review
1 helpful vote
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Horrible experience with ASOS. Ordered the space Hippies 04 and received the Blazer Mid tops instead, a week later then promised. Free shipping cost me $16 CAD to even receive the package and $22 CAD more to return the wrong shoes.
Technical support couldn't be reached for hours in the '5 min cue'.
Its projected to be received by ASOS in over a month. Who knowns how long till they send me to proper shoe... maybe by next Christmas and i'm sure i will have to incur more shipping costs.

Date of experience: December 15, 2021
Canada
1 review
0 helpful votes
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I lived in Uk about 10 years ago and was a regular asos customer, their stuff was good and returns and refunds were smooth. Imagine my excitement knowing I can order from ASOS from Canada where I now live. I knew I would be charged some fees as I have ordered internationally to Canada before, imagine my surprise when I called canada post and was told I will have to pay 64 cad on goods worth about 160cad. I'm so upset. I don't even have the zeal to go get the package from canada post. Asos should have made this known how high the fees are on their website. They just have a generic info about fees and even when I calculated the fees, I didn't think I would pay anything more than 30 cad. Also to return is about 23 cad, so no use returning. So in the end, if I don't like the items, I would have wasted almost 250 cad. Once I get my items, I will be closing my account with asos. Not with ordering from here if you live in canada.

Date of experience: June 22, 2022
New York
1 review
0 helpful votes
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EXCELLENT!
October 4, 2021

I saw a pair of Adidas that I really wanted--not available through the US website, but found on other sites--ASOS had them substantially lower--about $40 less. Never heard of the company, took a chance. Got them brand new within a week--I definitely recommend them!

Date of experience: October 2, 2021
California
1 review
0 helpful votes
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I ordered a dress and paid the extra fee for quicker delivery to wear to an event, they not only sent me a random dress i never ordered but when i confronted them about it they said they are going to send me the correct order, come next week still nothing, i contacted them again and spoke to Evelyn who was rude and just told me my order is stuck in the warehouse and did not want to discuss it any further and closed the chat on me (this is unacceptable especially when someone has spent their hard earned money and you cannot even provide them a timeline or if they will even get their order) till this day still no dress and no refund... this company is becoming to be more and more of a fraud, if you want to risk your money then order from this disgusting company, they need to be held liable for lying to their customers and the fraud they have become!

Date of experience: June 25, 2018
Georgia
1 review
1 helpful vote
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Don't buy from here.
October 1, 2023

Couldn't return faulty shoes. Stitching coming out of the shoes. None of them fit. They sent me the wrong size on one of them and gave me trouble because of "final sale" um if the stuff doesn't fit and you sent the wrong size then I should be able to return it. They ended up giving me a refund but then charged me 10 for the discount I had. But that was off equally from 4 items, not the two I was able to take back.

So I'm going to see about a charge back and will never do business with them again. It's a scam.

Date of experience: October 1, 2023
Israel
1 review
0 helpful votes
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Clever shipping scam
December 6, 2020

Asos uses a service called APG to ship to Israel.
They decided themselves what are the taxes I should pay before the item has arrived the country of destination. After speaking with the local customs, i was informed that this is illegal, as I should get and invoice explaining what i'm paying for, and this could only be done once the item has arrived by the local customs.

A total scam. They are trying to charge an amount disguised by "taxes".

Date of experience: December 6, 2020
GB
4 reviews
8 helpful votes
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Well thought I would come on here and share my experience of Asos, I have only purchased once, and unfortunately they sent me one item in the wrong size, but the customer service was fantastic and I was able to return the items (as unfortuantely I didn't like the second dress!) and all was well. I will buy from again. They do have some lovely things and great pictures.

Date of experience: March 17, 2011
Canada
1 review
1 helpful vote
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I ordered a dress using their size chart and even got confirmation from their team to use that size chart as a guide. Based on that I ordered the wrong size- it was way OFF( it was soo bug) I ordered a smaller size which fit. When I went to return the other dress, it almost cost the price of the dress so the Free return shipping is misleading. I emailed customer service and and I had to send another email to get a response. In the end they didn't nothing for me. I will never order from the site again. It's to much of a hassle and the sizes are messed up. I guess when you can't find a phone number on the site- that should be a red flag!

Date of experience: December 28, 2013
Washington
2 reviews
8 helpful votes
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Website has really beautiful dresses and most are great quality. Sometimes some are not the best quality. Returns are so easy! That is an extremely great feature. Free returns! Each package comes with a return label and you just put the things you don't want back in the bag and it has a resealing tab. Then place label and send back. Super awesome. I mostly get dresses and skirts from them.

Date of experience: May 6, 2019
South Africa
1 review
0 helpful votes
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The app will tell you that your order has been shipped while your items still remains with them.
Customer service lie to buyer's repeatedly sending them on a goose chase to go look for an undelivered parcel at the PO.
If you're interested in buying from Asos residing outside Europe or Living in North America don't even bother because you'll never get your order. Might as well want your refund because nothing is ever going to be delivered to you, I'm SAfcn

Date of experience: July 31, 2021
Canada
1 review
2 helpful votes
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I used the sizing chart to order two pairs of shorts. They arrived and were so huge! When I wrote ASOS they said the sizing chart wasn't really the ultimate guide, but that it says somewhere on the website to order your usual size. How is that helpful? I ended up paying just as much in shipping duties and return fees as the items cost and they refused to do anything about it.

Date of experience: July 30, 2020
Australia
3 reviews
2 helpful votes
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I ordered 4 products online at a reasonable cost, and the the process was uncomplicated. However, the post office didn't bother to deliver my package to the destination. I contacted AusPost and Asos and they were very supportive. Then I had to go there and pick it up, one week after the estimated delivery date.
When I received the package everything was fine. The products looked great like in the picture, and fit me perfectly.

Date of experience: July 4, 2017
Australia
1 review
0 helpful votes
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Poor Customer Service
October 26, 2020

No phone number to call and take days to reply to emails. Terrible customer service.
I ordered a pair of men's shoes $150 and received the wrong size. I sent it back and reordered. Same thing happened again.
In my email complaining this happened twice in a row and since it was their mistake if they. Could send the 3rd order by express post because I needed it for a birthday gift.
I didn't get a reply back.
I ordered for the 3rd time thinking surely they can't get it wrong 3 time's in a row. To my disbelief the wrong size was sent again.
Clearly a size 43 is not 42.
I emailed again and just received an apology back. No effort whatsoever to rectify the issue.
Another deserving store received an order instead.

Date of experience: October 26, 2020
Connecticut
1 review
0 helpful votes
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Ive already spent about 3 hours trying to get this website to work! Im still not sure I placed an order. I fought with the site to create an account. And this super buggy site had me delete tabs on my iOS I had been holding for my work for months! I hate this company!

Date of experience: November 28, 2017