business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,059 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Singapore
1 review
1 helpful vote
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Worst! If you want to lose your money and your patience shop in ASOS. Fraud. They are bunch of dishonest people. Made an order said it will arrive on this date and nothing.
Then the customer service leanne said if you want to return your goods we will provide a full refund. Return it within 28 days. Wow really... you can give a timeline and you don't even know how to deliver the orders on time. ASOS is a waste of money.

Date of experience: August 6, 2018
New York
1 review
4 helpful votes
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Worst site
August 28, 2019

Horrible customer service! I paid for my items and when it was time for them to ship my merchandise they stated that I never purchased anything when my bank statement clearly shows I did. Don't trust this site!

Date of experience: August 28, 2019
Canada
1 review
0 helpful votes
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Additional fees upon delivery
April 27, 2021

Canadian customers, you have to pay fees upon delivery even on articles below 150$. They do give an extra discount of 15% to canadian shoppers but it isn't advertized when you are paying. I only learned about it when I had to pay 15$ of COD on a purchase of 85$ and they wouldn't give me a retroactive discount or the equivalent after. And returning is another 22$. International shoppers be wary.

Date of experience: April 27, 2021
Virginia
1 review
4 helpful votes
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There were so many issues with my order. I paid for express shipping to get several options for a wedding IN ADVANCE... the package came AFTER the wedding. The clothes smelled absolutely horrible and I am not exaggerating. I returned the box to the local CVS for a return on 9/23/21 and I have not received my refund almost a full month later for almost $300 worth of goods. And now I am attempting to contact them for a second time and their chat in unavailable, no email address or phone number listed. I am so terribly disappointed with this process with ASOS.

Date of experience: October 20, 2021
GB
2 reviews
8 helpful votes
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THE WORST!
May 11, 2015

I honestly don't know what to say, I couldnt even get my order delivered because ASOS kept cancelling my orders and telling me that they needed passport, drivers license, credit card with last four digits and name showing and my personal bank statement to verify my account. I don't understand the need for all the personal information. I used my mastercard, which i've used for flights, and orders from victorias secret. They cancelled my order twice.

When I emailed them they sent me very unhelpful, patronizing and generic emails which just frustrated me further. Don't order from them, you will just have problems and they won't bother to help you figure it out and find a solution.

Date of experience: May 11, 2015
India
3 reviews
4 helpful votes
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Quite annoyed with ASOS for the second time! Placed two orders on ASOS and FSession on the same day, and both promised quick delivery. ASOS took more than a week to get me the order, and then they wouldn’t answer any of my mails. FSession is new to me, though many others have recommended it time and again. This time, my experience with a fresh website has changed my opinion. FSession packaging is superb and they actually managed to accept request for one of the products of wrong size without any hanging me in between. Definitely recommending them for future!

Date of experience: March 12, 2014
Australia
1 review
0 helpful votes
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Refunds
August 20, 2020

I ordered shoes that didn't fit so I tried to send them back and get a refund... after weeks of trying to get a return slip I finally sent them off. Weeks past and still noting, I tried to contact them multiple times and nothing happened. After three months waiting for my refund they finally sent me an email saying it was on its way. That was two months ago and I still haven't gotten my refund and they won't get back to me from ALL the emails I have sent them. This company is $#*!. Do not shop here they have terrible customer service! I don't think i'll ever get my refund I deserve and I will never be shopping or referring this company to anymore and I will be advising people not to shop here. Giving you one star is generous...

Date of experience: August 20, 2020
Wisconsin
1 review
0 helpful votes
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No issues (so far)
September 9, 2022

I ordered a sweatshirt from them and it came faster than expected. The quality was nice, if a bit flaky on the lining material. Can't really complain about that, though, because it was fine after a wash. Currently waiting on a coat from them, we'll see how that goes

Date of experience: September 8, 2022
RU
3 reviews
19 helpful votes
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Excellent service I love Asos! Have been shopping with them for a lot of years now and have always been mega pleased with the service! Speedy delivery and always quick to help whenever any problems! Keep up the good work x

Date of experience: May 3, 2019
Singapore
1 review
5 helpful votes
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Beginning 2016 they started gg downhill. I've received stained clothes, used shoes (obviously worn out), broken necklaces and clothes with tears/torn. When you tell them about this, they will pretend to sound sorry on Facebook, in private message they will patronizingly chirp: "I'm so sorry you didn't like our dress" and asked me to foot my own shipping fees to return their STAINED and torn beyond repair goods.

Date of experience: June 16, 2016
California
1 review
1 helpful vote
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Crap shipping
October 11, 2016

I ordered my product about a week ago, and it said it shipped. Instead it said it was supposed to be here friday (its now tuesday) and the tracking is non existent. The tracking just sends me to a page that just says "You're package will be with you soon" Thats it. Thats all it says. I've been waiting for this package for a while and nothing.

Date of experience: October 11, 2016
GB
1 review
0 helpful votes
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Refund
September 22, 2022

Returned item waiting for refund been over 2 weeks can't get through to anybody ring head office to be told to do it online which you can't, put complaint in only to get reply email not Mand Asos is a nightmare to get through to i am closing my account as soon as i get my refund it used to be ok but gone down the pan it isn't worth the stress avoid at all cost.

Date of experience: September 22, 2022
Netherlands
1 review
0 helpful votes
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ASOS are absolutely shocking. After sending my order to a wrong address in a wrong country TWICE! They now tell me the delivery left the order behind the recycling bin and so I should check there. I live in the Netherlands so a little hard for me to check. Customer service staff keep copying and pasting the same message to me and are refusing to refund. I am honestly appalled by this out of this world terrible service. No refund for over a month now. No comprehensive responses from the team other than me asking to continue waiting

Date of experience: October 11, 2018
Maine
1 review
0 helpful votes
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The bad reviews are true.
February 28, 2023

My package is nowhere to be found, and ASOS keeps telling me to wait just a little bit longer and that it's UPS's fault. I wish I had read these reviews before ordering. No way these items will be cute enough to justify the time I've already wasted on this.

Date of experience: February 28, 2023
Georgia
1 review
1 helpful vote
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No customer service
April 23, 2020

I ordered a dress which ended up being too large but I really liked the dress. I wanted to exchange it for a smaller size but still maintain my original discount (had gotten 15% off discount). I tried to reach out to customer service but there is no phone number so I had the option to reach out via Facebook or email. The email account didn't work so I tried Facebook. I never got a response on Facebook and instead got an automated email about 1 day later directing me back to the website. There was never an opportunity to speak to anyone to resolve the issue. TERRIBLE customer service if you cannot even speak to or contact a representative.

Date of experience: April 23, 2020
Massachusetts
1 review
1 helpful vote
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I ordered my first dress from asos. It was for a wedding. It was a long see through maroon halter dress with an awesome flow when I walked. I had it tailored because the top was a bit loose and it was long. I also had slits on both sides and it was so pretty! I got it for only 30 bucks! When I got the dress it was EXACTLY how the model wore it. I had so many compliments on it

Date of experience: October 17, 2014
Canada
1 review
0 helpful votes
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I have been told that my item would arrive august 5. It was way later. I had to pay additional fees to pick it up from the post office. Not only that I have to pay to return it too because the size recommended was way off. I also am disappointed that it looks nothing like the image on the website. It looks like cheap fabric. I am never ordering from here again! Shein is more of a loyal place to shop.

Date of experience: August 7, 2021
Idaho
1 review
0 helpful votes
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Nice!
June 3, 2017

The dresses here are a little more spendy than what I am accustomed to, so i knew i was taking somewhat of a risk. When i got the dresses, they fit me perfectly, the material is nice, the look flattering. I haven't been this happy with a clothing order in a long time. It was money well spent. I will definitely be shopping here again.

Date of experience: June 3, 2017
Canada
1 review
1 helpful vote
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Horrendous Return Policy
November 15, 2018

I purchased a pair of jeans for $48.50 from their website. When I received them, they were way too tight, so I wanted to return them. I found out that the return policy forced me to pay $22 to Canada Post for the return. Basically, I'm now paying $22 for a product that I am now returning, and when I talked to their customer service, they told me they can't do anything about it. Well you lost a customer and gained another bad review. Not a very smart return policy for a company that only sells online.

Date of experience: November 15, 2018
Arizona
1 review
0 helpful votes
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Great
April 4, 2017

Idk why this site get so many bad reviews but I decided to take the gamble and bought 2 shirts and a pair of boots. The shirts are great quality and I love the way they fit. I got my order without any hassle. Guess I'm lucky lol I will order again!

Date of experience: April 4, 2017