business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Germany
1 review
2 helpful votes
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Soooo bad!
October 30, 2015

I ordered a bunch of clothing items and paid for an express delivery which stated that I would get my goods today (Friday) but I haven't received anything. When contacting customer service, they did nothing but say that I just had to wait til Monday which is one day less than a standard delivery. Also, they would not refund my express delivery fee now. Instead, I have to wait til the parcel arrives and then contact them again for my money, even though customer service could see that my parcel hadn't arrived. There is a reason people order express delivery! Last time I'm ever shopping at asos.

Date of experience: October 30, 2015
New Jersey
1 review
0 helpful votes
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Company are a bunch of scammers! Beware they charge you for next day shipping even when you did not choose that option. Their customer service is useless and could not do anything for me... like remove the delivery charge which I did not choose!

Date of experience: June 16, 2022
North Carolina
1 review
4 helpful votes
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Buyer Beware
April 28, 2019

Made a purchase 3/8, returned by 3/12. After 5 attempts of trying to reach them (I should have never trusted a company who doesnt have an actual phone number), I'm now being told they have no record of my return. Keep in mind, tha company sends you a return shipping label. Moral of the story, looks like I'm out of a significant amount of money, and Asos lost a customer. Can't wait until Amazon puts them out of business!

Date of experience: April 28, 2019
GB
12 reviews
10 helpful votes
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I recently purchased a unisex oversized belted trench coat in sand from ASOS's Collusion range. As a lover of anything oversized, I was not disappointed. I would advise not to size up, as I got the trench in my usual size and it was perfectly oversized. I got this on sale for £26.75 and it was originally £45, the trench is 100% cotton with satin-style lining detail. I mostly love the sandy colour as this complement's majority of the outfits in my wardrobe, the press stud buttons, and the tie waist also add to the beauty of the trench. This will be worn majority of this spring season.

Date of experience: March 29, 2021
Canada
1 review
1 helpful vote
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Worst Customer Service
December 10, 2018

Don't shop here if you care about being a valued customer. If they mess up your order or do anything wrong, you'll take the heat for it. It's super risky if you do end up ordering as customer service will be no help if anything goes awry.

Date of experience: December 10, 2018
GB
1 review
1 helpful vote
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I was a member of their A List scheme which came to an end last year when they emailed me a voucher code to compensate. The email made no mention of any expiry date so I naturally thought there wasn't one. Tried to use the code yesterday only to find it had expired. Have been in contact with customer services but they refuse to replace it. Absolutely unacceptable.

Date of experience: September 12, 2019
Indiana
1 review
2 helpful votes
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Very bad business and horrible customer service. Never got my order delivered they keep changing my delivery date. I been waiting for a while already.
Emailed customer service and all they said is sorry for the inconvenience. That all. Scam. Value your money and go shop elsewhere.

Date of experience: May 25, 2020
Canada
1 review
3 helpful votes
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I placed a order for 4 pairs. I discovered to my surprise that I had to pay CAD 100 in duty taxes. When the order arrived, all the shoes were one or two sizes bigger. Now I have to return them, hoping that they will receive the package, otherwise I will not get a refund. What's more, I have to pay for the return. The website information displayed on the items description is misleading: "free delivery and returns". Returns are NOT pre-paid.

Date of experience: August 21, 2018
Singapore
1 review
1 helpful vote
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I made an order for 5 pieces of clothing. Only one piece of clothing arrived in the box. Payment method was through a VISA debit card.

I then contacted ASOS Customer Service on 13 Nov. ASOS replied, saying that they are now not accepting future orders from me because of missing orders across various accounts from this address. This isn't possible because this is my first time purchasing from ASOS, and I only moved into this address in November. This address was previously rented out to other tenants who may have had issues with ASOS. I offered to provide my tenancy agreement but they refused to communicate further, beyond telling me that they will not accept future businesses and will not be refunding a single cent. They refused to provide further details regarding supposed "other accounts" belonging to me. They have also refused to investigate this with their courier

Be careful of this website when buying.

Date of experience: November 17, 2013
Malta
1 review
0 helpful votes
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VERY BAD SERVICE
August 31, 2020

I ordered a top and it was supposed to arrive a week later, guess what... two weeks have passed and I still haven't received the top and I am not being given details regarding tracking. Poor service, this is the last time I'm buying from this site

Date of experience: August 31, 2020
Australia
1 review
1 helpful vote
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Chose express shipping, additional cost of $11, for a 3 day delivery. Nothing arrived. Now have no gift for mother in law for mother's day. Customer service has now advised that I need to wait 20days for the items to arrive. Their express shipping is a scam, they never intend to honour the service they're revenue generating off an empty promise. Customer service is a sham, say they'll help and then don't actually do anything. Will never order from them again.

Date of experience: May 10, 2019
Canada
1 review
1 helpful vote
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This evil company sent me a hideous pair of running shoes (nikes) which I did not order. I got nailed with huge import fees, and now they wont return my money. I sent back the shoes on Dec 2, its now mid Jan and no one will answer my messages. This so-called company is an enormous rip off. Criminal.

Date of experience: December 3, 2020
Alaska
1 review
4 helpful votes
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I purchased a suit for a wedding as part of the bridal party. The jacket had no tags on it and it was tiny. Via email, I asked for an exchange. "Stephen" was very friendly and promised an expedited replacement. After a week I contacted the company again. "Martin" was cagey and would not refer me to a supervisor nor give a phone number. Ultimately "Nafisa" said replacements were not allowed for US customers. I'm apparently stuck keeping this tiny jacket and normal sized pants. Beware, this is a foreign company with bad Chinese made products and no phone numbers.

Date of experience: September 16, 2015
Netherlands
1 review
1 helpful vote
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I ordered Fila disruptor low white shoes three times and one of those orders was placed by custom care (custom care is an whole other story I could write about as well, my god) and also that order was the wrong size. I just do not understand one bit of how the... this could happen. It's just absurd that asos has people working for them who can not even send the right size. I will never ever buy anything from asos ever again. I have never experienced anything like this before in my life.

Date of experience: October 18, 2017
Canada
1 review
1 helpful vote
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Don't waste your money here. Total scam artists. I never got my package and yet I was still charged and they wouldn't refund me (because they don't know if it never arrived?!). Rude and unhelpful on there dumb instant message. Shocking that this business can exist. Honestly don't bother with ASOS unless you want to risk not getting your item and them keeping your money.

Date of experience: May 16, 2019
New York
1 review
1 helpful vote
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Frauds
December 5, 2017

I will never order from the UK ever again. I'd get better service from China. Why on earth ASOS would use UPS i-parcel as one of their carriers? If neither of them has no idea how to do their job properly? My phone case was $19... pricy right?! But I thought "hey its ASOS I heard of this site before long ago and they are pretty good" but NOPE.

The shipping process is a goddamn nightmare. My item was supposed to come yesterday and I didn't received it. They said they will give me a replacement next week and if not I want a refund back. I hope they don't screw me over again with the replacement or refund.

Man I never knew ASOS were frauds. I never even bothered to read the reviews. I'm also staying far away from UK sellers from now on and before I order from a site that appears trustworthy I'll need to read the reviews. Btw I'm convinced that all positive reviews here are fake!

Date of experience: December 5, 2017
Nigeria
1 review
0 helpful votes
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Very bad experience
February 2, 2018

Very bad experience. Made an order ******* on 2nd January 2018. Yet to receive it and they are not offering to help. Telling me to sort it out myself. This will definitely be the last time I will be using them. They don't even deserve a 1 rating.

Date of experience: February 2, 2018
Canada
1 review
0 helpful votes
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Ordered some clothes for my wife and they arrived on the date they indicated. I had to pay an extra $29 on delivery in Canada for a $140 purchase which was essentially the GST plus a small duty which I was expecting. Clothes are decent quality for the price that was paid. No complaints. Was worried when I ordered as there were numerous bad reviews but I was pretty happy with the service and the clothes.

Date of experience: November 10, 2020
Canada
1 review
7 helpful votes
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Feeling undecided
April 29, 2020

So my dress came, it was late but taking into consideration what's going on due to COVID not overly delayed. My disappointment started when the dress was missing 2 buttons. No big deal, I contacted them to send replacements. Their reply was the big disappointment: please mail back the dress for a refund and order another! Are they crazy? They expect me to pay to mail the dress back and order and wait for a new one? Could they not simply mail me 2 buttons? I'd have to be desperate before ordering from them again.

Date of experience: April 28, 2020
New Jersey
1 review
1 helpful vote
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They usually respond to my simple emails but when i actually had a problem they totally ignored me i emailed them at least three times and never once heard from them! I got a dress and sent it to be dry cleaned and it totally shrunk even though we followed the exact care instructions! Im still waiting to hear if they can do anything about it but they keep ignoring me and of course there isnt any way to call them which is again pathetic!

Date of experience: June 26, 2016