business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Israel
1 review
3 helpful votes
Follow Ido W.
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Ordered 2 items. One that i wanted the most, the other just for free shipment.
Few days after- I get an email that the main item is out of stock.
So they add extra shipment fee + send the extra item to me in full price.
After contacting customer service all i got is "this is our policy, no returns and no cancellation".
They can't tell if they have item in stock or not, they know it only after you pay.
Asos isn't worth your time... not professional and bad customer service.

Date of experience: December 8, 2016
Canada
2 reviews
5 helpful votes
Follow Sheila W.
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I was hoping to find a legit clothing site, but all I found was another scam site with same mental attitude, but way more expensive. WOW, how do they get away with it. We should all start an on line shopping site offering "JUNK" and no return policy. We'd all be rich... LOL

Date of experience: February 3, 2018
Virginia
1 review
6 helpful votes
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Waited over a month for an order.
Broken tracking - doesn't work, no record of package. Customer service keeps asking me to wait every time I message them. Week at a time. Their fb chat (messenger) never gets answered, I have messages there from a year ago that still haven't been answered. Their twitter doesn't get answered. Neither do emails or and their website chat doesn't work 99% of the times. A nightmare of an experience!

Date of experience: May 1, 2020
Lebanon
1 review
2 helpful votes
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I usually don't review businesses, but after too many bad experiences with ASOS I won't hesitate to do so. I've placed my order more than 2 months ago, after failing to arrive the first 2 times, one of the items I ordered was already out of stock, that was really unacceptable! After that they sent the order again, and they kept pushing the deadline until it never arrived. The customer service team is just unprofessional and not ready to handle customer requests and issues at all! They keep customers waiting for months until the order never arrives, and they steal the money. Shame

Date of experience: April 12, 2019
Canada
1 review
6 helpful votes
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Do not order from this place, I was looking for a dress for an event and found one that I loved at ASOS. I knew my event was coming up so I made sure to select a delivery date that would give me decent amount of time. Well, my delivery date came and went, when I DM'd ASOS to inquire, they said that my parcel had no tracking number. So let me get this straight... you sent a $200.00 parcel from UK to Canada and didn't think you should use a shipping method with a tracking number?! I was told by them that I'd have to wait till May 5th before they will do anything about it... that's 2.5 weeks from the delivery date that I had selected.
Also, May 5th will be after my event. No one seemed to care. No one offered to express a new one to me with tracking number, nothing. Pretty much, tough luck hopefully it gets to you on time. They got the money. Now it's not their issue.
Seriously, $200.00 down, no dress and gonna have to rush to find something new to wear. DO NOT SHOP HERE!

Date of experience: April 20, 2017
RU
5 reviews
11 helpful votes
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Great service
December 21, 2023

Received the wrong shirt on my order. So, I called in and got immediate help! It was quick and after a couple of minutes I was basically fully covered. I understand everything, stuff just happens sometimes.
I'm so grateful how fast the situation was corrected! I want to thank the girl who was on the line with me, unfortunately don't remember her name, but I hope for more workers like her in the future!

Date of experience: December 20, 2023
New Jersey
1 review
0 helpful votes
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I recently purchased a prom dress for my daughter. We ordered 3 dresses and paid for the expedited shipping. The package arrived EARLIER than promised and each dress was beautiful. After selecting one, I returned the other two, FREE shipping! I was quickly credited the return amount to my Pay Pal account. Not sure what happened to those who reviewed negatively. I had a beyond expectations experience with this company.

Date of experience: April 28, 2015
New York
3 reviews
44 helpful votes
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Not sure about all the other reviews, but i have been shopping with asos for ever a year now, amazing quality clothes, decent prices, free returns, 2 day shipping to the US. I had a problem with a defect in an item, was a little annoying that i has to return a coat with the sleeve sewed shut, but they did give me a full refund when i returned it.

Date of experience: October 9, 2019
GB
1 review
0 helpful votes
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Wow, I cannot tell how disappointed I am in ASOS. Absolutely fine until you need something. I explained I'd been bedridden for weeks being unwell, so by the time my returned items arrived at the warehouse, they were a little delayed. Despite speaking with someone and explaining, they have absolutely refused to consider this on a case by case basis and have refused my refund entirely. Pretty disgraceful when someone is physically unable to get up to return the package. The items are not damaged at all and are still on sale on the website, so this is pure financial greed and nothing more. AVOID.

Date of experience: August 17, 2023
Mexico
1 review
0 helpful votes
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I feel stupid, I mean these people fools you completely and they are still shameless. I ordered a pair of sneakers, it's been almost 2 months and haven't received anything. I've done EVERYTHING in order to get an efficient answer but all what they've done is send me emails saying they're gonna contact me later. Please people don't do it. Don't waste your time, money and effort on things that are not worth some clothes.

Date of experience: July 26, 2017
Florida
1 review
1 helpful vote
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Don't buy from them
March 3, 2019

I paid extra for express delivery. The dress never came, but the wedding I was going to wear it to did. I have contacted them multiple times to cancel my order and have been repeatedly told that a "specialist" is looking into it. Still no dress, no refund. Although their clothes are very fun and trendy, I will NEVER purchase from them again. I am out $130.00. An expensive lesson I will only need to learn once!

Date of experience: March 3, 2019
GB
1 review
0 helpful votes
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ASOS sizing
July 4, 2020

Everytime I buy an item of clothing on here it arrives with something different. Whether it be the colour or the fact that a size 8/10 would only fit my niece who's 13! I've used them for years and now so disappointed and fed up! I'm a size 8/10 and the clothes never fit me properly!

Date of experience: July 4, 2020
Canada
5 reviews
2 helpful votes
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Wrong size of the item and no refund
March 14, 2021

I should have read previous reviews. I received a wrong size and reported this info to their 'customer support'... Was told that i can return the item, pay return shipping which will not be refunded... Even though the item is wrong and not what i ordered. There are many reviews on the ASOS product pages when people received wrong size - please be aware

Date of experience: March 14, 2021
GB
1 review
0 helpful votes
Follow Alice O.
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Paid for something over a week ago on next day delivery and it's over a week late. They haven't bothered to offer a refund or replacement. And I still haven't received the item even though I was toLd it would definitely arrive today.

Date of experience: October 9, 2022
Illinois
1 review
4 helpful votes
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I recently ordered a blazer from ASOS, though, the delivery was quick, I was very disappointed with the product itself.

1) It smelled like perfume.
2) It was badly worn.

I'm highly upset by the situation I cannot believe I paid so much money for a blazer that I had no idea was used because nowhere on the website does it say used item. I am in the process of returning the item and based on previous reviews I anticipate a fight to get a refund. First and last purchase from this company.

Date of experience: April 7, 2016
Canada
1 review
3 helpful votes
Follow Mike O.
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I ordered a super cool linen blazer from ASOS March 1. I received notification that it was shipped the next day. Well, it's been 3 weeks with no sign of my order and no tracking number was ever sent to me. Luckily I paid with Paypal and filed a dispute yesterday. Today, I receive a generic reply saying that they were sorry that I didn't receive my order and issued me a refund. There was never an attempt to provide the tracking number or the name of the shipper I had asked for, so it makes me question whether my item was ever sent in the first place. My advice to you, as with the others, is to just stay away from this retailer.

Date of experience: March 24, 2015
North Carolina
1 review
2 helpful votes
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I will never shop from ASOS again. I ordered three dresses for an engagement session, and a package came 4 days later. Although my name was on the outside of the package, someone else's order was inside. Completely different items, with someone else's name and information on the return label. Tried contacting ASOS with no response (on fb, email, etc). Finally have to go through my credit card company to dispute the charge (which will take 90 days). BEWARE.

Date of experience: June 6, 2016
Canada
1 review
5 helpful votes
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A horrendous experience
October 11, 2020

This experience has been horrible. I have contacted them via messenger and email and they are unable to stick to their word. One service agent told me I would receive the return cost of my shipment (otherwise I would have sold them myself) and they are refusing to give me the refund now. Pathetic excuses for "customer care", they sent me a mens shoe size in the pair I ordered. That was the first red flag. Never ordering from them again. (from Canada)

Date of experience: October 11, 2020
GB
1 review
3 helpful votes
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Pathetic company - loss of value of the years
December 1, 2023

The company's changed and for the worse, unfortunately. Terrible customer service to begin with, going around in circles no one knows what to do or how to handle the case and I'm being given no indication or reasons to the truth of my subject matter. Cancelled order, blocked account but then allowed to place a second order within the time everything was getting cancelled/ blocked then my account was re-instated with no explanation as to why it was blocked in the first place.

They've also stopped exchanging? What kind of clothing company as 'big' as ASOS does this? On top of this 20% off code as a goodwill gesture - when I can get this myself through a referral scheme? Pathetic beyond all means imaginable.

Date of experience: December 1, 2023
California
1 review
1 helpful vote
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Customer service does respond via e-mail but that's the only positive thing I have to say. I ordered from them. They said it was shipped but they never sent a shipping code. The package never got delivered. And it took over 20 e-mail correspondences and over a month to get the refund. And even then, they didn't cover the loss due to the exchange rate change. Their prices are also higher than their competitors even if shipping is free. AVOID AT ALL COSTS!

Date of experience: January 13, 2015