business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
1 review
0 helpful votes
Follow Tammy K.
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When purchasing on the site they do not disclose custom fees until you go to the post office to pick it up.
As far as I am concerned don't waste your time here. You will end up paying way more than the item is worth.
I was told if I refuse the package it will take 1 month or more for the refund.
Absolutely disgraceful customer service!

Date of experience: June 29, 2021
California
1 review
1 helpful vote
Follow DOUGLAS W.
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Their promo codes dont work. It's a scam. They made me put in my card to complete the order, even though I had a promo code, and then they charged the card instead of using the code at all. Then they offered that I could mail my package all the way back to them, receive a refund when they receive it, and re-order the item using this same faulty "promo" code.

How insensitive to scam someone who is already scraping along the bottom. I'm literally $5000 in debt, and I'm investing in a few new clothing items to improve my networking/job search results. And what does my supposed friend ASOS do? They STEAL $50 from me!

Please do not shop at this website. They need to go out of business as FAST as possible because every second their up another honest, low income person gets RIPPED OFF.:(

:( :(
:(

Date of experience: May 20, 2019
Canada
1 review
6 helpful votes
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DO NOT BUY
July 20, 2022

This is the worst online store experience I had ever had when I went to check out I made sure it was free shipping and no added duties. However, when picking it up from the post office I was charged $150 for duties. I only purchased 3 items from them and ended up paying almost $300 I am absolutely outraged and will never shop here again. When I tried to contact ASOS about this they were absolutely no help. Do not buy from them unless you don't care about your money.

Date of experience: July 20, 2022
Illinois
1 review
6 helpful votes
Follow Cathy C.
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I have used ASOS on a number of occasions because they carry some good brands and they offer tall clothing, which can be difficult to find for women. However, their customer service is absolutely awful. I've had to use their chat boxes twice now and they are not helpful, and their service reps keep disconnecting during the time they investigate the issue. Fool me once, shame on you. Fool me twice, shame on me. I won't be shopping there any more.

Date of experience: June 23, 2021
Canada
1 review
2 helpful votes
Follow Unhappy H.
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Do not order from this company. Do not be deceived by their incredible prices, styles and collaboration with YouTube beauty / style gurus. I order a pair of shoes from this site and it did not match the picture at all. The shoes did not have the same shape or color as advertised on the site. They provide you a label with 8 different reasons to indicate for a refund and because this is provided in my order, I am assuming that refunds to the site occur regularly and this allows them to process them faster. However, when I checked how much I would cost me to refund the shoes at my post office, the price was four times what I paid for the shoes itself. There is no contact information or customer service on the website to make inquires. Keep your money and buy things from other places. You have been warned.

Date of experience: January 7, 2015
GB
1 review
0 helpful votes
Follow Tom S.
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Nightmarish experience with making returns using collections. The instructions on their website led to only one of the parcels being collected. ASOS and the courier company they're partnered with gave updated unclear instructions which took a long time to figure out. Speaking to their customer support took it nowhere. The second time, the courier didn't turn up. I've been stuck with several parcels occupying the lounge for weeks now.
Never again. Dangerous, untrustworthy company.

Date of experience: September 23, 2018
TW
1 review
8 helpful votes
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Avoid
April 5, 2016

I have used the company for a number of years and recommended them to friends... then it began. First order of 2016, didn't arrive, it took another three weeks for the refund to be made. Live Chat was polite but useless. I have a 24 hour concierge service in my building, and all packages have to be signed for... but ASOS didn't bother to say it was THEIR issue. Of course since the items were all sale items, nothing could be resent, except a pair of shoes in the wrong color. I gave up complaining and thought I will try again before my vacation. All sale items and once again... nothing. I contacted them and the same performance. This means two orders this year alone, nothing has been delivered.

Don't be fooled by free delivery... just be happy if you get ANY delivery.

Date of experience: April 5, 2016
District of Columbia
1 review
8 helpful votes
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Oh my goodness I was shocked to find so many negative reviews about asos. Ive been ordering for 5 years and they are amazing. I get two day free shipping to USA and they have quality items and free returns. How are all these people writing negative reviews? It has to be a competition issue, fake negative reviews. Do me a favor and order one small item and try them for your self. Shameful

Date of experience: June 24, 2017
Malaysia
1 review
0 helpful votes
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Missing items
July 16, 2020

Small items eg rings and chains are frequently missing from the list of items ordered, implying lackadaisical packaging effort... online chat seems to go offline for days and email responses are next to sluggish. Definitely not recommended

Date of experience: July 16, 2020
Australia
1 review
1 helpful vote
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My order was cancelled without any explanation!
September 11, 2021

I placed an order 3 weeks ago with ASOS. Yesterday, I got an email saying my order was cancelled without any further explanation. I contacted the customer service via chat and was told I needed to reorder. Absolutely no effort was made by ASOS to rectify the situation and it is still very unclear why my order was cancelled in the first play. I never requested a cancellation. I am extremely disappointed and frustrated by the complete lack of assistance I received from the customer representatives. Now some of the clothes I had ordered are out of stock and I still haven't received my money back.

Date of experience: September 11, 2021
Canada
1 review
0 helpful votes
Follow K D.
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I have ordered 2 dresses and 2 pairs of shoes from Asos. The first dress has a terrible chemical smell & I cannot hang it inside my home. After 5 days outside it still smells. I contacted Asos and they have not responded. I am forced to pay for return shipping to return a FAULTY clothing item at the tune of $22. Both pairs of shoes are fine if you like cheap plastic shoes. The second dress appears white in the photos but when it arrived it has a pink & green sheen to the sequins & I look like a 5 year old in it. No woman over the age of 12 would want to wear it. In order to return it, I am (again) having to pay $22 for return shipping. There is no where on their site that they allow for customer reviews of their products in order to forewarn other potential buyers - clearly deliberate on their part. Asos gets a big fat fail from me & I will not be making a purchase from them ever again.

Date of experience: July 13, 2020
Georgia
1 review
25 helpful votes
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Stay away!
May 26, 2020

I received the order with 2 wrong sizes of a footwear. I ordered slides size 9 and received size 8; Also I ordered 6.5 size sneakers that I found in women's section and received the same model of sneakers but for men so men's 6.5 size is quite big. I contacted the customer support and they refuse to pay for their mistake, they just said I need to return the items and since I am an international customer they don't offer free return from my location. So it does not make sense to pay shipping cost which is very expensive. The worst service! Just stay away!

Date of experience: May 26, 2020
Alaska
2 reviews
1 helpful vote
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I was guaranteed my items would arrive on August 4th and they arrived today - past the wedding that I was trying to find a dress for. Like all of the other reviews... I contacted customer service and was given the same BS explanation with a 10% discount that expires in one month. First of all, when you lose a long time customers trust it is going to take me over a month to want to shop with you again.
I finally received my order and it was the. Wrong. Freaking. Dress. I emailed again asking for better compensation then a lousy 10%. They said that is the best they can do. They said they will ship another dress if one is available (although online it says it isn't). Super disappointing experience. Work on your customer service and satisfaction and show some loyalty to your customers. I mean, we are the reason you are still in business.

Date of experience: August 15, 2017
Canada
1 review
1 helpful vote
Follow Ro Q.
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Terrible experience with ASOS. They owe me $300 in refunds. I returned their package from the post office bc they lied to me saying the shipping is free. Post office asked me to pay almost $150 for shipping. It is more than a month that im chasing them to refund my money and they keep lying to me by saying the package hasn't arrived their warehouse. This company is very, very dishonest. I will take legal action against them and I will write reviews every where to let their customers know. Shame on you ASOS..

Date of experience: January 19, 2021
Canada
1 review
0 helpful votes
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No free shipping
November 1, 2022

Do not get fooled by the "Free shipping" mention! That company does not pay for shipping and let you handle it at the Post Office. Well-known as the clerk immediately apologized for the wrong-doing of the company when she saw the package. There are better places to spend your money at.
Obviously laughable customer service on top of that.
STAY AWAY!

Date of experience: November 1, 2022
AE
1 review
0 helpful votes
Follow Neisha Y.
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Ordered some items to be sent internationally and annoying ASOS does not include all custom charges in their costs. They even decided to split one of my larger orders into two parcels which then incurred two import charges, even though they assured me that one order regardless of how many parcels will incur only one import charge. I contacted ASOS re this and was told to chase customs even though this happened because they decided to put it into two parcels. Regardless, they were the ones that submitted the documentation to customs so in my opinion they should be the ones calling customs and going through that headache.

Another annoyance is that the payment of these fees delayed the shipment. Luckily, I was in country and received the email but this may not be the case for others.

The fact that there are additional hidden fees is not acceptable for such a large company. I frequently shop online with majority of purchases being sent from overseas and have not experienced this before.

Date of experience: November 27, 2018
Canada
1 review
3 helpful votes
Follow Jessica M.
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If I could put a 0 star I would! There's absolutely no one to contact for customer service. They don't reply to emails or social media messages. I have tried to contact asos multiple times but have yet to receive a response. I have ordered 3 separate orders all over $75.00 to Canada to only be informed by my shipping courier that ASOS company put a COD amount of $33.86 on each order (x3 = $101.58) EXTRA that I'm suppose to pay to ASOS before I'm even able to pick up my parcels at the post office! I will never ever ever buy from this company again and I hope if you're from Canada please don't waste your time or hard earned money on this company!

Date of experience: June 16, 2020
Canada
1 review
1 helpful vote
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Got way overcharged
April 20, 2015

Beware when buying from Asos because I recently bought some t-shirts and during delivery, got an email saying that I need to pay over 100$ to have the order cleared from customs. They are not responsible for paying customs and duty, so expect to pay 20-30% more than the checkout price.
But they do have a nice store

Date of experience: April 20, 2015
Arizona
1 review
2 helpful votes
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Wanted to return shirt and buy larger size. The larger size jumped $20 in 3 days When I asked to price adjust they just said no, just return item. Totally unconcerned that I won't reorder or even shop their site. And all the while claiming they are having a big Christmas sale. Won't be shopping again at ASOS

Date of experience: December 21, 2016
Hong Kong
1 review
1 helpful vote
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Successful purchase
November 5, 2016

It's my first time shopping online, and Asos proved very reliable with delivery codes and emails confirming when the parcel is on the way, it arrived in about a week. One of the jumpers is a bit looser than I thought, given I chose a small. Otherwise I'm quite happy with my purchases and gonna shop here again!

Date of experience: November 5, 2016