business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
3 reviews
16 helpful votes
Follow Sophie J.
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Absolute trash!
July 29, 2020

Their cuts and fabrics are so cheap looking not at all how it shows in picture. My package was two weeks late after paying extra for faster shipping and I had to pay another $100 for duties and taxes for two crap items. Basically, they are another crap online Chinese store but more expensive.

Date of experience: July 29, 2020
Jordan
1 review
5 helpful votes
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The worst shopping experience I have ever had. I waited for more than a month and I did not receive my order. The customer service kept giving unacceptable excuses and asked me to wait. They didn't give back the money or any compensation. I will not recommend this website to any family member or friend. It's like stealing money from customers. Totally unprofessional

Date of experience: December 7, 2015
Canada
1 review
69 helpful votes
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ASOS' customer service is a disappointment. I have yet to receive my order (purchased in the beginning of April). After no tracking updates at all, no clear answers when I requested updates (was told to look into it myself) and then no product received on my end, I was told it should have been delivered and asked for proof I haven't received my order. I work for a company where customer satisfaction is of utmost importance so to be treated like this. Speaks volumes of what ASOS stands for!

Date of experience: June 10, 2020
Massachusetts
1 review
0 helpful votes
Follow Cary S.
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A total disaster. I purchased a "raincoat" that was worse than wearing nothing, followed their return/refund procedures precisely, saw that the refund tracked as "in transit" for 2 1/2 weeks, contacted them and they claimed that the product had apparently been "lost" and they would turn the problem over to their resolution specialists. $80 down the drain.

Date of experience: November 3, 2018
Canada
1 review
0 helpful votes
Follow Strawberry C.
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The product was good and just like the picture but I got hit with extra fees. I was very happy to see that ASOS covers duty for purchases under 150$ but instead I got hit with another fee called COD remittance. I've got no clue what it is but I payed $14.59 for it on my 90$ purchase but had a 15% discount so 76.5$. The 15% off for new buyers pretty much covered my COD remittance fee but definitely watch out if you are buying! Oh and they used Canada post for my order.

Date of experience: July 31, 2021
Idaho
4 reviews
4 helpful votes
Follow Donna P.
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There are a number of clothing sites like this for discounted women's merchandise that are basically scams. If the prices for the apparent value look too good to be true, they are! Size and quality are random, lots of deliveries never make it, there's no standard return policy, and no real customer service. Let the buyer beware!

Date of experience: April 16, 2016
Australia
5 reviews
6 helpful votes
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This mob of crooks have a great set up. First they send me the wrong Nike shoes then they cant replace them with what I payed for (out of stock). So I asked how about this other pair for the same price you already have my $$$, but no I have to send the wrong shoes back at my cost and then maybe get a refund in 2 months. Read there returns set up its got so many loopholes for them to squirm out of paying refunds or posting costs you cover to return wrong items. Online service is just all scripted answers so save yourself that pain. It was there mistake but you have to try & hope to fix, they will not work with you to solve your issue. Like I said I was willing to take another item at the same price, remembering they have my money and they say nothing we can do just send wrong item back and we will go from there. So you have 2 choices take your chances on more cost for a return/refund or just keep the wrong item and set fire to it on New Years. Cheers

Date of experience: December 28, 2015
Florida
1 review
0 helpful votes
Follow Jake K.
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I ordered several (3) pairs of jeans that they advertised as in-stock on the website. They arrived much later than the email notification specified, and then when they did come, two were the wrong style, but correct brand, and the third was not even the right brand. I sent them back and was told that one of the 3 was actually not in stock, and they would send the correct style for the other two. They then sent the EXACT SAME incorrect jeans a second time. I've now alerted them to this fact, and it's been more than two weeks and they still cannot even tell me if "the warehouse" has the correct jeans that they are still advertising as in stock (the ones that I've paid for). They will respond to online chat and Twitter DM's, but everyone says the same thing: we're waiting to hear back from the warehouse. No action, not helpful. There is zero excuse for a company this size having such poor inventory management and customer service. I will NEVER buy from them again.

Date of experience: February 8, 2017
GB
1 review
10 helpful votes
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Was locked out of my account after forgetting password and resetting it. Customer service haven't a clue, don't read emails don't collaborate with each other and even ask you to respond to emails they have sent, but have no return allowed on them. Utter disgrace. There are plenty of sites out there to buy from and I will in future.

Date of experience: January 9, 2020
California
1 review
0 helpful votes
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BUYERS BEWARE
December 24, 2021

Read all the negative reviews. It's all true. You will not be able to reach anyone. No phone numbers, no e-mail address and chat will just take you to an automated response. There is no customer care because this website is a scam. I placed an order last month and it's almost a month now and I have not received the items I paid for. They'll send you a bogus tracking number to make you think that they are in the process of shipping it. These are scum bags. Stay away.

Date of experience: December 24, 2021
GB
3 reviews
0 helpful votes
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My go to shop online
December 21, 2020

I got most of my clothes and presents as they do some nice gifts - I have the next day delivery subscription which is ideal. Prices are good and there always seems to be a sale.

I just wish they did children's clothes as I could shop here too for those.

Date of experience: December 21, 2020
Canada
1 review
1 helpful vote
Follow Suzanne Z.
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I didn't receive my item after 2 months of trying to contact them and they responded only once saying to check at my post office/neighbor etc. Then they just cut me off and stop responding completely... they won't either refund or re-ship the item. So basically stole my money... beware!

Date of experience: February 2, 2017
KR
17 reviews
53 helpful votes
Follow SHAYTIANA R.
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I really wanted to give them a 5/5 but I don't understand why shipping takes so long. It took over a month to receive my order which only had 2 items. I was honestly very disappointed. If you want express shipping then you have to pay an additional $30! Which is wayyy too expensive in my opinion. I hope this is something they can fix cause I do love their clothes.

Despite the shipping, the clothes I purchased look amazing and just like the photos. The quality is also A+ and I'm very happy with the way everything looks. The Find My Size option on their website is really helpful when deciding on what jeans size I need and the jeans fit amazing.

Date of experience: July 19, 2021
California
1 review
0 helpful votes
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This company lures you in with a first time purchase discount only to cancel your order the next day and block your account. No explanation given! No customer service to contact! No way to get back to them because the website has issues. Just pure awful experience! Don't recommend it!

Date of experience: September 7, 2022
Canada
1 review
0 helpful votes
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I have bought multiple items from asos, even before the free shipping to Canada (totally love that), have always liked the products, on point fashion, decent quality very occasionally have I not liked how something looked. Never returned anything or dealt with their customer service. The one silly thing is they send items for free shipping without tracking which is annoying but I have mostly received the items within the expected delivery time

Date of experience: July 16, 2017
California
1 review
3 helpful votes
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So call 4 days ship. My *ss. Asos so call claimed my order shipped 10/24/16. Umm hello its 11/8/16 now --- still nothing. No contact #. Only chat from un-useful. Asos chat person claims i have to call ups & pay a custom fee because my order is Stuck at customs. 4 different chats & each time i get a different story. The last person told me she will contact ups & email me. Yeah right. Lets see what happens tomorrow

Date of experience: November 8, 2016
Greece
3 reviews
10 helpful votes
Follow Marianna G.
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I strongly believe that at least half of all extremely negative reviews are not real and are placed by competition sites. In a world with full of Chinese one time use garbage products ASOS keeps the quality and patterns so high. I shop there over ten years - NEVER had a torn or stained item delivered, this is an utter lie, all items are delivered as they should, in a good time frame. The variety is amazing especially the dresses. You can return the item easily through your post office - they have already a sticker for your envelope and also a page that you can notify on what was wrong with it. After sending it back you simply wait the credit amount in your credit card. I never missed my money from ASOS. The site is amazingly friendly with a catwalk option so you can see the garment in move - how many sites have that? I will continue shopping in ASOS and I highly recommend it!

Date of experience: April 4, 2016
GB
1 review
14 helpful votes
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SCAMMERS!
August 14, 2023

SCAMMERS! ASOS have blocked my account without issuing my refund and tell me there is nothing they can do because the account is blocked! What a way to scam money from people! Avoid at all costs. ASOS provide poor quality, faulty clothes and then block your account without letting you have your say. I have been a loyal customer for over 10 years and they were so quick to block me for no real reason! Terrible customer service! Stay away! They're thieves!

Date of experience: August 14, 2023
Missouri
1 review
1 helpful vote
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Terrible
August 4, 2018

Horrible customer service. Paid for 2 day shipping and 6 days later do not have the order. No personal replies to emails and no way to contact them. Pathetic! Do not buy from this company, you will make a mistake! ZERO STARS

Date of experience: August 4, 2018
GB
1 review
0 helpful votes
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Worst customer service
October 22, 2020

I'be ordered a Versace Sweater and received a damaged parcel without the sweater in it. The horrible customer service of asos suspended my account after the claim and don't want to give me my refund!
Avoid them!

Order number: *******

Date of experience: October 22, 2020