business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Singapore
5 reviews
8 helpful votes
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Why 4 stars and not 5?
January 1, 2016

I am a fan of ASOS. I've been ordering from them since 2010. Yes, I've encountered problems from them before as my items did not reach on time as per the date promised hence, the 4 stars. Other than that, I have nothing much to complain about them and will still use their website. Thumbs up and keep up the good job Asos! X

Date of experience: January 1, 2016
Pennsylvania
1 review
2 helpful votes
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AWFUL EXPERIENCE
February 26, 2019

I had multiple good experiences with ASOS until my most recent (and what will be my last) order. I returned the items from my order using the included return label and same packaging, just as I have in the past. However this time, ASOS reported they never received it. Also, hidden in their terms and conditions on some deep portion of their website, says that they recommend you receive a shipping receipt for returns because you are responsible for your items until they receive them. This is not listed anywhere readily available to the consumer, including the multiple confirmation email(s) or the step by step return instructions on the shipping label. I spoke with Hannah from customer service who literally told me there was nothing she can do. Now I am out $230 and have no clothing or anything to show for it. I will never be ordering from ASOS again and will no longer recommend them to friends and family.

Date of experience: February 26, 2019
GB
6 reviews
4 helpful votes
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The standard delivery clearly states within 4 working days.
However it took about 2-3 weeks for Asos to deliver one item to my home and now I can myself having the same problem as I have made an order three days ago and it still can not be tracked. Very disappointing!

Date of experience: July 23, 2015
New Zealand
1 review
2 helpful votes
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I have been trying to get a return label - it's supposed to be a free return - and I have tried dozens of times, but each time I fill in the form it comes back with "drop off sites not found." Even though there are supposed to be over 900 of the things in New Zealand - every Post Office in fact. All my attempts to get help through the chat function have failed - I get shunted from one person to another and noone knows what to do. Just this afternoon I was on chat with one person for over 40 minutes and she gave me links which were supposed to take me to Rebound, their shipping contractor, but they only took me back to my form, still with "no drop off points found" on it. I am furious; if this isn't resolved in time I won't be able to return the clothes in time to get a refund.

Date of experience: November 28, 2016
Canada
1 review
0 helpful votes
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DO NOT BUY FROM THIS WEBSITE
February 2, 2022

I bought $300 worth of clothing from ASOS and was told I had free shipping, when it got to the post office i had to pay $100 of "transport fees". Customer service was awful they don't even have a phone number, and all the clothes were horribly quality! Huge mistake and probably the biggest waste of money I have ever had to this day.

Date of experience: February 2, 2022
KR
1 review
4 helpful votes
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Order never arrived
November 3, 2019

Canadians and other international buyers, beware.

Do not order from this retailer. This is a scam. I made an order in September, it has not arrived yet and after multiple attempts to contact their customer support via email, I have been asked to wait another several weeks, and given the run around with the same generic email response 5 times. They do not employ real customer service agents and use an automatic computer generated responses instead, simply to waste your time. At this point I simply want a cancellation of my order and a refund, which they refuse to issue and have asked me to wait another several weeks. This company will not take responsibility for failing to deliver orders. Despite what it says on their website, they will not refund you and their international shipping is extremely unreliable. My order was almost $300. Do not order from this retailer, they are a scam.

Date of experience: November 3, 2019
Canada
3 reviews
1 helpful vote
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Nice clothes
March 23, 2015

I ordered two tops from here and they were perfect. I ended up having to pay a little bit more when the product arrived at my house which was a disappointment but the clothes are good quality so I was still pretty satisfied.

Date of experience: March 23, 2015
4 reviews
1 helpful vote
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Awesome
July 5, 2019

You can find a lot of different products here for men and women, but what I like most is the super easy return of items, and the fact that it's free. This is amazing and every online business should take it into consideration.

Date of experience: July 4, 2019
Bermuda
1 review
1 helpful vote
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I ordered a pair of sneakers from the Men's side on size 11, they sent me a woman's 11 which was a men's 9.5. I put this in my review nearly word for word and they rejected it. I received three other clothing items in the wrong size but it'll cost more to send back than is worth.

My review contained none of what the accused me of.

Date of experience: May 2, 2022
Canada
2 reviews
0 helpful votes
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This company is running what seems to be a shipping scam in which they promise free shipping, but unload delivery fees to the end user only at the post office. But their refund can only be initiated once the item is received (which also requires a hefty postage fee). So you have no choice. Even if you wait for the Post Office to just return the item to sender, you run out of time to meet the exchange window. Customer service representative handling the issue gave us no solutions except to go on and on about how there was an issue with this and that. So we decided to eat the cost of the fees, but we will never be shopping here ever again. This is not what a global retailer should be. Highly discourage others from shopping here.

Date of experience: February 24, 2021
Canada
1 review
2 helpful votes
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Terrible experience I ever had with my online order. They charged me cod for my order even after paying the delivery fee. Live chat representatives didn't even tried to help me. They kept on repeating that I was charged cod for imports despite talking with canada post who clearly stated that there were no import charges on my order and the charges were requested from ASOS. Waste of time and money. Will never recommend anyone to buy from this. Worst site ever. I would give a negative rating if allowed.

Date of experience: January 4, 2022
California
1 review
0 helpful votes
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Thieves
October 12, 2021

I order, well, use to order, clothes and shoes all the time from ASOS. My last order was missing two jackets, over $150. Sometimes things get split, ok. Gave it a week, nothing. Customer service was no help at all. Back and forth, and now it passed the 28 days and they won't look into it, and closed my chat. I'm out $150 bucks. Like, how is that legal?

Date of experience: October 12, 2021
Canada
1 review
4 helpful votes
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Very misleading!
August 16, 2022

They make you believe that delivery is free over $70 of purchase but it's not true. I was charged $15.00 to pick up my package at the post office. I ordered a pair of shoes which I thought were leather, but was made out of fabric. It wasn't mentioned in the description. And to return it, I would have to pay $22.00 more. I deleted the app right away

Date of experience: August 16, 2022
Canada
1 review
2 helpful votes
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Stole my money
December 19, 2016

I ordered a tux jacket for my wedding. They took my money and no jacket arrived. I found it very hard to reach customer service, who even told me that I would have to track down the parcel myself!? After 6 weeks ive now been told I'm out of luck and my wedding is this week. Do not order from this company they are a scam!

Date of experience: December 19, 2016
Canada
1 review
1 helpful vote
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I was so scared to order from here because of all the bad reviews but im so happy i did i live in canada and my package was a few days late but when it arrived it looked awesome! I got a mens camel coat for my boyfriend spent about $150.00 on it and all his friends were like you must have spent at least $500.00 on this! The quality is great looks exactly like in the picture even the color would recommend

Date of experience: April 4, 2017
Florida
1 review
9 helpful votes
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WORST COMPANY EVER
July 19, 2023

They cancelled my order and REFUSED to give me my money back. Instead they gave me a 15% off code to use for future purchases. Like I'd ever order something from these scam artists. I spent over 45 minutes chatting with a member of their team who refused to help in any way and said there is no way to talk on the phone with a team member or file a dispute. I've never dealt with such a worse run company

Date of experience: July 19, 2023
Virginia
1 review
1 helpful vote
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This company was not able to fulfill 75% of my order, never refunded me for that. Never received a refund for items returned either. A full month and a half later I am in the middle of a claim with them through paypal. There isn't even a phone number to call anyone, not that it would matter. I believe they are likely on the verge of failing so they are trying to steal as much consumer money as they can before they crumble.

Date of experience: March 22, 2019
Wisconsin
1 review
3 helpful votes
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Terrible
November 9, 2016

First off shipping took 3 weeks! I received my box all destroyed & the clothes look beyond cheap, I definitely did not get what I paid for. Basically take this as advice if you don't want to get jacked. This site sucks, this will be my 1st & LAST time ever ordering off asos.

Date of experience: November 9, 2016
California
1 review
0 helpful votes
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Don't order from here
March 17, 2022

I placed an order back in January it's mid March still have not received. When try to contact them just end up in a chat that is endless as you give all details they ask for and keep being mysteriously chat disconnected!… I just want the product or money back and in and endless loophole to get either…horrible got taken for my money stay away!

Date of experience: March 17, 2022
Canada
1 review
1 helpful vote
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Purchased an item and at checkout showed free shipping, website also advertises free shipping. Everything appeared fine as expected in processing payment. Upon picking the item up at the post office, I had to pay an unexpected COD charge that I was totally unaware of. Not impressed. Will not ever order from there again.

Date of experience: December 8, 2020