business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Georgia
1 review
2 helpful votes
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HORRIBLE
October 17, 2016

I ordered an item from ASOS and had it sent to my girlfriends house because my apartment complex doesn't receive packages at the front office. For some reason they transferred the purchase from UPS to USPS for delivery and it was never delivered. I originally ordered the item on 9/16/2016 and after more than 2 weeks they said it was returned to sender. This was not the first time I've had an item sent to her house and they couldn't provide a reason as to why it wasn't delivered. I've never had an issue with delivery, until now. To top it all off, they said that I was refunded in July, which was two months before I ever ordered the item. They want me to send an invoice from my bank in order to verify. I've called them 3 times since this issue has become a problem and their customer service is the pure definition of HORRID. They show absolutely NO empathy and it's as if they're reading straight from a script. I would never, ever ordered an item from this company ever again!

Date of experience: October 17, 2016
Australia
4 reviews
5 helpful votes
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ASOS is a great website for fashion and clothing. I think that they are generally the cheapest on the internet but thats only for their in house "ASOS" brand.
The design is quite good for this brand but I'd have to say that the quality sucks..

Date of experience: April 27, 2013
Florida
1 review
1 helpful vote
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Give them a try
December 22, 2021

I was scared at first because i didnt know this company, but i placed the order and receive my two items fast. Give them a try. Thats why i decided to write a review, because it was a normal transaction.

Date of experience: December 22, 2021
GB
1 review
2 helpful votes
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Worst costumer service
October 14, 2022

I paid for a delivery premium service next day and I'm still waiting 6 days already. Useless costumer service. No updates, only excuses. No option to refund or compensation. Why I paid for a service thy don't provide. Thats ridiculous

Date of experience: October 14, 2022
Singapore
1 review
0 helpful votes
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I attempted my 1st ASOS purchase in Nov 2018.

I waited til 3 Dec 2018 to contact ASOS when item failed to arrive on the stated date of 26 Nov 2018 and was informed to wait for 3 days, 6 Dec 2018.

I waited for 7 days since there is a weekend and when item still failed to arrive, contacted ASOS today, 10 Dec 2018 and am told to wait ANOTHER 3 days for CS to contact me via email.

I shop regularly online and have been receiving packages regularly over the past months from all other shops except for this one purchase from ASOS.

This is the most unpleasant experience I have with online shopping.
- No tracking number or proof of mailing out for international mail? I find that hard to believe.
- CS just respond with standard reply; check with neighbour, check outside your house, check with local post office, come back in 3 days... It's obvious they have no record of my previous enquiry and treated my enquiry like new.

Date of experience: December 9, 2018
Singapore
1 review
10 helpful votes
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Everyone, Please please don't buy anything from ASOS, especially by ordinary mail. They never delivery it to you on time. The estimated delivery time they email to you is just crap. More importantly, if you haven't received your package after more than one month, they don't investigate anything and they DO NOT refund your money to you.

Date of experience: February 12, 2016
Spain
1 review
5 helpful votes
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Web site with nice stuff, what a pity they have a horrible customer service and tracking information. They do not give any useful information about the tracking and they work with a local courier if you buy out of Engand which do not give neither any info until the product do not arrive to the country. I never received the articles I ordered, they gave very confusing information from Customer service (which is complicated and slow), saying they were sending back the article and refunding it (only because I asked) but I never knew anything else and they do not answer when I ask when I will get the refund. I do not know what to do because they only way to contact the customer service is by mail and they were repeating same useless answers at the beginning( always different people) or directly they do not answer...

Date of experience: May 3, 2016
Canada
1 review
1 helpful vote
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Men adidas jogger
June 8, 2020

This is my first worst experience in online shopping. Firstly, they didnt mention any extra charges for sending me the items. When I got my stuff after first wash jogger got shrinked and It doesnt fit at all. The stuff is very low quality not recommended at all.

Date of experience: June 8, 2020
California
1 review
8 helpful votes
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Horrible return process
August 8, 2022

I purchased three pairs of shoes from ASOS. Unfortunately, the quality was subpar and I return two of the pairs within 3 days of receiving the items. Although it showed return in transit on the ASOS website by the day following my return - today it has been almost three months of reaching out regarding the return and I finally receive an email saying that I can have a credit in my account but no refund because it took them longer than 30 days to process the return. I'll handle this with the CC directly at this point but never again will I waste my time or money on this company.

Date of experience: August 8, 2022
Iowa
1 review
0 helpful votes
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Never again!
June 23, 2022

I have been a loyal customer of Asos for years for their inexpensive workwear. I have noticed the past year the quality of clothing getting worse and prices getting higher with customer
Service depleting. This last order was the last straw! I returned several items due to poor quality, I have an email from the company from May 25th that the return was received. It is now June 23rd and I still have not seen the refund drop in my bank account! I have tried five times in the last week to get this handled via their chat bots because they have NO other form of contact! No more call center, No option to email, just bots! I'd still like my $500 back and will be filing a suit if this is not handled promptly. Asos, this is my last attempt to contact you before you hear from my third party contact.

Date of experience: June 23, 2022
Hong Kong
1 review
2 helpful votes
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Took customer money
March 5, 2019

What a customer service... #WORST. Cut it off before solving the problem. ASOS has refunded me less than what I have paid, because apparently my returned order is not reached the minimum spend. (It was reached the minimum spend when I place that order, hence I was able to apply a discount code.) BUT right now It is not being reached, because they use the current discounted price to refund me m, INSTEAD OF using the old full price I have paid for the item. It is not fair and ridiculous for ASOS to took out part of their customer money for no reason!

Date of experience: March 5, 2019
California
2 reviews
7 helpful votes
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They sent a wrong size on my ordered shoes. I tried to communicate with them by chat and they kept insisting that I was wrong. I took the picture of the box and uploaded to prove them and I they discontinued the chart. I sent emails but did not get anyone's attention. So I reordered and attached multiple notes so they won't mess up again. Sure enough the second order came a whole size smaller and without a box. I tried to communicate again to resolve this. Spent two days going back and forth but did not get anywhere and only got aggravated. And the size I ordered is no longer available. I have two pairs now to return and in the end got no shoes.

Date of experience: August 18, 2018
Canada
1 review
1 helpful vote
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Waste of money!
February 13, 2021

I typically have a good experience shopping at ASOS but my last order was extremely disappointing. I paid $35 for express shipping only to have it be delayed significantly. Of course, I understand that COVID has impacted delivery services for all online stores but ASOS was the one place that didn't even offer a refund for shipping. Horrible customer service!

Date of experience: February 13, 2021
Canada
1 review
1 helpful vote
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Don't order from here
October 13, 2020

After paying 800.00 on our order... we picked up our parcel today only to have to pay another 300.00 for shipping. Girl at post office said this has been since covid and alot of people aren't happy. You will get screwed with delivery charges do not order from here.

Date of experience: October 13, 2020
Canada
1 review
3 helpful votes
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Placed 2 orders, both undelivered

Waited a month on first order and asked for a refund. No explanation given.

2nd order now approaching a month. Wrote customer service on failed order, they said all they can offer is an apology. I was told to wait 2 weeks and if not there contact them back. That leaves a paying customer another month with nothing to show for.

Posted a warning to future consumers on their Facebook page which was taken down immediately.

No accountability on ASOS for delivering purchased goods, and definitely no one there making things right.

If you have a problem, contact them, leave a review, and follow up with the Trading Standards Institute (BBB equivalent in the UK). http://www.tradingstandards.gov.uk/index.cfm

Date of experience: March 28, 2014
Canada
1 review
5 helpful votes
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I paid for a fairly large order shipping to Canada. Most of the items are fine (warning: check their site's size guides -- UK sizes are smaller than Canadian dress sizes) but included was a pair of ugly fake vinyl Birkenstocks in lieu of a completely different pair of sandals I'd ordered. Checked online and I have to pay them $28 as a "return fee". Buying internationally is always a risk re duties/brokerage (I paid $59 in duty), but when the retailer does not offer free returns/exchanges on top of that, it simply is NOT WORTH IT. I will never order from Asos again.

Date of experience: June 1, 2021
Pennsylvania
21 reviews
63 helpful votes
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I am a customer at ASOS for a long time. And unfortunately, I'm done with this company after they never figure out with my refund on $450-600. That's a lot of money for me. I dropped my three packages more than a month ago. They never receive my packages therefore no refund for me because I don't gave proof of postage. They couldn't even provide me with a USPS tracking number that they usually send with the order. With that said, if you just drop your package without a proof of postage, you are losing you money. You are responsible for that and they will not help you with that and it us no matter how much you spend over there!

Date of experience: December 17, 2018
Canada
2 reviews
5 helpful votes
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Big sigh of relief
July 5, 2016

Despite being skeptical about using a UK online store for an item to be sent to Canada, I ordered a sun dress for my teenage daughter on June 21. To my relief, it quickly arrived on July 4 and was exactly what she wanted. I thought some of its clothing was a bit pricey, but I would use ASOS again.

Date of experience: July 5, 2016
California
1 review
0 helpful votes
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I ordered 8 items for specifically for work not leisure. I received 1/8 items (tie & pocket square). I write asos customer support and they tell me they will re-ship the lost items. I ask for a new tracking and the customer support agent confirms they will send via email. A week goes by and I don't have any updates from Asos. I follow up again and ask for a full refund because my items are 3 weeks late and I wasn't given an update. This support agent tells me I will receive an update via email. The following day I get my account blocked by Asos for inquiring about the package they lost. This company is a joke.

Date of experience: August 29, 2023
Washington
1 review
3 helpful votes
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I order from ASOS all the time. I usually never have an issue with them. But with my most recent order, one item was missing. I contacted customer service and they said when they shipped out my order, the item wasn't in stock. But it was 100% in stock when I ordered the item and 100% in stock just now when I checked again. Then I got an e-mail saying they've refunded me for the item. I contacted customer service again and said I would like that item sent to me free of charge (since I had free shipping last time for spending over $100) and they said nope! They said I have to order it again, pay the shipping fee, wait for a dispatch e-mail, and then request a refund for the shipping fee. So ridiculous. ASOS made a mistake and now I'm the one that has to be even more inconvenienced? I asked for a free shipping code which they said they were unable to do as well. Horrible customer service.

Date of experience: March 19, 2019