business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Illinois
2 reviews
13 helpful votes
Follow Robin R.
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I've ordered and returned many things from asos. They have free shipping (both ways- they provide you with a return sticker for the package). You cannot exchange things, so they ask you to simply return the item and re-order the new size or color you'd like. Usually I'd dislike that feature of their return process, but they refund your money SO FAST. I just returned a romper that didn't work out last week and within 5 working days they had accepted and processed my return and funded my money. Like it's already in my checking account. Great company, great prices and insanely cute stuff. The Asos brand they offer on their site is really great too.

Date of experience: October 21, 2011
GB
1 review
2 helpful votes
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Me too like Asos, never had any problems with deliveries etc. recently i had to return some stuff, i was a bit sceptical looking at the another reviews, but refund had been made in no time. So is all good. Thanks ASOS.

Date of experience: December 21, 2013
Georgia
1 review
2 helpful votes
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I think I have probably made a total of 3 orders over the past couple years with this website. Each time I have sent everything right back to ASOS due to the item looking much cheaper in person than online. I keep forgetting why I stopped shopping at this site. Their shoes are about 1-2 full sizes bigger than they should be and they rarely sell half sizes. Many of their clothing choices are overpriced. Their customer service is mater of fact and not helpful to individual situations. It's not worth the hassle. I hope I get a full refund back for my items... I hate this site... Never again.

Date of experience: May 31, 2018
Norway
1 review
0 helpful votes
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Hopeless!
January 13, 2022

I tried THREE times to order something and it got cancelled every time, with no explanation. I was told to try ordering using a different device, change profile details... etc, to no use! The customer service chat is farcical. The chat kept ending because the person I chatted to took too long, or suddenly they were replaced by someone new - mid-chat. Eventually I got hold of someone who was able to see that the items I tried to order were in fact not in stock! For God's sake - don't waste time on this company. Buy your clothes elsewhere!

Date of experience: January 13, 2022
Germany
1 review
0 helpful votes
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Disappointing service
November 18, 2021

Always had a trouble with customers service and delivery. No hope that stuff that you ordered will be delivered soon. And when you try to write them about your problems they just answer NOTHING. I've never seen something terrible like this service

Date of experience: November 18, 2021
Chile
1 review
2 helpful votes
Follow Cailin H.
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They offer international shipping and do nothing to support it.

Over a month past my "estimated delivery date" and everytime I get in touch they ask me to confirm my shipping address and check with my neighbors. 4 times now.
That doesn't resolve my issue.

They have no tracking number, but somehow are able to see that the package is with the local post service, so I should consult them.

Makes no sense.

They don't care about customer service, this company just wants dissatisfied customers to give up and go away.

Date of experience: April 26, 2018
Idaho
1 review
0 helpful votes
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Ordered from this site and delivery stated by a certain date which was the 4 day shipping option. Today is said delivery date and the tracking information has changed to another week out. The chat took so long to load because I was in queue that I have up. I do not recommend this company. Just wish they allowed all these horrible reviews on their website.

Date of experience: June 15, 2017
Australia
3 reviews
6 helpful votes
Follow mashiibo k.
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Fast delivery with decent clothes. Australia has a warehouse in Chippendale also.

However, the asos branded clothes I've bought have been cheap-ish material... very thin and such but oh well. Cheap price, cheap material, cute design.

Date of experience: April 19, 2015
GB
3 reviews
4 helpful votes
Follow Hizz P.
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Worst service I've ever had. Will never use ASOS ever again.
Delivery is 5 days late - been chasing every day with no response- they can't chase or speak to hermes who by the way are the worst logistics provider ever! Incompetent staff follow a script only. Happy to not deliver on the promise they make to clients but need to follow procedures when it suits the business and they let their customers down. Its happened multiple times and I gave them another chase but never again!

Date of experience: October 24, 2019
Pennsylvania
1 review
0 helpful votes
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I ordered a simple electronic gift voucher for my son's birthday. It was never received. Asos never contacted me at all in any way to let me know they ran into a supposed problem with PayPal. I contacted them three different times using their online chat and nobody could find an answer as to why my son never received his gift. Be wary of this company!

Date of experience: August 29, 2022
Virginia
1 review
0 helpful votes
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By far the worst online retailer I've dealt with
December 19, 2021

ASOS onsistently ships incorrect items and never follows up or corrects the issues. Customer service is nearly impossible to reach and they are completely unhelpful when you finally do reach them. Shipping times are wildly inconsistent.

Date of experience: December 19, 2021
Romania
3 reviews
12 helpful votes
Follow Iulia D.
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I used to buy from them 2-3 years ago. Packages arrived quickly - within 5 days. Nowadays the parcels arrive in 14 days or they don't arrived at all... The prices for well known brands are expensive in the season, you can find bargains within the sales. Products sold under their own brand are of very low quality. I am not a fan...

Date of experience: August 7, 2014
Michigan
1 review
2 helpful votes
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Never Again
August 6, 2018

I ordered a maternity dress and top for my first night away with my husband since our daughter was born 16 months ago. The order arrived 2 days later than expected (too late for our date). I was still excited to receive the package but turns out they sent me the wrong dress and the shirt was in the wrong size! Customer service has offered nothing except to "get back to me" within 10 days? I'm returning them today, but from reading other reviews I'm worried I won't be getting my money back anytime soon.

Date of experience: August 6, 2018
Florida
3 reviews
5 helpful votes
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Horrible service
July 30, 2023

I made a purchase and had to change it and re purchase the same items over again this left money in my account being held 14 days past the purchase for the same order twice and was not able to gain access to the funds at all until the 14 ASOS did nothing to assist me in resolving this issue. I will not ever make another purchase from them it was over a 250.00 purchase so having my find tied up unavailable to me for 14 was beyond an inconvenience. Moving forward in the future I'll purchase from a company with better customer service that will work with me to resolve any such issues in the future

Date of experience: July 30, 2023
Poland
1 review
3 helpful votes
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Worst experience ever
October 26, 2022

I returned 2 out of 4 items in March and since then I havent received money. They confirmed they got the products and they accepted the return but then they sent me like 50 emails saying that they have a delay. It has been 10 months. No human person has contacted me or tried to explain this frod, I got replies only from bots. Please never buy at asos, as they just cheat customers

Date of experience: October 26, 2022
Netherlands
1 review
0 helpful votes
Follow KS L.
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Ordered 2 dresses but only got refund for one. No answers on my emails regarding this. Now I see that many people have similar complaints. Apparently Asos has a lot of problems but it seems that instead of solving it they just make it our problem.

Date of experience: June 11, 2017
GB
4 reviews
19 helpful votes
Follow N W.
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I've done four separate orders from Asos online. I usually order 10-15 items, expecting to send back about half. They have always arrived promptly and my refunds have always been processed quickly. This gives me the confidence to order in two sizes to find the item right for me as sizes can differ between different types of clothing

Date of experience: April 6, 2018
Italy
4 reviews
17 helpful votes
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If you ever have a problem with refunds or missing shipments, God help you because Customer Service won't. It simply doesn't exist:

- Emails addressed to *******@asos.com bounce back

- There is no telephone contact listed anywhere

- The so-called Help portal on site addresses only the most typical problems: if your problem isn't listed, you have no way to communicate with Asos.

OCT 2014:
- I am still vainly trying to receive a refund for €138... for an order made in May.
- I haven't received another order but cannot learn why, or where it is.
- I have just discovered a Paypal payment to Asos for an amount that doesn't correspond to any order.

Date of experience: October 2, 2014
Canada
2 reviews
5 helpful votes
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DO NOT SHOP HERE
March 28, 2023

Customer service is non existent.They charge you for shipping and returns, I was charged over half of what my order was in duties? No response from customer service at all regarding garbage quality of a $250 dress. So very disappointed and I will absolutely not be ordering from here again. Don't waste your money!

Date of experience: March 28, 2023
GB
1 review
3 helpful votes
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Appalling company
October 18, 2020

Appalling company, they sell cloths not clothes. The quality is rubbish and nothing looks like on the pictures. Better quality you will get in Tesco or even Asda for a fraction of their prices. I have been waiting 2 weeks already for my refund and I've found out today I have to wait for another 10 days. Their customer service is rubbish. They don't have phone number to speak with someone like other companies, have only online chat which is another rubbish. Only one star because I cannot give minus 5 star.
Update: I paid by PayPal and now they are in charge of my case!

Date of experience: October 18, 2020