• Zoara

Overview

Zoara has a rating of 4.26 stars from 215 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Zoara most frequently mention customer service, engagement ring, and shopping experience. Zoara ranks 8th among Diamond sites.

  • Service
    27
  • Value
    27
  • Shipping
    27
  • Returns
    12
  • Quality
    26
3
See all photos

What reviewers want you to know

Positive highlights

  • Ben from customer service helped me out to choose the right diamond.
  • They were able to provide me with many great options for sapphire engagement rings.

Critical highlights

No critical highlights yet

How would you rate Zoara?
Top Positive Review

“LOVE Zoara!”

Wendy S.
4/18/21

I purchased a 2ct diamond from Zoara about 4 years ago and could not possibly be happier with the stone I wear daily in the most stunning engagement ring/wedding band combination. It makes me sad that Zoara is no longer available for others now! I hardly know the whole story about the company, but my local jeweler was amazed with my stone and told me he would never had been able to sell me the diamond I got from Zoara at the price I paid. I'm so thankful I fell into this and will always enjoy the stunning jewel I am able to wear.

Top Critical Review

“Poor shopping experience”

Private S.
8/9/17

Zoara website lists diamonds that are supposedly GIA certified. But when clicking the listing for more details, no image is shown and the GIA report is not available either. Clicking the live chat button brings up a box asking for email address and comments. No live chat agent available and no email response either. Thanks for the waste of time, I will shop for my 3 carat diamond at Blue Nile instead.

Reviews (215)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (69) engagement ring (57) wedding band (19) diamond ring (18)
Thumbnail of user wendys711
2 reviews
0 helpful votes
April 18th, 2021

I purchased a 2ct diamond from Zoara about 4 years ago and could not possibly be happier with the stone I wear daily in the most stunning engagement ring/wedding band combination. It makes me sad that Zoara is no longer available for others now! I hardly know the whole story about the company, but my local jeweler was amazed with my stone and told me he would never had been able to sell me the diamond I got from Zoara at the price I paid. I'm so thankful I fell into this and will always enjoy the stunning jewel I am able to wear.

Thumbnail of user frankc440
1 review
0 helpful votes
November 22nd, 2018

Awesome ring has been delivered in time for my proposal. Great! Just two weeks time, very fast. I love it!

Thumbnail of user brookeh31
1 review
2 helpful votes
January 20th, 2018

I recently ordered an eternity ring through Zoara and I must say that I am beyond happy with my gorgeous ring!
The whole way through my ordering process the staff were extremely helpful, informative and very patient with all of the questions that I had.
I would highly recommend going through Zoara for their quality diamonds and exceptional customer service and I will definitely be ordering all of my future diamond jewellery though the Zoara team.
Thanks so much again to the staff that helped me through my ordering process, I am beyond happy with my ring.

Brooke,
Australia

Thumbnail of user zoaram
Zoara M. – Zoara Rep

Hi Brooke! Sorry it took us so long to reply to your amazing 5 star review. I let the team know about your comments and how happy you are. We are always standing by should you ever have questions or want to look for that new addition to your jewelry collection :)

Thumbnail of user privates3
1 review
0 helpful votes
August 9th, 2017

Zoara website lists diamonds that are supposedly GIA certified. But when clicking the listing for more details, no image is shown and the GIA report is not available either. Clicking the live chat button brings up a box asking for email address and comments. No live chat agent available and no email response either. Thanks for the waste of time, I will shop for my 3 carat diamond at Blue Nile instead.

Thumbnail of user zoaram
Zoara M. – Zoara Rep

Hello, so sorry you had a bad experience in the past. I can assure you all of our loose stones are GIA graded and you can see the report online along with stone imagery. Our live chat is up and running at all times for your convenience. I do hope you will come back and give us another try - I promise you wont be disappointed! Ed Taylor Global Customer Service Manager

Thumbnail of user gl2712
1 review
1 helpful vote
May 5th, 2017

These guys have a huge mess going on in their billing department. They want to run all sort of strange verifications (including pictures of your credit card) in order to send you your already paid goods.
They take all the time in the world to reply and of course that takes time away from shipping. This end up ruining the anniversary gift I had for my wife...
Anyways, go to a jewlery store, much safer and quicker

Thumbnail of user evas50
Eva S. – Zoara Rep

Dear GL,

I am so sorry to hear how disappointed you are as really do our utmost to see that all of our customers have the best possible experience with us. Of course it is also highly necessary for us to verify each and every order and am sorry to hear that as a result we were unable to make your shipping request date.

Best,

Eva S

Thumbnail of user paulo200
1 review
1 helpful vote
July 30th, 2017

I was skeptical at first buying a ring online, but was rest assured by the team at Zoara and chatting with the diamond experts via telephone and live chat that all were legitimate diamonds with GIA number and certificate available to check. The customer service was excellent, any doubts or questions I had were dealt with immediately by phone or email. And as per the product, I was blown away, it looked even better in person, the presentation, the ring, the diamond couldn't have asked for better. Would highly recommend Zoara.

Thumbnail of user zoaram
Zoara M. – Zoara Rep

Paul, sorry for the delay in thanking you for this great review. I'm so happy to hear your experience went well and the team was able to help with all your concerns. If you need the ring serviced or have other special occasions we can help with please let us know.

Thumbnail of user marya596
1 review
0 helpful votes
January 21st, 2016

After searching the internet for several months, I finally found the perfect setting for my very special diamond at Zoara. The customer service was the best. Prior to my purchase they answered many emails from me asking very detailed questions. Every time I called them, I was able to speak to a representative. They really worked with me and went above and beyond to make me happy! I received my ring super fast and the price was half of what everyone else quoted me! I am very happy with my purchase!

Thumbnail of user rp121
1 review
1 helpful vote
June 7th, 2018

Zoara made us wait 6 weeks for a custom made wedding ring just to tell us it was out of stock. To late tofind another. So Zoara, never again!

Thumbnail of user zoaram
Zoara M. – Zoara Rep

Dear R P. - I can't begin to apologize enough for such a disappointing experience. The supplier for your ring style was not transparent with us regarding their inventory, however, you ordered from us not from them - this is on us and we are so sorry. We did try to offer a temporary ring in order to meet your wedding date and did execute a refund immediately upon your request. I understand how important these life moments are and we were looking forward to being part of your special day - not your disappointment. If I can help with any additional questions or concerns please let me know. Sincerely, Ed Taylor Global Customer Service Manager

Thumbnail of user billym58
1 review
1 helpful vote
November 30th, 2017

I have more time visited this shop, I have not bored. I recommended for new buyers who want buy expensive things. It is a great support and good product quality. I had a very pleasant experience with Zoara.

Thumbnail of user zoaram
Zoara M. – Zoara Rep

Hey there Billy! Thanks for the awesome review - happy to see you are pleased with what you found. We are always here via phone, chat and email to help you with anything you may need!

Thumbnail of user keithm230
1 review
1 helpful vote
June 25th, 2018

I went to Zoara after coming to the sobering realization that a 1ct Gia certified diamond engagement ring was way beyond my budget at the many jewelry stores I went to in Southern California. However I was absolutely determined to get a beautiful GIA certified 1ct diamond for the price I was looking for, and Zoara made that possible! I was very skeptical at first because the prices were so far below what many jewelry stores had told me the cost would be (we're talking 7 to 12k range for a 1ct engagement ring). To make a long story short, by buying the diamond from Zoara (a nearly flawless vs1 I color), and buying the setting from a wholesale outlet, I was able to build an absolutely stunning (truly, stunningly beautiful) engagement ring for under $4,000. Zoara's customer service was amazing and their packaging of the diamond was extremely well done and came with a GIA certificate and appraisal, as well as a ring box with an led light that made for an amazing presentation when it came time for my proposal (which went perfectly!). So I cannot speak for the negative experiences that some customers may have had (and was quite surprised to see some of the negative reviews), but my experience was stellar and I paid thousands of dollars less than had I gone the conventional route through a jeweler. For me personally, you get a 10 out of 10! Thank you!

Thumbnail of user zoaram
Zoara M. – Zoara Rep

Hi Keith, I can't thank you enough for such a great review. I'm thrilled you found us and we were able to deliver something so very special that you both will treasure for a lifetime. We are proud to be your jewelers!

Thumbnail of user ant4067
1 review
1 helpful vote
January 7th, 2017

I've been searching online for a diamond ring for my dad for quite a while and found that Zoara's prices were very competitive and significantly lower than retail stores.

Delivery wise was not a problem as it was really fast given that it was international shipping.

The diamonds that are on offer are very high quality without the price tag but adequate research would still be required in order to know which diamond suits your budget and taste.

The only constructive criticism I would make is the adding the additional information regarding extra customs tax that was applicable to the purchase at the checkout.

I understand in the information tab there are general details about the additional cost but given that I purchase via a dedicated Australian website, I would have thought I am buying through an Australian seller which would mean I only need to pay for what was at the check out page. Because I was buying on a budget, I purchased a diamond and setting close to that but because of the customs tax, I was out by a few hundred dollars.

I have purchased another diamond from a US site before and they did include such advice at the check out stage.

However, this is just a view from an inexperienced diamond buyer so I can only base my review on my personal experience.

Overall it was still a very good diamond for a very good price and would recommend Zoara to other family and friends.

Thumbnail of user evas50
Eva S. – Zoara Rep

Hi An,
So glad to hear you are happy with the diamond ring you bought for your dad and hope he loves it too! I'm sorry for the misunderstanding with regard to Zoara being an Australian website. Thank you for your feedback – it will be very helpful for our sales team. Eva

Thumbnail of user sabinef1
2 reviews
13 helpful votes
April 22nd, 2016

I have choosen a diamond and wanted a very simple setting for a necklace. As the design was not available I have sent pictures of the design I want to Zoara (I had this design done before) and they ensured me that they could do the necklace as I had requested.
Unfortunately I got very disappointed when I received my necklace. It was supposed to be in rose gold but the piece which attached the diamond to the chain was in yellow gold. The setting overall was too bulky and the design didn't match what I had requested at all.
I went to a local jeweler who confirmed that the craftmanship of the necklace was very poor. He also informed me that a completely new setting was required to produce the setting I had requested.
Zoara offered me to send the necklace back so they could try and fix it. However, as I had absolutely no trust in their craftmanship skills anymore (looking at what they produced the first time round) I didn't want to do that.
I did also not get any refund as the necklace was custom made.
I think that ZOARA produces nice jewelry if you order custom - items they have "in their program". However, if you order something actually custom-made you might get very disappointed.

Thumbnail of user zoaram
Zoara M. – Zoara Rep

Sabine, thank you for your feedback. We are sorry to hear that you were not happy with your custom necklace but we would be more than happy to work with you to achieve a positive outcome for you. Please contact us at support@zoara.com so that we can proceed with your request. We are committed to making your experience with Zoara a positive one.

Thumbnail of user stevek83
1 review
1 helpful vote
April 10th, 2016

A good ring at a good price, but it took six months to get and they never did actually nail the design...

This is a revision of my earlier review.

My fiancé and I searched online for a simple sturdy ring that would stand up to the abuse of retail shelving, unpacking, etc. We found a ring on Zoara's website that was close, but needed some modification to be what she wanted. I contacted the company to see if they could revise one of their own rings to our specifications. Sure! They said. This was before Christmas of 2015. After many delays, we finally received our ring in June. I asked for a CAD rendering to take the risk out of it. Sure! They said. Then they said it could be months - that their rendering company was "backed up". Really? The only adornment on this ring is already in one of their existing renderings. Most of what they needed to do was just change the band. They never did get that right. We wanted a heavy comfort, oval cross-section band - no flat surface anywhere on the band. I sent well-annotated illustrations of my own. They eventually delivered the ring with a band that has a flat top and flat inside, but at least had a round edge instead of the "pipe cut" they kept trying to foist upon us. If we wanted the pipe cut, we would have just ordered their stock ring - Jeesh. My fiancé finally said "that's close enough, I like it" - so I accepted it - but it wasn't an oval cross-section. At every step of the process, they refused to give me the oval section I wanted. Part of this, I'm sure, is due to the inability to sit across the desk from the designer/CAD drawer - but this was NOT a difficult concept to understand. I dealt with several different customer service reps - about the time I'd get exasperated by one, they'd assign a different one to me. They did promptly answer emails - I'll give them that, but our wedding date could not be set for half a year because we had no idea when we'd get the ring. We, too, heard the "takes two weeks to make, after we agree on design" promise/comment. They just don't mention how they drag their feet for months during the design collaboration. Once I gave up on getting exactly what we consistently asked for from the beginning - and approved the design as repeated offered - then, indeed, we had the ring two weeks later. We already owned the brown/chocolate diamond she wanted set in the ring and the ring was fabricated correctly to set our specified stone into. We had a local jeweler set the stone. I've attached a photo so you can see the simplicity of the ring. Sorry - the stone doesn't show itself off very well in this pic.

Steve
Order *******

Tip for consumers:
Again, if you're ordering/designing a custom ring over the internet, with no face-to-face personal contact, manage your time/design expectations.

Service
Value
Shipping
Quality
Thumbnail of user zoaram
Zoara M. – Zoara Rep

Steve, thank you for your feedback. We had a technical issue with our rendering company which caused this delay but is has been solved. As Tomas mentioned, we are happy that we were able to resolve this issue together and are looking forward to creating your custom ring. Thank you so much for your patience and Mara and Tomas and the rest of the Zoara team are here for you if you need any further assistance.

Thumbnail of user matts92
1 review
0 helpful votes
January 7th, 2016

Our engagement ring arrived to New Zealand in less than two weeks. It looks great!
The box is very cute as well - it has a led light that reflects on the diamond.
Their service was also very friendly and professional. We highly recommend this company to all.

Thumbnail of user melodiel1
1 review
0 helpful votes
August 26th, 2016

My fiance and I ordered an engagement ring together through Zoara.
We were a bit scared, as ordering such pricy items online can feel like a leap of faith.
It turns out that we are SO glad we did, as everything went absolutely perfectly.
The ring is the one of my dreams, it is beautiful and the diamonds are very high quality, although we picked "average" specs.
The ring arrived too big but Zoara went out of their way to have it perfectly resized and delivered back to my house.
I warmly recommend doing business with them, they're amazing on all levels!

Thumbnail of user surprises
1 review
0 helpful votes
July 1st, 2016

Ordered my ring and received it within 10 business days in Melbourne, Australia. The online chat, phone and email are really helpful. The ring itself is amazing, I love it! Anyone looking to buy a ring online, please get onto Zoara straight away. The price is much better than any store here. Please do your research before committing to a particular diamond as there are no "real" photos online. You'll be paying additional 15% +$85 admin fee on top of the total price as GST and customs fee. FedEx is abit slow however there were no issues.

Service
Value
Shipping
Quality
Thumbnail of user zoaram
Zoara M. – Zoara Rep

Thank you for your honest feedback. Joy and Ben are happy to hear that you found the perfect ring at a great price. We are working on adding more diamond photos to our website and hope to have you back again.

Thumbnail of user chrisb249
2 reviews
0 helpful votes
May 1st, 2016

The staff at Zoara were so nice and helpful.
For price, service, and communication, I can wholeheartedly recommend this website!

Thumbnail of user robertp225
1 review
2 helpful votes
November 4th, 2016

Buying a diamond can be challenging (quality trade offs, price, shopping process, etc.). I engaged both in store and online options. I found online to offer a wider selection of GIA certified diamonds at a much better value. Of the online options, I choose Zoara, as their Customer Service Representatives (CSR) were extremely knowledgeable and professional. Ben helped me through the selection process and directed me to some wonderful choices that fit within my budget. He did an excellent job consulting to understand what we desired in a stone and how it might match or setting. Ben shared pictures of the diamond to help us narrow our selection. After the purchase, other CSRs kept us appraised of the order fulfillment status and patiently helped us through the process. The diamond arrived, along with the appraisal and GIA Report, within the committed shipment window and we were very pleased with the quality of the stone. Please be advised that the order process will likely include; payment confirmation (through verification of small charges to your credit card), request for additional identifying information (name and address verification via a utility bill, etc.), and some ambiguity regarding the exact location and ship date of the order. Remember that diamonds are an "International Business" which can involve time zones differences, clearing customs, etc. meaning that the CSR may not be able to give you exact details once your order is placed. Bottom line, Zoara delivered to their promise and we are pleased with our purchase.

Thumbnail of user evas50
Eva S. – Zoara Rep

Hi Robert, thanks for your wonderful review - our customer service team are always happy to receive positive feedback. We are so glad you had an excellent experience with Zoara.

Thumbnail of user davidw318
1 review
0 helpful votes
March 3rd, 2016

Ill keep this short and sweet. 100% reputable and professional business. The service is awesome and most importantly, the quality and value is phenomenal... I had two custom rings made and both turned out better than i imagined and my expectations were very high. Worked with Michelle and she is awesome. I both used them to purchase the stone and to make the setting. Great deal but most importantly Great Ring!

Thank you Michelle and Zoara! I will be referring you to anyone I meet looking to get engaged and married.

Thumbnail of user jennya22
2 reviews
0 helpful votes
May 24th, 2016

I was looking to buy my mother a present for mother's day and the Zoara team really came through for me. I was getting most of my help on chat, with several knowledgeable representatives. With their assistance I decided to go for a heart pendant with a diamond in the center. They know what they're doing when it comes to metal types and diamonds and can help you find a really good deal.

Thumbnail of user zoaram
Zoara M. – Zoara Rep

Jenny, thanks for the kind feedback. It was our pleasure to assist you find the perfect gift for your mother and we would be happy to work with you again!

Thumbnail of user michaeln93
1 review
0 helpful votes
October 13th, 2016

I would like to thank you for making this such an easy experience, The white gold ring with. 8 carat diamond looks amazing. I couldn't find anything in Australia that was even close to the price and quality.

Once again thank you.
Michael. N

Thumbnail of user cynthiag13
1 review
0 helpful votes
July 28th, 2015

I wasn't expecting something big for my 35th birthday but my hubby surprised me with a stunning pearl necklace. It goes beautifully with everything I wear and I get compliments all the time. My husband has been raving to everyone how the whole process was efficient and hassle free.

Service
Value
Shipping
Returns
Quality
Thumbnail of user zoaram
Zoara M. – Zoara Rep

Cynthia, we are so excited that we were able to help make your birthday so special! We would love to hear from you and your husband again soon since we value the both of you as wonderful customers!

Thumbnail of user jille8
2 reviews
1 helpful vote
May 19th, 2016

My husband and I were shopping for simple and elegant diamond earrings at a reasonable price. At first we went to local stores but the prices were absolutely ridiculous. We then searched for several places online and were incredibly lucky to find Zoara. Their prices are excellent and their customer service is extremely personal. Thank you Zoara!

Thumbnail of user beno204
1 review
0 helpful votes
August 30th, 2016

Very happy with the price, quality, stone and service provided by Zoara. I would recommend them as a reputable diamond dealer.

Thumbnail of user davidt186
1 review
1 helpful vote
May 5th, 2016

Our experience with Zoara was superb.

Their website is easy to navigate, and the picture for each ring are detailed enough to get an excellent idea of their products.

Customer service was very friendly and professional (Ben you are exceptional).
Buying our engagement ring with Zoara was altogether too easy.

We are very happy Zoara customers.

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From the business

Zoara is the culmination of over 50 years of combined professional expertise in the diamond and jewelry industries. For decades the company's founders and management have been offering high-end jewelry and diamonds to the public in retail stores throughout the United States. Now, after years of collective requests from our customers, we are delighted to offer the much anticipated internet platform for our retail stores, in the form of Zoara. Founded in 2008, our U.S. based website is the first extension of our combined Diamond Jewelry, Gemstone Jewelry, Precious Metal Jewelry and retail experience to reach the public market in the form of a sophisticated online retail marketplace.

Company Representative

Thumbnail of user zoaram
Zoara M.

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