business logo of H&M
hm.com
casual, general men, womenAge 13-18, 19-25, 26-45
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About the Business

H&M, a Swedish multinational fast-fashion retailer founded in 1947, offers trendy and affordable clothing for men, women, and children. Headquartered in Stockholm, it operates over 5,000 stores in 74 countries, emphasizing sustainability through eco-friendly practices. H&M collaborates with renowned designers and continually adapts to market trends.


hm.com
+1 855-466-7467
Sweden
H&M is part of H&M Group
Founded in 1947
Clothing item from H&MFashion apparel by H&MMerchandise from H&M clothing lineH&M fashion product

Business Highlights

General

Parent Company: H&M Group
Year Founded: 1947
Target Gender: men, women

Shipping

Shipping Cost: $5.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $60

Returns

Return Policy: free
Return Instructions: all items must be in resellable condition, provided it has not been damaged, soiled, washed, altered
Restocking Fees: no

Sustainability

Sustainability Score: It's a Start
Recycling Program: Repair & Recycle

Product

Style: casual, general
Body Fit: regular, plus size
Available Sizes: Men's (XS, S, M, L, XL, XXL, 3XL, 4XL), Women's (XS, S, M, L, XL, XXL, 3XL, 4XL)

Customer Service

Support Channels: chat, phone, facebook, instagram
Support Phone: +1 855-466-7467

Payment Options

Payment Methods: card payments, Paypal, financing, Apple Pay
Buy Now Pay Later: Klarna

Membership Programs

Rewards Program: TopCashback

How would you rate H&M?
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Reviews Summary

H&M has a rating of 1.7 stars from 803 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with H&M most frequently mention customer service, online shopping and credit card. H&M ranks 87th among Discount Clothing sites.

service
138
value
130
shipping
123
returns
114
quality
127
Texas
7 reviews
50 helpful votes
Follow Morrigan G.
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They honestly have some really high end looking clothes at reasonable prices. Very on trend and fashion oriented. I have loved every piece I've gotten from there, and none of them look or feel cheap like forever21 sometimes does.
As for the customer service in the stores. I don't know why anyone bothers to complain about it. What do you expect? The majority of people who work at places like H&M and Forever 21 etc are kids. You honestly think you're going to get 5 star customer service from a place that sells $5 clothing items? Go shop at Burberry and quit complaining.

Date of experience: December 8, 2015
Canada
1 review
5 helpful votes
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Similar experience since they upgraded their website month ago, not a single transaction going through no matter how many time I tried, even with PayPal option. I have been buying from the very first day since their online store open, but now I'm completely disappointed

Date of experience: May 12, 2017
New Jersey
1 review
4 helpful votes
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Never again!
December 8, 2016

Placed order 11/29 and receive confirmation email. According to site order was shipped on 11/30. It is now 12/8 still no merchandise or tracking number. Hold times upwards of an hour. Who has time for this? Online shopping is supposed to be easy.

Date of experience: December 8, 2016
Florida
1 review
10 helpful votes
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It's sad that company's like H&M will take advantage of this pandemic by sitting on orders, taking your money, waiting 3 weeks to tell your items are no longer available and hanging up on you once you speak with customer service. To add insult to injury they send you a little 10 percent discount, as if I ever want to order from them again.

Date of experience: May 19, 2020
Canada
1 review
4 helpful votes
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Horrible
October 4, 2020

No one has gotten in touch with me. My orders haven't shipped and now i'm reading these comments... everywhere else seems to be able to get their $#*! together but not H&M i really hope $#*! gets sorted out! Absolutely horrible.

Date of experience: October 4, 2020
California
3 reviews
2 helpful votes
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One of my favorite shops
February 9, 2020

Have been purchasing from this shop for several years. Always can find something I like and feel comfortable in. Though must admit, to my regret, that recently the quality of the same items became not as good as it used to be before.

Date of experience: February 7, 2020
New York
40 reviews
182 helpful votes
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Fast Fashion
January 10, 2016

The only thing worth buying are basic tops and similar items. I've had bras from here and they feel cheap, but they get the job done and look fine enough. Same with underwear.
All the jewelry and shoes are the chinky junk you can get at any store that doesn't have a legit jewelry or shoe section. H&M is a fast fashion company meaning everything is meant to be made cheap (ergo, lesser quality, hence only being good for basics) and either sell quick or get thrown out. So yes, it's cheap material probably made in sweatshops, but if all you need is a basic black t-shirt or simple sweater, you can't go wrong.

Date of experience: January 10, 2016
Minnesota
1 review
0 helpful votes
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Seems like the average time to be shipped is 7+ days from what I've been reading. 7+ days sitting in the warehouse... This is not on par with most online retailers you buy from today. Most ship within A DAY or two.
Do they promote more sales and orders than the warehouse staff can handle in a timely manner? Maybe, either way it should be addressed. Bad experience for a first time customer.

Date of experience: December 17, 2021
Brazil
9 reviews
3 helpful votes
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Fall of 2023.
September 5, 2023

I really like the corduroy jackets and flannel shirts from the new collections. Those items are timeless classics just like jeans.
Seems like they will always be in fashion.
It's also great that I don't have to spend a lot of my money on such quality clothing.

Date of experience: September 5, 2023
Washington
5 reviews
10 helpful votes
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GREAT but...
March 12, 2015

Some clothes are not shown on models, don't let you give reviews on the site, or have model info (height, etc) or provide enough item detail like how long/wide a shirt is. Otherwise I love the brand. Classy and young/fresh. Something for all styles/ages.

Date of experience: March 12, 2015
Canada
1 review
4 helpful votes
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Very Slow
November 6, 2020

For a company that made an estimated 1.8 billion dollar profit last year, they have invested little into shipping efficiency. Ordered a week and a half ago, received first update email today.

"We haven't forgotten about you. Your order will be prepared soon."

In the words of Drew Gooden, circa the Vine years: "Uh yeah, I sure hope it does."

Seems like a common problem for h&m unfortunately.

Date of experience: November 6, 2020
India
1 review
1 helpful vote
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H&m is absolute cheat brand.

I placed around 30-35 orders with multiple items. The returns were sent back all carefully from my end. Then they told me they haven't received my returns after 6 months when I chased. I had to prepare an excel sheet to track all my orders and returns which consumed so much time. They refused to give my refunds for 2 of my returns of 1039 and 799 rs.

Be very careful with them. They don't initiate return until u chase and sometimes not even after chasing. It never happened with any other shopping site. Customer service literally says. There is no one above us to escalate and they are so unwilling to help. I literally cried when I had to explain too much to get my genuine money back and still dint get.

Boycott h&m.

Date of experience: February 16, 2022
India
1 review
2 helpful votes
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Failed to Refund
August 1, 2022

Pathetic service. Not Processing refund it's been more then weeks. Not responding properly or giving reason for failing to process the refund when all there products are returned and I hage received confirmation mails as well. Poor service extremely dissatisfied.

Date of experience: August 1, 2022
New York
1 review
0 helpful votes
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I got a gift card to h&m for Christmas and was looking forward to buying some clothes. The closet store to me is about 2 1/2 hours away. It's just annoying that they don't accept their own gift cards online!

Date of experience: July 21, 2016
Netherlands
2 reviews
0 helpful votes
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Forever great quality and stylish trendy clothes for affordable price. I'm in love with their eco initiatives, it's great when the huge businesses cares about nature, not only endless and irresponsible income

Date of experience: April 26, 2019
Wisconsin
1 review
7 helpful votes
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Purchased online, paid for next day shipping. Ordered delayed, then never got it.

They won't give a refund. Said to wait 1 month. Worst "manager" I've ever spoken to on the phone.

What a rip off of a company.

Date of experience: September 23, 2020
California
26 reviews
23 helpful votes
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Awesome
October 17, 2015

I've never had a bad experience here. They're solid for customer service: ship reliably fast and get the merchandise correct. They made a mistake once and promptly corrected it. Can't ask for more than that! Their selection is seasonal and vast; prices can't be beat. Rock on H & M!

Date of experience: October 16, 2015
GB
5 reviews
6 helpful votes
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I buy all my childrens clothes from H & M. Last summer I had almost every single style of dress they sold for my girls! I love their kids clothes, although the cheapest items don't always wash up well but when you are getting 3 for 2 offers that are already pretty cheap you can't really grumble. I shop here when buying for my nephew too. The boys stuff is very cute.

I do find that when ordering online however, I can wait an awfully long time to receive my goods compared to other online shops I use which can be frustrating but with regards to value for money and clothing choice in general I love shopping here.

Date of experience: March 30, 2015
GB
5 reviews
20 helpful votes
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Could do it better
April 10, 2017

Overall, the thinks are brilliant. Everyone knows the quality of H&M. But sometimes the service is not that ok, it fells like they could love their clients more. Don't know, maybe it just seems to me so...

Date of experience: April 10, 2017
Georgia
1 review
3 helpful votes
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I will not order from H&M again! Please be weary when doing so!
I recently placed an order that was $222.16.
It declined my order for whatever reason twice then accepted when I checked out with PayPal.
I was charged THREE TIMES! Charged for failed orders! Nearly $700 due to a system failure. Customer service claims they can do nothing other than I have to wait 3-5 business days for the funds to go back into my account.
This has really screwed me over & I can only imagine who else it will/has impacted negatively.
I have children to feed, bills to pay. I do not have time or the funds to pay a temporary extra $500. It's so disappointing.

Date of experience: April 28, 2023