business logo of Forever 21
forever21.com
general, casual, swimwear men, womenAge 13-18, 19-25, 26-45
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About the business

Forever 21 is a prominent U.S.-based fast fashion retailer, founded in 1984 by Do Won Chang and Jin Sook Chang in Los Angeles. Originally a women's clothing store, it now offers a diverse range of apparel and accessories. The brand remains influential in the industry, adapting to changing market dynamics and focusing on online growth.


forever21.com
+1 888-494-3837
USA
Forever 21 is part of Simon Property Group and Authentic Brands Group
Founded in 1984
Clothing item from Forever 21Fashion apparel by Forever 21Merchandise from Forever 21 clothing lineForever 21 fashion product

Business Highlights

General

Parent Company: Simon Property Group and Authentic Brands Group
Year Founded: 1984
Target Gender: men, women

Shipping

Shipping Cost: $6.95
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: all returned or exchanged items must be unwashed, unworn, and undamaged, with all tags attached.
Return Cost: $5.99 fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, swimwear
Body Fit: regular, plus size
Available Sizes: Men's (XS, S, M, L, XL, XXL), Women's (2XS, XS, S, M, L, XL, XXL, 0X, 1X, 2X, 3X, 4X)

Customer Service

Support Channels: chat, phone
Support Phone: +1 888-494-3837

Payment Options

Payment Methods: card payments, PayPal, financing, Venmo, Amazon Pay
Buy Now Pay Later: Klarna

Membership Programs

Rewards Program: TopCashback, Active Junky, Rakuten, Mr. Rebates

How would you rate Forever 21?
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Forever 21 Reviews Summary

The overall reputation of the company is marred by significant customer dissatisfaction, particularly regarding product quality and customer service. While some customers appreciate the affordability and occasional quality improvements of the clothing, many express frustration over receiving damaged or poorly made items, along with a lack of support for returns and exchanges. Common complaints include long wait times for customer service responses, misleading shipping information, and unhelpful staff. This pervasive dissatisfaction indicates a critical need for the company to enhance its customer service practices and improve product quality to regain consumer trust.

This summary is generated by AI, based on text from customer reviews

service
169
value
145
shipping
144
returns
126
quality
138
Texas
1 review
1 helpful vote
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I went to forever 21 and i bought a couple stuff and I went to the register to pay, didn't get told anything about a store exchange policy. I left and I started thinking I didn't want what I bought so I went back to return it for some cash because I wanted to save money, well I found out I couldn't get cash back and only store credit. Upset because I didn't get told anything. It was a lot of money I could've got back, now I'm Never going back.

Date of experience: October 30, 2016
Arizona
17 reviews
13 helpful votes
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Love this store
November 1, 2016

The thing I like most about Forever 21 is they have all sizes, even plus. Their selection is nice for all ages, old and young alike. Great store with great pricing.

Date of experience: October 30, 2016
Pennsylvania
25 reviews
3 helpful votes
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Love it
October 13, 2016

Wish there was one close to home. I have traveled to this store and I love it.

Date of experience: October 13, 2016
California
1 review
2 helpful votes
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WORST EXPERIENCE EVER
October 10, 2016

I've become extremely angry at Forever 21's despicable customer service. I was incorrectly charged twice for an item I only wanted one of. When I called to inquire about a return and refund for the item I was told I must pay for shipping myself in order to return it, even though I never wanted it in the first place. My only other option was to return it in store for store credit. Why would I want to allow this company to keep my money when they don't even respect me as a customer. None of it was helpful and I'm not sorry to say that they've lost a customer. Not that this company cares about their customers anyways. This is not the first time that I've been "held responsible" for their mistakes! I'd rather pass on my unwanted item to someone who needs it than continue to attempt to receive a refund they'll never give me. This is a greedy company that I no longer support. I'll spend my money elsewhere.

Date of experience: October 10, 2016
Georgia
7 reviews
44 helpful votes
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Bad Return Policy
October 8, 2016

I think my biggest problem is that I have to pay for return shipping if I order online. I can't return items to a store of I ordered them online, which isn't standard. So there's no way to get a full refund.

Date of experience: October 7, 2016
Germany
7 reviews
6 helpful votes
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Bad quality
October 6, 2016

Though it has huge variety of clothes, I don't recommend anyone to buy anything there. The quality is the worst I've seen in my life. My new dress tore apart the first time I wore it.

Date of experience: October 6, 2016
Colorado
4 reviews
3 helpful votes
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Good
September 27, 2016

Has good clothing for good prices. Never messed up an order and delivers fast. Dresses run a little small, size chart wasn't very accurate.

Date of experience: September 27, 2016
Maryland
6 reviews
17 helpful votes
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Always an issue!
September 21, 2016

I always have an issue with Forever21! And I'm usually a very calm person, but when this happens every single time it pisses me off beyond no doubt. They never respond to their customer service emails and the people you call at customer service are very unhelpful. They pretend to help and make it sound like they are helping you, when really they are just reciting back information you already know. I just always have issues with their shipping too. If I pay an additional $20 for expressing shipping, I should expect to have my package by that date. But no, they always come up with an excuse and it arrives 7 or even once, 12 days later! And if you call them, they say "rest assured if your package arrives late, we will issue a refund," however, I still have yet to receive one from last year and realized it was just comfort words without any truth. Also, customer service seems rude. A bunch of thick-accented people who speak way too fast or mumble, and make it seem like you're the one who can't speak correctly. I'm just astonished how I've spent so much money both online and in store here, yet they can't respect their customers.

Date of experience: September 21, 2016
Maryland
1 review
2 helpful votes
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Minus 10 stars!
September 20, 2016

First and last time I bought anything from Forever21 was in August. I ordered several items online. Their sizing chart is a JOKE and it is impossible to gauge if anything will truly fit. Also, some of their tops are not represented or described as being crop tops but that is actually what they are. I got my order, no issues with shipping. I kept a few things but a couple things were too large and one top that I actually liked very much in the picture was a crop top. Just what the world wants to see is my jelly roll hanging out. Um no! There's no way in hell I would have ordered it IF the picture had accurately represented the top in the first place. So, as per their **horrible** return policy, I packed the clothing I didn't want back up and shipped it back, on MY dime, in the original bag it came in for a refund. A week or so later, I received an email from Forever21 saying that the items were "final sale" items and that I would either have to pay for them to be returned to me or they would be discarded. Thus began a month-long + nightmare of trying to either get the clothing or my money back from Forever21. NOWHERE on my invoice did it state these were "final sale" items. I tried emailing, calling, Facebook chats etc. etc. Etc. But, in the end, since I paid through PayPal, I filed a dispute with them and they refunded my money - which is a pretty good testament to how SHADY this company really is! FOREVER21 KEPT MY MONEY AND THE CLOTHES! They had NO intention of ever giving me either one back. Once they get YOUR MONEY, you will play hell EVER getting it back from them! I have NEVER been treated that way by a retailer before. They will never see one PENNY of my money again and I will tell EVERYONE I know! They DO NOT care about their customers AT ALL!

Date of experience: September 20, 2016
Maryland
1 review
2 helpful votes
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I ordered a lot of things on-line. Half of it was a perfect size for me. However some dresses were too big even though it was the same size S and my bikini were too small. I tried to return at the store. However, I could not get my money back. The only option was to get a store card, which was ok, because sometimes I go to Forever 21. However, some things such as belling suits and bikinis could not been returned at the store... WHY? So you have to ship it back. Shipment I had to pay myself. Plus... I never got my money back. I sent my bikinis on time, but money were never refunded. I called in a month since there says allow 2-3 weeks for company to credit your account and I gave it extra week or so. When I called, customer representative told me to email my receipts with shipment to them just to show that I shipped my items in 10 days. However, the email address that was provided by representative was not accurate, I had to find it myself on Google and it is another story. There are a few email addresses and not all of them are valid. Than I called again to a customer service and they told me that I have to allow them to process my request. Anyways, long story short. I never got my money back and an excuse was that my claim was frozen or declined since it was more than a month since I returned my clothes and they can't send them back to me.
I will never recommend online shopping at Forever 21. Because of $35 just to lose a customer is not worth it.

Date of experience: September 13, 2016
Virginia
1 review
2 helpful votes
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Ripped off
September 13, 2016

I paid 19.95 for overnight shipping and received it 5 days later. It was a boys bathing suit that looked very provocative and came after his pool party, therefore I did not need it then!. They would not give me back my overnight shipping and would not let me return or exchange product. So they stole $36.70 from me

Date of experience: September 13, 2016
Tennessee
1 review
1 helpful vote
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HORRIBLE return policy
September 6, 2016

Sure, clothes are reasonable as far as price and last about one season but WARNING the return policy is HORRIBLE. I purchased a pair of pants in June, received them, they were too small, go online to exchange only to see they are sold out of the size I need. I sign up to be notified when they come back in stock, I continued checking weekly. Never received email saying back in stock but notice by checking myself. Reorder the product, send the other product back paying for shipping myself only for them to decline my return! Argued with them for 30 min about return for store credit only to be declined again and have to pay for shipping to get my product back! Spend your money at a store that cares about their customers and their satisfaction! NOT FOREVER21!

Date of experience: September 6, 2016
Illinois
3 reviews
6 helpful votes
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More Like Forever14
September 2, 2016

I used to love F21 as a young teen and quite honestly, I only see this store as a store for young teens. Their clothes are very cheaply made, and their prices do reflect that. I can't shop there anymore because I know that when I wash it, it'll shrink 4 sizes and I'm done. I ordered from F21 and nothing fit me. A size small fit me like an extra-small and in other items like a large. I wanted to return it all but it was on sale and their codes are so tight I didn't even bother. I wear a small almost always but only one out of the seven items I bought fit me and after I washed it, it shrank and frayed on one end. I've always been disappointed with the store and it's quality of clothing and after my order I never went back. They could do so much better.

Date of experience: September 2, 2016
Illinois
1 review
1 helpful vote
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They sent me the wrong order through the mail. I have called four times now, trying to get a refund and a prepaid shipping label to return the wrong items. It's been a week now and they have not contacted me back. I use to be a loyal customer, but now I will never shop here again.

Date of experience: August 24, 2016
Missouri
1 review
0 helpful votes
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Good price
January 18, 2021

I love their design and price. Why not spending a penny to get fashionable clothes?

Date of experience: August 24, 2016
Illinois
1 review
2 helpful votes
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Worst customer service
August 22, 2016

I hate this store they have the worst customer service. My order got lost I contacted at least 6 times they answer me the first time after that time I never heard a word for them I call them and they said that I have to fill a complain I did but I never get my money back

Date of experience: August 22, 2016
Canada
2 reviews
2 helpful votes
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I bought a shirt for my daughter there because she likes france. (It had french citys on the back) I forgot that she had a similar shirt, so i went to return it. They refused to give me my money back, stating that store credit was the only option they had. The staff was rude, inconsiderate, and obviously didn't know their manners. (they laughed when i told them i didn't want credit because i don't usually shop here) Now i am stuck with $25 of there shop card i am forced to use to buy some of their cheap, trashy, horrible clothing. I will never shop here again and i hope they start giving refunds so no one else has to go through their horrible service. Come on forever 21, it doesn't get trashier than this stare.

Date of experience: August 22, 2016
California
4 reviews
5 helpful votes
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ZERO STAR!
August 18, 2016

I get it, they expanded worldwide with their stores. They need to snap out of the horrible return policy.

Their clothes are not "affordable" as they used to be anymore considering the "design" and the quality of the fabrics they choose. If that's the case they should be a little more flexible with the return policy.

This makes me not want to gamble to purchase ONE item because I know I'm getting tricked.

Date of experience: August 18, 2016
Virginia
3 reviews
4 helpful votes
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Poor quality
August 18, 2016

The price is very cheap and maybe that's the reason why it's of poor quality. Will never try again

Date of experience: August 17, 2016
Georgia
1 review
1 helpful vote
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I had made an online purchase that had 4 items. Out of these 4 were 2 pairs of shoes that did not fit. I drove up to the store 20 miles from my house 3 times. Every single time I went up there, their card machines did not work. They were unable to refund my money, and the 30 day limit passed for online purchases because their card machines weren't working. I didn't want to send the shoes back by mail because you have to pay the return shipping. Why would you want to PAY to return something that is brand new, with tags, and has never been worn before?!? I contacted customer service, and they told me that there was nothing that they could do because the 30 days were up, which I would've met the 30 days if it wasn't their fault for the card machines to work. (By the way, this Forever 21 store is the one located at the Mall of Georgia, later I Googled them and came to find out their ratings were at a 2/5 stars. Now I understand why, i even tried to reach them on the phone and no one ever answered after waiting a good 5 minutes listening to the phone keep ringing) My business will be taken elsewhere since it seems like they're all in it for the money, and not even about the customer experience.

Date of experience: August 5, 2016