business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
GB
1 review
2 helpful votes
Follow Jay E.
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I've bought one blouse out of four from one order, due to colours being very different to photos on website. On another order I ordered 16 blouse and trousers, both would have only fit a size 12 at a push. My true size is 14, but I even sized up, way too small AND I used the size gauge on the website, and added a bit more to the description as being curvier more than average to compensate and STILL the sizes would only have fit a 10/12. I was so convinced the sizes sent were wrong I checked the labels, they were both labelled 16, but no way are they anywhere near. So out of 6 items from two orders and I kept one! Both times paying £3.99 p&p, so £7.98 postage for having one blouse. It was only just touch and go if I was keeping that one due to snug sizing. So if you are over 40 have any curves at all, proportionately you might be disappointed, if you're a 20 year old skinny minny you might just get away with it. I'd say most things are on the small side, so it's touch and go. Clothes look appealing in the photos, but in my opinion they don't live up to the pictures unfortunately.

Date of experience: May 7, 2019
GB
1 review
1 helpful vote
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I ordered something for next day delivery and didn't receive it. When I got in contact with them they asked me to wait another 3 weeks and they refused to refund me.

Date of experience: August 7, 2021
Texas
6 reviews
3 helpful votes
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This is the worst company ever! I made a purchase and also paid $13.99 (Express UPS 3-4 days), I still haven't received mine. I received a email from UPS about a $25 shipping fee that's owed on the order funny thing is I paid the shipping fee on boohooMAN when I placed the order, I reached out to customer service they advised me to pay it and they'll reimburse me. I paid and nothing shown. Nothing only that, my order still in transit (United Kingdom). I definitely don't recommend this company they are NOT truthful nor are they reliable extreme lack of integrity with this company SHOP ELSEWHERE!

Date of experience: July 27, 2022
GB
1 review
3 helpful votes
Follow shengzu z.
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Hi, there, I am one of your investor, I hope your company are going well, I visited your online shopping website, I found it is slower than other shopping web, like Asos, Amazon, or Alibaba, you are online retailer, it would be better to upgrade your company server, customers did not put good rate if you look customers review...

Date of experience: November 1, 2015
New York
1 review
0 helpful votes
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I told them to fix an address issue like within 10 mins of ordering. THE address is literally unknown. The customer representative says "we can't fix anything, if there is an unknown address then the parcel company would return it back to us" like the order hasn't even shipped out and won't for a week from their warehouse. Literally the most insane thing ever. What's the point of customer service LMAO. What if I accidentally put a wrong address, which I have and literally every company can fix it especially if you notice it right away which most people do lol. So if someone reaches out to them telling them "hey I put the wrong address can I change it"…they would still send it out to them knowing they're sending it to a random house. Like people are gonna get their money back anyway LMAO. Forgot about banks? Why make yourself loose money knowing you can fix it. Bro I've never left a review like this one but this is so funny I can't. Anyways going through my bank to have the money returned to me bye lmao

Date of experience: June 23, 2023
Ireland
1 review
0 helpful votes
Follow Zainab H.
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I ordered from boohoo pretty regularly in the past but the quality of their clothing has been deteriorating lately. I recently ordered a bomber jacket and two bodysuits. The bomber was perfect and I had no complaints but the bodysuits were ridiculous. They had an awkward fit to say the least and somehow managed to be both randomly loose and randomly tight around weird parts of my body. I am a UK size 6-8 and the bodysuits pretty much swallowed me even though they were in my regular size. The material was cheap beyond words and extremely transparent for being 'ribbed'. One of the bodysuits was supposed to be a turtleneck but it looked nothing like a turtleneck; the turtleneck part was just a piece of clothing that looked like it was attached as an afterthought. I don't usually write reviews (especially bad ones) but I really wanted to make sure that people stop spending their hard earned money on this website. I would stick with Zara and H&M for a while; with boohoo, you get what you pay for.

Date of experience: August 25, 2020
California
1 review
2 helpful votes
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Pathetic
May 15, 2016

Impossible to contact and my money for next day delivery was wasted just like my time waiting for it from 10am to 10pm. It says that the Hermes courier attempted to deliver it but clearly those are lies.no one has left any coordinated, evidence such as a card or ACTUALLY KNOCKING ON THE DOOR at all. Please that mysterious self enplyed courier I'd u don't want to deliver stop spoiling the name for boohoo or Hermes. At least could of called or sent a text like good companies do. I would give no stars but this site is too kind. I'm not going to ever order anything from boohoo or Hermes ever again.

Date of experience: May 15, 2016
Australia
1 review
1 helpful vote
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Scam.
January 16, 2024

This company is a scam. They sent me incorrect items and now I cannot process refund as my "order number doesnt exsist". I have contacted them multiple times but they send me automated emails. AVOID THIS COMPANY.

Date of experience: January 16, 2024
California
1 review
1 helpful vote
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Bad customer service
April 28, 2017

Boohoo has really bad customer service and take MONTHS to deal with returns. I literally bought a lot of clothes 2 months ago and have not recieved my refund. Do not buy!

Date of experience: April 28, 2017
Minnesota
1 review
4 helpful votes
Follow Kelsea W.
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SCAM
April 10, 2019

Bought a romper through Instagram advertising. Sizing totally wrong. Went to return it and they "can not find a record of my order." I bought the largest size, I am 5'10 180lbs.

Date of experience: April 10, 2019
California
4 reviews
46 helpful votes
Follow Samantha N.
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I place my order based on pictures Boohoo posted of their clothing/apparel.
Quality is not as it appeared in pics. Very cheap quality.
Package came with a return slip that was shredded/damage. There were no contact information available except for their email which no one ever respond to.
I had to go on their website to find the return address & did a return in hopes that they get it.
No online Chat available for questions or inquiries.
Only to send it with proof of return slip w/the post office which cost me an additional shipping fee of almost $15.
I did not like anything I received & returned everything purchase.
My cost was $53.40 & Boohoo sent me a confirmation email that they received my return afer a week an a half only to Refund partial payments made of $47.
Why did they do this I wondered? My email from Boohoo said that was after the discount applied to my order.
I can't believe they tried to cheat me out of a full refund & of course this doesn't include money lost from sending it back of almost $15.
I call my credit card company to dispute it & thank goodness they took care of the charges from Boohoo however I still lost the shipping return fee.
Don't be fooled by Boohoo. They will take your money however they can.
Worst online company ever!

Date of experience: March 30, 2017
Florida
1 review
0 helpful votes
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They scam people!
November 16, 2021

I ordered a maternity dress and I NEVER GOT MY ORDER, I try to ask for my money back and there is no phone number, or online person for refunds, only a machine answer basic questions, but DOES NOT allow to ask your money back. Please people save a headache and dont buy on this website!

Date of experience: November 16, 2021
GB
1 review
0 helpful votes
Follow Nazish S.
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I will say DO NOT BUY ITS A SCAM THEY DELIVER OPPOSITE FROM PICTURES AND BAGS ARE CRAP £3.99 refund my shipping you scammers item was defective why would I pay shipping order number UK******* I need my delivery refund asap

Date of experience: March 5, 2023
Connecticut
1 review
0 helpful votes
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SCAMMERS!
March 28, 2023

If I could have given no starts I would have. I placed an order that was supposed to arrive in 5-8 business days on Jan 14th after going back and forth they told March 6th. March 6th came and went and didn't receive my package. I dispute it with my bank. March 8th the package arrives. I cancel the dispute as the company agreed for me to return and refund my order. I was told I would receive my refund on March 26th It is now March 28th no refund and they expect me to wait again. At this point I can no longer dispute the transaction with my bank as it has passed the allotted time.My order was for over $300 that is now lost no products no refund! They are scammers. DO NOT SHOP ON THIS SITE!

Date of experience: March 28, 2023
Georgia
1 review
0 helpful votes
Follow scout f.
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I paid over $17 for express shipping (3-5 days) because I needed an item by the weekend. I ordered Sunday, the 22nd and my package's ETA was originally the 24th but it quickly changed to the 31st. I contacted them because the shipping was more expensive than any of the 13 items I ordered. I asked to be refunded the $12 extra I paid for express. They replied via WhatsApp and they told me I was wrong that 5 business days from Sunday would be the 30th (WRONG). Even if the 30th was 5 days (which was actually 6 business days) the package arrived the 31st and they still refused to admit I was right. No refund and the clothes were $#*!. So disappointed.

Date of experience: March 25, 2020
Texas
2 reviews
2 helpful votes
Follow Danielle h.
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Im an online shopper so ive had bad experiences with CS and clothing so ive learned alot, the clothing are real clothing good quality period what is int he picture you get, ive never had an issue with that im in the US so i was very specific about sizing charts and ive never been wrong always know your measurements and always read reviews to see how it fits and you wont be disappointed i LOVE the fact that it tells you what size the model is wearing it helps me alot! And the fact that they ALWAYS have random 40-50 percent off takes the cake for me

Date of experience: November 15, 2016
GB
1 review
1 helpful vote
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Excellent
June 3, 2015

I absolutely love this website. I ordered 3 different items different times and they all came when expected or even earlier which was better for me. This website is very trust worthy!

Date of experience: June 3, 2015
Australia
1 review
4 helpful votes
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DO NOT BUY!
August 6, 2015

Literally the worst store and customer service, refused to refund or replace my item because they lost it! Even after i sent them my tracking number that proved they received the item!

Date of experience: August 6, 2015
Canada
1 review
1 helpful vote
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BOOHOO IS A SCAM
June 19, 2021

I ordered from them, no tracking number. I only have the ordered number. Order doesn't receive, they claimed the ordered arrived at my place which I didn't receive. No delivery date. PLEASE BOOHOO IS A SCAM. NO REFUND OF ITEM WORTH OF $149.

Date of experience: June 19, 2021
Australia
2 reviews
2 helpful votes
Follow Kerriann M.
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Use to love shopping at Boohoo. Key words. USE TO. Over the last couple of years the quality has rapidly declined, along with the customer service and delivery time. Yes the items look great on the site but dont be fooled- in your package youll find cheap, flimsy and often damaged items. And nothing like the photo. Save yourself the money, Kmart is cheaper and better quality!
The last few purchases Ive had issues but continued to give them the benefit of the doubt and another chance:
One time they stuffed up and sent the wrong size. My order was correct they just packed wrong.
Next time I was missing items
Ive had items lost in the mail
And the last straw was recently when I received a damaged pair of trousers and was told the only option I had was to send it back at a mere $8 postage cost. The trousers were only $13 in the first place. They couldnt seem to understand my frustration at this.
That was the last straw and now Ill be ensuring everyone is warned about the crap products and lousy customer service!

Date of experience: December 10, 2017