business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1961st among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Sweden
1 review
1 helpful vote
Follow Katie L.
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While using this site, I have stopped using next day delivery as a result of their poor efforts to ensure that the costumer receives the standard of service that they are paying for. I placed my order a week before my upcoming event so I could have time to return if i needed but I ended up searching for something else to wear as it took 2 weeks to be delivered after making a number of calls to Fastway. This service is unacceptable and I hope to see improvements in the future.

Date of experience: July 24, 2018
Pennsylvania
1 review
0 helpful votes
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I ordered for the first time in may of this year. None of the clothes were even close to what I was expecting - and even the necklace I ordered came broken. I shipped it back not even two days after I received it and not only did I pay $13 to ship it back. But now they said they haven't even received the package... it was a $95 order. So now I'm down $108 for nothing.

Would never recommend. Would never purchase again.

Date of experience: June 28, 2017
New Zealand
1 review
8 helpful votes
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Their clothes are terrible quality. They are ill-fitting and one of the items I brought even had a black stain on the shoulder (it was a white blouse). The last item I brought was so bad it was falling apart at the seams, however I had to pay for my own return postage even though they told me I would be reimbursed. When I contacted them they told me that they did not reimburse return postage despite the fact that I had proof that they said they would reimburse me. Terrible customer service and terrible clothes.

Date of experience: April 6, 2015
Pennsylvania
1 review
0 helpful votes
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Would buy again!
October 21, 2016

There is so many negative reviews about this site and their shipping, etc, but I had a wonderful experience! The sizes when you receive say the UK size on the tag but on the tag in the inside of the clothing it is the correct US size. I ordered something in a US size 6 and 8 and when I got them it said on the tag 10 and 12 which was the UK sizes, which equate to a 6 and an 8 in US. So the items were the right size! The quality was beautiful for both my dress and my bodysuit. Shipping was 8 days exact which is worth it for 5 dollars! I honestly will shop here again! Wonderful site!

Date of experience: October 20, 2016
Arizona
1 review
0 helpful votes
Follow m j.
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I have a love and hate relationship with Boohoo. I love buying their dresses and I have never been disappointed with the quality and price. (Average maxi dress price is 20-25 dollars). The issue with me is that you pay $10 for shipping and it takes about a month. It's also really hard to track the shipment and often times it comes randomly. I have no problem with the wait but one time it got delayed and my package was delayed for 3 months. Otherwise I love the site and the prices are good. I have purchased about 15 dresses from them and I will continue to do so despite the wait times.

Date of experience: March 26, 2021
Florida
2 reviews
5 helpful votes
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I just ordered from boohoo and I have to say the shipping was quick. I live in Tampa, FL. I bought dresses. I have to say the quality of the dresses were good. I got size US 6 which I typically am a 4 in US made clothing. 2 dresses fit perfectly. Sadly 1 didn't fit my hips. I should read the size chart. However all in all I loved the clothes and will buy again. Easy returns. I actually only bought because of Patricia Bright's YouTube haul. Lol

Date of experience: November 20, 2019
GB
1 review
2 helpful votes
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I ordered clothes from boohoo, the clothes arrived the quality was bad, I contacted them to send me a return label, they did and I sent back the clothes, after they received their items and they refunded some of the money after 2 weeks of waiting and refused to pay back the remaining, very bad company

Date of experience: January 31, 2019
Singapore
3 reviews
4 helpful votes
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WOW! You have so many bad reviews. I've been looking at so many of your clothing to buy while you have the latest special going but thankfully I had the brains to read reviews first. You should be shut down!

Date of experience: May 2, 2017
Pennsylvania
1 review
2 helpful votes
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I returned my package over a month ago and I contacted Boohoo over 10 times and they lost my return and won't give me a refund even though I sent them a screenshot of my confirmation email from the post office showing that I sent my return! I'm so unbelievably frustrated!

Date of experience: December 12, 2016
Louisiana
1 review
4 helpful votes
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I was contacted by my bank who made me aware that my card was fraudulently used on boohoo within 3 hours of a purchase on their site and on Nike. Immediately I contact both companies and keep in mind I had the time of purchase, amount, and the card numbers for which they used. Nike got it taken care of made sure the shipment was not sent and the payment was NOT processed. Literally with 15 minutes that was all taken care of. Now for BooHoo, their "customer service" has to be the biggest joke that will never be funny. They dont have a contact phone number just an email service which is always and EXTREMELY huge red flag. So I contact them via email and they took their sweet ever loving time. Literally, they reply to my card being fraudulently used on their site by 1) charging my card 2) telling me to contact my bank and 3) Shipped the items. This is a very AWFUL JOKE of a business.

Date of experience: May 13, 2018
Virginia
1 review
1 helpful vote
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- the delivery is very very long.
- the quality 90% of the time is horrible
- the return process is a disaster. I had to send 5 emails to just have an update. There is no phone service, it's all emails. The information given was wrong, they asked me the same information over and over again (order number, the number of the items, the description of the item,...). Finally, I got the refund confirmation (after they received my return 30 days ago) and the amount was incorrect. When I ask for a correction, they again had the number wrong. I can't call these practices anything else but fraud and theft.

Date of experience: June 22, 2017
Wisconsin
2 reviews
8 helpful votes
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Pleasantly surprised!
November 1, 2015

Im not one to ever write reviews, in fact. No offense to everyone on here i think people that waste their time to write reviews are strange. BUT, i thought it was worth the time to write one on boohoo.com. I read all these reviews before i ordered my items some bad, some good and decided to go ahead and order anyways because i wasn't paying a lot. I would just like to say i am very pleased with this site. While yes it took 3 weeks to get my package. (thats what happens when you order something online) i recieved an email every step of the way. From when they processed it to when it would be delivered with tracking. And it was actually delivered a day before they estimated. I ordered two shirts both size small (what i usually wear) and one thing i would recommend is ordering a size up from what you usually wear. ( a little tight) but other than that this site is great for the prices they have!

Date of experience: October 31, 2015
GB
1 review
2 helpful votes
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Don't buy from Boohoo.
September 7, 2016

I ordered a dress from this company it advertised buy one get one free. It wasn't delivered on time I messaged the seller 5 times and never got one reply my dress arrived but to my surprise just one. And the quality is rubbish you can see through it. I will never buy from them again. And it's not right that they can falsely advertise.

Date of experience: September 7, 2016
Florida
1 review
0 helpful votes
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Horrible shipping
October 4, 2016

I have ordered from here one time previously & had no problems. This time I Ordered $50 worth of stuff on the night of the 20th, so I got free shipping, got an email saying expected delivery date was the 30th, that came & passed, then it said the 4th, which is today, checked again & now it says the 6th. Come on! Need to get a better shipping partner. I will not be ordering again until that happens.

Date of experience: October 4, 2016
California
1 review
0 helpful votes
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It isn't that bad...
January 1, 2017

I've been ordering from boohoo for a while and this was the first time my package came really late because it was around Christmas time. They refunded me the shipping fee and my items came today December 31st. I do feel like people are overly angry but online shopping is a very chancy thing to do. You do have to remember that you are ordering off a U. K. Site not a U.S. Site so things will take longer and be more complicated. If you are not paitient I advise you not to order online and actually go to the mall and go shopping. Boohoo didn't respond to my messages and they were very kind.

Date of experience: December 31, 2016
North Carolina
1 review
1 helpful vote
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ARRIVED 2 MONTHS LATE
March 20, 2023

I ordered several dresses on January 6, received them mid-March. I asked to cancel the order when it was a month late and was told i could not. I asked to return the dresses when i finally received them and was told it was outside the return window. I tried to put a stop on the payment from my credit card- also denied. I reached out several time and was hung up on repeatedly.

Date of experience: March 20, 2023
Missouri
1 review
0 helpful votes
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I will never order from here again. My order was supposed to be here on 2/19. Today is the last day in February and my order is no where to be found. I've contacted them and they refuse to refund my money. They just keep telling me to be patient. I want my money back.

Date of experience: February 27, 2021
Canada
1 review
0 helpful votes
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I don't even want to leave them one star. I ordered two matching sets the leggings to the one set were so thin and NOTHING like what they advertised, they had beautiful ribbed thick leggings advertised, the oversized hoodie was nothing like what they advertised either and felt like crepe paper. Ordered a pant suit as well and the sizing was alllll wrong even after matching it up with the correct American sizing. Terrible quality, false advertising ridiculous prices. Never will I order from there again. It's no wonder they don't have reviews on their actual page bc their stuff is crap.

Date of experience: November 22, 2023
GB
1 review
0 helpful votes
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I have paid for next day delivery for the year. Twice now I have not received my items for next day delivery. I had to wait 3 days for the item(s). When I have complained, all they said was, it is on its way. Disgusting service and I should be compensated for the scam of paying for next day delivery. I have also received torn clothing and a face mask that was obviously ripped then sewn back together and they had the nerve to tell me it's not returnable. I would give Boohoo zilch stars if I could.

Date of experience: November 12, 2020
Ireland
1 review
0 helpful votes
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DO NOT ORDER FROM HERE
October 22, 2020

I ordered a t-shirt and specifically paid for NEXT day delivery as I needed it Wednesday. I am yet to receive my order, at this point I don't even need the t-shirt! Ridiculous that I paid for a service and haven't received it... avoid

Date of experience: October 22, 2020