business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Boohoo Reviews Summary

The company faces significant challenges regarding customer satisfaction and service reliability. Many customers express frustration over poor product quality, inconsistent sizing, and issues with returns, including being charged for return shipping despite promises of free returns. Additionally, the customer service experience is frequently criticized, with reports of unresponsive support and inadequate resolution of issues. While a small number of customers report satisfactory experiences, the overarching sentiment reveals a growing dissatisfaction, leading to recommendations to seek alternatives. Overall, the company's reputation is marred by a lack of effective communication and customer support.

This summary is generated by AI, based on text from customer reviews

service
312
value
304
shipping
321
returns
259
quality
288
Canada
1 review
0 helpful votes
Follow Ashley V.
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Waste of Money
November 28, 2021

Horrible, customer service non existent. I purchased a wrap dress $107 all said and done, it shows up and no belt, making the wrap dress useless without it. It's always something when you order with this "company" you order a size 12, they'll send you a size 18…. I've emailed multiple times and no answer, no one replies on the live chat either. Really upset about this experience.

Date of experience: November 28, 2021
Florida
1 review
0 helpful votes
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They don't give a $#*!
November 27, 2021

Made two purchases on two different occasions. After the 1st order which was missing an item, customer service basically ignored my request for the correct item and provided refund. I restated my request but refused to send the item I ordered and paid for. 2nd order came with a wrong item. Upon receiving the order, I requested for the correct item and verified with the customer service about 10 times to ship the correct item. Customer rep assured that the correct item will be shipped once return of the wrong item is initiated. As soon the return was initiated, they proceeded to refund the money and refused to send the correct item. They SUCK. I will never use their service again. Waste of time and money.

Date of experience: November 27, 2021
California
1 review
0 helpful votes
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Delivery is the worst! Every time!
November 25, 2021

So idk why I still end up giving Boohoo a try again…once a year smh. I am the stupid one obviously. Every time, the order gets delayed more and more that it ends up stuck at a USPS location further from where I addressed the delivery to go. I had to drive over an hour for two different orders and both times, USPS could not find it and Boohoo claims they delivered it and would not refund my money. The sheer lengths I went just to get my package that I never came home with, is seriously ridiculous. I can't even blame Boohoo but blame myself for continuing to give them my money. But to help you all, save yourself the headache, your time and money.

Date of experience: November 25, 2021
GB
1 review
0 helpful votes
Follow Jana H.
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Late delivery
November 22, 2021

I would never use again. Paid for next day delivery and the order still isnt here 6 days later. No tracking available and the poorest customer service I have ever experienced. All done through messenger, email or twitter. Slow replies and not solving the issue at all. Never again!

Date of experience: November 22, 2021
Massachusetts
1 review
0 helpful votes
Follow Nik G.
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I ordered 3 items from this company. They were allegedly sent in two different packages. One package with two of the three items never arrived. After multiple calls with FedEx, FedEx determined the package had been lost and stated the company should initiate their "lost package procedures" and issue me a refund. The company responded to my initial request for a refund by telling me to "look around the neighborhood" for the package. When I reiterated that FedEx had declared this a lost package and asked to be refunded, they stopped responding to emails. I emailed them 8 times over 3 weeks and have yet to receive a response or a refund. I'm assuming they never actually sent the second package and just used a dummy tracking number. I recommend avoiding this company.

Date of experience: November 17, 2021
Florida
1 review
0 helpful votes
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They scam people!
November 16, 2021

I ordered a maternity dress and I NEVER GOT MY ORDER, I try to ask for my money back and there is no phone number, or online person for refunds, only a machine answer basic questions, but DOES NOT allow to ask your money back. Please people save a headache and dont buy on this website!

Date of experience: November 16, 2021
Estonia
1 review
2 helpful votes
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Incorrect item
November 15, 2021

Ordered a black cardigan from them and specifically looked for one, that doesn't have pockets. I received my package and got a very similar item, but with large unsightly pockets. I was super unhappy!

So they sent me the wrong item and the customer service told me to send it back to get a refund and after I asked, who will pay for the return shipping, they offered to refund that as well. But the thing is, I ordered it from the EU site since I live in the EU, but I would have to return it to the UK. So I would have to fill in a bunch of documents, pay for the shipping (pricey + not sure if the return shipping refund deal is real), visit my local postoffice and hope it doesn't get lost in the mail. For me that's a lot of hassle and I don't have time for that.

Would not order from them again.

Date of experience: November 15, 2021
California
1 review
1 helpful vote
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Horrible
November 12, 2021

This is a literal scam. I was looking for a cute vintage crewneck, and i saw a youtube video from a youtuber that usually reviews like brandy melville and she linked this crewneck it was on sale for 60% off so i was like oh cool what a great deal, since it was originally like $70 dollars and i got it for $28. And now i know why it was on sale. Because it is the ugliest thing ive ever seen in my whole life, it does not look anything like the picture. For starters the california letters are a completely different color. Theyre such an ugly and bright like neon reddish orange and it is hideous. Even worse is the fact that the gray is not like, nice like in the photo, its one solid ugly color. And the quality is terrible, its super thin and is like pilling. It looks cheaply made and is also super small and looks like $#*! when you put it on. Don't order from here, its awful. Not to mention it took like forever to come and i paid $10 for shipping.

Date of experience: November 12, 2021
North Carolina
1 review
0 helpful votes
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Horrible Experience!
November 10, 2021

I had a horrible experience with Boohoo. I paid for express shipping (3-4 business days) and it took almost 3 weeks for my order to arrive. When I finally received my order, I was sent the wrong colored item. When I went to the website, the color I ordered was no longer there and was replaced with another color. When I messaged customer service on WhatsApp, they told me that they don't switch colors. The color I ordered is no longer on the website and they should have asked if I wanted to change the color of my purchase. Please do not buy from this company. This is a scam.

Date of experience: November 10, 2021
Michigan
1 review
0 helpful votes
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Worst experience ever! Paid for express shipping, 3-4 business days… it's been 9 business days and it STILL hasn't left the United Kingdom. I've reached out everyday after the 4th business day asking for a refund on the express shipping fee and they refused to refund it, actually asked me to pay the standard shipping fee! Seriously don't waste your time, money or energy on this site!

Date of experience: November 7, 2021
GB
1 review
0 helpful votes
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AVOID!
November 5, 2021

AVOID THIS COMPANY. I've shopped online a lot. I know what I'm doing. My first order from Boohoo and I selected next day delivery. As I did so an offer popped up for next day delivery for a whole year for the same price as selecting the option once. It stated how it is the same price! So naturally I selected the unlimited delivery option. When you do this the website unchecks the next day delivery without your noticing. Its a scam to get you to sign up for the Premier option.
When my delivery did not arrive today I could see in the email I was getting standard delivery. Standard delivery is cheaper! I paid for the premier option.
The company has no customer service telephone number! You have to email, watsap or Facebook and just wait for someone to message you back hours later. They don't listen and fob you off.
Online it says I can cancel the order by email. Well that is not true. Customer service refused and just quoted about terms and conditions saying you have to select next day delivery. I had! Why would I pay for it then not expect next day.
I'm sure they'll respond to this with more nonsense. They do not listen!
Please don't give your money to these con merchants!

Date of experience: November 5, 2021
Israel
1 review
0 helpful votes
Follow Amelia R.
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Boohoo, I guess.
October 30, 2021

God I wish I had read reviews on TrustPilot and SiteJabber before buying their stuff. I made an order yesterday and these scammers charged me twice.

Messages that I've sent them:

1. Somehow clothes from Order Number: MI******* were duplicated to my new order Order Number: MI******* so I paid for them twice. Please cancel Order MI******* ASAP. I have never put duplicate clothes to my second order. It was a mistake of the website or something like this! It's horrible that I have to wait until it will come to me and make a return, it's nonsense.
2. Your system has a flaw since it had put duplicated items, that I paid for already, in my basket. Solving a problem on your end is your work, as well as solving any problems regarding your store, system and logistics; you're deciding to solve this problem the lazy way at my expense since I will pay for refunding the items. That's not good, I don't understand why this is the way you communicate with your customers. I ask you to at least try to do something with this situation, please, not just copy-paste the answer from the FAQ. I'm sorry if I sound disrespectful, English isn't my first language and I'm very frustrated that something like this happened — I checked everything while I was paying and didn't see any duplicated items. Thank you for your time, hope to hear from you soon.

Messages that I've got:

1. My apologies, but as soon as you place your order, we're on it – we know you need it fast! Unfortunately, this means we will be unable to make any changes to the order nor cancel it as it's already being processed at the warehouse. I know this isn't ideal for you, but you'll need to return the items once it arrived to you for a refund.
2. I hope you're doing well. I'm super sorry to hear your order has processed twice! I am unable to cancel an order once it has been placed. Once an order has been placed, I am unable to cancel, amend or edit the order as the order goes into process straight away. Our warehouse team begin working their magic as they work on thousands of orders each day, so it is hard for them to switch details or cancel orders that have been packed. Not to worry, once you have received your order, you're more than welcome to return this back to us by using our returns portal and a refund will be processed for you within 28 days from the date you returned your items back to us, so please do keep your postage receipt safe until you have been refunded
3. I'm sorry you feel this way Amelia and for any inconvenience caused by this, once orders have been placed and processed we don't have the facility to cancel/amend these. I'm afraid the only option we can offer is for your items to be returned back to us once delivered, you can use the link below.

Well that's fun, isn't it? I will update the review once I got the stuff, but since everyone says that quality is horrible I'm not so sure I will be the lucky one.

You could at least offer to pay for the return

Date of experience: October 30, 2021
Ireland
1 review
0 helpful votes
Follow Anne l.
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Order these items, payed €7.99 for express delivery that was 2 weeks ago, express delivery was 2_3 days still nothing, emails send everything cost me €25 will never order for these again

Date of experience: October 29, 2021
GB
1 review
0 helpful votes
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Avoid at all cost
October 28, 2021

Hello, I received my items and all I want to say is how sad, disgusted and disappointed im with boohoo, the delivery was a problem full of lies. The quality of the products very very poor. I went though the reviews and I came across a few saying they had the same problem,
With a falso promise of delivery and dont giving a s••• about customer, all the customer service keeps saying is there was an attempt of delivery and we should wait a bit more even after next premium NEXT DAY delivery being paid
Honestly boohoo RESPECT us RESPECT our time and RESPECT our money, its not fair that you put false advertising only to get people on traps. We are living in pandemic please have some more empathy to people.

Date of experience: October 28, 2021
GB
1 review
10 helpful votes
Follow Shani R.
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Absolutely crap
October 25, 2021

I ordered a petite size 10 coat. I am 5foot 2 inches, and weigh 8 stone 9 pounds. This coat arrived which went down to my ankles, I need arms like an orangutan as the sleeves are about 8" to long, I could have got another person in the coat with me in fact my 6foot 25 stone grandson tried it on it fitted him perfectly although the sleeves were still too long. Will never buy from them again, Hopefully I get my money back

Date of experience: October 25, 2021
GB
1 review
0 helpful votes
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Bad material
October 22, 2021

Terrible who makes them bad material. Worn a hoodie and it's gone bobbly absolutely terrible and they just cheap and tacky and rubbish service

Date of experience: October 22, 2021
GB
1 review
0 helpful votes
Follow Rinske S.
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I bought 2 gift cards as a birthday present to be delivered by email almost 3 weeks ago. On the recipient's birthday in September, I received an email from BooHoo that my gift cards were sent. However, they were never received. Somehow my gift cards/order number got lost in the ether and I could only prove that I bought them by sending a screenshot of the transaction from my bank app. After more than 2 weeks of hassle and daily contact with the complaints department, the gift cards were finally received. The complaints department said they requested to resend these gift cards daily but never materialised in the recipient's email box. And no compensation offered. An absolute disgrace and will never use again.

Date of experience: October 11, 2021
Florida
1 review
0 helpful votes
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Unreliable company
October 2, 2021

Bought 2 dresses, paid for the express shipping (1-3 days). Item was scheduled to be delivered on the 3rd day, but was rescheduled. It was again scheduled to be delivered no the next day 7pm, it didn't. Contacted the shipped via WhatsApp to let them know of the delay, they asked me to wait 24-48 hours. I told them it was the weekend and that I had paid for the express shipping for a reason, they didn't care. Turned out, UPS said that they found damage with my package and were no longer going to deliver. Contacted seller again, showed them that my item was no longer going to be delivered and said that if the could over night the dresses I was willing to still accept it. They told me I had to wait 20 more days before they were to do anything about it. Had to initiate a charge back on my credit card in order to get my money back.

Date of experience: October 2, 2021
GB
1 review
0 helpful votes
Follow Christopher J.
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I made an order of £80 and also paid next day delivery. THAT WAS 8 DAY AGO!
NO Update email or text
TERRIBLE!
There is no number to contact them. The online chat just answers question but nobody to actually speak to
The company is obviously going down hill

Date of experience: October 1, 2021
GB
1 review
0 helpful votes
Follow E R.
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3 orders in the last month getting ready to go on holiday, first wrong size sent, you then have to go out of your way to return which is difficult when working 12-15 hour shifts. Second (you couldn't write it) same issue wrong size sent! Third hasn't turned up and am now being told I have to wait two weeks before they will do anything (this falls after I leave for my holiday) even though it was bought on next day delivery. They tried blaming the courier saying they're busy but said courier turned up today with a parcel purchased yesterday so it's clearly not a courier issue. When complained about I was instructed they do not have a complaints procedure. I would definitely advise steering clear

Date of experience: September 28, 2021