business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Boohoo Reviews Summary

The company faces significant challenges regarding customer satisfaction and service reliability. Many customers express frustration over poor product quality, inconsistent sizing, and issues with returns, including being charged for return shipping despite promises of free returns. Additionally, the customer service experience is frequently criticized, with reports of unresponsive support and inadequate resolution of issues. While a small number of customers report satisfactory experiences, the overarching sentiment reveals a growing dissatisfaction, leading to recommendations to seek alternatives. Overall, the company's reputation is marred by a lack of effective communication and customer support.

This summary is generated by AI, based on text from customer reviews

service
312
value
304
shipping
321
returns
259
quality
288
Iowa
1 review
0 helpful votes
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Scam
April 22, 2022

Ordered heels and never got them and I used the zip pay option so I thought it was legit so disappointed

Date of experience: April 22, 2022
Canada
1 review
2 helpful votes
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Refund
April 19, 2022

I bought a teddy oversize coat, I returned same day it was delivered due to size, it showed received at warehouse on march 31st, until now no refund, I have contacted customers service and I keep getting the run around, I will not give up on my refund, this is a scam company

Date of experience: April 19, 2022
GB
1 review
0 helpful votes
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Shocking gift cards
April 18, 2022

Do not purchase a boohoo gift card I have recently been gifted one and boohoos absolutely terrible services are useless I can not use the card I can check the balance and when I try too purchase the card is invalid. I can not contact customer service so I'm very disappointed with this!

Date of experience: April 18, 2022
New Zealand
1 review
0 helpful votes
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Paid extra for shipping to get in up to 4 working days for specific date for an event. Didn't arrive. No tracking number supplied with shipping info to even track. Contacted boohoo and no reply. Not helpful and still no package or way to track it.

Date of experience: April 14, 2022
New York
1 review
0 helpful votes
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AVOID THIS PLACE
April 9, 2022

I PLACE AN ORDER AND WROTE MY CORRECT ADDRESS and when I FINALIZED I SAW THAT MY ADDRESS WAS CHANGED TO 2 houses after mine. I emailed them before getting it shipped and they told me they can't changed the address. When the item was delivered to my neighbors I told them I want a refund because I never got the items and the neighbors lied that they didn't get it. Bohoo told me THIS IS not their fault. I spend $80 and never got my refund for THEIR MISTAKE. DO NOT BUY FROM HERE.

Date of experience: April 9, 2022
GB
1 review
3 helpful votes
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Avoid at all costs!
April 7, 2022

Only giving them 1 star because 0 is not an option. Absolutely shocking service! They sent me the wrong item, and after requesting a bunch of information some of which had never been shared with me (like the product code of the random wrong item they sent) they refused to send the correct item, even though the screw-up was entirely on their end and the item had been ordered for an occasion so was time sensitive. Avoid this company at all costs if you value your time and money!

Date of experience: April 7, 2022
Canada
1 review
0 helpful votes
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I ordered 5 XXXL shirts from them for my brother on Christmas. Went well he loved them.

I just ordered 4 more shirts for my brother's birthday. The shoulders on all the shirts were way too snug and did not fit him at all. I complained that I went by their sizing and it was not my fault. They said if I returned them, they would not be refunding my shipping fee and on top of that, I had to pay additionally to ship it back to them for a refund!

They have deleted their contact page off their site and hide their customer service contact on twitter. They will send you canned responses and they don't care at all. I lost money because of their incompetentence. I wish I had seen the reviews sooner. AVOID AT ALL COSTS.

Date of experience: April 6, 2022
GB
1 review
1 helpful vote
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I've bought numerous clothes from them to the point I was getting a couple a week usually small or medium sizing. Jackets, t shirts jeans and trousers. Then they released XS in sizing which me being about 5ft8 - 11 stone 7, I was happy but actually this has ruined my experience as now, extra small or small is way to big. To the point where my extra small jacket that's not oversized at all - or described as oversized fits my 6ft2 friend and his words it's to big, but apparently the model wears Medium being 6ft1! It's not even a little to big it's like a dressing gown on me. I know I'm not the tallest but I've never had a problem with sizing like this before. I bought cargos in a size small, way to big to the point where I can actually pull them up to my chest and they're still to big - so I bought extra small and they're exactly the same size if not it's extremely close. I went from mainly medium in their clothes to they do not fit what so ever. They offered me a refund when I return the item - which is fine but besides the point, they literally don't make clothes that would fit me anymore. I have the jacket to my dad who is 5ft11 but approx 15 stone who is happy is fits in this 'xs' sizing but it's still abit baggy on him. They told me it's done to industry sizing regulations but I do not believe this at all. It's not even exactly cheap anymore either so lesson learnt not to shop there again for myself - I'll pay abit extra and get branded clothes like Nike, medium fits me perfectly. My height wasn't a issue other than I can't reach the top shelf, turns out I'm too small for clothes too. The best part was their tailored size guild which goes off your height, weight and how you want the clothing to fit - I picked average fit and it actually recommended me a medium at 83% and large at 17%, think I would have suffocated if I bought 2 sizes up from XS and purchased medium.

Date of experience: March 16, 2022
Latvia
1 review
0 helpful votes
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These lace up ankle boots lived their…

These lace up ankle boots lived their life for 2 weeks only and then the soles decided to snap in the middle. The quality is appalling, I did not expect for the boots to come apart after 2 weeks of wearing them. Absolutely gutted I spent so much money on the pair of boots made of cardboard!

Date of experience: March 14, 2022
Australia
1 review
1 helpful vote
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This business consistently rips people off by not despatching goods efficiently, providing items that bear no resemblance to the pictures portrayed online, making customers pay extra for 'express post' and then not sending out items for weeks, failing to deliver on promises made for refunds, ignoring repeated attempts to contact their customer service department, blocking customers that make complaints on their socials and generally giving misleading, false information about their goods and services. There are hundreds of complaints all over facebook about them and people continue to be duped and disappointed.

Date of experience: March 10, 2022
Australia
1 review
0 helpful votes
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Boohoo is a scam!
March 9, 2022

I made an order and I didn't receive my stuff so I emailed boohoo and no one responded and I kept emailing and still no one responded. They are a scam and I will never be getting from that fake website again.!

Date of experience: March 9, 2022
Australia
1 review
0 helpful votes
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Received my order and it's the wrong item, not the one I ordered, contacted them they said return it, ok I'll return it but that's an inconvenience for something that's their fault, they then tell me I'll be getting a refund once it's returned. I don't want a refund I want what I ordered.

Luckily it's still in stock but I used a birthday code to buy it so now it's costing me more, I asked that they allow me to purchase it at the same price I initially paid and they gave me a $5 voucher what a joke it's costing me more than that.

Also out of pocket for the money until the refund comes through. Ridiculous they weren't very apologetic at all

Date of experience: March 7, 2022
Illinois
3 reviews
7 helpful votes
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Cheap material
March 7, 2022

Dress looked nothing like the picture. The fabric was beyond awful. When looking at a photo of their clothes you need to just imagine the cheapest, most poorly crafted version imaginable, because that's what you'll get.

Date of experience: March 6, 2022
California
1 review
2 helpful votes
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Disappointed
March 5, 2022

Nothing looks like the pictures on the website, everything is trash. Lowest quality. Waist of money.

Date of experience: March 5, 2022
Colorado
1 review
3 helpful votes
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Do not buy!
March 5, 2022

I purchased a few items from this business and they shipped it to my old address, no way of contacting customer service, have to contact them by email. When I sent an email reporting where the package was going, I was told go to the address and get the package from whoever lives there? Wth? That place is over 30 miles away and Im not walking up to any stranger's. Lost my money and items and not boohoo, or UPS offered any resolution. Worst customer service I have ever seen.

Date of experience: March 5, 2022
Washington
1 review
1 helpful vote
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Its been 15 days and still nothing, checked and this is what i got,"pic" I just don't know what to think

Date of experience: March 4, 2022
Australia
1 review
1 helpful vote
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Do not recommend
February 28, 2022

Absolute rubbish, I tried to return items and they would not return will not order from here again and do not recommend. Bad customer service, you are talking to a robot in the customer service team

Date of experience: February 28, 2022
Canada
5 reviews
10 helpful votes
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I wouldn't buy again
February 13, 2022

They did not want to refund me.
I literally bought the same sweater. Both size small. The material, size, and design between the both of them were completely different. I also bought thick butt booster leggings. There was not butt boosting and they are completely see through. I wish I would've read the reviews here first.
No wonder they don't let you post a review on their website and that's I guess how they get you. Their clothes used to be awesome. Sadly not anymore.

Date of experience: February 13, 2022
GB
1 review
2 helpful votes
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My wife wanted to order some items so when we went online, we saw that men's items had 40% discount so I thought I'd buy some trainers etc.

After trying a free delivery code, which had been accepted, after I paid for the items, I noticed that the discount had changed from 40% to 30%.

I emailed them about it and was told to provide evidence of the 40%, which at the time I didn't have but my wife had, so later emails I sent the image.

The reply to the image was that I have been charged 30% discount but no mention of the 40% or the free postage so I am at a loss of around £15.

I will certainly not be buying from these ever again.

It's disgusting that there's no phone number to contact them on either.

Date of experience: February 9, 2022
Maryland
2 reviews
0 helpful votes
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Scam
February 8, 2022

I ordered 8 items and received 2. When I contacted them they insisted that all items were packaged together and their solution was to tell me to check the bag again. As if I overlooked SIX missing items of clothing. Total scam. No customer service. Steer clear.

Date of experience: February 8, 2022