business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
Write a Review

About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
grey star
grey star
grey star
grey star
grey star

Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Cyprus
1 review
1 helpful vote
Follow Eleni Κ.
Unfollow Eleni Κ.
Send Message
Share Review
Report Review

I returned goods one month ago. I tried to track the package and is stuck somewhere according to tracking information! Reliable/non reliable who knows?

I tried to send emails to customer service and chat. No one is replying. Customer service is non existent. MY ADVICE NEVER BUY FROM ASOS.

Date of experience: January 19, 2022
Canada
1 review
2 helpful votes
Follow Vanessa M.
Unfollow Vanessa M.
Send Message
Share Review
Report Review

I ordered a pair of pants size w26 and I received a w34. I thought "ok I'm going to send them an email saying what happened and I hope they will help out" well guess what!? They want me to pay even for the return (22.20$ For Canada post as if I'm made of gold and as if it was my fault!) they didn't do anything for THEIR OWN MISTAKE! I'm never ever gonna buy anything from this site anymore, it sucks, the costumer service even more! I spent a ton of money for the pants and now I have to pay even for the return? No!

Date of experience: September 2, 2020
Utah
1 review
0 helpful votes
Follow Melinda J.
Unfollow Melinda J.
Send Message
Share Review
Report Review

WIll NOT refund for returns
July 20, 2022

I returned items May 19th and followed their return policy. It is now July 20th and I have spent 5 hours of my life and talked with over 4 people to help me get this resolved. The first girl only refunded me for the box that never came and said the rest would refund within 24 hours. Never did. The second girl lied and told me she worked it all out, she did nothing and just lied. The third girl avoided me and told me I should get it soon and ended the chat wouldn't even talk to me. The 4th person refunded the least expensive item and told me the rest would refund within 24 hours. I told her I knew that was a lie and to send me proof now and she couldn't. ASOS return policy is a lie, they will take your money and take your return and keep all the money! It's a SCAM!

Date of experience: July 20, 2022
New York
17 reviews
32 helpful votes
Follow Deborah C.
Unfollow Deborah C.
Send Message
Share Review
Report Review

Bought bathing suit bottoms twice from Asos and had to return them with a $4 shipping fee to me each time not refunded. I finally decided to stay with the size they sent me even though it seemed a bit large. Hard to deal with UK companies as far as shipping goes but their customer service was EXCEPTIONAL!

Date of experience: June 15, 2015
Australia
1 review
1 helpful vote
Follow Sam M.
Unfollow Sam M.
Send Message
Share Review
Report Review

Ordered some items. Was supposed to be delivered last week. Did not arrive and ASOS is blaming the courier TOLL. Frist they said TOLL tried to deliver but could not find the address. Second query where my goods, tells me Courier does not know where goods. Third query tells me Toll tried to contact me for customs charges. Never got a call from Toll on this. ASOS just took my money and after that series of lies and not sorting my problem. So, never will buy from these people again. THE WORST EVER ONLINE SHOPPING EXPERIENCE. PEOPLE! Never even think of buying from these guys. Wish I read the reviews on ASOS. WORST ever!. P.S. I wish this review site had an option to mark negative starts.

Date of experience: May 15, 2017
Canada
1 review
0 helpful votes
Follow donna s.
Unfollow donna s.
Send Message
Share Review
Report Review

Stick with ASÒS
February 23, 2016

I have now tried Zaful, Sheinside and ASOS and out of the three, ASOS is the true winner. I have never had an issue with shipping and the quality of the products has been what I would have expected. I am still waiting for my order from Zaful, have no way of tracking it because their tracking numbers die at the chinese border and Sheinside sizing is so wonky it is almost impossible to order and get something you can wear.
So ASOS has come through every time and quickly. LOVE it.

Date of experience: February 23, 2016
Canada
1 review
2 helpful votes
Follow Andre F.
Unfollow Andre F.
Send Message
Share Review
Report Review

I've never had a worst experience shopping online. It's been over a month I still haven't received my package... the customer care is clueless, spoke to 5 different people over a week and no one knows anything. I was told it would arrive on the 13h of March it didn't then I was told by the latest the 29th, it didn't. I was told to call the post which I did and thy have no record of my package. Now I'm being told I'm being refered to investigations team to find out where it is. I can't get a refund for some strange reason... THIS IS A SCAM. Stay away. They'll take your money and deliver nothing... and your left to figure it out Caz no 1 can help... don't do it I beg you..

Date of experience: March 30, 2017
Virginia
1 review
0 helpful votes
Follow Gina m.
Unfollow Gina m.
Send Message
Share Review
Report Review

Quality of clothing is no longer great nor are the pictures the same or the sizing. I've had problems numerous times with something arriving looking almost used or broken. This last time was the final straw. I ordered quite a bit of items, to find that 1 peice was missing. The charge was there but instead they sent me someone else's order. When I messaged on Facebook they were rude in saying I wasn't who I said I was. I had to change my Facebook name to my account status on asos exactly. When I finally do it per their request they say they will call. They don't call until 2 days later because I had to resend a message. Then they tell me that they will send be top and so forth and to send the items onde I receive what I ordered. Then I get an email saying the item is no longer instock and they need me to send the incorrect items that don't have even a label on it to get my money back. $#*! service and $#*! clothing. Last item I order.

Date of experience: July 16, 2017
Sweden
1 review
1 helpful vote
Follow Laura G.
Unfollow Laura G.
Send Message
Share Review
Report Review

Very very bad customer service. I bought alot of products, and one was missing. When i decided to go and talk with them on chat, they were telling me that my order in not conected with the email i used on creating the asos account. I also proved with print screens that the order confirmation was send on the specific email they said they can\t find. The bigger problem is that they are closing immediately the chat, therefore you are not able annymore to continue the discussion, so you have to take it all over again by starting a new chat and explaining 100 times same things. After 2 hours waisted my conclusion is, once you have something missing, you money are missing to. Good bye order good bye products

Date of experience: February 5, 2018
New York
1 review
0 helpful votes
Follow Sarah L.
Unfollow Sarah L.
Send Message
Share Review
Report Review

Beware of fraud!
May 2, 2017

They claim to not have received my return. Nothing fit. I returned it immediately, They kept my money and I have not one thing to show for $160! Cannot get a hold of a customer service rep to have my account adjusted. DO NOT BUY FROM THIS SITE! It is a scam!

Date of experience: May 2, 2017
Israel
1 review
1 helpful vote
Follow Adam A.
Unfollow Adam A.
Send Message
Share Review
Report Review

TOTAL SCAM! Ordered only 25USD and parcel was stopped at england. Nobody told me it stopped. I needed to contact england by phone after searching the shipping company and then I they asked me to pay double the cost of the parcel itself. Ridiculous. You arent supposed to pay if the parcel is less than 75$. And Even if you need to pay then you need to pay when it arrived at your country and not give your credit card to some unknown company that you dont trust. Finally I got the parcel after paying and in israel they forced me to pay again! 4X the value in total+parcel value. And this is just for a small parcel.

Date of experience: April 15, 2019
Washington
1 review
2 helpful votes
Follow Becca I.
Unfollow Becca I.
Send Message
Share Review
Report Review

DON'T TRUST THEM!
March 19, 2017

I ordered from ASOS and they said they sent my order. I waited and waited and nothing came. I contacted the company and they said they were out of stock and would refund me. Why did I have to contact them to find out this information?! If I hadn't contacted them I wouldn't have gotten my items or a refund. I thinks that's super shady. I will never order from them again!

Date of experience: March 19, 2017
Canada
1 review
0 helpful votes
Follow Bohdan J.
Unfollow Bohdan J.
Send Message
Share Review
Report Review

Wrong sizing and charged for Shipping
July 21, 2022

I ordered directly online from ASOS and was disappointed on the sizing of a few items that I received and being charged for shipping which was suppose to be free. The sizes for the items were 2XL and 2XL Long and they definitely are smaller. To be fair, some of the other items are great, including the shoes, but trying to get hold of customer service is virtually impossbile and I can only give them a 2 star rating. Also the delivery was suppose to be July 11, and I did not receive it until July 21.

Date of experience: July 21, 2022
Canada
1 review
2 helpful votes
Follow Erin B.
Unfollow Erin B.
Send Message
Share Review
Report Review

It's impossible to get a real person when you have an issue.

I ordered a product to Canada and they first sent it to the US and then to Canada, which means that I had to pay RIDICULOUS customs charges AND the exchange rate. The customs charges were as much as the dress I ordered. Doesn't make any sense to order from ASOS if you're international. I've never been charged such massive customs charges on an international order.

Also, I ordered shoes that were just packaged in a plastic bag and got really banged up on delivery.

Date of experience: May 11, 2016
Kazakhstan
1 review
4 helpful votes
Follow Bek M.
Unfollow Bek M.
Send Message
Share Review
Report Review

Hi guys,
I would like to share with you my online shopping experience at ASOS.com

I have placed an order on Apr 8,2019. Based on provided information by ASOS, I've supposed to receive my order by Apr 30,2019. On May 1,2019, I have contacted ASOS help team with information that I haven't received my order. Within few hours, I've received an email from ASOS help team, which says that the apologies and asking me to wait a bit longer (by May 20). On May 21, I contacted ASOS help team again, informed them that goods haven't arrived & asked them to refund. ASOS team replied that it's very seldom goods don't be delivered & blocked my account without providing me any refund.
I'm a person who paid ASOS for nothing!
If you need any details or proofs, pls contact me: *******@gmail.com so I'll be happy to provide you with all necessary information.

Date of experience: May 30, 2019
California
1 review
2 helpful votes
Follow Chris O.
Unfollow Chris O.
Send Message
Share Review
Report Review

I ordered a convertible tote backpack from ASOS and the bag that they sent me was clearly defective. The bag has two buckles to adjust the straps, and one of them was sewn incorrectly so it's impossible to adjust the strap. I contacted ASOS for a replacement and their response was that I need to send the bag back at my expense and place an order for a new one. I'd have to pay for shipping THREE TIMES: to buy the faulty bag, to ship the faulty bag back to them, and again to buy a second one!?

What a terrible company. I will never buy anything from ASOS again, and I'm going to advise everyone else to stay away as well.

By the way, ASOS has several positive reviews on Trust Pilot. If you read them, you might notice that they all sound the same...

Date of experience: November 13, 2019
Australia
1 review
8 helpful votes
Follow Lara M.
Unfollow Lara M.
Send Message
Share Review
Report Review

Scammed
November 15, 2020

I paid $140 over a month ago, my delivery never came and ASOS denied any purchase that was made. After Emailing multiple times they kept giving the same response and refused to refund the order.

Date of experience: November 15, 2020
GB
1 review
0 helpful votes
Follow Max A.
Unfollow Max A.
Send Message
Share Review
Report Review

Very very poor the service through costumer service. I have spent over 1.000 pounds in clothes in one go and I had 3 products that they never came and I paid for, after trying to contact several times and spending an 1h through messages speaking with different agents, they kept promising that I would get confirmation of emails of the delivery and never received either delivery and items. I wouldn't recommend at all.
They made me very frustrated, having to spend my time texting with 4 different agents in a different days and non of them they hold the promises. Even all the agents they were trying not to understand after repeating my self several times. They even avoided my question.
Hope the company look in to it as the service it's very poor and cannot treat the costumers in this way.

Date of experience: December 12, 2022
Tennessee
1 review
12 helpful votes
Follow T A.
Unfollow T A.
Send Message
Share Review
Report Review

I loved ordering from ASOS because the return policy was such a breeze and I could get my order in 3 buisness days. Since implementing the new procedure, it is EXTREMELY difficult to get an item returned. They are not responsive at all and I felt like they were giving me the run around. It has taken me 5 weeks for them to get a return label to me. This was absolutely unacceptable. I WILL NEVER order from them again.

Date of experience: July 11, 2020
Louisiana
1 review
2 helpful votes
Follow Tameka P.
Unfollow Tameka P.
Send Message
Share Review
Report Review

Do Not Shop Site
December 14, 2016

I ordered some items and quickly realized I made a mistake so I canceled the order literally within 2 minutes of receiving my confirmation in which they tell you that you have 60 minutes to cancel. Through a chat on Facebook, they did not honor my cancelation and immediately took out the money. I was told I would have to wait until I receive the package before I coyld return it and get a refund. I have received the items today in which I thought I ordered and when I opened the package, it is not my order at all. This site is horrible, I don't recommend this site to anyone.

Date of experience: December 14, 2016