business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
Canada
2 reviews
3 helpful votes
Follow Dee S.
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Bought a $160 dress and received it in the mail recently only to discover that it has literally been worn and damaged. It has dirt stains all around the bottom and has lots of broken beads at the top.

Date of experience: October 5, 2020
Australia
1 review
7 helpful votes
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Terrible Experience
September 29, 2015

Did not receive my order, even when I have paid the extra express delivery fee.

When I did reach out to find my parcel, I was taken on a joy ride and in the end left on my own to contact the courier company. I would have done this except, the number given to me was disconnected. Customer service was inefficient, courier service was absolutely terrible. I still have not received my parcel, it has been a week now.

All because, ASOS cannot/will not help me contact the courier company to solve this issue.

Very disappointed at ASOS and the way they handled the situation, terrible shopping experience.

This used to be one of my favorite online shopping sites, and now I am very reluctant to shop there again.

Date of experience: September 29, 2015
North Carolina
1 review
4 helpful votes
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I would rate ZERO stars!
February 8, 2024

This is by far the worst company as far as brand as well as customer service. I ordered 5 items and they were all trash, returned the next day. Shipping and tracking said arrived and asos is saying they never received. I've had to go through countless emails probably with a bot, PayPal and my bank to get my $400+ back. I will never purchase from here and I advise anyone else the same.

Date of experience: February 8, 2024
Canada
1 review
2 helpful votes
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Canadian customer
July 20, 2018

I paid 180 for a dress from asos. I paid an extra 15 to have the express shipping option. I was not told about any other fees while checking out. DHL their preferred delivery courier charged me 80 for duty taxes and fees. Completely ridiculous. Then to ship it back for a return I was charged 22. Smh. So I have wasted 15 dollars to expedite the shipment, 80 on DHL fees and 22 to return the product. That is 115 total on absolutely nothing. I will NEVER order from Asos again. If your a Canadian customer I suggest you do the same.

Date of experience: July 20, 2018
Mauritius
1 review
0 helpful votes
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Will never order again.
February 6, 2019

Will never order again.
I had a good experience before, until 4 weeks ago when I did not see my 2 parcels arriving, and wanted to get more information on the matter on the online chat, the customer care of one of them was disgusting. He was showing me how much I bored him and That he did not have time for me. But I was happy when a few days ago the customer care of asos messenger helped me to get my money back. However today when I wanted to order back my stuff I saw that asos shipping fee jumped for 4usd to 31.68 usd. And free shipping from 31.68 to 315 usd. Honestly I live in a small country where the salary is not that great and if the shipping price are jumping that high I prefer to look for another online clothing site, as for us its quite expensive. And when my friends and relatives got to know about it their reaction was the same. I don't think I will ever buy there again.

Date of experience: February 6, 2019
Massachusetts
1 review
2 helpful votes
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I was in a tough situation pre Christmas. The first company I had ordered a watch from discovered they were out with 4 days to go. ASOS was the only company with this watch I could find on the web. While I saw a number of bad reviews on line, ASOS came thru big time! The watch was shipped from England to Boston and arrived in time for Christmas. Good job. Thank you

Date of experience: December 25, 2014
GB
1 review
0 helpful votes
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Didn't receive my order so contacted customer service to find out where is it, via chat, biggest mistake ever! I was contacted with Beth who didn't give me any information apart from that specialist needs to look into it, made me wait another 24 hrs without any info and disconnected with me! What kind of specialist? Really? You need a specialist to contact DPD and find out where is my order?!
Where are your customer service skills? How can you disconnect a chat that customer started without sorting out the issue or at least trying? How can you finish the chat before the customer is happy with the outcome?

Date of experience: April 26, 2019
District of Columbia
2 reviews
1 helpful vote
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Lifetime shopper.
April 2, 2016

Although there was only one attempt to deliver it which I missed, it still came early. Of course the dress I purchased was as lovely in person as online but I was especially impressed with the packaging. It was impeccable. So neatly laid in the bag and gave super easy instructions for returning. Even gave instructions on how to keep the garment in good shape and included a hole in the bag it was shipped in to carry as though it were a shopping bag. How cute is that? They really care about their presentation to their customers which is SO important to me. I'm so happy with what I received. Can't wait to order again.

Date of experience: April 2, 2016
Iowa
1 review
20 helpful votes
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Surprise surprise. My return got "lost in the mail" too. Sounds like this is a recurring issue for this company. Seems odd since packages don't go missing in the mail as often in general as they do for this company. Now I'm going in circles with customer services trying to get my refund. Apparently free returns aren't actually free because if you don't pay for package tracking, the company will "lose your package" and not refund you.

Date of experience: February 8, 2020
Hawaii
7 reviews
60 helpful votes
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STAY AWAY!
March 6, 2019

I have been ordering from ASOS for years, more lately since I have a teenaged daughter. DO NOT shop this site. There is no customer service and they will charge you LONG before you receive your package- IF you receive it at all. They straight up lie about delivery dates, so plan at least a month later than they project, and be prepared to be disappointed when your stuff arrives. Its hit and miss- some stuff is great, other things are off size and cheap. BEWARE! They are barely better than a scam.

Date of experience: March 6, 2019
Australia
1 review
0 helpful votes
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Refund
February 18, 2022

Do not buy from this company.
If you need to return you will never get a refund.
Near impossible to contact anyone.
Only a chat service available after going round and round in circles.
Absolute poor service the worst I've ever come across.
Do not buy from ASOS

Date of experience: February 18, 2022
Cyprus
1 review
1 helpful vote
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Great site to order
February 1, 2016

Otdered 3 dresses and all 3 were perfect. Fantastic quality for the price I paid. I was also suprised how quickly I got them. Had no problem cancelling one order when wrong size was ordered by mistake, they were very helpful. This is the best site to order

Date of experience: February 1, 2016
New Zealand
1 review
1 helpful vote
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Ordered, received my order with item missing. Contacted them and said they'd refund, was disappointed as main reason I ordered was that item and they now tell me its out of stock. Okay, at the very least they'd refund me the correct amount I paid for that specific item? Nope. Apparently its my issue now because of an item they didn't deliver. Had about 5+ emails between their customer service with the same reply, refer to terms and conditions. Its your fault your order is now below minimum spend. No its not, because my order was above minimum spend until ASOS didn't deliver and forced me to get a refund. The most annoying customer service ever. None of my questions were ever answered and they're trying to take money from me for their FAULT.

Date of experience: November 26, 2018
Indonesia
1 review
1 helpful vote
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I emailed Asos to ask why 8 items missing from my order. A customer service named TRUDY banned my account. No explanation for me why my items were missing. I paid expensive charges for this order. This order has tracking number, Asos can check whether it's true or not.
Cannot believe Asos can hire such hater to become customer service.
She even scold me and made it a problem about my family member accounts.
I only want to know why and who cause this happen, is it because Asos didn't send complete items, custom people took my items or Skynet lost my items.
It's okay if Asos did not want to responsible but don't treat your longtime buyer like this.
People spend their hard-earned money and willing to wait so long for Asos items but this is what happened when you ask something.
You will find Asos good when no problem with your order but when something's wrong with it, it will be so difficult to solve. Even asking why will result in banning account.No solution, banned account, case closed.

Date of experience: November 2, 2013
Canada
1 review
2 helpful votes
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There are hidden custom fees attached to your order and this is quite hidden from the customer.
I find it extremely questionable that this information is not mentioned before placing the order.
We should be aware of this as it's not a negligeable amount
I had to do a search on their site to find out about it after I paid $50 at the post office.
I used the email from the order confirmation email i received, but my messages got the failure delivery or... blocked.
Extremely unprofessional and a huge disappointment.

Date of experience: July 6, 2021
Czechia
1 review
7 helpful votes
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Very dissapointed
February 6, 2020

I have so many bad experiences with them. Since they got stocks in Germeny and sending parcels via DHL Germany they always mess up things! They lost my parcel once and for the second time they lost it for a month and then sent it back tu them. It took me hours on customer care and over a month waiting for the money back. Also one time someone on the chat told me "you should worry about it that much" how rude! Of course I'm worried because I paid for my stuff and never got them! The two recent orders have delays. Estimate date is nothing for them. I give up, i will never order from them again.

Date of experience: February 6, 2020
Canada
1 review
0 helpful votes
Follow Laure B.
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We assumed we were buying from a Canadian site. We were surprised to be charged a sales tax of $21 by Canada Post. We're disappointed by ASOS's lack of transparency that their merchandise is being shipped from the U.S., resulting in customers paying unexpected customs' fees. Be careful!

Date of experience: May 13, 2021
Missouri
1 review
0 helpful votes
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No they didnt..
March 20, 2018

I ordered a nice dress for an engagement party. It arrived in time because I paid way extra for express shipping. When I opened the bag it was a COMPLETELY different dress. Not even the right color. They went to Walmart and found the best $4.00 dress they could and sent that instead.

Date of experience: March 20, 2018
Massachusetts
3 reviews
3 helpful votes
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Scammers
January 21, 2024

I recently ordered a winter coat and not even a day or two passed by and the price went down, I spent close to $300 dollars on it, so of course I reached out to them to see if I could be reimbursed for the difference, unfortunately they said that they couldn't do it because I would have to pay for return and then wait for reimbursement to only repurchase it, first time buyer and last time. Be aware!

Date of experience: January 21, 2024
California
1 review
0 helpful votes
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ASOS=Best Company Ever!
January 18, 2018

Amazing company always have whatever you need! I am almost 14 and I find that these clothes are super cute! They arrive in a reasonable time with free shipping! Everything here is my style and I am so happy to have found this amazing company! Quality is good and so is the price!

Date of experience: January 17, 2018