business logo of Forever 21
forever21.com
general, casual men, womenAge 13-18, 19-25, 26-45
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About the Business

Forever 21 is a prominent U.S.-based fast fashion retailer, founded in 1984 by Do Won Chang and Jin Sook Chang in Los Angeles. Originally a women's clothing store, it now offers a diverse range of apparel and accessories. The brand remains influential in the industry, adapting to changing market dynamics and focusing on online growth.


forever21.com
+1 888-494-3837
USA
Forever 21 is part of Simon Property Group and Authentic Brands Group
Founded in 1984
Clothing item from Forever 21Fashion apparel by Forever 21Merchandise from Forever 21 clothing lineForever 21 fashion product

Business Highlights

General

Parent Company: Simon Property Group and Authentic Brands Group
Year Founded: 1984
Target Gender: men, women

Shipping

Shipping Cost: $6.95
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: all returned or exchanged items must be unwashed, unworn, and undamaged, with all tags attached.
Return Cost: $5.99 fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual
Body Fit: regular, plus size
Available Sizes: Men's (XS, S, M, L, XL, XXL), Women's (2XS, XS, S, M, L, XL, XXL, 0X, 1X, 2X, 3X, 4X)

Customer Service

Support Channels: chat, phone
Support Phone: +1 888-494-3837

Payment Options

Payment Methods: card payments, PayPal, financing, Venmo, Amazon Pay
Buy Now Pay Later: Klarna

Membership Programs

Rewards Program: TopCashback, Active Junky, Rakuten, Mr. Rebates

How would you rate Forever 21?
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Reviews Summary

Forever 21 has a rating of 1.8 stars from 971 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Forever 21 most frequently mention customer service, store credit and return policy. Forever 21 ranks 372nd among General Apparel sites.

service
169
value
145
shipping
144
returns
126
quality
138
Michigan
14 reviews
39 helpful votes
Follow Ayla A.
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This is a wonderful store to purchase cute clothes for an amazing price. Although some of their new arrivals are a bit pricey, if you wait for them put it on sale it'll be a great price. No, the quality isn't the highest, however, as I always keep saying, you get what you pay for. If you want to pay next to nothing for an adorable t-shirt, don't expect it to last you more than a year. Same goes for all the other things they sell, shorts, pants, accessories, etc.

I ordered from Forever21 online and bought 5 tops. All were a success, and shipping was accurate and quick.

Some of the tops I bought were final sale, so this some what worried me as to what kind of condition they would show up in, they all showed up in great condition, nicely folded and packaged. The shipping was quick, and with the tracking number they provided me, I was able to track my package which was accurate from where it was to when it would be delivered.
All shirts I received were in good condition and just like the photos showed.
It should be noted though, read the reviews and listen to what they say. For me, I didn't purchase anything that wasn't above at least 4.5 stars, though I preferred 5 stars. One item I got that wasn't reviewed by anyone came in good condition also, so that was good.

All in all, quite happy with my online purchase from Forever21 of some tops.

Also, I'd like to add, I've read some people's comments about certain t-shirts where they rated them 1 star complaining the fit wasn't true to what it said. That is NOT an issue with either Forever21 or the clothes, it is an issue with YOUR reading skills. For many of the clothes people complain are to small, are due to them not properly washing the clothes. If a certain material is used in clothing that is not supposed to be placed in the dryer, don't go acting like it's the manufactures fault because the clothes shrunk by six sizes, you just didn't read the little tag that tells you not only what the t-shirt is made of but how to correctly wash it.

Pros:
*great deals (if you shop for their sale tab)
*cute clothes
*sizing is pretty good (I find it hard to get clothes that fit me well because I'm so small, their small fit me well however)
Cons:
*not the best quality
*some of the cute accessories do not last long

Size: S
10/10
Size: S
10/10
Size: S
Sweater
10/10
+4
Date of experience: April 18, 2016
Oregon
1 review
1 helpful vote
Follow Christina H.
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I was wondering why I haven't shopped at f21 in so long, and today and yesterday helped me remember why. I went to a store yesterday and nothing had a price on it. You had to scan a QR code. So I scanned the code for a jacket I wanted to buy. It pulled up the webpage where it said it was on sale for $32. I was like cool. So I went to the counter to buy it, and it's $65. We went back and forth about how the item isn't priced, online it's half that price, and she said online they do promotions that they don't do in the store. She said some locations price-match but the one I was standing in doesn't so I had to pay full price. How confusing and messed up is that? I got the jacket anyway, but I just felt so gross about it when I got home last night, and still felt weird about the whole thing when I woke up. There's no place to send feedback of course, so I used their chatbox. I told them I just wanted to share feedback about my experience. They were SO RUDE. They wrote me off, telling me to just go to the store to return it then. I wasn't even asking them to give me money, but to understand what a confusing and unfair position they put me in. If I went to a different store the same exact jacket would be $32 but because I was in the wrong one it was twice the price? And they refuse to acknowledge that this would be somewhat cleared up if they just priced their in-store items in the first place. If they're going to be different prices wherever you go, at least put the price on it. Anyway, this reminded me why I never go to this headache of a store and I will never go back. I don't even like looking at the jacket anymore and I'm going to return it.

Date of experience: January 12, 2022
Nevada
1 review
0 helpful votes
Follow Karissa S.
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Got gift cards for christmas, 200.00 worth and spent it all on the online store with awesome sales going on. I paid priority shipping for my order and only received HALF of my order within a week. The other half got lost, still have not received it... I had to wait 3 weeks before I could even have a complaint filed, then once that time surpassed all I got was a refund that i have to wait at least 3 more weeks to process! (It took 6 weeks! See update at bottom) There is no way to re-order half the stuff I got because it is sold out now and it would be around double the price now as well.

I cannot believe I ordered on Jan. 2nd, had to wait till Jan 22nd to file a complaint, and then have to wait another 3 weeks to even order again! Someone was kind enough to buy me gift cards and their money is just hanging in limbo right now. I wish I would have known about this HORRIBLE customer service sooner... at least now, after spending my store credit I will NEVER shop here again and am warning everyone that it is likely their product will get lost and if it is they will not reship and won't even refund until their lost claim with usps is settled so they aren't left out of pocket (while I am out 118.00).

UPDATE 3/11/15: I got an email on 2/25 with the refund info and wasn't told until my refund was processed that I can only use the refund online. To order online, I need the pin number which they did NOT send me. So I emailed them back on 2/27 but did not receive the pin numbers until 3/4,4 days later. So in all I waited 6 weeks before I got my refund back! It was a little over 3 months from the first time I ordered before I could order again and just like I thought, all the styles have changed... And I did not get anything to make up for this fiasco other than a 10% discount that you can easily find online anyway.

Oh, also, I ordered again 6 days ago and one part of the package has already arrived, and I just recieved an email today (3/11) that states some of the items I ordered are now out of stock. 6 days after I ordered! So now I have to wait for a refund on those items. Great.

Seriously just stay away from the online store.

Date of experience: January 22, 2015
California
2 reviews
5 helpful votes
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DIRTY BRA
May 19, 2016

Forever21 reviewed by 3melchor

3melchor
2 Reviews

Published 12 minutes ago
Dirty BRALETTE

I purchased several items during their last flash sale. I received my package on 5/13 and tried items on right when I got home. The last thing I tried on was a mesh bralette. Before trying it on I noticed there was something white. IT WAS DEODORANT STAINS. Not just one but SEVERAL lines. I immediately emailed their customer service with photos. I'll be honest, I also emailed about the item being "incorrect" or that I thought it was. The model wearing this bralette was also wearing a black bralette underneath meaning the one I really ordered was completely mesh. I thought it was pretty misleading but still wanted it, even considering I didn't pay much for it. Long story short, it's now 5/19 (6 days from initial contact) and I have yet to be provided with a solution that benefits me. They asked me to pay 5 bucks to shop the item back for me to be refunded. Granted they said they'd reimburse me, but I shouldn't have to pay anything up front at all for something that was SENT TO ME ALREADY DEFECTIVE. It's a BRA. An initimate item that has obviously been worn and returned by another customer. Disgusting. I'm not even try to scam them, I even made another purchase this week that I haven't gotten yet. I JUST WANT A CLEAN BRALLETE! ILL BE WAITING TO HEAR FROM THEM.

Date of experience: May 19, 2016
New York
1 review
1 helpful vote
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THEY ARE A JOKE!
January 11, 2014

THEY ARE A JOKE! My wife ordered $100 worth of maternity wear online which unfortunately did not fit. We sent it right back with a tracking #. They received it Nov. 22nd. Apparently all online orders are FINAL SALES, which it reads in small print on the invoice. I was not combing through the fine print since I have never heard of something so ridiculous, and yes, I did not know that when I returned the items. No phone call, no email, no nothing AND TODAY IS JAN 11TH! I called and first got some arrogant hood rat with an attitude so I asked for a Supervisor. They claim the email was sent out. I looked in my Gmail account and I have other emails from the same day they claimed to have sent an email, but NOTHING from Forever 21. Their email allegedly stated that the item was not returnable and I needed to let them know if I wanted it back, and if so to send them a return shipping container and label. ARE YOU F&CKING KIDDING ME? They have a phone number on file for customers who order online but I was told it "is not time efficient to make phone calls." So instead of calling they have auto-generated emails sent out to customers. Convenient for them... not for their customers. So their policy is to erratically send out emails, do not keep track if they are received, and then "discard" the items while keeping your money. THEY ARE CRIMINALS and a bunch of tight-wad pieces of trash that run the company. All the money the store makes and they find ways to literally steal from people. So now we donated $100 to Forever 21. My wife, her sisters, my sisters all shop there... correction, SHOPPED there... never again, their garbage is not allowed in my home. Absolute trash.

Date of experience: January 11, 2014
California
1 review
0 helpful votes
Follow Dilian P.
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I have given them multiple chances & they always remind me why I should STOP purchasing from them. In store, I tried buying a sale option they had mix & match shirts & rompers, when I went to pay the romper kept scanning as a dress & they wouldn't honor the sale even though it was CLEAR it was a romper, was told by the sales person I wasn't forced to buy from them and I was welcomed to leave without having to purchase. Online/phones I ordered a $150 purchase for a trip I had the week after purchasing, paid express shipping & didn't get my items within their 3-5 days shipping service, called them to inform them was told they would refund me atleast the shipping fees I paid since they didn't honor it and if package never gets received i would get full refund, went to my trip came back & still nothing. I work from home so I was on my door expecting package anytime, received an email my package was delivered opened the door immediately & NO package even though I had JUST received the email a minute before opening the door. Went to my leasing office in my apts and they investigated & FED EX never once entered our building that day. I called, reported it & was told because FED EX says it was DELIVERED then it was delivered and they aren't refunding me anything not even the express shipping fee. Safe to say I WILL NEVER SHOP HERE AGAIN. Going to look for legal advice because I feel I shouldn't pay for a package I never received, every representative tells you a different thing.

Date of experience: May 10, 2022
GB
1 review
2 helpful votes
Follow Harriett B.
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I returned some items to the Forever 21 NYC store on 1540 Broadway on 28/12/2015. I was told that my money had to be placed on a 'store credit' card which could be used to purchase items online.

Since returning from my christmas holiday in NYC, I have tried to use this card on Forever 21 UK website and I have been unsuccessful to make a payment. After contacting the UK forever 21 customer services I was informed that the reason why I couldn't use it was due to the fact it was locked for the USA.

However when I was in NYC I was given false information by a member of Forever21 Staff (in store) informing me that I could use this voucher on the Internet.

He was well aware that I was from the UK (huge give away from my english accent and I also told him this) as I questioned if I could use it on the UK website too! The staff member ensured me that I could us this store credit online.

If I had known I couldn't spend my money online I would've bought something else in store at the time instead of waiting until I returned to the UK. I am very disappointed that my money is now locked in a forever 21 store credit card and that the sales assistant did not give me a proper refund which could be accessed in the UK.

I am FOREVER (pun not intended) chasing customer services trying to get through to them. The UK customer services have said it's not their problem as it was purchased in America. And the American Customer services have ignored my emails!

So advice to ALL Forever21 customers! Don't invest your money in forever21 clothes like I have otherwise you will have your money stolen from you and be ignored!

This has just upset me so much as I am not in the wrong at ALL yet I have been left out of pocket!

From reading other complaints online I can see this has happened to many customers.

Date of experience: February 1, 2016
Jenn M.
Canada
2 reviews
2 helpful votes
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Lazy, rude and illogical
November 9, 2018

I have never had so many issues receiving assistance online. I was trying to utilize the APP15 promotion code for the first time, for over a week and it kept reading as an invalid code. I followed all necessary steps to try using it. I was applying it only to regular priced items, no discounted or sale products. I was only using it on the Canadian app as specified as well. I called and emailed many times and was told different things by three different representatives, none of which were logical or helpful.

First lady: The first lady asked for me to provide a product code. and she said that code could only be qualified to 5 items on the entire Canadian Forever 21 website. I told her there was no way that the promotion code, which specified general regular priced items, could only work for 51 items. She continued to mumble and "search" for something. She then told me to search the "sale" tab, and that the code could be applied for those items. I told her that could not be true, considering the code was reserved only for regular priced items. She continued to mumble, and said that if I search for items, there is a circle at the top right corner of the item showing if the code can be used for that item. I tried while on the phone, and said I could not find any circle. I asked her to provide me with an example. She said "let me take a look." Ten minutes later, the line went dead.

Second assistant: Began as what I thought was more helpful than the first. She clarified if I had in fact download the Canadian Forever 21 app, where I was seeing this promotion code displayed on the website, and a few other questions. When she could not answer those questions, she asked me to re download the app and clear the car, then sign back in or out to fresh the app. I did that, which did not help. She then asked me to take a photo [which i had already done] of the error message. I told her that I would prefer not to communicate further through email and that I required troubleshooting options over the phone, because I never hear back electronically.

I was then transferred to another representative.

Third assistant: asked for me to send him a screenshot while on the phone, which I did immediately. He could not find the email, though it was validated to send through to the provided email address.

They are unprofessional; they are rude, illogical and lazy. A solution was never provided.

Piece of advice: if a customer service agent from this company ever asks you to provide information via email, or that they will, ensure it is done RIGHT THEN AND THERE over the phone. Receive confirmation for everything you need before hanging up, or you will receive no assistance at all. Challenge them in the moment.

********Emailing is their easy way out of helping clients*********
THIS WAS ALL OVER ONE PROMO CODE

Date of experience: November 9, 2018
Florida
6 reviews
8 helpful votes
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Great fashion
May 16, 2015

Adorable clothes, although some can be pricey, but its worth it after you buy it!

Date of experience: May 16, 2015
Indiana
25 reviews
126 helpful votes
Follow Amy L.
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I love this store, I shop there all the time. They have such cute clothes!

Date of experience: December 7, 2013
North Carolina
28 reviews
18 helpful votes
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Great Store
December 10, 2016

My girls love this store and I love the ease of shopping online with them!

Date of experience: December 10, 2016
Massachusetts
1 review
0 helpful votes
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Disgusted
April 20, 2017

This is a post of a really upset friend after going to this store. I'm disgusted, how about you?: Huge shout out to the sales associate at Forever 21 who not only ruined my shopping experience today, by my entire mood, and months of work that I've done to build up my self esteem since I've had this baby. Today I brought my 3 kids to Build a BEAR workshop in the Holyoke Mall. My fiance had gotten me a gift card to Forever 21 that I have been holding onto since Christmas, so excited to use, but I didn't feel confident enough in my body to start buying new clothes, so I saved it. I wanted to lose some weight first. I decided today day was the day, as I woke up in a great mood was already bringing my kids to Build a Bear Workshop, so I was going to pop into Forever 21 to get myself something new and fresh for spring. I was SOOOO excited. As I corralled two kids into the store and a 3rd in the Tula being carried, I was browsing and searching the sales racks, I was approached by a sales associate who looked at me funny. I asked if this was the sales room, and she said yes, and then out of nowhere said, "I'm not saying you're very plus size, but the 1x-3x is actually that way. These are the regular sizes." Talk about a kick in the chest. To some that may seem like such a minor comment, but to me, someone whose been struggling with Post Partum depression and body image issues that $#*! HURT. My grandmother looked at me "and mouthed Oh my word, that was rude" and we quickly gathered the kids, I grabbed a few things and left. I'll be returning all of the items becuase the whole ordeal just left a sour taste in my mouth.

Moral of the story. I worked in retail for 7 years. I never ONCE judged a customer's body or their size. Your little comments can either make or break someone's day. Be the person who MAKES their day. I'm now left feeling like absolute crap about myself, again. So thank you Forever 21 lady. Totally ruined my day.

P.S. I'm actually a size M/L. Not that it matters lol.

Forever21

Date of experience: April 20, 2017
Texas
1 review
1 helpful vote
Follow Connie N.
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My purchase was not online, but since their return policies are the same when I called their online customer service number, I will post my complaints here as well. TO ANYONE WHO IS CONSIDERING BUYING FROM FOREVER 21, PLEASE ALSO CONSIDER THAT IF YOU PURCHASED SOMETHING AND LATER DISCOVERED THAT YOU DO NOT LIKE IT, IT IS LIKELY THAT YOU ARE STUCK WITH IT - first they do not inform you that the item is "final sale", and even if they are not "final sale", they do not issue refund, you have to get store credit or do and exchange.

I recently purchased a hat in a physical store at full price, thinking that if I do not like it I will return it. I did not wear it and the tag is still on. Two days later I decided to return it. I was told that hats are accessories, thus they are FINAL SALE and you can not even exchange them. I AM ALREADY VERY UNHAPPY ABOUT THEIR POLICY THAT NO REFUND WILL BE ISSUED. There was no signs in the store nor on the receipt that accessories are final sale. They did put something about items on sale and jewelry are final sale but maybe I'm too stupid to realize that hats are considered jewelry by Forever 21. Had I known this I wouldn't have purchased the hat. I feel I was taken advantage of by the merchant not informing me about all reasonable information prior the purchase, and then refusing me to exercise my rights as a customer.

The hat is only $13 but I will never shop at Forever 21 again, ever. I will make sure that my experience will make an impact on other people's purchase decisions. If the management can see this please consider how angry customers impact the reputation of your business. Please do the right thing about your policies.

Date of experience: December 28, 2013
Canada
1 review
1 helpful vote
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WORST MANAGER
August 1, 2016

Dont ever go to the metrotown's forever 21 EVER. Even the manager doesnt know how to do $#*!. Whenever a sale ends, You take down the sign. But i purchased two sale backpacks with red tags that LITTERALY SAID "Buy one get one free ALL SALE ITEMS WITH A RED TAG". It was $20 each so i wouldve got the second one free. So i got to the counter, Also purchased a $10 SPC card, With a makeup blender, And other brushes, So Im thinking the total would be $40. So i got to the counter and a girl rings it up, IT CAME TO OVER $60. I look at the reciept and it says I purchased for both of the $20 bags. I told her that it wasnt right, But her excuse was "Oh well the sale, it ended, Im the manager, I know what goes in this store" giving all this rude attitude. When a costumer sees the sign, The cashier must honour it and give them the deal since the costumer already saw it. She was even the "MANAGER", But a smarter girl came to counter and apologized & did the right thing to give me back my money. $#*!ty costumer service.

Date of experience: August 1, 2016
Massachusetts
1 review
1 helpful vote
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I PLACED AN ORDER MAY 14 STILL DIDNT RCV TO DATE! I WAITED ON HOLD FOR OVER 30 MIN TO SPEAK WITH A SUPERVISOR. TOTALLY UNACCEPTABLE.

Date of experience: May 27, 2016
Washington
1 review
3 helpful votes
Follow Ciara V.
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I ordered from Forever 21 recently and was extremely dissatisfied with the customer service I received after having a problem with my order. My order shipped from them on April 3, and arrived April 9th. I was extremely excited, being that I was waiting for new work clothes for once I am able to go back to work after this pandemic; and have always loved shopping with Forever 21 in the past. With that being said, once I opened the box, I realized a coat I ordered (that was on sale for the price of $23.99) was not in my package. After trying to contact Forever 21 through their online portal on their website MULTIPLE times, although I am sure none of the messages I sent went through because all their page does is refresh, I decided to send an email to them. I sent multiple emails, up until April 16th, when I finally got a response. The email more so felt as if they were blaming me, and suspecting me of not telling the truth with not having an item in my package. They proceeded to ask me to send them pictures of the box etc. as proof, which I did not have because it had been over a week at this point and like most people, you take your items out once you get a delivery and don't keep the box. On April 21st, they contacted me again after my recent response email back to them and now wanted me to fill out an Affidavit form, for them to even look in to why my coat I ordered was missing. I was really confused with this customer service approach because it not only came off rude, but is not solving the simple problem of replacing the item, or refunding me. I even said it could be 100% store credit, because I would just rather re-buy the coat, or buy something else if it is not in stock anymore. When the package arrived, everything was perfect. The box was not damaged, not tampered with, and everything I ordered was in there (and I ordered a lot) except the coat. I work in retail myself and have for years, and I know what it is like to just misplace something by accident or forget to put it in there, because mistakes DO happen. I do not think that the customer, like myself, should feel blamed for a mistake that I know had nothing to do with me, or even the mail delivery system. Sadly, going forward, I do not see myself supporting, recommending, or shopping with Forever 21 anymore after this, and now can understand partially why they may be going out of business as a company.

Date of experience: April 25, 2020
Ohio
22 reviews
27 helpful votes
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Love the accesories at a great affordable price. I can look stylish without breaking the bank.

Date of experience: January 23, 2015
California
4 reviews
5 helpful votes
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Nice experience
December 3, 2015

I bought from the store and they have one of the best cs!

Date of experience: December 2, 2015
Texas
2 reviews
0 helpful votes
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Clothes lovers
November 8, 2016

You can find beautiful clothes and it is so cheap! I love it

Date of experience: November 8, 2016
Pennsylvania
25 reviews
3 helpful votes
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Love it
October 13, 2016

Wish there was one close to home. I have traveled to this store and I love it.

Date of experience: October 13, 2016