business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Pennsylvania
1 review
6 helpful votes
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Company needs shutdown!
February 9, 2023

This company took almost 2 months to deliver my clothes but it told me it would be delivered in 5-8 business days. Then when contacted they basically said that I should be patient.

Date of experience: February 9, 2023
Michigan
1 review
3 helpful votes
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Positive experience
July 17, 2020

I'm really shocked to see so many low reviews. My first buy was literally perfect. I'm plus sized and for the first time EVERYTHING fit true to size, I'm so used to having to buy a size up that I was shocked when I realized a dress I got was a tad big on me and I could've gotten my actual size. It was such a good buy that I bought again. Praying I feel the same on the second buy, but they are literally so cheap that I feel like I cant complain, AND my items came within 5-7 days from order date. I picked standard shipping!

Date of experience: July 16, 2020
Utah
1 review
0 helpful votes
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Trash
September 14, 2021

I got my order with the parcel torn apart then tape back together. I order neckless and they were scrambled together. You know how the clothes come in another bag to keep it clean? Yeah, it was in another bag but those bags were also torn apart. I order high heels in a size 9 (since I'm very tall) So I would think that wouldn't be hard to mess up? But they found away. I received a size 7. I been try to figure out how to get ahold of costumer service, since the parcel it came in was destroyed I don't want them to deny me a refund, but there is no way I can do that. They're website will only answer questions about finding orders and returning. I wish I new how bad this website was before spending my money. Honestly Shein has better clothes then they do.

Date of experience: September 14, 2021
Georgia
3 reviews
2 helpful votes
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I bought from them faithfully before they became IG ratchet popular. They're not as bad as Fashion Nova but there getting there fast. I remember when all the stylist use to pull clothes from there before they became popular & made the mistake of having celebrity young Hollywood launch lines in their name. MISTAKE... especially Zendaya's line. Also I feel their tops& blouses run a little big. So you may want to go a size down. Rompers lookgod on if your tiny like Karuche & have nice tone legs & a average size bottom. They're really cute on!

Date of experience: September 11, 2018
Australia
3 reviews
10 helpful votes
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You may be drawn to this site because of how cheap a lot of the items are however I've had a lot of experience with this store and if you buy something cheap, expect a cheap looking and feeling product. I wouldn't say boohoo is deceitful but sometimes the cheaper items do look better on the site than in person. I've bought cheap tops off this site and they just weren't worth it, bad material, thin, not true to size etc...
If you're willing to pay a bit more ($30 range) you will get a decent quality item that looks good. Their denim, shoes, coats and other things that aren't below $10 are amazing and actually a bargain. I got a very thick, nice coat for $90 and a well made dress for $30.
TLDR: You get what you pay for. Boohoo draws people in with the lowest prices but don't buy those items. Look at their mid-range level priced clothes and I can assure you that there is quality and better prices than what you'd find in retail stores.

Date of experience: June 12, 2015
District of Columbia
1 review
0 helpful votes
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On line orders
December 14, 2020

This company tried to over charge me and when I reached out to them, they just kept saying send me a pic of the order... I sent three pics and they still couldn't fix my total. I was ordering 2 shirts one for 10.00 and the other for 28.00, equals 28.00 but it kept coming up 40.00. So I didn't order from them nor will I order from them... the products aren't the best anyway.

Date of experience: December 14, 2020
Minnesota
1 review
1 helpful vote
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If i could give a zeroooo star to this company i would.
1st time ordering from them. Most of the items were big so i returned 7 items out of 11. I returned all the items in the same parcel.
To my surprise they refunded 3 out of 7 items ( the cheapest items). Claiming that they only received 3 items. Wich was absolutely false cause i returned 7 items.
I have beeing shopping online for more than15 years and ive never had an similar experience. They are refusing to refund me the rest of the items. Wich is not acceptable.
DO NOT SHOP FROM THAT STORE...READ OTHER REVIEWS
THEY ALWAYS FIND AN EXCUSE ON NOT TO ISSUE FULL REFUNDS.

Date of experience: July 9, 2024
Virginia
1 review
1 helpful vote
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It's a tossup, really…
October 23, 2022

I've ordered from boohoo several times and probably about 70% of the time my order is amazing and the other 30% it's so completely off the mark that I ask myself why I keep ordering from them. I ordered two pair of cigarette style pants and they were incredible! Fit me perfectly, nice lightweight pants for work for the summer, and so versatile. Previously, I've also bought a maxi dress, a couple of blazers, and a pair of faux leather pants in my size but when I received my order, the blazers and faux leather pants were two entire sizes too big. I ordered an 8 and a 10 and received a 12 and a 14. RIDICULOUS. Forcing customers to pay return shipping for orders that are completely incorrect is stunningly poor business practice because it was clearly an error on their part and the customer did not receive what was ordered. So, in my opinion, even with the orders I've received correctly, odds of 70/30 are not good enough when you won't get your money back. Also, there really should be customer reviews for products on the site, not only to keep Boohoo accountable, but so that customers can get an idea of fit and feel before ordering an item. Going forward, I'm only ordering from Boohoo when they're having a big sale. If it doesn't work out I'll just give it away.

Date of experience: October 23, 2022
Oklahoma
1 review
0 helpful votes
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Do not shop here
June 8, 2023

I spent over $200 dollars and half of my items didn't come in on top of the package was open and when I contacted boohoo about it I sent all the information in and even sent back items that weren't mine. And they told me they won't refund me. And they won't do anything about my missing items. This place is not worth the waste of money. DO NOT BUY HERE.

Date of experience: June 8, 2023
Massachusetts
1 review
3 helpful votes
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Ya so dont ever order from Boohoo. You pay $10 or more for shipping plus international fees and If nothing fits you send it all back for $4 plus more international fees and you end up with nothing. So ya I paid a little over $20 for nothing. The wesite says choose your regular US size so I did and everything was like 4 sizes too big. Their measurments guide is way off and Customer service will NOT refund Shipping Even if it IS their Fault!

Date of experience: March 7, 2021
Slovenia
1 review
1 helpful vote
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All things that I got were damaged or wrong coulor. So far I haven't seen such bad clothes as this ones that I got from Boohoo. I ordered mini dresses in size 36 (s) that was gigantic in tummy area and its fabric was horrific and when it arrived it already had some dirty spots on it. I ordered a long bench cover-up in size s it was 15 cm to long so that I was constantly stepping on it and its colour wasn't what I thought I had ordered. I would NOT recommend purchasing on this website.

Date of experience: June 1, 2022
California
1 review
1 helpful vote
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Horrible
November 12, 2021

This is a literal scam. I was looking for a cute vintage crewneck, and i saw a youtube video from a youtuber that usually reviews like brandy melville and she linked this crewneck it was on sale for 60% off so i was like oh cool what a great deal, since it was originally like $70 dollars and i got it for $28. And now i know why it was on sale. Because it is the ugliest thing ive ever seen in my whole life, it does not look anything like the picture. For starters the california letters are a completely different color. Theyre such an ugly and bright like neon reddish orange and it is hideous. Even worse is the fact that the gray is not like, nice like in the photo, its one solid ugly color. And the quality is terrible, its super thin and is like pilling. It looks cheaply made and is also super small and looks like $#*! when you put it on. Don't order from here, its awful. Not to mention it took like forever to come and i paid $10 for shipping.

Date of experience: November 12, 2021
GB
1 review
6 helpful votes
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Rubbish quality
January 18, 2023

I purchased a cardigan via Debenhams but the quality of this Boohoo garment is really cheap and nasty. I will not buy anything else from Boohoo ever again.

Date of experience: January 18, 2023
Maryland
1 review
1 helpful vote
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Never again
December 28, 2016

Wish I could give 0 rating. Ordered December 15th and paid $15.00 for express shipping (up to 4 days). The package was to arrive (late) on December 23rd. Never arrived. Updated to December 27th. Nope. Now changed to December 30th. Absolutely unacceptable. This has nothing to do with overseas. I have ordered from sites in China and they have been more reliable. This is ridiculous. Please do not order from here if you live in USA. If you do, I advise you to use PayPal so it is easy to get your money back.

Date of experience: December 28, 2016
Texas
1 review
2 helpful votes
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The good and the bad
December 16, 2015

Expected delivery was December 3rd I received it on the 10th. Took about 16 days to get it. I ordered two v-neck sweaters and a sweater dress. The sweater dress is nice, warm, but the material looks like i should throw it in the washing machine or it'll fall apart. The 2 v-neck sweaters are S/M and they are HUGE the v-neck opens up to reach under my boobs. The material is very itchy and looks like it will unravel. I'm keeping the dress but will be returning the sweaters

Date of experience: December 16, 2015
Illinois
1 review
0 helpful votes
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False advertising
July 19, 2021

Twice I have ordered a dress for my vacation and both time the wrong dress was sent to me. The first order took forever to come and was a completely different dress. It was sold out in the color I wanted so they couldn't resend it. I ordered a different color and they sent the wrong dress AGAIN! I'm done ordering from BOO HOO at this point. It's always a hit or miss. Lately being more of a miss! The dress is described as a cut out rouched. The dress they keep sending out has no cut outs anywhere!

Date of experience: July 19, 2021
California
1 review
1 helpful vote
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This site is AWFUL! They lost my order then I asked for them to just put the order back in and ship it to me because I wanted my clothes and THEY WOULDNT. All they did was refund me. I was told to just reorder my clothes and put them on two separate orders and they would pay for ONE of them. This is awful. I am so disappointed and upset. I have worked in customer service and you want to make the customer happy... they failed. They are continuing to insist that I reorder an order THEY lost and then pay MORE for it. DO NOT order from this site. It is a scam. They just take your money.

Date of experience: January 24, 2018
Florida
2 reviews
16 helpful votes
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I have been ordering from them since 2014. Pretty decent quality for the price. Comparable to Asos but much cheaper and a lot cheesier! However the shipping is horrid! I placed an order on 11/24 and I paid for 4 day expedited shipping I still have not received my items. I have reached out to inquire about the addtl cost for shipping and lack of receiving the items the items with in 4 days and have yet to receive a response. Not happy especially since I paid for epedited shipping.

Date of experience: December 4, 2017
New Jersey
1 review
0 helpful votes
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I ordered clothes 13 days ago. I was supposed to receive my order on the 9th of January and as of today it is the 11th, i haven't been able to track my order because it hasn't updated on the Royal Mail site that they use since the 4th. I just don't understand how there is no way to contact anybody about this order. It was supposed to be for an important event on the 13th and at this point i have no idea where it is.

Date of experience: October 12, 2016
GB
1 review
0 helpful votes
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Shocking gift cards
April 18, 2022

Do not purchase a boohoo gift card I have recently been gifted one and boohoos absolutely terrible services are useless I can not use the card I can check the balance and when I try too purchase the card is invalid. I can not contact customer service so I'm very disappointed with this!

Date of experience: April 18, 2022