business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1961st among Women's Clothing sites.

GB
1 review
5 helpful votes
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Very satisfied
April 16, 2020

I love boohoo! -it's affordable-and generally good quality-for the price and I have always received prompt refund s with anything I have not thought was worth the money-easy to use website-remember s what you have looked at-will always use them above similar sites, many thanks boohoo!

Date of experience: April 15, 2020
Italy
1 review
4 helpful votes
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I've bought a dress five months ago but the quality was very bad and that dress didn't fit me. For this reason, I sent it back it to boohoo.com the same day I received it, asking the reimbursement (on their website they wrote they refund you).
I haven't received my money back even if I contact boohoo.com thousand times on facebook and they did NOT REFUND me!

Date of experience: March 6, 2016
Australia
1 review
2 helpful votes
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Didn't receive a dress
August 15, 2023

I ordered 3 dresses and didn't receive the one I wanted, when I told them, they said they hav checked the cctv footage and saw that my dresses where packed, all 6 tokens were packed. Funny cause I only ordered 3 items, when I mentioned this they said sorry a they missed typed, it was meant to be 3, a load of bull! Then when I asked to look at the footage they saw they said, for my peace of mind they said no cause of privacy. So am I meant to go off by there own words? Pathetic really! Never ordering again!

Date of experience: August 15, 2023
GB
1 review
7 helpful votes
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I ordered some clothes for the first time on this website, thinking it had a good rating. After returning the clothes that i did not want, it then took 5 months, 3 emails and countless amounts of phone calls (all of which were charged of course!) i eventually got a refund. However, it doesn't stop there! The amount refunded was less than what i payed for the clothes in the first place. Not only did I pay for postage, sending the items back and the phone calls I now payed money for some clothes I don't even have!
Don't use the webiste unless you want to loose a lot of money and time over it!

Date of experience: January 18, 2011
Massachusetts
1 review
2 helpful votes
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Awful experience with this website. I ordered size 8 boots, assuming it was US sizes since it just said "8," and I was ordering from a US computer. Minutes after I ordered, I sent customer service an email to double check that I ordered US 8. It took 36 HOURS for someone to respond, and she did not even look into my order, even though there was time to fix it before it had been shipped. She sent me: "As we are a UK company the sizing is converted at the checkout to UK sizing. You are able to compare these sizes to your desired size using our size guide." She clearly did not even read my email! Absolutely terrible customer service. I emailed back explaining AGAIN that I wanted to confirm that I ordered a US size 8, but by the time they emailed back, my wrong-size shoes had arrived at my house. I was informed that they do not offer an exchange service, and had to pay almost $10 to return the stupid shoes. Boohoo is a waste of your time and money.

Date of experience: November 12, 2016
Illinois
1 review
6 helpful votes
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SOOO HORRIBLE
April 5, 2015

I had placed 2 orders simultaneously within a few days because they messed up my first order. My fave item was suddenly cancelled of course. They have no customers service number, just e-mAil they never replied to. I had to take to twitter to get any response. Even then they were useless, didn't care i was upset aNd basically said i was SOL. Also its obvious their CS Twitter is over seas and baRely connected to the company. After many frustrating complaints i finally told them i would never be ordering again aNd how upset i was and they said "sorry you feel that way " and ignored my request for a supervisor. SO FRUSTRATING and sad i was excited for them, they wont last with horrible service. Smh

Date of experience: April 5, 2015
Canada
1 review
0 helpful votes
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Never ship my order
February 8, 2021

This company is a scam. I ordered on Dec 27th few products and I choose express shipping and I never received the order. Customer service tells me every week that I need to wait one more week. UPS tracking does not move never and they said they cannot refund me. Do not buy in this crap store.

Date of experience: February 8, 2021
Washington
1 review
0 helpful votes
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Worst experience ever. I ordered a few items that came up to $103 on June 19. Chose standard shipping so I was suppose to get the items within 8 business days. I had ordered from boohoo in the past and never had a issue. On June 30th I received a email saying that my order would be delayed for 4 business day due to the 4th of July. It is now July 16 and I received another email saying there was some technical issue so I would not be getting my order! I really needed these items for a vacation but now my time and money was wasted! Never ordering from here again!

Date of experience: July 16, 2021
District of Columbia
1 review
2 helpful votes
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I ordered a size 10, my order says a size 4. According to the tracking system my order should have arrived already and it didn't. I will NEVER order from them again and will tell all my friends not to do so either. No customer phone number either, very suspect. They'll never get my business, ever again!

Date of experience: December 22, 2016
New Jersey
2 reviews
3 helpful votes
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Good Experience
October 25, 2016

I absolutely love each item that I received from them. I ordered a bomber jacket, a pair of booties, and a pair of leggings. They all look great on me and I've received compliments on each item. I received these items in a timely manner and the packaging is great. The only reason I didn't give the site 5 stars is because the leggings are shorter and barely reach my ankle, but I am 5'8 so that's not too surprising. Also, the leggings look great on but they are very thin. Not see through, but I worry when I wear them that they may split down the seam so I will probably go over the seams with needle and thread so that I might get more wear out of them.

Date of experience: October 24, 2016
Texas
1 review
2 helpful votes
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I returned the item purchased just as instructed. Even after 3 weeks passed after post office confirmed delivery, they continued to claim that they never received the delivery. Thy never refunded me even though I provided the confirmation to them. I wish I read the bad reviews before I ordered. How are they able to get away with this?

Date of experience: February 27, 2018
Canada
1 review
1 helpful vote
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Order all the time
July 1, 2017

I've probably ordered from boohoo at least 20 times and I've always gotten in a week later! I live in Canada too, I don't find the quality awful or garbage at all! I buy my work shirts I wear all the time from this site and still in perfect condition! Will continue to order from this site

Date of experience: July 1, 2017
TT
1 review
1 helpful vote
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Placed an order about a week ago which I did the four day shopping after all the run around I'm receiving an email saying I canceled my order which I didn't... my question is what happen to my cash that came off my credit card... what I can say though this is a high level of dishonesty but it won't have a second time.

Date of experience: December 17, 2016
Maryland
1 review
0 helpful votes
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Avoid at all costs
April 17, 2017

Ordered something in a US size 4 and it came in a U. K. size 4, but US size 1. I have been emailing them for weeks trying to get an exchange for the product I ordered and explained the situation very clearly with pictures to back it up and they replied that they sent me the correct size (they didn't) and can't do anything. Wish I could just return everything. Very low quality and sheer clothes. Don't look like the website.

Date of experience: April 17, 2017
California
1 review
1 helpful vote
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Just wanted to express my disgust to this company and its business practices. Their clothes are trash and low quality. Returns are extremely hard and overall customer care is miserable. Just because they provide cheap clothes doesnt mean they have to source the worst quality clothing so that they can get those high margins.

Date of experience: April 27, 2017
GB
1 review
0 helpful votes
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I bought 2 gift cards as a birthday present to be delivered by email almost 3 weeks ago. On the recipient's birthday in September, I received an email from BooHoo that my gift cards were sent. However, they were never received. Somehow my gift cards/order number got lost in the ether and I could only prove that I bought them by sending a screenshot of the transaction from my bank app. After more than 2 weeks of hassle and daily contact with the complaints department, the gift cards were finally received. The complaints department said they requested to resend these gift cards daily but never materialised in the recipient's email box. And no compensation offered. An absolute disgrace and will never use again.

Date of experience: October 11, 2021
Australia
1 review
0 helpful votes
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I have ordered quite a few things from Boohoo and have never been disappointed till recently.
I ordered a contour kit which arrived in terrible condition and beyond useable.
When I contacted Boohoo all seemed fine until I was told by Vikki that I would have to return this item (at my own cost according to their returns policy) in order to get a refund as the item was no longer in stock - funny since the Boohoo website still has it listed as in stock.

I find this absolutely appalling as my postage to SA would cost me more than the damn product and for what? Why should I have to pay for an item that was given to me damaged and in a terrible condition?

Poor Form Boohoo!

Date of experience: March 19, 2017
New Jersey
1 review
1 helpful vote
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Ok
November 1, 2015

I ordered few items for my husband and the quality was ok. The only problem i have with them is the promotion codes... total rip off. They advertised 30, 35, 40% off and you only receive 15% at the end.

Date of experience: October 30, 2015
Canada
1 review
1 helpful vote
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I live in Canada and all of my purchases from boohoo have been amazing! I am so glad I didn't listen to reviews. My advice is look closely at the pictures and use your discernment, if it looks cheap and like crappy fabric, it probably is but if it doesnt then it probably isnt. I used a Boohoo dress for my engagement photo shoot! Loved it

Date of experience: July 26, 2021
Illinois
1 review
0 helpful votes
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Order stuck
April 19, 2021

Order stuck in Jamaica, ny. Doesn't show any update for 5 days. I am disappointed. I was thinking to wear these clothes to see my fiance in other country. But my flight is in 2 days and it's still stuck.

Date of experience: April 19, 2021