business logo of ASOS
asos.com
general, casual, chic, streetwear men, womenAge 13-18, 19-25, 26-45
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About the Business

ASOS is a UK-based online fashion retailer founded in 2000, originally as As Seen On Screen. Headquartered in an iconic art deco building in Camden, London, it offers a wide range of clothing, accessories, and beauty products, targeting young adults globally. ASOS has a strong presence in the online retail market and emphasizes sustainability through initiatives like the ASOS Responsible Edit.


asos.com
UK
Founded in 2000
Clothing item from ASOSFashion apparel by ASOSMerchandise from ASOS clothing lineASOS fashion product

Business Highlights

General

Year Founded: 2000
Target Gender: men, women
Target Age Group: 13-18, 19-25, 26-45

Shipping

Shipping Cost: $5
Free Shipping: sometimes
Free Shipping Detail: for orders over $70

Returns

Return Policy: not free
Return Instructions: items must be in original condition and isn't marked 'final sale'
Return Cost: $4.99

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: general, casual, chic, streetwear
Body Fit: regular, plus size
Available Sizes: Men's (2XS, XS, S, M, L, XL, XXL, 3XL), Women's (2XS, XS, S, M, L, XL, XXL, 3XL, 4XL, 5XL)

Customer Service

Support Channels: chat

Payment Options

Payment Methods: card payments, financing, Google Pay, Apple Pay, PayPal, Diners Club
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: Active Junky, Rakuten, Mr. Rebates, TopCashback

How would you rate ASOS?
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Reviews Summary

ASOS has a rating of 1.6 stars from 2,061 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with ASOS most frequently mention customer service, post office and next day. ASOS ranks 377th among General Apparel sites.

service
651
value
605
shipping
646
returns
572
quality
564
New York
1 review
1 helpful vote
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Never refunded me
April 1, 2021

I bought a pair of Nike shoes and they sent me a fake pair! I returned, asked for the refund, but they never answered back! There is not way to contact them, no email, no phone number, just a chat that NEVER works! Terrible online store!

Date of experience: April 1, 2021
Australia
1 review
0 helpful votes
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Customer service is suck. Pay for my order. Still have not received it after 6 months. They already took the money from my bank account. No number to call up. Tried to email them, chat with them through their website chat room. They asked my bank statement for prove, I sent it, they closed the chat, and did not come back with me at all.

Date of experience: June 5, 2017
GB
1 review
2 helpful votes
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Asos used to be my go to site for so many different things. Been a loyal customer for going on 10 years and everything was always great, but after the last order Ill be seriously reconsidering especially after the complete fudge from customer service with excuses.
I ordered something, paid, then got the dispatch email the night before and then the delivery details on the morning of the delivery to only then getting a refund email for one of the items as it was out of stock!? How can an item thats been picked and ordered be out of stock?
As i picked my delivery date to be the weekend instead of next day (tuesday) i seriously believe that they just picked it for someone else who ordered after me and left me high and dry to try and find something else for an xmas present for my girlfriend after all of the same items elsewhere are now out of stock because I wasnt notified in time!

Date of experience: December 11, 2017
Canada
1 review
0 helpful votes
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Terrible Experience
September 24, 2018

I ordered one pencil skirt and they ended up shipping me men's size 7 sneakers. Typically not a big deal, but I paid for expedited shipping because I needed it by a certain date and also had to pay the customs charges for these sneakers which together was like $50. All I expected was to get a refund for my order and store credit for the rest since it was their mistake. Instead they give me a long detailed message how it was my fault I didn't look into customs charges before ordering and ignored my request for a refund and shipped it again! They have not acknowledged their error in the slightest and continue to make it my fault. Myself or anyone I know will never shop here again.

Date of experience: September 24, 2018
Australia
1 review
0 helpful votes
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So disappointed
October 25, 2016

Order a dress from asos, with express delivery to arrive on monday 23 october, still had not arrived on wednesday night 25 october - live chat with them and they advised it was not going to arrive until 1 November - 8 days after original delivery date.
Was for a special event. Very disappointed.

Date of experience: October 25, 2016
GB
1 review
8 helpful votes
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I made an order of over £300 pounds on asos and paid for next day delivery. 7 days later I have not received my order and their service provider said they tried to deliver twice but when I asked for proof they did not provide. I live on a 24 HOUR concierge serviced building so I dont ever have a problem with deliveries but this is the second time asos fail to deliver and order I made.
I asked for refund and they know I havent received my parcel but still wont give me a refund. If you dont want a headache dont order from them.

Date of experience: October 13, 2015
Colorado
2 reviews
6 helpful votes
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Waste of time
September 8, 2016

Of course they say it's been delivered yet they can not offer a tracking number! Every thing that is mailed can be tracked through a number so why not with them?. They talk in circles and you can not call a customer service line. Of course by the time you demand a replacement your item is no longer available. Like so many other online sites similar to them buyer beware. They are not a reputable company to spend your money with.

Date of experience: September 8, 2016
GB
1 review
1 helpful vote
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Absolutely shocking customer service. I waited two weeks for my delivery to arrive, I was told if it didn't arrive by a certain date to get in contact with them and they would take action. I contacted them after the agreed date had passed to be told I'd been passed on to a "specialist team" who would contact me within 24 hours... 30 minutes later I received a notification fro Paypal saying my order had been cancelled and I'd been issued a refund... I didn't want or ask for a refund! I wanted my order! They think they are so big that they can get away with service like this. They don't even have a complaints process so I was left feeling totally dissatisfied.

Date of experience: February 27, 2019
Maryland
2 reviews
2 helpful votes
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I've had so many issues with orders and customer service. Twice I've received clothing that was previously worn/returned, one was also the wrong size and the other was COVERED in deodorant (ew). Customer service clearly just skims over messages. Last time I contacted them with an order issue, I specifically said "I DO NOT want to cancel my order" and explained that the order contained now out-of-stock merch. I got an auto-reply stating "sorry it is too late to cancel your order"... and nothing helpful. Takes days to hear back from support. Delivery is ALWAYS past the delivery "on or before" date. Anything ASOS brand is basically a toss-up in terms of quality. Only worth it if you buy during a major sale. I'd never pay full price. They also sell clothing from some really crappy/shady other brands (Like PrettyLittleThing and Missguided).

Date of experience: June 30, 2020
New Zealand
1 review
1 helpful vote
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Currently my Christmas presents have been in the air for 13 days and ASOS has zero customer service or support to find out where they actually are. Shocking service from this once good company, use with extreme caution.

Date of experience: December 19, 2021
Netherlands
1 review
0 helpful votes
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I received the wrong item, which I reported to the ASOS customer service via their site. So far I have sent 4 messages, but have received no response. It's been 3 weeks and there is no way to get in touch with them to find out what I can do to get my money back or to get the right item. Complete radio silence. Will not order here again. If something goes wrong there is no support and no way to get things rectified.

Date of experience: August 13, 2018
Romania
1 review
0 helpful votes
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WORST SITE EVER
June 12, 2023

I placed an order and not even half of the products arrived. Of course, I didn't get the most expensive products (makeup from Charlotte Tilbury). I then spoke on their website chat with an assistant and they confirmed that they would send me others. The next day I received an email that they closed my account because I did not accept the terms and conditions. I sent a message on the chat again because they don't talk on e-mail so they don't have any kind of evidence. On the asos live chat, the conversations disappear after they end, so only they can see them. They told me to contact my bank to return the money. Over a month and a few days have passed and they do not accept my request for a refund saying that I actually received the products. Initially, as I said, I didn't even want the refund, I just wanted my products. I didn't think you could play your customers so badly.

Date of experience: June 12, 2023
Spain
1 review
4 helpful votes
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They sent me the wrong item and now I have to deal with it... The customer service has been completely useless and they didn't offer my any kind of compensation for the time I spent dealing with this issue. I ordered on Asos to save my time... bad idea. You will have to spend so much time writing to their customer support that you will regret your old good physical stores.

Date of experience: April 13, 2016
Massachusetts
1 review
3 helpful votes
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Never shop ASOS again
November 26, 2019

Missing item, part of 2 piece set, sweater with a hole in it, poor quality. They are deceptive, lied about delivery time and tried to tell me I ordered one piece not 2. Really? I ordered the 2 piece sweater dress and not a jumper / sweater. I cannot trust them. Done shopping here.

Date of experience: November 26, 2019
France
2 reviews
0 helpful votes
Follow Travel A.
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I buy quite often from the French version, I like it a lot, quick delivery, very easy to return and free if you pay a yearly fee of 10 euros (worth it if you buy at least a few times a year). Clothes mostly correspond to the picture and the price range (in respect of quality). Website is quite user friendly. I can only speak of my ASOS experience in France of course.

Date of experience: April 30, 2019
Denmark
1 review
1 helpful vote
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Scam, that's what ASOS is, unfortunately their customer service is bad as. You pay extra to get a package on time cause you need it and then they just say " we apologise, you can't get your package that day, plus we can refund your money" like are you serious? How fake can you be?
Too sad they just lost another customer.

Date of experience: May 17, 2019
Singapore
1 review
2 helpful votes
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I will give negative star if i can.
The back of my asos box is not taped, it can be opened easily. 2 out of 3 items are missing (both are makeup). Asos is not responding to my query. What a terrible customer service. Do not trust this company. Especially if you want to order something valuable.

Date of experience: May 15, 2020
California
1 review
0 helpful votes
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Horrible customer service
April 5, 2022

Horrible experience. My order is delayed and stuck in the warehouse for over a week and now will not be delivered in time for what i needed it for. Customer service rep KRISTEL refused to cancel my order nor communicate the warehouse department. She basically just brushed me off with robotic automated messages over and over. She told me to deal with it with the shipping courier. No accountability and time wasting as i do not have the time to run around in circles to interfere a package or refuse as i am not often home. Super frustrating. I've been a customer for years. I can't believe how complicated it is to cancel an order that hasn't been shipped.

Date of experience: April 5, 2022
Canada
1 review
0 helpful votes
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They have caused me nothing but headaches and waste of time.

I placed my order Sep 10, it's Dec 2 and I did not receive my order nor the refund. There is no place to contact them really but an unhelpful chat that's just a waste of time. Terrible terrible experience.

They eve deleted my review once.

Date of experience: December 2, 2021
Florida
1 review
0 helpful votes
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Received damaged box for my shoes
February 5, 2024

I ordered a pair of shoes off of this site and I was shipped a damaged box in terrible condition. I asked for a resolution of this by customer service and they said nothing can be done. I will NEVER order from here again.

Date of experience: February 5, 2024